How to avoid the "self-promotion" trap when marketing your business

I start this inside out episode with a clip from the On Purpose Podcast with Jay Shetty interviewing Adam Grant which spoke to me when I saw it on Instagram this week.

Adam said “So many people limit themselves by saying I dont want to self-promote.” I think that creating content or art even isn’t for everyone, but if you’re going to do it, be you.

I unpack this quote, what it means to me, and how it relates to creating content in the real world so you don't get caught in the self-promotion trap when marketing your business.