Welcome to episode number 337 of the mindful marketing podcast. In the month of December every year, I bring you guest appearances on other podcasts, both as a way to share what I'm doing out in the world at wide, but also to give myself a little break and, walk the talk that I preach so much here on this very podcast. And today, I'm excited to highlight my guest appearance on the Consistency Corner podcast. Ruthie and I sat down to talk about social media
algorithms. If you've ever felt like they've left you scratching your head, this episode is for you. Ruthie and I dive into the world of algorithms breaking down how they work and how you can make them work for you. We talk about why understanding the algorithm is essential for optimizing your content so that you reach all people. We talk about how to tailor your content to the different platforms which can get you better
results. I talk about the benefits of outsourcing social media. I'm a huge fan of this, but I also wanna help you decide if it's the right move for you and your business. We talk about why genuine social, like engaging and building relationships, is a game changer for visibility. And I share with you the role of clear brand values and
personal development in your social media success. So if you're ready to approach social media with a more intentional strategy, this episode of the consistency corner podcast is for you. Let's dive in. Alright. Welcome back to another episode of the Consistency Corner podcast. I'm really pumped today for our conversation with Andréa Jones, who I actually heard as a guest speaker in
a virtual summit. And I was taking a walk and I was listening to her speak about, mister Al, who we're gonna we're gonna talk about today and you're gonna get to know. And I was like, yes, this is conversations that more people need to be having, particularly those of us in the marketing space and in the social media space to let people know about because we all can scroll. And we can all see the tips and tricks and hacks and people talking about beating the algorithm or
figuring out the algorithm, but, like, what does that actually mean? Well, we're here to talk about that and Andréa is gonna spill the beans on that. She's a social media strategist who helps brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. So I'm excited to get in. Andréa, welcome to the show. Thank you for being here
today. Yes. Thank you so much for having me. I love talking about Mr. Al. So I'm excited to dive in. Yes. Before we get into our conversation on Mr. Al, can you share a little bit about your business journey and how you got into being a social media strategist? Yeah. So I'm like an OG Internet user. I started my first blog in 2024, which makes this year 20 years, which is just wild. You said 2024. Oh, 2004. Blame the pregnancy brain. There you go. There you go. Okay. The
2004. Wow. That is OG. OG. Yeah. This was back when it was not cool. I started my YouTube channel in 2007, And my friends were like, you're doing what? You're posting videos online? That's weird. Right? But I met my husband online. So it's part of the story is we created a video together, then we kept talking and fell in love. And then I moved from Atlanta, Georgia to Toronto, Canada. The tundra, the frozen. Yeah. Did you move during the winter?
Yeah, I moved on March 1st. And I was shocked that there was snow in the ground and it that was one of the years where the snow stayed until, like, end of April. And I was like, what have I done? I must really left you. No. Yes. 10 years later, still here. I live in Niagara Falls now, but that move really launched my business. So prior to that, I work in hospitality. I was put on, like, the social media teams at the time, but this was 2011.
So it wasn't really like, we had Facebook and Twitter and that's about it. Brands weren't even on Instagram yet at that point. And so, I launched my business, offering social media services in 2014, and it grew from there. I started off freelancing doing wearing a Tenet hats, and now we have an agency where we offer done for you services, for our clients. And then I teach, our same material on the education side of the business in the Savvy
Social School and online podcast. Yeah. Awesome. So you've really seen throughout the course of your career the changes in the algorithm and how at any given time, if somebody says, well, the algorithm likes this or the algorithm likes that, you're like, woah, Hold on a second. So for people who are, like, struggling to understand what the algorithm wants, let's talk about that. And does it even matter? Yeah. And it does matter. So, you know, we we come from a time where
things used to be in chronological order. Like, they were shown to you in the order reverse order that it was posted. So you started off with what someone just posted and then scrolled back down. You could keep scrolling forever until the beginning of what everyone posted. Right? That quickly became overwhelming for users because you would see maybe posts from the past hour or 2 depending on how many people you followed, and you certainly weren't discovering new content. It was only based
