In this episode, we dive into the brand-building journey of Melanie Cruickshank , the founder of da lish cosmetics . Da lish is a cruelty free, ethically sourced and give women who are looking for a clean alternative fabulous options for colour cosmetics. They work with many women who have or had Cancer, skin aliments, poor self confidence and help make them feel their absolute best. Melanie shares how she transitioned from a career in advertising and marketing to creating a successful clean bea...
Sep 03, 2024•39 min
On this episode, Joy McCarthy discusses the evolution of her career from starting Joyous Health, a wellness brand, to co-founding Hello Joyous, a sustainable beauty brand. Joy McCarthy is a Holistic Nutritionist and founder of JoyousHealth.com, an award-winning blog and co-founder of Hello Joyous, an organic + plant-forward beauty brand with a rock-solid mission: to help people find more joy in the everyday. She is an author of three bestselling cookbooks: Joyous Health, The Joyous Cookbook and ...
Aug 20, 2024•50 min•Season 1Ep. 56
On this episode we sit down with Leanna DaCunha, Founder of Narrative Event Group, to explore how events can be a powerful tool for brand building. With over six years of experience in event production, Leanna has worked with major brands like Activia, Amazon, and CBC Sports, helping them create events that resonate with their audiences and tell compelling brand stories. Leanna shares actionable insights on how to use events strategically to elevate your brand, regardless of your budget. She emp...
Aug 13, 2024•35 min•Season 1Ep. 55
On this episode, we sit down with Emma Tessler , the Founder and CEO of Ninety Five Media , who reveals the challenges she faced, from client acquisition to team building, and offers invaluable insights into the strategies she employed to scale her business in the ever-evolving marketing landscape. Key Takeaways: Embrace Adaptability : Emma’s journey highlights the importance of being adaptable in business. Her shift from interior design to marketing and the subsequent success of Ninety Five Med...
Aug 06, 2024•42 min•Season 1Ep. 54
On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice for entrepreneurs on leveraging video for brand growth. Key Takeaways Storytelling in Business : Sto...
Jul 30, 2024•39 min•Season 1Ep. 53
Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimonials to build trust and credibility. The conversation also touches on the significance of balancing t...
Jul 23, 2024•43 min•Season 1Ep. 52
On this episode, Alyssa talks with Cass D'Alessandro, the founder of Loving Life with Cass, a brand dedicated to inspiring people to live lives they truly enjoy. Cass shares her journey from a decade-long career in a different field to building her brand and becoming a freelance marketer. She discusses the importance of following one's passion, the process of creating her unique journals, and offers advice for entrepreneurs on gaining clarity and setting goals. Key Takeaways: Following Your Pass...
Jul 16, 2024•32 min•Season 1Ep. 51
On this episode, Amanda Mariani shares her remarkable journey of opening a Stagecoach Performing Arts franchise in Westmount NDG amidst the challenges of the COVID-19 pandemic. Amanda discusses her transition from teaching to entrepreneurship, the unique aspects of Stagecoach, and the growth and achievements that led her to win the prestigious International Franchisee of the Year award. Her story is filled with inspiring insights on leadership, overcoming self-doubt, and the importance of being ...
Jul 09, 2024•38 min•Season 1Ep. 50
Nicole Raudonis , the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own. Nicole dives into self-awareness in business—knowing your strengths and weaknesses—and the importance of outsourcing tasks to keep growing. Hands-on experience and leveraging freelancers can help scale your...
Jul 02, 2024•26 min•Season 1Ep. 49
Unlock the secrets to mastering paid media strategies with Ashleigh Kuniski , CEO and Co-Founder of Mira Media Agency . Discover how to harness both traditional and digital media channels to your advantage, and learn why patience is key when optimizing paid ads and that your customer journey is seamless before and after the click. Explore the dynamics of demand generation and demand capture with real-world examples from giants like Coke and Pepsi. Understand why paid media is indispensable in to...
Jun 25, 2024•32 min•Season 1Ep. 48
Ana Pautassi shares how she went from documenting her travel experiences in "Dreaming Big in my 20s" to creating her business Dreaming Big Lifestyle . As a business coach and marketing strategist, Ana helps small business owners and entrepreneurs start and grow their businesses to achieve financial stability and time freedom through marketing strategies, business strategies and mindset work. Finding true happiness often means overcoming internal resistance. We dive into how self-reflection and p...
Jun 18, 2024•43 min•Season 1Ep. 47
Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social , as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing. As we progress, we shift our focu...
May 28, 2024•34 min
This week's episode features a candid discussion with Sophie Collins , co-founder of One Wednesday . Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work to build a mindful business that suites her life, and not the other way around. Sophie shares how adaptabili...
May 21, 2024•42 min
Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media efforts to new heights. I also tackle the importance of content optimiza...
May 07, 2024•13 min•Season 1Ep. 44
Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process. These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and th...
Apr 16, 2024•53 min•Season 1Ep. 43
On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award. Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffle our inner guidance. There’s an art to marrying your company's goals ...
Mar 26, 2024•50 min•Season 1Ep. 42
Barbora Samieian has successfully co-founded multiple companies, including Field & Social , and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post , this is just the beginning for her brands. Tune in to uncover the beauty and challenges of starting a business from scratch. Barbora opened an innovative salad shop called Field & Social in her hometown of Vancouver, and within three years, the business grew fr...
Mar 12, 2024•38 min•Season 1Ep. 41
This week I’m chatting with the co-founders of Good Juju , Lisa Karandat and Alexa Monahan . Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too. Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials. On this episode we get into the specifics of Good ...
