Send us a text In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos. The episode dives into the growing challenge of cutting through market nois...
May 30, 2025•38 min•Season 2Ep. 11
Send us a text In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety. The conversation covers what usability testing inv...
May 09, 2025•42 min•Season 2Ep. 10
Send us a text Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing? In this episode, we speak with Dr. Peter Walton , Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris , CEO of HealthTech Strategies, to explore: ✔️ What medical device registries are and how they work ✔️ The key differences between registries and clinical trials ✔️ How registries provide real-world eviden...
Feb 28, 2025•53 min•Season 2Ep. 9
Send us a text Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of. What you’ll learn: - The roles of manufacturers, authorised representatives, importers, and distributors - Why service level agreements (SL...
Feb 14, 2025•1 hr 1 min•Season 2Ep. 8
Send us a text 🔔 Interested in how regulations affect marketing in medical device? 🔔 This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations. ✔️Who are regulatory affairs and what do they do? ✔️What's a CDP and a CER? ✔️The importance of regulations in post-market surveillance...
Jan 31, 2025•1 hr 12 min•Season 2Ep. 7
Send us a text In this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage! To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK
Jan 15, 2025•49 min•Season 2Ep. 6
Send us a text In this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from: 🤔 What PR is (and how it differs from social media and paid ads) 💭Why PR is still an important tool in today's marketing landscape 🆙How to use PR to boost your medical technology and build brand credibility Tune in now and find out how PR can help your medical device marketing....
Dec 11, 2024•44 min•Season 2Ep. 5
Send us a text In our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster.
Nov 27, 2024•41 min•Season 2Ep. 4
Send us a text In this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key. Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure ...
Nov 13, 2024•1 hr 5 min•Season 2Ep. 3
Send us a text Unlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success. Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore: What market access truly means for MedTech companies How it influences patient access and healthcare outcomes Its c...
Oct 30, 2024•37 min•Season 2Ep. 2
Send us a text We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers . In this episode, we’re joined by Guy Pascoe , co-founder of Purdie Pascoe, and Sabera Hyderally , head of the MedTech practice at Purdie Pascoe, to offer their expert insights into: · The role of market research in medical device marketing. · Qualitative vs. quantitative research methods. · Optimising product positioning through t...
Oct 16, 2024•32 min•Season 2Ep. 1
Send us a text Looking to create a more specific website for your audience? Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience.
Mar 14, 2024•15 min•Season 1Ep. 52
Send us a text Is your website really telling your audience what they need to hear? 🎧 👇 Or are you falling into the common pitfall of: 'I will just include everything. Then my audience can find what they need?' Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn fo...
Feb 28, 2024•30 min•Season 1Ep. 51
Send us a text Did you know that introducing video into your marketing can help boost your closing rate? In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD...
Feb 14, 2024•18 min•Season 1Ep. 50
Send us a text Have you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder. Learn the best ways to optimise your sales today! Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for...
Jan 31, 2024•12 min•Season 1Ep. 49
Send us a text Worried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD...
Jan 17, 2024•30 min•Season 1Ep. 48
Send us a text In our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD...
Jan 10, 2024•24 min•Season 1Ep. 47
Send us a text Are you considering investing in paid ads but you don't know if it's right for the medical device marketing industry? Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest updates: https://...
Dec 13, 2023•16 min•Season 1Ep. 45
Send us a text Mastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD...
Dec 06, 2023•16 min•Season 1Ep. 44
Send us a text Check out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest ...
Nov 30, 2023•16 min•Season 1Ep. 43
Send us a text Choosing a new marketing agency? Are you unsure of the types of questions you should ask to ensure they're the right fit for you? In our latest podcast, we talk about the top things you should think about when making this important decision. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h...
Nov 22, 2023•17 min•Season 1Ep. 42
Send us a text Should you to bring your content marketing in-house? Although we're an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right. Claudia, Jenna and Hannah discussed how taking your content marketing in-house can: -Shorten your sales cycle -Increase closing rates, -Drive online traffic. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/...
Nov 15, 2023•24 min•Season 1Ep. 41
Send us a text Looking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Their expert insights are not to be missed. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHI Watch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3u Follow us on LinkedIn for all the latest updates: https://bi...
Nov 01, 2023•21 min•Season 1Ep. 40
Send us a text Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h
Oct 25, 2023•16 min•Season 1Ep. 38
Send us a text Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h
Oct 18, 2023•17 min•Season 1Ep. 39
Send us a text Are you looking for ways to supercharge your sales team? Your sales team are one of the most important part of your business so why not give them the best support possible with "They Ask, You Answer" content strategy? In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: ...
Oct 11, 2023•15 min•Season 1Ep. 37
Send us a text The age of AI has arrived and looks like it's here to stay. In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it? Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h...
Oct 04, 2023•20 min•Season 1Ep. 36
Send us a text You asked, We answered! Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started. From company workshops to planning let this podcast guide you on your They Ask, You Answer journey! If podcasts aren’t for you, don’t fret because we have an article you can check on our learning hub https://bit.ly/3EJ5Nnq Check out our Learning hub here to read all our ...
Sep 27, 2023•12 min•Season 1Ep. 35
Send us a text Are you a little lost when it comes to SEO? In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown of all you need to know about how SEO works and how you can make it work for you. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqn Watch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9 Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h...
Sep 20, 2023•15 min•Season 1Ep. 34
Send us a text Whether healthcare events are really worth the investment? The answer isn't as straightforward as you might think. In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: "Events are only worth it if you do them right." If you've been on the fence about the value of healthcare events, this episode is a must-listen. It offers a nuanced perspective that could very well change how you approach your next event. Check out our Learning hub he...
Sep 12, 2023•14 min•Season 1Ep. 33
