#90. On Celebrating Our New Branding: It’s My Time Now! A Podcast For Midlife Reinvention and Building Confidence

Ask yourself if not now, when do you want to leave your job? Start your own business, take control of your health, reignite the passion in your marriage. Write that book, or at least that first chapter, transitions like this can be daunting. But through listening to my story and interviews with incredible women every week, I hope to inspire you to take action. I rediscovered myself after the age of 50, and I know you can too. It's my time now to help you do just that. I'm so excited you're here.

Let's dive in. Hi my friend. Thank you so much for being here and for being a loyal listener of this podcast. If hearing and you do it, Welcome. My name is Kavita Ahuja, and it was with great excitement, happiness, and anticipation. Not to mention a bit of nervousness, I'm not gonna lie, to announce the launch of my new branding and direction. As many of you know, I started my business almost four years ago now, and it was called Power Purpose Play.

It was based on my own reinventions in my life, and based on the fact that I wanted to support a worldwide movement of women in midlife to find their internal power, live a life of purpose, and enjoy play while doing so. Over the course of these last few years, I have learned so much and I've also grown as an individual. I've gained my certification in career and life transitions coaching. Including being an Energy Leadership Index master practitioner from the IPEC organization.

I have launched my coaching practice, which is now thriving. I launched my online course and group coaching program called It's My Time Now, and I launched this podcast when I actually knew nothing about podcasting. Mind you. And now this is the 90th episode and counting. I have learned so much from my clients, from my colleagues, and the amazing women I have interviewed for this podcast. I have made mistakes and grown from them that that is what I advise my clients every day.

I have definitely grown outside of my comfort zone, and I'm still work doing that with the launch of my new website and business called, it's my time now. As a following episode, we'll explain. I am focusing on you, on what you need from me as you may be transitioning in your careers or other aspects of your life.

As women, especially, we have so much to offer as we face the next chapter of our lives, we often don't give ourselves enough credit for the breadth and depth of our skills and what we have already accomplished. I dedicate this episode to you. I want you to celebrate yourself because frankly, I am celebrating myself today. I am proud of what I've accomplished and I couldn't have done it without you. I am excited for what the future holds as I have so much more to do.

I would love it if you visited my new website and new branding at, it's my time now, coaching.com. Please let me know what you think of it. I'd love to hear from you. Send me an email at Kavita. It's my time now, coaching.com, and let me know what you think My focus is on coaching women through career and life transitions on helping you uncover your true strengths, your true passions and values on understanding. What is your reason for being.

It is about helping you visualize yourself beyond your wildest dreams, and it is about uncovering the perceived obstacles in your way and dealing with them one by one with confidence and my friend, it is about taking action with courage. You are great. You are beautiful, and I celebrate you today my friend. Welcome to. It's my time now. My new direction and my new focus.

Enjoy this episode and if you wanna learn more about what I do, book a complimentary consultation by visiting my new website at it's my time now, coaching.com, or dropping me a line at Cavita. It's my time now, coaching.com. I can't wait to hear from you. Thank you for listening with all my love and blessings. Take care.

Hi everyone. My name is Kavita Ahuja and I'm the founder of, it's My Time Now, a career and Life transitions platform. I am thrilled to announce this because many of you may know that I was, I was, and I still am, I guess, the founder of Power Purpose Play, and I'm coming in to announce that we have launched a new website with a new focus. With you guessed it. It's my time now.

If you've been following me for a while, you know that we started off as power purpose play, which was a movement, a community of women in midlife whose mission was to help you rediscover the power within yourself to uncover your true purpose and to live a life of play in midlife and beyond. While the fundamentals have not changed, the focus has, you may know that may know a little bit about my story.

And then about three years ago, I left a very comfortable, stable career in the pharmaceutical industry to start my own business, which was the focus of it was to really empower women like you to live this next stage of your life. With true purpose and on your own terms fully and completely. So I was struggling at that time with what many of my clients are now struggling with. The questions were like, who was I really? What did I really want and how was I gonna get there?