on who you followed. So enter mister Al, the algorithm, who is basically, AI. He he's a machine. He's behind the scenes. He has both, like, a hero complex and a villain complex. So on the hero side, he's trying to reward the right content, reward the right content that, the platform wants to see, which means
we're, like, we're liking it, we're sharing it, we're commenting. And then he can be a little bit of a villain and a little bit of a bully because he goes, well, nobody like this post, so I'm not showing it to anybody else. Right? So he has the the dynamic, the two sides to him. And so as a business owner, as a content creator, we have to be mindful of, like, what he wants so that we can hopefully get on his hero side and not his villain side. Yeah. Because you can use
that additional support once you figure it out. But I think it's really important that we figure out a way to do that in a way that is authentic to our brand voice and our personality. So can you talk a little bit about the importance of that and not just trying to do what everybody else is doing because it looks like it's working for them. Yeah. Awesome. Yeah. I'll I'll give an example from one of my clients. So she is a life coach and, her most viral video has nothing to do with her
business. She got a video that got over 2,000,000 views on TikTok. And at the time, we were like, yay. This is awesome. But it had nothing to do with her business, had no impact on selling her offers, on selling her, or or growing her list or anything like that. So when we think about what the algorithm wants. I mean, yes, we can post things that get a ton of views. But ultimately, we have our own goals about how we want to show up in
the world. One of my personal examples as well is I don't really post my kids on social media. I do one post a year at Christmas time. Y'all can see the Christmas photo. And then with this new baby coming, y'all will have seen already the baby photo. That's it. There's no more. I know for a fact those are my most highly engaged posts. Okay? Like but I'm not pimping out my kid to sell my stuff. So that's just, like, my personal boundary. So when you think about, like, there's
this balance between what the algorithm wants, like, everyone loves babies. We love the baby pictures. I could post baby pictures every day, and people would love them. But that's not serving me, and I don't want to put my account display like that. So there's a balance between, you know, what the algorithm wants and then what my my people want. And typically, the post that have the most conversion for me don't necessarily have the highest number of views. They I'm looking at other metrics.
On Instagram, for instance, I love looking at saves and shares. The algorithm also loves looking at saves and shares. You may get fewer of them than likes and comments, and saves and shares don't necessarily help you go viral. But those are the types of indicators that show the algorithm that people are interested in your post. And they're indicators to us as as business owners, as content creators that that people are actually, like, learning from
consuming, finding our content valuable. And so, there is a balance to, like, giving the algorithm what it wants and also doing what you need to do as a business owner. Well, and understanding how social media works as part of your overall marketing strategy. So, like, what is social media's job in your marketing puzzle? What piece in role is it filling? Because it shouldn't be filling all of them. Right? Because
we don't own it. Yes. It is so fickle. Like, sometimes mister Al is really nice and will, like, randomly take one of your posts and you'll be like, oh my gosh. This posted amazing. And then you'll do the exact same thing. And mister Al is like, we're we're not sharing sharing this one out. And so it can be very fickle. So social media plays, more of a role in the top of your marketing funnel where it can be a great discovery engine. Because again, mister Al can help match you to the right
people. Mhmm. And it can be a great, like, relationship builder. So as you are finding new people, they're getting to know you. But I always say, let's move them along into something else. For us who have podcasts, like, we want them to listen to the podcast. We want or if you have an email list, we want to get them on the email list. You know, we wanna move them into more intimate marketing avenues because those are way less dedicated by algorithms and people have to opt in to access
them. So they're also very dedicated to consuming those content pieces. And so, yeah, it definitely plays a very specific role in your in your sales funnel. Yeah. So in terms of the algorithm and even not just the part that social media plays, but the different parts of social media. So when we think about it, like, obviously, each platform has its own algorithm, but each component within the platform has its own algorithm. Stories has an algorithm. Reels has an algorithm. The feed has an
