In this episode of the Medical Sales Podcast , Samuel Adeyinka sits down with Gina Torres, a nurse-turned-medical device sales professional at Johnson & Johnson, to unpack what it really takes to thrive in one of the most competitive fields in healthcare: peripheral vascular and coronary sales. Gina shares her inspiring journey from working multiple nursing jobs to consolidating her career into one life-changing role in medical device sales. She reveals how she broke into the industry, why s...
Aug 20, 2025•46 min•Season 6Ep. 254
Todd Crowder, one of the most respected leaders in medical sales, joins Samuel Adeyinka to break down the mindset and daily habits that separate long-term top performers from everyone else. Together, they reveal why the toughest challenges in your career aren’t obstacles to avoid — they’re opportunities to train, grow, and dominate your market. We explore why comfort kills sales careers and how the best reps deliberately seek discomfort every single day. Todd shares his “ABC” strategy for managi...
Aug 13, 2025•12 min•Season 6Ep. 244
Choosing the wrong medical sales role is one of the biggest reasons professionals burn out or walk away from the industry. In this episode, Samuel Adeyinka breaks down exactly how to avoid that mistake — and how to find the medical sales specialty that actually fits your personality, lifestyle, and long-term goals. Medical sales isn’t one-size-fits-all. From trauma reps in the OR at 3 a.m. to pharmaceutical reps building slow-burning relationships, this episode unpacks the real differences betwe...
Aug 06, 2025•14 min•Season 6Ep. 243
Todd Crowder, a true medical sales legend, joins us, again to break down exactly how to navigate career moves with clarity and confidence. Whether you're chasing growth or escaping a bad fit, Todd shares how to time transitions strategically, factoring in fiscal year cycles, capital equipment sales, and the difference between a smart move and a lateral mistake made out of frustration. We take a hard look at toxic leadership and how to spot it early. Todd reveals the red flags that signal deeper ...
Jul 30, 2025•39 min
Haley Carswell, Vice President at Zynex Medical, joins us to share her unconventional path from managing a tanning salon to leading in the world of non-invasive pain management. What started as a pivot away from law school, thanks to advice from her father, became a thriving career built on people skills, grit, and an eye for strategy. Today, Haley supports her team through data-driven planning, leadership, and market insights that drive results. We dive into the emotional transitions that shape...
Jul 23, 2025•26 min•Season 6Ep. 242
Todd Crowder, a straight-up legend in the medical sales world, joins us to unpack what it really takes to rise, lead, and dominate in this competitive industry. Known for building high-performing teams and transforming reps into power players, Todd brings unfiltered insight into the mindset and skill set that separate top performers from the pack. We dive into why composure under pressure is a rep's greatest weapon. Todd shares how a proactive, solution-first mindset can make you irreplaceable i...
Jul 16, 2025•39 min•Season 6Ep. 241
Brendan McAdams, sales coach, author of Sales Craft , and founder of Kiinetics, joins us to drop serious knowledge on what it takes to succeed in health tech sales. With deep B2B expertise and a sharp focus on early-stage startups, Brendan works with founders and commercial teams to land enterprise clients, close complex hospital deals, and avoid the costly sales mistakes that kill momentum. This episode is your roadmap for transitioning from traditional medical sales into the fast-paced, high-s...
Jul 09, 2025•39 min•Season 6Ep. 240
Logan, a distinguished leader in the medical sales industry, joins us to share her unconventional journey, from pre-med student to CEO in neuromonitoring, and later, to a hands-on role in spinal device sales. Her story is a powerful example of how diverse experiences can shape a well-rounded, impactful career in medtech. Logan offers key insights into the role of neuromonitoring in surgery, the risks of false positives, and the critical communication needed between OR teams. We explore the often...
Jul 02, 2025•41 min•Season 6Ep. 240
Jerry Ennett, a seasoned expert in medical sales, joins us to break down the real-world challenges of bringing advanced navigation systems into the OR. He shares how surgical tech is reshaping surgeon expectations and what it takes to earn trust and secure crucial demonstrations. From the importance of strong training to the overlooked power of cold calling, Jerry delivers a behind-the-scenes look at how sales teams truly move the needle. We dive into the unique mix of skills needed to succeed i...
Jun 25, 2025•30 min•Season 6Ep. 240
In this episode, special guest Todd Crowder joins Samuel to unpack what it really takes to develop transformational leaders in medical sales. Together, they explore how proper management training and mentorship can unlock the full potential of a team, and directly impact revenue, culture, and long-term growth. We dig into the often-overlooked transition from top-performing rep to successful manager. Todd shares how to empower new leaders to think like CEOs, embrace strategic thinking, and handle...
