Welcome to episode number 347 of the mindful marketing podcast. I'm excited today because we're talking all about podcasting, but using your podcast as a content repurposing tool. And y'all know, I love to use my podcast as the basis of all of my marketing. And today we have Anisha Patel on the show to guide us in a conversation around how do we then take that podcast and repurpose the heck out of it. I'm excited to get into this conversation, but first a word from our sponsor.
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Anisha, welcome to the show. Hello, thanks so much for having me. I love that you said episode three, four, seven. I mean that in itself, whoever's listening to this, that is amazing. You should be super proud of where you are. I'm on episode 175 and I'm very proud of where I'm at, but it's very exciting to come onto a podcast where you have done so many episodes already.
Thank you. Y'all. I did not tell her to say this. So I am like surprised and flattered. I honestly, this podcast is a labor of love. We started in 2018. And so it's been, you know, years and years of putting it together. So I'm really excited about this and also a little nervous because talking to a podcast pro I'm like, Oh, I hope I get everything right. But anyways, here we go diving on in. I would like to start at the beginning. Like how did you get into podcasting?
So I am a pharmacist by background. That is my bread and butter. I work normally in both a hospital setting, in pediatrics specifically, that's my area of expertise, but I also teach pharmacy students at a university here in London. And so I have a mix of both pharmacy and education. And During the pandemic, I was teaching pharmacy students and I realized really quickly that they were very unaware of the variety of career pathways you can have as a pharmacist once they qualify.
And traditionally here in the UK at kind of college level or university The university will provide you sort of a careers fair sort of once or twice a year where you would meet lots of different employers. And you also as a pharmacist or any healthcare professional would go out into maybe a hospital environment or a retail pharmacy on what we would call like immersive sort of experiences, internships, placements.
And. You would find out more about what you can do for a job, but I think the younger generation would definitely benefit from understanding what a pharmacist does, where you can work, what sort of skills you need to transition into different types of roles using a format that they could easily tune into through podcasting. And it just became. Sort of one of those light bulb moments where I thought, how can I get into the minds and eyes and ears of a student in a format that they would like?
They spend a lot of time on phones and iPads. My students also don't live on a campus in London. It's so expensive to live in the city that a lot of them live with their parents and commute. So they're on trains. They're on buses around 45 minutes to an hour a day.
And so I decided to create a podcast to try and help to educate them about all the pharmacy career options and inspire them, motivate them and give them that behind the scenes insight into the life of a pharmacist that they would never, ever find. Just through kind of social media or meeting people in real life. You just don't have the time to have those one on one conversations.
So they're like this fly on the wall and they listen into the kind of deep insights into the lives of the pharmacists. And with 175 episodes now, there is content from every sector, whether you're in community pharmacy, the pharmaceutical industry, education, research, hospital pharmacists. I've interviewed people from all over the globe, so they're very aware from an international perspective what pharmacists are doing.
And it was one of those things where I tried it, didn't know what was going to happen, and my entire life has changed. And I mean, we can dive into that during this episode, but my life has podcast.
Yeah, I definitely want to dive into that because I think the same thing for me, um, when it comes to podcasting, it, it, you nailed it with the intimacy piece. It's like we get to go along with the days of our listeners. Like we're in their ears as they're going about their day, their commute, doing dishes, doing laundry, like whatever it is they're doing, it feels like we're there with them.
And that's one of the things I love about podcasting versus I come from a YouTube background, Especially back in my day, people used to like sit down and watch YouTube videos. Um, and they weren't usually watching them on the go because data, um, now everyone has unlimited data. So it's not really that big of a deal, but it's one of those things where people take it with them, which I love. And I also love the specificity of your podcast.
Because I think sometimes people think they have to have like the big ideas, the big shows, the mass appeal, but you have tapped into such a niche audience that I find fascinating. So tell us about today. So is podcasting your full time gig? Are you still in the pharmacy space? Am I being nosy?
No, you can absolutely ask that question. And it is one that your listeners would probably really love to hear because I'm in that sort of transitional phase. I am traditionally still working four days a week, and I'm running this podcast one day a week. And now I'm nearly five years into my journey. So as a podcaster, and most of that journey has been doing this podcast in my spare time, evenings, weekends around children, I've had a pregnancy.
