437 — How to build engagement with your content libraries (Rebroadcast)
Summary
Martin Ritchie from Virgin Money shares strategies for driving engagement with digital learning content libraries. He discusses proactive promotion, consistent messaging, and tailoring content to user needs. The episode also covers practical techniques such as single sign-on, easy content access, and leveraging internal communication channels.Episode description
Digital learning content offers a scalable, always-on option to help your people build their skills and overcome workplace challenges. But often these libraries get dusty, bogged down by out-of-date content with little relevance, or hidden away in a dark corner of the intranet where no one can find them.
So in this episode of The Mindtools L&D Podcast, Virgin Money's Martin Ritchie, Digital Learning Manager, joins Ross Garner and Lara to share:
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How Virgin Money raise awareness of their Mind Tools content library;
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Techniques for promoting a proactive learning mindset;
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'Push' vs 'pull' learning.
During the discussion, Ross referenced a recent academic paper: Albarracín, D., Fayaz-Farkhad, B., & Granados Samayoa, J. A. (2024). Determinants of behaviour and their efficacy as targets of behavioural change interventions. Nature Reviews Psychology, 1-16.
In 'What I Learned This Week', Ross discussed 'pebbling', as covered by The Guardian.
For more from us, including access to our back catalogue of podcasts, visit mindtools.com/business. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.
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