Jun 18, 2025•43 min•Season 6Ep. 239
This episode reveals how orthopedic surgery is being transformed, not by expensive robots or CT scans, but by smart, affordable navigation technology. Jerry Ennett, Senior Managing Partner at Intellijoint, joins us to share how their system is helping surgeons achieve precise hip and knee replacements while reducing costs and complexity. We explore how robotic systems like Mako are changing surgical strategy, not just in the OR, but in how surgeons attract patients and grow their practices. Jerr...
Jun 11, 2025•36 min•Season 6Ep. 238
This episode is everything you need to transition from healthcare to medical sales. April Hoffman, a former physical therapist turned medical sales leader, shares how she used her clinical background to break into the industry and thrive. Her story proves that your healthcare experience is not just relevant, it’s a powerful asset. We dive into the financial struggles many therapists face, the pressure to find stability, and why more providers are exploring sales roles. April gets real about what...
Jun 04, 2025•40 min•Season 6Ep. 238
John Crowder joins us to unpack what most medical sales reps are getting wrong in today’s healthcare landscape. Traditional sales tactics are no longer enough, John explains why, and what modern reps must do to stay competitive. We dive into the real impact of disruptive technologies, and how they demand a completely new skill set. John shares how emotional intelligence has become a key differentiator in sales, and why understanding both logic and emotion is essential for building trust and clos...
May 28, 2025•46 min•Season 6Ep. 238
Courtney Turich shares the journey of Cooler Heads, the startup behind a scalp cooling device that helps chemo patients keep their hair and dignity. From early challenges to reaching over 100 infusion centers, she reveals how awareness, advocacy, and social media-fueled their growth. We explore the emotional impact of scalp cooling, the barriers to oncologist adoption, and the company’s commitment to patient education. Courtney also offers career advice for breaking into medical sales, thriving ...
May 21, 2025•36 min•Season 6Ep. 237
Ready to elevate your medical sales game? In the final episode of our Unfiltered Medical Sales mini series, seasoned expert Todd Crowder shares his top strategies for mastering client interactions and building lasting relationships. From choosing the right setting for a meeting to reading the emotional cues of your audience, Todd breaks down the art of creating connection while driving results, comparing the process to learning a manual transmission — smooth, responsive, and always in control. W...
May 15, 2025•45 min•Season 6Ep. 239
In this episode, industry veteran Todd Crowder shares powerful insights on professional presence in medical sales — from wardrobe choices to workplace dynamics. Drawing clever parallels between interviews and first dates, Todd explains why business dress still matters and how details like grooming and attire can shape first impressions in both virtual and in-person settings. We dive into the complex role of appearance in the medical device industry, including how visible tattoos, piercings, and ...
May 07, 2025•1 hr 2 min•Season 6Ep. 237
In the Unfiltered Medical Sales Series, Todd Crowder pulls back the curtain on the raw, real-world challenges of breaking into and thriving in medical sales. Through gripping stories and behind-the-scenes insights, Todd shares the high-stakes interview moments that test candidates' resilience, adaptability, and character — giving you a no-nonsense look at what it truly takes to stand out. From navigating uncomfortable conversations to turning interviews into opportunities for authentic connectio...
Apr 30, 2025•54 min•Season 6Ep. 236
Jasper Freeman, Director of National Accounts at SC Pharmaceuticals, didn't just return to medical sales—he came back with a mission to change it. In this episode, Jasper shares how he helped launch FUROSCIX , a revolutionary heart failure treatment designed to keep patients out of the hospital and improve care at home. But that's just the beginning. We dive into: The untold story of Pharmacy Benefit Managers (PBMs) and their massive influence over drug pricing and access Why the insurance-sales...
Apr 23, 2025•59 min•Season 6Ep. 235
In this episode, Dr. Vishal P. Rekhala, an interventional pain management specialist, joins us to explore a game-changing approach to launching private medical practices through Independent Practice Partners (IPP). We unpack how IPP helps physicians go from concept to fully operational practice in as little as six months — without the usual red tape and overwhelm. Dr. Rekhala shares how a visionary group of ophthalmologists founded IPP to challenge the status quo and empower doctors to reclaim c...
Apr 16, 2025•46 min•Season 6Ep. 234
In this episode, we sit down with Sara Schweitzer, a passionate recruiter in Stryker's spine division, whose journey into medical sales and recruiting is anything but ordinary. Sara opens up about her transition from the pharmaceutical world at AbbVie—where, during the pandemic, her work felt more like moving boxes than impacting lives—to finding real purpose in helping others land life-changing careers in med tech. Sara gets real about what it takes to succeed in this competitive industry. From...