Feb 27, 2024•47 min•Season 1Ep. 40
Today, we're joined by an extraordinary talent, Kim Gingras , who danced her way from Montreal's cobblestone streets to the glimmering stages of Los Angeles. Kim’s story is one of sheer determination: from taking her first dance steps later than most due to financial constraints to courageously dropping out of university to chase her dreams, culminating in a career-defining moment on 'So You Think You Can Dance Canada.' Her narrative is a testament to the power of hard work, as we explore her ev...
Feb 20, 2024•50 min•Season 1Ep. 39
Diana Eskander , Expert Love Coach and Founder of The School of Love™, shares her journey from being a hands-on coach to becoming a successful entrepreneur. Diana reveals her unique rebranding process and how intentional branding, coupled with creativity, has carved out a niche in the online space, along with the hiccups, the breakthroughs, and the unexpected benefits of letting go and trusting her team. This episode is all about growth – personal, professional, and entrepreneurial. It's a dose ...
Feb 06, 2024•37 min•Season 1Ep. 39
Discover the insider's path to marketing mastery with, Jessica Lemire . As the the Director of Marketing Activations and Event Sponsorship at Union Station , Jessica shares her experiences and insights into the importance of title recognition, especially as a woman in a male-dominated industry, and the nuances of career progression within a single company. Union Station's metamorphosis from a mere transit stop into a buzzing hub of commerce and culture forms the centrepiece of our discussion. Ou...
Jan 30, 2024•46 min•Season 1Ep. 37
Our guest, Alex Pursglove , witnessed her business 10X in growth in under two years while simultaneously strengthening her marriage, deepening her spirituality, and finding greater personal fulfillment. The key, we discover, is aligning with oneself and prioritizing personal growth. Alex guides entrepreneurs, with a strong focus on women, in becoming fully expressed and breaking through limitations to elevate business growth, while living with more joy and ecstasy in daily life. As a master coac...
Jan 23, 2024•47 min•Season 1Ep. 37
This episode’s guest started a business with her dad from their home garage 7 years ago, and have since scaled the company, achieving massive success, generate millions of dollars in sales. Roberta Mantenuto , CEO and co-founder of Fittes , bravely stepped into a male dominated industry and challenged it’s standards over and over. Her approach and passion towards brand, team culture and sustainable growth is apparent as we uncover the stories and strategies behind her leadership. Fittes turns ug...
Jan 09, 2024•50 min•Season 1Ep. 35
On this episode, you’ll be equipped with the tools to determine if your business is ready to invest in advertising. We emphasize upfront that this is not a magic bullet for instant sales, but rather a strategic effort requiring a a well-defined branding strategy, robust online presence, and a finely-tuned website. I’m joined by Isabelle Hillebrand who runs a multi-platform advertising agency called September Marketing , out of Montreal, Quebec. Isabelle’s been providing Strategic recommendations...
Jan 02, 2024•48 min•Season 1Ep. 36
Are you ready to uplevel your business game? This episode is a wake-up call for all entrepreneurs, whether you're just starting out or you're a seasoned pro. We're peeling back the layers of why a solid brand and marketing strategy is absolutely essential for your business success . I'm here to guide you in understanding the distinct difference between these two strategies, how they work hand-in-hand, and why skipping this crucial step could be your first mistake. On this episode I talk about: -...
Dec 26, 2023•9 min•Season 1Ep. 33
Get ready to redefine success the feminine way with our incredible guest, Sloane . Her fresh perspective on cultivating true pleasure from within, embracing the physiological differences between sexes, and working with women’s innate superpowers is nothing short of revolutionary. Sloane gets us thinking about the power of women’s natural cycles and how we can use them to boost our productivity, intuition, and overall well-being. This episode is all about self-love and the transformative power it...
Dec 19, 2023•43 min•Season 1Ep. 32
This weeks guest is a young entrepreneur, Benjamin Bateman who transformed a humble pop-up gig into a thriving coffee shop, Benji's Coffee Bar . Benjamin's story begins on a humble strawberry farm where he early on sold baked goods, setting the foundation for his entrepreneurial journey. He breaks down how he skillfully navigated the path to running his own business, using pop-up shops as stepping stones to test the market and gives us a glimpse into how he leveraged Social Media to engage with ...
Dec 12, 2023•44 min•Season 1Ep. 31
This weeks guest is Emma Woodman , the co-owner of Bloomfield Beauty Co , an award-winning thriving spa based in Prince Edward County. From the courageous start-up phase to becoming the county's 2023 Employer of The Year , Emma's journey is sure to inspire those who dream of conquering an industry they have little familiarity with. She candidly reveals the initial fears and anxieties she faced, and how she, together with her sister Annie, managed to steer their business to success, even as chall...
Dec 05, 2023•59 min•Season 1Ep. 30
Meet Mathieu-Alexandre Poupart , a savvy entrepreneur who transitioned from running a business in Montreal to carving out a successful niche in the mortgage brokerage industry. Mathieu's expertise goes well beyond crunching numbers; he's got a keen eye for the bigger economic picture, always thinking of new ways to invest in long-term business growth. He unpacks his methods for anticipating market shifts, and gives us a snapshot of the rapidly evolving digital marketing landscape. He reveals his...
Nov 28, 2023•56 min•Season 1Ep. 29
Taylor Russett , an award-winning business owner shares his story on how he established three thriving businesses by his early 20's. The Grind and Vine , Russett Photography and Snappie Photo Co. His story is an inspiring testament to the power of passion, resilience, and calculated risk-taking. Taylor sheds light on his unique experiences, highlighting his strategy of leveraging support systems and building robust networks. He also offers insights on how he utilized market situations post-pande...
Nov 21, 2023•49 min•Season 1Ep. 30