The storm of things was happening at the moment. I was not as completely fulfilled in my career as I wanted to be. My kids were leaving the home now, and now we were empty nesters and my health was going through ups and downs as what happens during the midlife stage. I was questioning, is this it? And I'm guessing that many of you also may be questioning that same, that same sentimented wondering, is this it? Is this what I'm gonna be doing for the rest of my life?

And what, what else is out there for me?

As a result of this transition in my life? I developed a program which I went through myself, and now I've helped countless women through as well, to help you rediscover yourself. It is really rooted in the fundamentals of rediscovering your strengths. Your passions, your values, and creating a vision for yourself beyond your wildest dreams.

It is about overcoming the obstacles that you perceive are in your way, and about finding the courage to take the first step and then the next, and it's also about taking action. And I can say I have taken quite a bit of action on the last few years. Just three years ago, I never would've imagined where I am today. Over the course of the last several years, I have grown as a person.

I have learned from my mistakes, I have learned from my wonderful clients and colleagues, as well as the many amazing women that I have interviewed for my podcast. I'm pleased to say that my coaching practice is thriving. But still looking for more women who like you. If you're, if you're interested, I am the host of a successful podcast called The Midlife Reinvention with over 80 episodes in its third season, and I have a proven course and process, which has helped so many.

I'm not saying this to brag, I'm telling you this because I know you have. The potential to do it, whatever's in your heart, and you can do this too, if you have the desire and the will to do so, and a little guidance.

What I have learned is that my clients want to hear from me. They want to see more of me. They wanna hear more about my story and why I'm doing what I'm doing. As a result, I've made it my mission to become an expert in guiding women like you through the many changes and challenges of career and life transitions. So I'm a certified career and life transitions coach.

I'm a podcaster, I'm a writer, and I'm a speaker, and everything I do is dedicated to helping you transform your life for the better. Yes, we are a community, but the community starts with you. My mission now is that I am committed to transforming the lives of each and every one of my clients by guiding them to realize their true purpose and potential.

To this end, my branding is moving from power, purpose, play to it's my time now. My coaching program, it's my time now is based on the Pyramid of reinvention, which I have created, where I take my clients on a step-by-step process of rediscovery. My podcast, while still called the Midlife Reinvention, is focused on women who have transformed their careers and their lives. What can we learn from them? How do they overcome obstacles in their lives so that as to give us inspiration to do the same.

You will see more of me in my training and sharing some of my training in my course. You'll be able to participate in my upcoming workshops and my group coaching program, as well as individual coaching. You'll also be able to read my upcoming book. Called. He gets it. It's my time now.

So why did I rename my business and my branding? Because I truly, truly believe that it is your time now to be, do and have what you want. I did it, and I have led countless women to do the same. Will you be one of them? It's my time now has the element of urgency in it. It is because it's true. If not now, when? When are we going to act on the impulses to do something new? Something for ourselves. As women especially.

Often we put ourselves last as we have lived our lives looking after others, and there's nothing wrong with that. But my message to you is this. Who do you really want to be? This is my passion and this is my purpose, to guide women like you to rediscover your true potential so that you can become the best version of yourselves at any age or under any circumstances.

I would be honored if you visit my website and share it with your friends. I would be honored if you gave me some feedback on what you think of it and my new direction. I'd like to thank the remarkable team at remarkable branding for their beautiful work on the website and for their constant support of my mission. I am offering my coaching services to individuals, to groups, and to organizations as I believe, as we transition in our career and our lives.

We need a guide to lead us through what can be a confusing and scary time. I would also be honored if you took another, listen to my podcast and share it and tell me what you think of it. I'll be re resharing some old but gold episodes from the past as there are so many great nuggets of information to learn from doing this.

To be honest, it's completely taking me outside of my comfort zone, but this is how I grow and that is how you grow. I'm excited and proud to be reinventing myself and my business to focus on you and to give you the best of me that I can. I hope you'll support and encourage me to be the best version of me that I can be. Thank you my friend. I hope you love the new website and my new direction. And remember, say it with confidence. It's my time now. Thank you so much.