I've signed up to a master's degree in that time and done lots of other things, but the passion has always been with the podcast. So I have committed to the one day a week and I'm transforming it from just a podcast into. a business and hopefully I will cut down my hours in my hospital job and pick up my hours as an entrepreneur in 2025. Like I'm making the commitment to make that a reality for me this year.
Yay. Congratulations on the new career path. So I'm curious. I know we're talking, we're going to talk about content repurposing in a minute, but I want to talk first about podcasting as a career because I find it, um, fascinating how many options are available to us now with the power of the internet. So talk to me a little bit about what this looks like for you. Are you relying on sponsors? Are you offering services, courses, uh, give us some insight. Yeah.
Yeah, so I think, if I just give some context, I've started a podcast and I'm sort of developing a business around the initial idea of being a podcaster whilst potentially a lot of your audience are also a Already in entrepreneurship and thinking about a podcast to supplement their business or expand their business or add an element to it. And one of the things that I've kind of identified with podcasting is that. It's opened up opportunities that I never knew existed.
So I've started to become an affiliate for different brands, um, or a brand ambassador if you want to call it. I have been flown to Germany on two or three occasions to do public speaking with a pharmaceutical company. And not only is it using some of my pharmacy expertise, But now it's using a lot of my podcasting skills. So it's actually the way that I deliver information or content, the way that I look into a camera and feel really confident.
And as a pharmacist, it's not something that you would naturally find in, in this sort of like career pathway, but it's a skill that they see as a benefit when they want to create more kind of content for educational purposes for. The public or maybe for social media as well. And that has been absolutely fascinating, but also very exciting because at the moment I'm in this nine to five, I'm kind of feel a little bit trapped by the amount of income that I can generate because I'm in.
sort of paid employment, but I have two children who are two and seven who I want to spend time with and I don't want to miss out on the moments with them. I want to be able to have that kind of financial freedom to choose my own hours, to be my own boss and podcasting has shown me that.
No, like, it's possible, but also I've discovered how much I love to be my own boss, to choose my content, to, you know, be specific about who I talk to, what we talk about, without anyone telling me what to do, which is what I've done my entire career, is just follow rules and policies and guidelines, and as you can imagine in pharmacy, everything is always so strict because it's all about safety and following evidence based guidance, but now I've got this freedom,
and I want more of it, and I'm craving it, So public speaking has been one thing that brand ambassador roles is another, um, my, one of my missions for 2025 is to look at sponsorship, um, for the podcast, which is something that I'm working towards, but the other side of it, the entrepreneurial side of it, that. Um, I'm thinking about or I'm doing, um, is offering services. So I've discovered that there is a lack of healthcare professionals with podcasts.
And when you look at the number of podcasts out there, there's probably about 5 million and only 1. 5 percent of that content is actually healthcare related, which is quite surprising as a statistic, cause you just see so much healthcare content out there, but in the podcast space, it's actually quite small.
So. I've got this niche, which is a really tight audience of pharmacists, so specific, which I love, but now I've also got a tight audience of individuals who could do what I'm doing, leverage their clinical degree, their expertise as a pharmacist, and then build a platform where they could educate patients or other healthcare professionals, or do a podcast on any topic that they want, but leverage it to then Bring in other types of income, um, to supplement what they're doing already.
Yes. Oh my gosh. I love everything that you said. I really relate to the, the family life piece as well. Uh, because that's a transition I'm going through myself. I have a almost three year old and almost one year old. So, uh, our house is loud. Our house is loud. Um, and, um, there's a level of flexibility that's required for me to show up as a parent in the way that I want to. Um, so I've made a lot of changes in my business as well, um, to, to reflect that.
And so I love that you shared that as well. It's very, um, I don't know, affirming. Anyways, I also love that you're educating other clinicians and those in the medical and healthcare space to share their expertise as well because, um, I think that there's a lot that we can learn from each other and I like that you're supporting people in that way. So let's talk about the technical aspects of podcasting specifically. through the lens of content repurposing.
So before you sit down to record a podcast, is there anything you should think about or prepare, especially if you're thinking in the back of your mind, I'm going to repurpose this content in another way one day?
