The Modern Recruiter #41: Personalization at scale in recruiting. Jonas Waloschek, Senior Technical Recruiter @MANTA, ex @McKinsey.

« Recruiters should personalize their messages to candidates to increase their reply rates.”

Ok. But what if we can’t personalize because we have to send messages to hundreds of candidates?

In that case, you’ll need a more advanced technique: making your messages stand out. Writing messages that are not personalized, but that have super high response rates.

Jonas Waloschek, Senior Technical Sourcer ar MANTA, and ex McKinsey, is the expert of this technique. So I invited him on my podcast to talk about it.

During our 30min conversation, Jonas explains to me the art of personalization at scale, giving me some tips and frameworks to apply in our outreach sequences to candidates.

Specifically, Jonah reveals:
-The difference between personalization and making your message stand out.
-Why poetic messages have a better response rate.
-Is sending videos to candidates effective? How can I personalize them?
-What’s the interest of making your message sounds like it was written on a very specific time.
-Why you should stop using emojis in your emails’ subjects.
And many other things.

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