algorithm. The explore page has an algorithm. How does, like, somebody keep up with all of that? Yeah. It can be very challenging for business owners. I actually think Instagram is become too complicated. Like, if we think about some of the other platforms, like, they're way more simplified, and I think it's easier to actually create content there. But Instagram remains a favorite. It's one of my favorites as well. But each of those categories plays a
different role. So, Instagram reels typically is about discovery. And you'll see this as you scroll through your feed. Instagram's like, how about this reel about toddlers eating food? And I'm like, yes, I'm watching it. Right? And so as a business owner, you want your reel to be right there in people's feeds, and that's Instagram actively matching it based on user behavior. So Reels typically are for discovery, typically. And that's like the top of
its own funnel within Instagram. Mhmm. Your feed posts can straddle the line of discovery and relationship building. So sometimes you'll also see, like, a carousel or a static, image post in your feed. But more often than that, we're served reels from people we don't follow. So scroll through your feed and take a look at that. So think about that when you're creating your content. Reels, it's going out to people who don't know you. So you may wanna keep your educational
content focused on them and not so much on you. Your feed post, they can be discoverable, but most often than not, it's people who already follow you or even people who are thinking about follow you and they they head over to your page. Stories is almost always people who already follow you. And so you can be a lot more intimate
there. You can talk like you're talking to a friend. You can share a little bit more of the behind the scenes and the things that people who, you know, they already have relationship with you, so they're interested in it there. So reels, feed posts, stories, typically that's how it goes. All of those things can be on the discovery pay the discover pages in, Instagram, but most often you'll see reels and, static posts there. And most users don't go to the Discover page. They're looking
at their feed. And, Adam Messeri, the, CEO of Instagram recently, released a stat that most people are actually looking at stories Mhmm. First. So I mean, it kinda makes sense that that it's at the top of the screen. So It's at the top of the screen. Yeah. And so we kinda wanna guide people. Like, if they found us so real and they're following our feed, like, maybe sometimes we wanna say, like, go watch the stories. Right? And, like, like, have a call to action there to drive
them to the stories. Mhmm. But all of those have algorithms too. Like, stories, I there are certain people who I watch their stories every day, and so they're at the top. The algorithm is like, oh, she's watching this from every day. We're gonna put it right upfront. But then sometimes I see stories from people, oh, I haven't seen them in a while. That's the algorithm mixing it up a little bit going, okay. So she hasn't
seen this one a while. Let's test it out and see. And if I don't click it, it's going back to the back of the line, and the algorithm is not gonna show it to me anymore. The thing the thing I'll say, it's, like, in this thought about the algorithm is that it is trying to personalize experience for every individual person. Mhmm. So your experience with the algorithm is gonna be different than
someone else's, and it's all based on your behavior. So if you're seeing posts you don't like, you need to retrain your algorithm, and the same is happening for every single person as they're they're going through a platform like Instagram. Yeah. And I think one of the interesting things that you said was how each component has a different algorithm, and you can really think about it in terms of the funnel of
attract, nurture and convert. And so when I know when I work with clients, like we talk about for your overall strategy, what tools or I will say what activations or platforms are you using to attract reels might be one of them. But we're not gonna say social media, we're gonna say specifically, the type and platform. And so let's say there's somebody who's there like, you know what, Instagram is just like, not my thing. I'm not over
there. But I'm on LinkedIn. Like, now we have a whole nother set of components and platforms and algorithms to learn and understand. And I think LinkedIn is like, the silent, underrated partner that we all need to be, like, buddying up with lately. Yeah. I'm loving LinkedIn. Again, I find it's way simpler to create content over there versus Instagram. Instagram
has gotten so complicated. I love it. I love it. It's my favorite. But if a brand new business owner came today, I'd be like, well, let's start with something a little bit easier to, like, grasp. And LinkedIn's algorithm, I find, requires way less content. So sometimes you'll see posts in the feed for a week, 2 weeks, 3 weeks after it's been posted. So you don't have to post every day. You could post once a week or even once a month and still get really good traction on LinkedIn.