Yeah. So whenever we create content for podcasting, and I would say anything with relation to content creation, even if you're creating YouTube videos, as an example, or content for social media, You kind of always have to have the end in mind at the start of that kind of content creation. So you would think about the topic idea or the theme that you want to discuss.
I tend to come up with multiple title options first because, especially with YouTube and my podcast being on YouTube and If I give you a little bit of context, I started with audio only and loved it, got used to it, really got comfortable with it, and then I transitioned to sort of virtual video, and now I do absolutely most of my podcasts are face to face video, and I have a secret weapon, which is my husband, who is a videographer by trade and a podcast producer, so
I'm very fortunate, but like me, It's not his sort of traditional role. It was a passion he had, which he's turned into his full time job, which is amazing. And he helps me a lot with sort of the podcast production side of things. And one of the things that we've kind of noticed going into video and also going into YouTube is that the thumbnails and the titles are extremely important when you kind of create content. So the first thing to consider is.
come up with those ideas and then the title options and then kind of structure your episodes around that. So what I try to do if you're thinking about repurposing your content is that you structure your episodes with very clear segments so that if you wanted to chop up that content into four pieces so if the content was 30 minutes long, and there were four sections to it.
Each section of it, or each segment, could stand alone as its own podcast episode, or its own video, or its own content for a different social media platform, or something that you might use on your website, or maybe something that you might use as a case study, or a Q& A session, or something that you even turn into kind of email content for your newsletters.
Um, I also like to think about specific questions I might ask my guest who comes onto the podcast because some of the answers that they give could be really quotable so that if you're creating social media content after the episode, you can use some of those really like lively, energetic, motivational, inspirational quotes as like a carousel or an image post that could be used on your kind of social media. And what I do is that I try to kind of capture a checklist for each episode.
So once I've kind of created the main segments that I want to discuss or the content that I want to create, um, I think about those key quotes. I think about what would be valuable in terms of the timestamps as well. Because my content goes onto YouTube, I love to use timestamps to Break up what's coming next in the video. Cause a lot of people like to click on the different elements of the video of the podcast.
So what kind of timestamps would be, would be valuable and the keywords that I actually put into them. And then some of my content is actually transformed using AI into blog posts. So I like to come up with kind of headlines for what types of blog posts that I would turn my content into as well.
Oh, interesting. Okay. So I like that you start not just with the topic, but the almost like the keywords and the title and like, what are people searching for? And then you build out the podcast from there. You use segments, you chop it up, like all of this thought goes into it before you even sit down to record, which I really appreciate.
And I think sometimes when we think about creating our assets, like our podcast, Um, we just record the thing and then we go, now do I, how do I repurpose this now? But it really starts beforehand. Um, so what do, what do we think about when we are, um, you've recorded the episode and now we're going to start to repurpose it. Um, some of these episodes are, you know, 30 minutes, 60 minutes long. How do we start tackling the repurposing process?
So for kind of video podcasts, if they're virtual or face to face, one of the most valuable things that you can do is use that one podcast episode, even if it's 30 minutes, I mean, mine are long form, so they could be an hour and a half long, even two hours, but if you're creating content that's much shorter, you could potentially get Bye bye. Anywhere between like three, five, seven, 10 reels from that content.
So if you are overwhelmed by entrepreneurship and all the things that we have to do in terms of building a business and a brand, creating that one piece of content can then be repurposed into a potential of a month or more worth of reels that you can then push across TikTok, Instagram, LinkedIn. And, um, Where else? YouTube. Um, you can, you know, post it across so many different platforms that your audience would like. And also you can. really understand where your audience lives.
So for example, as a pharmacist, my professional network is on LinkedIn, but a lot of my students who follow my content are on Instagram and TikTok. So when I repurpose my content and I create reels, some of the content that is specific to pharmacists who may have five to 10 years experience would go onto LinkedIn. However, the content that I think that students would prefer, those reels would go on to Instagram or TikTok as an example.
Oh, interesting. Okay. I do like that you kind of have things segmented. I tend to just post everything everywhere. Um, but I like that you, you're kind of taking that approach with your content. What do you say to those people who have a podcast? Um, but it's not video. Um, how would we then repurpose that asset?
