The Modern Recruiter #39: How to win candidates in a competitive market, with Troy Sultan, CEO @ Guide

The baseline experience for candidates is terrible - most companies don't really prioritize improving it. That's a blessing for companies who do, because a very small investment into candidate experience can turn into a strong competitive advantage!

Troy has been in the war for talent for years (previously founded a recruiting CRM called Resource.co), and recently launched a company called Guide.co that focuses on improving the candidate experience. 

He's one of the best people on earth to talk about this topic. In this discussion, Troy shares his advice on how to win the war for talent by leveraging 5 key tenets: 

• Proactive transparency. Be transparent without candidates having to ask for it. 


• Rapid reponse. Everybody knows about this, but how to really achieve it? 


• Empathetic opinions. You're in the driver seat. As the same time, always make sure to check in with your passenger.


• Consistent floor. Make sure the worse candidate experience possible is still OK.


• Repellent narrative. Know and embrace what in your company is going to repel candidates away.

 To follow Troy on LinkedIn, click here.

To discover Troy's latest venture, check Guide.co.

To know more about HireSweet CRM, click here.

And to follow me on LinkedIn, it's here! See you there!