The MindShift Podcast with Darrell Evans - podcast cover

The MindShift Podcast with Darrell Evans

Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brandswww.darrellevans.net

Are you an entrepreneur, founder, or marketer wondering why your marketing isn’t converting like it used to?

Are AI tools making things easier—or more confusing?

Welcome to The MindShift Podcast, hosted by Darrell Evans—34-year entrepreneur, business growth strategist, digital marketing expert, early AI adopter, and Founder/CEO of MindShift Digital.

This podcast delivers straight-talk insights, proven frameworks, and real-world strategies to help you grow smarter, in today’s AI-disrupted landscape. Drawing from 34 years in business and over $300M in client revenue generated, Darrell cuts through the noise to help you adapt, scale, and lead.

You’ll find answers to questions like:

- Why isn’t our digital marketing working anymore, even though we’re running ads, doing SEO, and posting content?

- What are the best ways to start using AI in marketing without disrupting our business?

- Why is our cost per lead going up while conversion rates are going down?

- Which marketing channels actually drive growth in 2025 — and which ones are a waste of time?

- How do we measure real ROI from digital marketing campaigns, not just vanity metrics?

- What’s the best way to align our sales and marketing teams for better results?

- Should we build an internal marketing team or hire an agency/fractional CMO for faster growth?

- Is SEO still worth it in the age of AI and paid media dominance?

- How can we differentiate our brand when our competitors are saying the same things?

- Can we grow our business without hiring more people or increasing overhead?

Each week, you’ll hear practical strategies, timeless principles, and AI-powered marketing insights that help you build predictable growth systems for your business—even if you're a team of one.

Whether you're stuck, scaling, or just trying to get clarity on your next best move—this show will help you shift your thinking, upgrade your strategy, and take action with confidence.

Subscribe now and join thousands of business leaders and marketers ready to lead the future, not get left behind.


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Episodes

50: Improving Google Ads ROI with Ameet Khabra

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Ameet Khabra is the Founder of Hop Skip Media, a Google Ads agency helping small businesses improve ROI using Google Ads. Ameet has spent the last decade figuring out why people do what they do online, what prompt...

Mar 30, 202143 min

49: Automate Your Way Out of the Rat Race with Chris Davis

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Chris L. Davis is one of the most highly sought-after marketing automation consultants and advisors in the industry. He has held leadership positions within numerous startups (including Leadpages and ActiveCampaig...

Mar 23, 20211 hr 35 min

48: 3 Steps to Cut 20 Hours Off Your Work Week with Michael Yeung

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Michael Yeung is the founder of the Elite Performers Program. He helps thriving entrepreneurs grow their companies while also living a life of freedom. His journey took a turn in his early 20s when he was faced to...

Mar 16, 202149 min

47: Starting a Profitable Side Business While Employed with Vanessa Zamy

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: If you're still working a 9 to 5 but have dreams to grow a side business while working your day job, you're in the right place. Vanessa Zamy is a business expert, keynote speaker, and bestselling author dedicated ...

Mar 09, 202150 min

46: Why You Should Start An App Business with Nelly Yusupova

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Nelly Yusupova is a CTO with 18 years of experience and works with start-ups as a tech advisor and outsourced CTO, and I’m the creator of TechSpeak for Entrepreneurs. Her mission is to make technology as easily un...

Mar 02, 202158 min

45: Execute Your Way to Success with Mal McCallion

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Mal was part of the teams that launched both Zoopla and Primelocation and, with the experience of growing these businesses to multi-million plus valuations, in 2015 set up Growtion to help SMEs shortcut many issue...

Feb 23, 202153 min

44: Empower Your Inner Millionaire with Christine McCarron

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: At the age of 50, Christine thought she's missed her opportunity. An epiphany led her to realize that she's only just begun. This prompted her to reset her goals and get busy in the real estate investing game. She...

Feb 16, 202144 min

43: The Power of a Morning Routine

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: If you want to have greater success and clarity along the way, a morning routine is essential. We can't avoid the demands of the day. We can prepare for the demands of the day so that we are better framed to show ...

Feb 09, 202140 min

42: How to Grow a 7-Figure Business by Becoming Micro Famous with Matt Johnson

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants ...

Sep 15, 202045 min

41: How to Save $30,000 in Taxes with Tax Planning Expert, Ronica Brown

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Ronica Brown a tax planning expert and certified public accountant (CPA) whose passion for entrepreneurship emerged at the young age of nine. Ronica holds a master’s degree in accounting and taxation from Kennesaw...

Jul 28, 202051 min

40: Attorney Aviva Gordon on Business Negotiation, Diversification and Survival

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Aviva Gordon has been repeatedly named as a Super Lawyer, recognizing her as a Top Rated Las Vegas Business Litigation Attorney who has met the stringent Super Lawyers selection criteria which includes independent...

Jul 14, 20201 hr 4 min

39: Tina Fraley on Bridging the Gap Between Physical and Emotional Change

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: As a mom of seven, a domestic abuse survivor, and someone who lost over 150 pounds, Tina has proven successful on her very own transformation journey. This journey taught her the fundamentals of building a roadmap...