So you can do audiograms, which I think a lot of podcasters have found relatively successful. But I think the kind of most important element of repurposing content from that point of view is to utilize ai. And get the transcript from the episode and plug it into AI and ask it to create multiple different things. I do this and I would plug into ChatGPT or I love to use Claude and I think it's much more friendly for podcasters.
It provides me with a lot more useful content than ChatGPT personally and I enjoy using it. So I. Put the transcript into, uh, AI. And I basically say that this is the audience that I have. This is the type of information that I would like to get across from the show notes. Can you create me podcast show notes?
And the show notes are really important because when you look at, um, searchability and being found organically through Google, as an example, or through YouTube, if you have really detailed show notes, which have specific keywords that your audience are going to be looking for. And they're included in those show notes. Then your podcast will come up higher on the Google search or YouTube searches as well.
Or even when you're typing in keywords into Apple podcasts itself or to Spotify, your podcast is more likely to come up if those keywords are being used. So. One of the things is turning it into the show notes. I then always get AI to help me to write newsletters because one of the biggest things I've been trying to build is my email list. And I know a lot of your listeners are probably, um, understand the importance of building a really solid email list.
And especially if you are then going to sell services to them, you know that the return on investment is going to be so much higher if you've got a. You know, really loyal community through your email list. So one of the things that I do is repurpose my show notes or my transcript into an amazing newsletter that they can read that advertises the podcast, but also educates them. So it has key takeaway messages. It has key insights into the person's life.
I educate them about the transitions that the pharmacist has made. I also have in the past used it to create lead magnets. So I've had a few podcast, um, episodes with pharmacists where their journey into pharmacy has been so Um, like incredible, they've worked in a variety of different practice areas, they might have gone into leadership positions, they might have worked internationally, they might have done a lot of research.
And so I've actually asked AI to then create like a road map and then um, put that information into Canva to create an infographic and then that infographic is something that I use as a lead magnet that someone could then download if they're interested in learning why someone transitions, how they transition, and also the skills they need to do it. Because a student or a newly qualified pharmacist would find this absolutely incredibly valuable.
And then another thing AI does is that it can obviously create social media content. So I utilize it to help me to create some of my LinkedIn posts and my Instagram posts. So it can be repurposed in so many ways. I mean, you could also do blogs, right? There are so many ways again, for you to repurpose some of the kind of content that you actually create into blog posts so that you don't have to.
Rewrite it yourself or spend that time, you know, the following week, actually, you know, free typing content from your brain onto, you know, a Google document and creating that blog. You've already done it once and you just repurpose it into something else.
Yeah. I'm also obsessed with how you use AI in this entire process. I'm an AI fan. I love it. Um, and I think it, it just makes sense, right? Like when you create, when you spend so much time creating this asset, the podcast, um, There are so many different ways you can use it and I think it really helps maximize your potential reach, right?
So if someone's not a podcast listener, maybe they're exclusively on LinkedIn You can still deliver content to them in a way that reaches them where they are, which I really really like Um, one of the things that you mentioned, though, was optimizing for Apple Podcasts and Spotify for search. I want to talk a little bit more about that as well.
Is there anything podcasters should think about with their episodes when we think about helping more people find and discover them, um, specifically on platforms like Apple Podcasts or Spotify? Bye.
I think the main thing is to think about your keywords in your titles. And this alone can kind of increase your discovery by, you know, up to 60%. And I've really tried to focus on understanding my ideal customer avatar and really understanding who my audience is, who's that target? What are they like? What are they like doing? What are they looking for online? What are the problems that I'm going to solve?
You know, what challenges do they face and what kind of words are they placing into Google and YouTube? And once I identified that plugging those keywords into the show notes onto my website into the actual title of the episode as well As the thumbnail has really helped me to kind of get more organic reach because I don't do any paid advertising at this point. I'm five years into the journey.
Um, for me, I'm really proud of the fact that I have 174 episodes and around 80, 000 downloads and to someone else that might not be. like a massive number because there are some extremely successful podcasters out there. But for me, that's huge. That's 80, 000 like pharmacists or pharmacy students who have genuinely listened to an episode. They may have applied for a new job because they've been inspired by something they have felt, you know, courageous to leave the current job.
