Think you know what consumers want? Think again. - podcast episode cover

Think you know what consumers want? Think again.

Jul 25, 202434 min
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Episode description

Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Kohli speaks with editorial director Roberta Fusaro and outlines recent research on today’s consumer: who they are, what they’re buying, and where they purchase - plus the influence of the East.

In our second segment, from our CEO Insights series, McKinsey senior partner Joydeep Sengupta explains how the best CEOs use storytelling as a way to build energy, excitement, and inclusion in their organizations.

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Think you know what consumers want? Think again. | The McKinsey Podcast - Listen or read transcript on Metacast