Episode 13: Why You Should Be Creating All Content Around Your Avatars
Mar 13, 2019•5 min
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Episode description
One of the biggest mistakes we see over and over is content (articles, ads, emails, video, etc.) that's created without a very specific user or member in mind. Only by targeting the needs, desires, and pain points of a particular avatar/persona in each piece you create will you find the levels of success that make your efforts worthwhile.
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