They're in to go and do something different. They have educated themselves and understood what their passions are, what their interests are, and then it's helped them to kind of navigate their career journey. And for me, obviously that is the end goal. And it's not all about the numbers, but For me, I haven't had to use paid adverts yet, and I think I would like to, to just explore what happens because it could explode and be incredibly amazing.
But on an international scale, I also reach 125 countries, which I think, again, is just so awesome. And part of that is understanding what keywords that my audience would type in and having really detailed show notes as well. Um, those are the kind of like two things. And then.
The third thing that I do is really encourage my listeners in terms of a call to action to get them to subscribe, to kind of rate and review, because once you have more ratings and reviews through Apple Podcasts and Spotify, again, it'll, it'll boost you being found. Yeah.
I love this. Okay. Another thing that you said when you were talking about your process to content repurposing that I want to dive deeper into is you, you kind of produced a lot of assets. Um, you have your podcast, both audio and video. You repurpose to things like potentially lead magnets or infographics, LinkedIn, um, tick talk, Instagram. How are you organizing all of this? Do you have a system or a tool that you recommend?
So I have tried a few different things. I mean, I use to store everything. Um, I'm a massive fan of, um, Google, so I use Google Drive. And each episode has a folder, and within each folder, you will find all the information from artwork to the audio files, video files, the show notes, the, even the, kind of, um, social media posts. When it comes to looking at what episodes I've created, what titles I've used, what show notes I've created, a lot of that goes on to a project management app.
I really like Asana. I have tried other things. I've tried Trello. I actually really love Notion, but I also find it Extremely complicated to use. And I think I just need to sit down and truly understand how to use it a little bit better. And I think it is the perfect app as a content creator to use, but I need to dive into understanding more about it. And I will be transferring onto that exclusively.
It is in my plan, but sometimes when you get overwhelmed by so much new tech, you Asana has been my go to and I share it also with my husband. So he kind of knows, again, process wise, where I'm at. where we're at. So he can see what dates that I have my podcasts scheduled to be recorded. He can see what dates I'd like those episodes published because he's the one who's going to do the main kind of like bulk initial edit for me.
Um, we also then have kind of like, um, subtasks within that to showcase who's doing the show notes. Who's posting on social media. Um, I create the clips obviously from that and kind of showcase those through different social media platforms. So everything is kind of recorded there. And also the content is searchable. So if I need to go back and I put tags on things, so as an example I'm interviewing pharmacists.
Some who work in hospitals, some in retail, some who are in industry, some who are entrepreneurs. And I put different tags onto different episodes so that if I want to just find all the hospital content and go back and again, repurpose content that I already have, like creating a fun episode that highlights 10 journeys of hospital pharmacists, I can, you know, type in keywords or look through those tags to then go back to that content and repurpose it for other episodes.
Yeah. Okay. I love this. I love Asana as well. I, listen, I'm a huge fan of like, use the tool that you use. So if Notion's too much, like I started on my Notion journey just this week and I was like this, I see the potential, but who has time to learn all of this right now? So I'm there with you, but I mean, use the tool that you use. I use Asana. I use Airtable too.
I like that. And then from a social media point of view, um, I've kept it really simple, but there Definitely ways to be, um, a little bit more strategic. So I have like an Excel sheet and it tells you the days of the month. It's. tells you the kind of content that I'm creating each day and what's going out every day on, on what platforms. So are there social media posts? Is it my newsletter? Is it my podcast episode? Are there reels coming out? And is it on YouTube?
Is it on Instagram, LinkedIn, and all of that content can be seen. Because every month or every kind of like three months, I create different themes of things that are happening with the podcast, whether that's highlighting sort of International Pharmacists Day, or at the moment, I'm doing an amazing student series. I'm highlighting this Stories of pharmacy students. So everything I'm doing at the moment, including all my lead magnets are related to pharmacy students.
And when I can visualize what's coming out and I try to plan sort of a month or two in advance, what's actually coming out. This makes it easier for me to see where I'm having gaps or where there's not enough content coming out or where I want to create more, but obviously there are amazing apps to do this. I believe, um, buffer and HootSuite.
are, are two really good examples where you can do it as an app and kind of pay for you to actually visualize exactly where your content is going, but I've kept it really simple for now. Yeah.
