Broadcast's 'TikTok problem' + Bauer's Brucey bonus

Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry's biggest stories.

OFCOM'S MEDIA NATIONS REPORT - is broadcast media suffering from 'fragmentation' or does it really have a deeper cultural problem with more consumers preferring short-form content? Spoiler for Omar's opinion, which features in his column today.

RAJAR - did the BBC score an own goal by letting Ken Bruce walk away with Popmaster? The Rajar radio audience figures once again provided a plethora of interesting audio stories... but do we need to play closer attention to talk radio and the rise of GB News/TalkTV?

PLUS Omar and Ella reflect on Sky Media trialling ITV's self-serve ad platform, why so few people in the US are taking up ads on Netflix and Disney+, and why Omnicom is giving media owners and advertisers marks out of 100 for how sustainable they are.

---

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. 

LinkedIn: The Media Leader

Threads: @TheMediaLeader

Twitter: @TheMediaLeader 

YouTube: The Media Leader