Yeah. And LinkedIn's algorithm is very different from Instagram. They like text based content. They they wanna see thought leadership in a way that's consumable, by the person. There's no stories on LinkedIn. They tested it out. It didn't work for their their, brands. But the similarities in the algorithm are still there. It wants people to engage and all the algorithms want people to stay on their app. So one of the challenges right now with LinkedIn is,
well, they just fixed it this year. There didn't used to be a link in the bio. So you're adding links in your post, but it's like people are leaving LinkedIn and then the algorithm's like, hey, every time you post people leave me. I don't want that. And so it would devalue your post. Whereas now you can say link in bio because there is a link in bio. It kind of tricks the algorithm a little bit because they're still on LinkedIn for a sec and then they can leave. And it's really focused
on the conversation and the engagement. So the algorithm wants to see people engaging with your content. So there are a lot of similarities with between LinkedIn and Instagram, but LinkedIn is more business focused. Mhmm. It's slightly more professional. I will say there people still let loose over there. Video is on the rise over there too. So I repurpose my reels over to LinkedIn, and I still see some really good engagement over there. And more people are using it on mobile than
desktop now. So it is the underdog, but I think it's gonna have its time in the sun. Yeah, I think it's interesting too, to think about your audience. And when they pick up their phone, or they type in the, you know, into their search bar on their computer linkedin.comorinstagram.com, like, what is their intention? You know, oftentimes, we're picking up Instagram because we want to laugh. We want to see a funny meme or a funny reel. We wanna connect with a friend. We wanna catch up with our
community. We're going to LinkedIn maybe more to learn or see what's out there or catch up on industry news. You know, it's so interesting to me just to even have conversations with people inside other industries of, like, how are you using this platform? Yeah. LinkedIn is definitely more professionally minded, and there's not a lot of mixture of content. Whereas on Instagram, I mentioned earlier that I'm getting, like, toddler eating videos. I don't I don't see those on LinkedIn. Right? Right.
So it's it's very focused on business, whereas, Instagram and even other platforms like Facebook for me is a huge mix. Same with threads now for me is a huge mix. LinkedIn is very focused. And so I do find it's easier to be business minded as well in the room. Yeah. And the other thing too, to understand, like, I think when we're particularly when people are comparing maybe their social media content and journey to competitors or even industry leaders, like understanding the value
of the time people have put in. So if you're starting out, like you're on chapter 1 or chapter 2 or chapter 3 of your business journey, and you're over here following Amy Porterfield, who's like the OG spin all platforms since they started, it's not the same because she has equity in the platform already. Right? Yeah. And the algorithm actually does prefer that. Someone asked me the other day if they should start over their Instagram from
scratch. And even their LinkedIn, they were like, should I just delete it and start a new one? No. The algorithm likes that you've been here for a long time. They don't like a bunch of new accounts every time you create something new or shift or pivot. So if you can, keep your same account because that history there does does impact the algorithm as
well. Yeah, for sure. So when we talk about thought leadership, I think this is an interesting concept that those of us in the marketing space, like really understand, we get it, we see the value in thought leadership style content. But I know that for people outside the marketing space, I know sometimes some of the clients that I talk to, they're like, thought leadership? Like, what is that? I just need to sell my stuff.
And so talk to me a little bit about like, why thought leadership is important, and how we can use thought leadership style content to help optimize social media. Yeah. This is a challenging one. And it really depends on where you are in your stage of business. And it's why sometimes I really emphasize if someone's coming to social media today, it's gonna take a while before you get clients from it. There are other marketing levers you can pull
to get clients faster than social media. Social media is a long term play that can it's like investing. You put in $20 today, and then in 10 years, you'll have $1,000 Right? Like, there's gonna be some investment there. And so it is a long term play, but thought leadership is really you sharing your expertise online. Mhmm. And, a great example of this is someone who I started following recently. Her name is doctor Becky. And she talks a lot about like re parenting yourself as your parenting
your child. Y'all can tell what stage of life I'm in now. Right? If y'all have kids, go follow Doctor. Becky. Doctor. Becky get inside, read her book, listen to her podcast. So good. Yes. And she does social media so well for thought leadership. Right? So she's sharing her expertise in her industry with this, kind of background expectation that you will buy her book and you'll join her paid community. Right? And she has digital products. She's not
leading with, hi, I'm doctor Becky. Buy my book. Because that feels a little bit aggressive sometimes. She's leading with, hey, are are you having this issue with your child? Here's what it could mean. Right? Or, hey, here's something I observe with one of my clients. She'll even do examples like role playing, like, here's what this could sound like. And it helps us as a viewer recognize ourselves in that post and go, I'm going through that exact same thing right now.