Jul 07, 202056 min

38: Brian Pearson on Franchise Consulting Success

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Brian Pearson CFE has been in the franchise industry for over 21 years and attained his designation as a Certified Franchise Executive in 2007. He began his franchise career with Millicare Environmental Services, ...

Jun 30, 202051 min

37: Local SEO Strategies with John Vuong

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: John is a seasoned sales professional and Internet marketer with an exceptional track record helping companies grow their clientele and profits. Through 15 years of experience working with CEOs, business owners, a...

Jun 23, 202046 min

36: I Can't Breathe (Again)!

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Witnessing the death of George Floyd shook me to my core. Today, I finally put words to my thoughts. If this is your first time here, welcome. If you enjoy the show, please subscribe. For more, visit www.themindsh...

Jun 09, 202051 min

35: How To Gain An Edge Over Your Competition with Troy Ritchie

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Troy Ritchie is an Audience Engagement expert and creator of a personal branding course called The Brand You Program. Currently, he is wrapping up his first book, You Got It; Now Go Get It, which are collections f...

May 26, 202054 min

34: How To Increase Website Visitor Engagement with Ravi Trivedi, Founder - Push Engage

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Ravi Trivedi is founder of PushEngage.com, a leading platform for Web push notifications globally, with customers in 150+ countries. Prior to this he built CouponRani, a leading coupon site in Southeast Asia. He i...

May 12, 202048 min

33: How to Write an Unputdownable Book with Matt Rudnitsky, Founder - Platypus Books

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: My guest today is an author and entrepreneur who turns entrepreneurs and interesting people into authors. After leaving, the University of Michigan and becoming a sports writer, he accidentally wrote a best seller...

May 05, 202036 min

32: Bettina Beaucamp - Could Altruism and Gratitude be Your Best Insurance Against COVID-19?

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: My guest today is Bettina Joy Beaucamp. She's a Transformation Expert, Burn-Out Coach, Advanced Instructor of Ortho-Bionomy, Human Design and Neuro-Science Geek. Bettina has navigated the territory of burn-out sev...

Apr 07, 20201 hr 7 min

31: The MindShift Method

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: A few years ago, someone asked, "How do you stay so calm in the midst of adversity?" At that time, I was dealing with a very difficult situation which may have caused some to panic, overreact and exhibit anger. Th...

Mar 31, 202029 min

30: Coronavirus - Leadership in the Midst of Fear

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Unfortunately, leaders don't get to panic. Your team, your family, your employees, and the community are watching you. They've relied on you for answers and direction because you are their leader. As leaders in ou...

Mar 14, 202023 min

29: You vs. You (Stop Comparing!)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Have you ever felt like you were behind on your goals or dreams as you were comparing yourself to others? If you're like me, the answer is yes. We all have. But should we is a better question. Think about this... ...

Mar 10, 202035 min

28: Double Your Business By Making Relational Deposits with Michael Rodriguez

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Michael has been in the banking industry since 2000 and has worked his way from an entry-level position to running an entire mortgage operation. Over the last 17 years, Michael has become a sought after resource f...

Mar 03, 202043 min

27: 13 Takeaways from Brendon Burchard's High Performance Experience (HPX LIVE)

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Fresh off of my trip to Brendon Burchard's first High Performance Experience (HPX), I thought I'd bring you some of my key insights from my personal journal. I've been been a student of personal development for we...

Feb 25, 202045 min

26: How to Change Your Mindset from Employee to Entrepreneur

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Today, I'm airing my interview from the Infinite Wealth Consultants Podcast with Anthony Faso and Cameron Christensen. Many of their clients want to start businesses or side hustles. So they had me on their show t...

Feb 18, 202055 min

25: Liz Ortenburger on Ending The Domestic Violence Epidemic

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Liz Ortenburger has been fighting for the rights of women and youth during the past 20 years of her professional career. In nationwide organizations such as Girl Scouts and the YMCA, Liz worked diligently to ensur...

Feb 11, 202054 min

24: How to Get Unstuck with Kevin McGovern, Performance Coach

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Kevin McGovern has committed his life to help others find and live their purpose with passion and commitment. Since starting his career in the mortgage industry in 1993, Kevin started his path as an originator wit...

Jan 28, 202047 min

23: Do The Reps!

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: As I headed into my junior year of high school, I was chasing a football goal but had a few things stacked against me. Enter a man, ​coach and mentor who helped me shape a mentality and work ethic that has led me ...

Jan 21, 202023 min

22: MindShifts for the Next Decade

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: We are about to end not just a year, but a decade. This is a great time to reflect, plan and prepare for the next level of your life. The new year for me isn't really a climactic moment because I'm ever evolving m...

Dec 31, 201933 min

21: Keep Your Eyes Focused on This One Thing

Have a question for Darrell? Text the show here. Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle . Want help to market, grow, and scale your business? Schedule a free strategy session . In this episode: Successful people are very focused. But what are they focused on? They are focused on one thing and one thing only. Here are a few examples as illustrations. Great Quarterbacks throw the ball to where the receiver...

Dec 17, 201923 min
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