The Modern Recruiter #42: Building the Financial Time’s tech employer brand. Christine Ng, Head of Talent and Media @Quantum Motion.

Christine had a very interesting challenged: engineer the Financial Times’s tech employer brand.

Of course the FT is famous around the globe for its business publication - but when Christine started working on it, the employer brand on engineering & tech roles was close to 0.

The way she improved the employer brand on engineering & tech at FT was actually very close to how any startup could do it - and I wanted her to explain to us step by step how to steal her playbook.

In this episode, Christine Reveals :
-How to attract tech talent when your brand doesn’t sound techy at all.
-The framework to succeed in your first month trying to build the employer brand
-Why you should consider your candidate journey exactly like a customer journey
-How to identify pain points in your candidate’s journey
-How to make your career’s page stand out
-How to attract more candidates to your company during industry events (without sponsoring the event)
-How to include DEI principles in your employer branding strategy
And many other things ...

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