I thought I was the only one. I'm listening. Okay? And then you're in her world and you're listening to her podcast and you're buying her books and you're joining her community. And so the same is for you as as a a creator, a business owner, an expert, a thought leader, you're sharing your expertise in a way that the other person can see themselves in that content, get curious and go down the road. And I think this is a lot like building a friendship or
any relationship, dating, whatever. Because you could, like, meet someone and go, oh, we're best friends. And for some for most people, it's kinda like, that's really weird and aggressive, and I don't know you. But for a lot of us, how we caught our best friends is it happens slowly over time. Right? You meet someone and you're like, let's go for coffee, and then we're going for dinner. And now we're hanging out each other's
house, binge watching RuPaul's Drag Race. Like, whatever it is that you do with your friends, that's the the evolution of it, and not every friend will be a best friend. Not every person you meet will get to that level. And so social media relationship building is very much the same. That leadership is very much the same. Some people may say surface level and they may only engage on your social media platforms, but we're looking for those people who
wanna take it deeper. They wanna take it to the next level. They wanna get to best friend status. And the only way for them to find you is for you to show up as an expert and help them see themselves in the content that you're sharing. Yeah. So, you know, you talked about, like, that finding your best friend and you're nurturing your people on social media and those relationships. Let's talk about the idea of being social on social media and how that in and of itself can
actually help the algorithm help you. Yes. The algorithm does not like a post and go situation. He is a little needy, mister Al, and he wants all of our attention all of the time. So as much attention as you can give him, he will reward you for that. So this is why, you know, some people say if you post 5 times a day, you know, that's a strategy that some people say. To me, that's exhausting. I don't have that much energy to post 5 times a day. However, behind that strategy
is the amount of time you're spending in the app. Okay? So that time commitment would be helpful, and it's a consistent daily time commitment. So typically, I recommend 10 to 20 minutes a day to start, and then you can scale up. And in those 10 to 20 minutes a day, we're we're hanging out. We're finding new people. We're connecting with them. And I like to do this personally with referral partnerships.
So, you know, people who can send me clients, and especially in my kind of vertical, people who need help with social media, they may have trouble finding me on social media because they're not on social media. I have a little bit of a catch 22 situation over here. Yeah. So I'm connecting with other people, web designers, podcast hosts, brand experts, and I'm building out my network of people who also serve my same client. To me, these are
my peers, my colleagues. And so it actually makes it a lot of fun for me to connect with them because we're talking shop. Right? Most of my time on social media is spent in direct messages. And I actually think that's very helpful for business owners building relationships with people because it is individual is 1 to 1. Is it scalable? No. It's very hard to do. It's not scalable. I've seen a lot of people talk about automations and creating spreadsheets to keep track of people.
I don't have a spreadsheet for my friends, so I don't have a spreadsheet for my, peers either. I just make sure I'm very consistently showing up. They see my content, I see their content, and I just have conversations with them. If you apply the strategy though, my my warning is not to be sales y. And that's kind of like the underlying current of a lot of the things we're talking about today is it it could be we've all had the messages. People come in the DMs and
they're like, you should buy this. And you're like, I don't know you. I don't want this. In fact, now I have I'm having a negative interaction with you instead of one that could have been neutral or positive. And so there is this desire as business owners that comes from a really good place because we wanna sell our stuff and we know it can help people. We know it could be valuable. And we don't wanna be, like, too aggressive with it as well. So it's a conversation to see
where things go. We don't wanna assume anything about anybody. Yeah. And I think also knowing going back to, like, your whole marketing strategy, and what other pieces and parts are you using? If you're like, oh, my gosh, I don't wanna DM anybody. That doesn't sound fun for me. Like, yuck. Okay. What else are you doing? Are you having coffee chats with people? Are you going to community events? Are you emailing people? Like, what other ways can you
build relationships? That's just one tool that you could use. And when you understand how it works, great. But if you don't wanna do it, that's okay. Let's do other things. Right? Yes. For those listening, I'm doing, like, giant head dots. I I a 100% agree. I was talking to one of my mentees, earlier last week, and I kept recommending her, like, do these, like, private communities. And she kept resisting. And it finally got to the point where she was like, Andréa, I just wanna be in person.
I was like, oh, done. Forget everything I've said before. That's not for you. Let's get you in person and like meeting people and networking. Yes. And that's one of concept. Yes. One of the things that I find when people really resist being consistent at something, it's because it's not aligned with their values or what they enjoy or what lights them up. And I'm not saying that, like, we should never try new things because you don't know what you don't know.