Keep it simple. I love it. So I want to end on more of a mindset question for those people who are listening and they're thinking to themselves, man, um, I put so much time and energy into creating the thing, the podcast. That I find myself running out of steam when it comes to content repurposing, um, or I feel like maybe I'm going to burn out when it comes to being creative in general.
Um, what, what's something that you have done or something that you can suggest to listeners to maintain consistency with your podcast and content repurposing, um, especially those people who like you, like me, who have a lot going on in their lives.
Yeah, so in the initial couple of years of being a podcaster and working full time as a pharmacist, I had made this commitment in my head that I would publish an episode every single week, and that was from the first day of building this podcast. And my husband always said to me that, Don't you think that that's a little bit too, too much when you're working full time? Why don't you just go ahead and go with every other week?
But I'm very stubborn, and I'm very determined, and I'm one of those individuals that will just like, I go all in. So I committed to this every week content and I made the decision to record my episodes every Wednesday. So every Wednesday after work, I would get home 6pm, I would be a parent, so I would have evening routine and bedtime routine, and then I would like, have to get super excited and record an episode at like 8, 9pm at night.
And once I'd done, kind of, recorded that episode, I would be buzzing out of excitement and then not be able to sleep. And I did this It's kind of for, you know, one or two years because I just wanted to not overwhelm myself in terms of the burnout and also the consistency of knowing Wednesday's my day to record from a parenting point of view. My husband would help me more and be able to support with childcare so that I could get those episodes done.
And then over the weekend I would edit and kind of get all the social media ready for a Monday release. It was really tough to keep up with this. And the reason why I'm being so honest about it is because I've completely transformed how I record my content now. So over a year and a half ago, I decided to start batch recording and I decided to record. 15 episodes in three days. Now you do not need to be this excessive, but the 15 episodes in three days.
So I took three days of annual leave from work and I had either face to face episodes being done at my house. Cause we have little studio at home or I did virtual episodes with international guests. And then I had four months worth of content, right? It was amazing. Like you go, when you, when you record, I mean, you know, it takes a lot of energy. It takes a lot of love. It takes a lot of thought process when you're actually in recording mode, even though you are the host.
Um, and I think it's really important to know that you're interviewing for a job that you're supposed to host. Your job is to make sure that the person that you're interviewing is getting the best experience, that your audience is getting the best experience, that you're getting the content that you truly want to get from that person. And so it takes a lot of energy.
And sometimes what happens if is, is if you try to do one episode per week, you kind of don't have enough time to get into flow state. And what I realized doing back to back episodes in one day is that a, I'm dressed and ready. I've done my hair, you know, I'm ready to be on recording mode, but also, um, my head space Exclusively in recording state, I know exactly what content I need to create. I know what questions I want to ask. I know what calls to action that I'm going to include.
I know how to do my introductions and it's all about recording. And when I switched into this format. I again took so much pressure away from myself that every week I wasn't in that recording phase and that in the background then I take my time to then edit the episodes, do the social media and it has been a massive game changer. And the other beauty about doing it this way, is that you have a content buffer.
So you've got several episodes available so that if your children get unwell, or if you become sick, or if you're traveling, and all you need to do is edit and have your laptop, you're not kind of chained to the recording process. And you have the ability to have a few delays. You know, if you, if you say one week, I'm going to get these episodes done, but it doesn't happen. You've got that little bit of time to allow yourself, you know, the, the headspace to get editing.
And if you're a business owner or entrepreneur. And you've got the money available. Obviously you can delegate part of this workload to other people. If you've got a virtual assistant, as an example, or an intern, like I hire student interns and a lot of them can actually help me with the guest outreach part of the process or the emails and the initial communication, they can help me with scheduling, which takes away some of the more kind of laborious processes and the admin associated with.
Podcasting, because you are the star of the show. And the main thing is getting that recording done to the best of your ability. So for me, getting into flow state and batch recording was like a game changer when it came to reducing burnout.
Yes. Oh my gosh. I love this. I love this. And I like how it specifically helped you as well, because I'm a firm believer on this show that I want to showcase how other people do it, right? There's not one right way or one wrong way, and this is the way that worked for you. And for me too, when I was pregnant and when I was having my two babies, batch recording saved my butt. Like I don't think I would have been able to be consistent without that.
