How to Use Google Analytics

Deploying your website is just step one in the long process of maximizing that shiny new domain name you just purchased. All of the effort getting things just right is wasted if you’re not measuring the performance of your website, and then making changes based on the results you see.

Modern analytics tools– the most common and accessible being Google Analytics– make measuring your website’s effectiveness simple. 

Unfortunately, even for many who see the value in analyzing their analytics data, they’re often left overwhelmed by the sheer amount of information that’s presented to them

In this episode of The Messengers podcast, Chris Searles and Rob Seifert provide an overview on the features of Google Analytics to help demystify the platform. They provide examples of how they use Google Analytics to improve the performance of their websites, and share some of the concerns and mistakes they see clients make using the platform for their own business.

They discuss everything from finding out how people are getting to your website, using Google Analytics to identify which pages of your website are serving user’s needs and which ones aren’t, how to use Google Analytics to see what parts of your website are the most engaging and, most importantly, how to use Google Analytics to drive sales.

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