But once you've tried it and you're like, this isn't for me, like, okay, let's adjust. Let's pick something that we can be consistent with. Because all of this stuff, like, you talked about, like, it being investing, it's like putting little drops in the bucket each time. And if we can't consistently put drops in the bucket, we're never gonna fill it. And so then we can spend our time in those drops somewhere else where we can get the results we're looking for. Yes. Oh, I love that bucket
analogy. That's beautiful. Yeah. I love a good analogy. My husband is like, oh, my gosh, enough with your analogies. But, you know, I'm glad you appreciated that. I do. I love a good analogy, too. So I recognize one when I see one. Well, my last question for you is, in your opinion, when is it time to outsource social media? And when we say outsourcing, like, what
does that even mean? And what does a business owner or business leader need to, like, consider before stepping in and saying, I'm gonna have somebody else do this for me? Yeah. And especially if you're the face of your company, your brand, your business, it can be challenging to figure out how do I even outsource this. There's kind of 3 different levels to this. The first is getting support with smaller things.
You know, having someone edit a video for you, having someone write, some like maybe pull some captions from your podcast episodes, having an assistant who can, like, upload posts for you or help you stay on top of the inbox. So those are kind of lower level tasks that you can outsource individually. You'll know you're ready when you can tell someone else what to do. K? So you typically have to do it first, and then you can go, okay, I have a system. Here, replicate
this. Right? And so that's how you'll know you're ready. You'll also know you're ready when you have the income to be able to support it. I'm a huge fan of this. People outsource things too quickly sometimes and not in the right order. And social media, especially if you're a personal brand, can be challenging to outsource. Maybe initially you need a bookkeeper instead of a social media manager. Right? So it depends on your business
model, and how much revenue you're bringing in. But the next level of that is the social media manager. Typically, this is a freelancer or it can be an in house person. They have more strategy behind them than an assistant, and they can take over some of the the whole pieces of social media. So they're writing captions. They're telling you what videos to record. They're then editing them
and uploading them. Because it's an individual person, they can be really embedded into your process, into your system. It's a little more expensive than just an assistant. And so I want you to make sure that you understand the role social media plays in your business first. Like, you have to understand the value it's bringing your business. Otherwise, you'll always look at that line item and be like, I'm paying too much for this. Right? Yes. Oh my gosh. Like, we're gonna I'm gonna
get on my soapbox for a second. Because you and I both know in the social media management world, there are people out there that are like, can I just, like, hire my college neighbor and pay them, like, $200 a month to do this for me? No. Like, this is a job that you want a professional to do. You wouldn't hire your college neighbor to come rewire your house if you needed electrical done. Like, it's the same level of expertise in just a different industry.
Yes. A 100000%. Like, having someone with that expertise is not cheap. K? Because they're they're wearing a lot of hats, writing, editing, creative direction, planning, organizing, video editing. Like, there's a lot involved. Right? But that person can be integral to helping free up some of your time as well. And then I would say the 3rd level is hiring an agency or high level strategic support. And this one's my favorite because this is where I work. So I'm a 100% biased here.
But typically, this is when you've reached a certain level of success in your business where you probably have a PR team. You probably have, you know, a full time assistant, and you're creating a lot of content. Your business is doing really well, and you just don't have time to manage someone else. So by hiring an agency, they come with the video editors, the graphic designers, the writers. They're
maybe taking things up a notch. They have multiple clients, so they have their pulse on, you know, your specific vertical. And then you're not having to worry about, like, hiring and firing multiple people. So the challenge with one single social media manager is, if it doesn't work out, you're starting all over again. Yeah. With an agency, they have the systems in place. So you're typically just
you have your one point of contact and then you're dealing with them. Again, it is pricey, so I would recommend, you know, you're at a certain level of business by then. You have revenue. You have a line item for this. You have a budget for this. You know the impact that social media has on your business. When you do it, you see results in your business. When you don't, you don't. Right. And so, yeah, those are things to think about
as you're thinking about hiring. Yeah. And I think another thing to think about, this is something that I talk with clients a lot about when we're discussing the 9 Grid strategy is personal brand versus your company brand. And we're gonna look at those through a slightly different lens. And so for some companies, you don't you haven't necessarily used a personal brand. For other companies, your personal brand has been