Um, and so I love that you, that you shared that as well.
Can I just add one thing? Sorry. So since I have also done the weekly episodes and the batch recording, it has also improved my consistency with weekly recordings. So in the five years I've had this podcast, I haven't always been able to achieve that weekly goal that I had. Life, children, pregnancy, You know, I was a student and a master's degree at one point. So I wasn't able to maintain the consistency that I wanted.
But in the last year and sort of three to four months, I have posted an episode every single week and my numbers. Absolutely skyrocketed because my audience know when my content is coming out, what time it's being released and they know that I'm reliable and they tune in every week. And one of the problems with kind of being an overachiever and setting yourself this goal of I'm doing it every week and then not being able to actually achieve it is that you lose some of your audience.
Because if that episode doesn't get released, of course, whoever listens to you, we'll just go and find another podcast to listen to because they're using. They're time wisely and they go and listen to somebody else and you kind of lose that community because you've had that kind of inconsistency. Um, and then recently, because I'm trying to focus on. My entrepreneurship side of things and building my brand and building my business. I've actually cut back to an episode every other week.
And the reason for that is because I'm still working and I'm, you know, spending four days a week in my traditional job. And if I only have one day a week to work on the podcast, but I also want to build my brand. This has given me every other week to actually focus on working on the business rather than just the podcast, because the podcast is very well established. And I did tell my audience well in advance that this is what's coming.
I use social media, my email newsletter, and all of the feedback that I had was actually, don't worry. We actually binge watch your content, you know, on weekends or like. You know, students, when they have vacations, they binge watch my content over a few days. So they're not actually the type of listeners that wait every single week for my episodes. So learning about your audience, and what they want, and what they need, and what they crave, is so important in this process.
Because if I had known that a long time ago, I would have switched to every other week episodes. So I
think this lesson could go through all forms of marketing, but I'll share a personal story as well for my own podcast. My most listened to episodes are almost always the ones that people have requested. Um, so last year, for instance, I did two episodes that did really well. One was, um, faceless. marketing. Like there's this whole trend on like Facebook that somebody asked me that question. I was like, Oh, turn it into a podcast episode. And then the second one was rage baiting.
People were like, what is rage baiting? I was like, Oh, podcast episode. So like, this is just a lesson in like, listen to your people. They will give you the answers. So I love that. I love that for you. Okay. So for those listening who are like, okay, I'm really inspired. I want to launch my own podcast. I know you have a fantastic freebie for them. Tell us about it.
Yeah, so I created a PDF that helps you to outline, week by week, the actual steps that you need to take to get a podcast up and running. So week one is all about maybe the idea process. and understanding what type of podcast that you want to actually create. Is it solo? Is it interview? How often you're going to actually release content? So looking at that cadence picture and also whether you're going to do audio versus videos.
We're really diving into kind of the brainstorming phase, but as you step into weeks two, three, and four, we're looking at how you actually record. How you would then edit the episodes, repurposing the content, and then of course, publishing it and producing social media content. So it helps you to break down all the steps so that within the month you will have multiple episodes recorded.
And my plan with any clients that I work with is that they have, again, a batch of episodes to get them up and running. So anywhere between sort of three and six episodes they would have in the initial stages, and then at least it kickstarts their journey. And then they can get into that flow of how they work around their time and run their business as well as get that podcast up and running.
I love it. So I'm going to put the link to that in the show notes, online, dre. com slash three, four, seven, Anisha. Thank you so much for being on the show today.
Absolutely.
And thank you, dear listener, for tuning in to another episode of the Mindful Marketing Podcast. Make sure you rate and review us on Apple Podcasts and Spotify helps keep us in the top 100 marketing podcasts. And that's all because of your support, uh, coming up in the Mindful Marketing Lab. If you're not in the lab, why not come on in? I actually am teaching a brand new session this month called Big Inbox Energy.
I'm going to share with you how I write emails that connect, convert, and feel like me. This is a live session. Uh, For our lab members, you can find all the information on my website, onlinedre. com slash lab. I have another episode coming for you next Tuesday. Stay tuned for that until then I'll see you on social media. Bye.