Apr 09, 2025•58 min•Season 6Ep. 233
Todd Crowder's path into medical sales wasn't just a career choice—it was a legacy in the making. Growing up with a father who built a prolific career at Ethicon, Todd was immersed in the industry from an early age. But instead of simply following in his father's footsteps, he forged his own path, bringing a unique blend of military discipline, strategic thinking, and entrepreneurial drive into the world of medical sales. In this episode, Todd shares: How his experience as a Patriot Missile Offi...
Apr 02, 2025•54 min•Season 6Ep. 232
Want to thrive in medical sales? In this episode, TJ, a regional business director specializing in cardiology, shares insider strategies for success—from fostering a growth mindset to mastering self-leadership. Learn how top performers refine their processes, understand their motivations, and leverage innovation to drive sales in coronary artery disease and structural heart technologies. Discover why psychology beats tactical selling when building strong healthcare partnerships and how relations...
Mar 26, 2025•47 min•Season 6Ep. 231
From Respiratory Therapy to Medical Sales Powerhouse: The Journey of Jaclene Corstorphine Jaclene Corstorphine, known as the “Queen of Atlanta in Disruptive Technologies,” joins this episode to share her journey from respiratory therapy to pioneering medical device sales. She takes us behind the scenes of introducing groundbreaking technologies like the NanoKnife, offering an insider’s perspective on how innovation is transforming prostate cancer treatment. In this episode, you’ll learn: How Jac...
Mar 19, 2025•43 min•Season 6Ep. 230
Breaking Into Medical Sales: Gina Torres's Journey from Nurse to Industry Expert In this inspiring episode, Gina Torres, a seasoned peripheral vascular representative, shares her incredible transition from a peripheral vascular nurse to a top medical device sales expert at Shockwave. Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Gina dives deep into the transf...
Mar 12, 2025•47 min•Season 6Ep. 229
Struggling to stand out in medical sales? This episode is your blueprint for crafting a resume that gets noticed, even if you don't have direct sales experience. Learn how to position your background as an asset, highlight your sales potential, and structure your resume for maximum impact. We'll also dive into LinkedIn strategies to boost your visibility and connect with decision-makers, plus real success stories from professionals who made the leap. If you're serious about breaking into medical...
Mar 05, 2025•24 min•Season 6Ep. 228
From Ted Talks to the medical sales podcast! Today's episode has a special guest, Andy Olen . In this episode, he discusses the essential sales skills required for success as a medical sales representative. Discover Andy's expertise as he guides high-performing individuals, executive sales leaders, and professional athletes through his coaching and training organization. Through his book, "The Trilogy of Yes," Andy empowers salespeople to inspire customers to say yes. Tune in now and unlock the ...
Feb 26, 2025•46 min•Season 6Ep. 227
What separates top-performing medical sales reps from the rest? It's not just talent; it's elite training. Amy Harrington, VP of Clinical Training, reveals how the right approach to learning can make or break your success in this industry. Inside this episode: How Amy went from surgical tech to nurse to top-tier medical sales leader Why sales training isn't optional—it's the secret weapon for dominating the field The overlooked power of personalized learning in high-stakes industries How startup...
Feb 19, 2025•55 min•Season 6Ep. 226
Think you need a science degree to succeed in medical sales? Think again. This episode dismantles the biggest myths in the industry and gives you the blueprint to win, regardless of your background. What's Inside: How top reps are skipping degrees and dominating through passion and relationships Why ex-servers, chefs, and sales pros are pivoting into high-paying med sales roles The raw truth about the grind—regulations, quotas, and why it's not about fancy dinners The secret skills that separate...
Feb 13, 2025•38 min•Season 6Ep. 225
From navigating the halls of Abbott Laboratories and Knoll Pharmaceutical Company to pioneering his path as an independent medical device sales rep, Bruce Brown's career journey challenges traditional sales wisdom. In this episode, he reveals the innovative strategies that helped him thrive in both worlds - including an ingenious FedEx tactic that changed his pharmaceutical sales game. Bruce opens up about the real rewards and challenges of transitioning to 1099 medical device sales, offering a ...
Feb 05, 2025•48 min
Transform your career in medical sales with insights from my journey in the $800B healthcare market. Having navigated from newcomer to industry leader, I'll share the strategies that create real success in this dynamic field - from building authentic relationships to adapting through major industry shifts like COVID-19. In this value-packed episode, discover practical approaches to modern medical sales, including how to leverage social media, turn challenges into opportunities, and build a caree...
Jan 29, 2025•59 min•Season 6Ep. 223