growing. Now your company is growing. Now it's starting to get too much to manage too, but because you may have individual goals or things that you're doing outside of just the company, it's important to still have both. So that might be another area of, like, okay. It's time to get some level of support on 1 or the other Because managing 2 in and of itself, like, becomes a full time job sometimes. Yeah. It's too much. I don't recommend 2 accounts, like, ever. 2 brands
ever. 1 person. And I would disagree. I because I would say there are times when 2 make sense if you are and this is actually like I'll just say this, because this is kind of my sweet spot is more you're a service provider, and you've grown your business to the place that like, you are not the only one providing the service. You've built a team of service providers. So now like your company has it's become bigger than just
you. But maybe it's to your point, like I was saying, like, if if you're doing other things, you've got other goals, like you're still doing speaking engagements, or like, maybe you're gonna write a book, or maybe someday you're gonna start another company because you're like a serial entrepreneur. This is where we might need to, but at that point, your company is bringing in enough revenue that it makes sense to have support. Yes,
yes. When you have the second account, you really need someone else to manage it. Right. And if you have the team that that person on the team can really help with that. Yeah, I agree with that. For a lot of service based companies that I've seen. What happens is they end up asking, like, the front desk person or the office manager or somebody to handle marketing. And, like, that person doesn't have time and they don't have the expertise, and it's
no different than asking your college neighbor to do it. Like, if you are a professional level company making 7, 8 figures, 9 figures a year, maybe it doesn't make sense for you to have an in house marketing team, but that's where like an agency and a strategic partner or a fractional CMO or fractional director of marketing can really make sure that your content and your marketing plan is elevated to the level of service that you're providing your clients. Right? Yes. Yes.
Because that firm press front desk person has so much happening and so much going on, that they can do very surface level things that maybe they could do. It's the same level of what they do personally on their account. And there's no strategy behind it. So, yeah, you can slap up some posts and it can be a little bit of a Band Aid, but you'll eventually need strategic support for that person. For sure.
Oh, my gosh. This was such a good conversation. I think you and I could probably nerd out about marketing and social media all day long, but I wanna ask a couple fun get to know you questions before we wrap up. And, you know, we talk a lot about brand values here on the consistency corner. So I would love to hear what's one of your brand values and how did you land on it? Yes. So one of my favorites is positive communication. And it actually started from a personal,
value. Have you ever heard of the the CliftonStrengthsFinders? Okay. So I took the the CliftonStrengthsFinders and my number 2 strength is positivity. And I was like, wait, what? That's a strength? Not everyone looks at the world with rose colored glasses? So, when I recognized that, I was like, oh, this is a superpower that I didn't even realize that I have. Like, I'm like a cheerleader
over here for people. And so it became one of our company values is now when we look at how we can champion our clients, we're looking at it through positive communication. Social media can feel very negative sometimes. Marketing can be a negative. Building a business is freaking hard. And so we try to infuse, like, a positive communication in everything we do. So Yeah. Tactically, that's like a lot of emojis and GIFs.
Yes. I love that. I love that. Alright. Well, because one of my personal values and brand values is around living with a growth mindset and personal development. I always love to ask our guests, what is a favorite personal development book or podcast that you would recommend? I love Mileeek's podcast. I taught you. She's amazing. She's a former founder of CrowBox and, now talks about more personal development topics. It's amazing. I love it. Very fun. Very
fun. And then what is something that you are really consistent with? And I'll remind everybody that consistent doesn't have to mean constant. But what's something that you're really consistent with either in your business or your personal life that you're really proud of? Personal life is meditation. I meditate for at least 5 minutes every day. And then business is my podcast. We're coming up on episode 300. It is the most consistent content I've ever created. And I love it. Yes.
I love that. I love that. And I'm very impressed that you can meditate for 5 minutes a day with a toddler. So that's great that you've been able to stick to that. It has been a lesson in time management and taking advantage of naps. Yes, for sure. Oh my goodness. Well, Andréa, this was such a great conversation. Thank you so much for being here. If our listeners are interested in connecting with you, where do you hang out online? Where can they find you and learn more? Yes.
I'm at online drea everywhere online d r e a. Insta is my favorite hang place right now. And then if you like podcasts, check out the Savvy Social Podcast. We actually just won an award. It's, the best, best in Canada business show. Oh my gosh. Congratulations. That's awesome. Wild. So check it out, Savvy Social Podcast. Fine. We'll link everything in the show notes. And again, thank you so much for being here. Thank you for having me.