256 — Discovering 'Jobs To Be Done'

'Jobs To Be Done' (JTBD) is a framework that can be used to define consumer needs and identify how to meet them. In this week's Mind Tools L&D Podcast, Ross G and Owen are joined by aNewSpring's Ger Driesen to explore how this can be applied to learning design.

We discuss:

• what 'Jobs To Be Done' is
• examples of Jobs To Be Done
• how to apply this framework to your learning design challenges.

Show notes

Jobs to be Done, by Anthony W. Ulwick, is available as a free e-book at: jobs-to-be-done-book.com

Clay Christensen's 'milkshake' explanation is on YouTube: youtube.com/watch?v=sfGtw2C95Ms

This article explains why you only need five users for user testing: nngroup.com/articles/why-you-only-need-to-test-with-5-users/

Ger has blogged at: linkedin.com/pulse/jobs-to-be-done-approach-empathy-matters-learning-design-ger-driesen/

And his colleague Corjan Bast also wrote on this topic, at: anewspring.com/professionals-dont-want-training-they-want-the-result-of-the-training/

In 'What I Learned This Week', Owen shared a study on 'bullshit ability as an honest signal of intelligence':

Turpin, M. H., Kara-Yakoubian, M., Walker, A. C., Walker, H. E., Fugelsang, J. A., & Stolz, J. A. (2021). Bullshit Ability as an Honest Signal of Intelligence. Evolutionary Psychology, 19(2), 14747049211000317.

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Connect with our speakers

If you'd like to share your thoughts on this episode, connect with our speakers on Twitter:

• Owen Ferguson - @OwenFerguson
• Ross Garner - @RossGarnerEW
• Ger Driesen - @GerDriesen