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way to supplement? Join me in going for the goo and never looking back. Hi. Oh my god. This was so great. This is like, you you it's like you were reading my mind with this coaching. We try. We try we try to pay attention. You know? Yeah. I have been really good about scaling about getting to the point where I am now. And, you know, I'm I'm I'm doing it. I'm doing the thing. You know? But so pat on the back for for that. But I've reached now a point, that threshold you were talking about, where
now I'm fried. Like, I take a vacation. I'm in the hotel room. I mean, I went to Mexico last year. I was literally in the hotel the entire time working. You know? Like, I'm so exhausted, and I can't get to work on the business because I'm too busy mired down in the business to be able to. And then by the time, like, 4 o'clock rolls around, I'm so incredibly tired that the idea of doing any kind of things that are gonna help me, like, I can't I I I'm
I'm just exhausted. And when I think about it, though, like, there are so many things I know I should be doing, like social media. Like, I know I should be doing. Let me pause you for one second. Okay. Let me bring this back up. So these are the traits of a great entrepreneur nervous system. Yeah. When you talk about what you're talking about, what do you think? What jumps out at you as like a, Oh, I can tell you. Okay, so what jumps out at me is me
not having? Or Like, what do you think? Like, everything you're talking about, like, what do you think the problem is here? They love having a team support that That's right. Ding. Ding. Ding. Ding. Ding. Ding. Ding. Ding. Ding. This is to reference a different program, this is lone wolf syndrome in business. Yeah. And then the the other thing that that I didn't I didn't realize Hold on hold on a second. Let's sit that let's sit that
in for a second. Okay? You're doing all this stuff Yeah. On your own. On my own. And Okay. Yeah. And, you know You don't know how to about like, because we have continuity of of working together. Okay? Yeah. Right? Just so so just for context. Right? One of the things you've worked on is, like, opening up to friends and then Yes. Then, like, ghosting you at events and stuff like
that. Right? Okay? So that's really easy to imagine that would be a likely transfer of recreation in your business when it comes to opening up to someone who might help you on a team, who you might outsource something to, who you might rely on or count on. So this is remember I talked about, like, it's easy to recreate stuff? Yes. Right? So it's like, now we're just doing the business version of it. Feel like crying. This feels like so validating. I I no. Because I have been spinning now for so
long trying to figure this out. And I think when you were started just talking to to me, what spoke to me is in my life, the one area I know that I've always had figured out is that I've always been really good at my career. And so the idea of lone wolfing it in workplace like, I've always had a disaster of a personal life
and have never had that together. But I've always been able to really own that, and I didn't realize since we were just speaking that I think part of the lone wolf syndrome is not wanting to share, like, the glory and the success. Like, just like, nobody can do it as good as me. I've got it. Like, there's there's validation that I have. That's right. And and can I rely on someone to do simple things? Respond to a customer or get it rescheduled. As good as
me. Like, I was talking to a friend of mine, and she said, like, you write a book. The title of it could be you're doing it wrong. Right? Like Yeah. Because I think I know better. That's right. Well, you'd probably do, and that right there is why you have to do all that stuff on your own. You're so tired and exhausted and you don't have time. Right. It's 1 or the other. You either get all the control and none of the time or lots less control and way more time. Mhmm.
They're they're related. Right? And so that's gonna be a big piece for you is getting support in this area and then learning how to shift and be able to transfer what you know to other people. My general rule of thumb is if somebody does something 80% as good as me, I pay them 40% above what the market will pay them and never let them go. If they could do it 50% good as me, I'll pay overpay them by 20% what the market would give them and probably never let them go. If they do it 30% as good as
me, they're a keeper, but I I'll pay the mark the market's worth. Anything under 30%, right, but nobody is gonna do what I do at my level the way that I do it. And they're not the owner like I am except for my business partner in general. Like, we're both in this together. Right. We both have share, but nobody else, like, has the same stakes. Does that make
sense? It does make sense. Right? And so you can't even expect unless you wanna pay them the same, give them the same equity, give them the same everything as you, you can't expect anybody to perform like you. Yeah. I get that. But I need to get out of my own way with it. That's the other thing on the list that it's, like, so crazy, the timing, the divine timing of it. Yesterday because I've been
doing the work with you now for a while. Yesterday, I finally realized for the first time my issue with why I'm so bogged down. It's because of this perfectionist of me wanting to get a 5 star review from every single client, and I'm so obsessed about getting a 5 star review. Practitioner combo right there because that's an a plus. Obsessed with it. Like, I have to get an a plus that I will go way above and beyond the project scope that we've defined. Yeah. And then And
by the way, on your own too. Like, if you were a little bit more selfish, at least you'd make somebody else go above and beyond, and you would take a vacation. No. Myself. And I volunteer. They don't even ask. And, like, I mean so yesterday was the first time where I actually set a boundary with somebody that wanted me to, like, keep going on a project, and I said no. I said no. We're done. And it felt really scary, but I did it. And
then this training happened. And when I saw that, like, you work for free, basically, like, you know, like, I'm undervaluing I'm not setting up, like, a framework of structured boundaries so that it's easier for myself to be like, oh, no. We're done. Like Correct. Correct. So That's a big piece of it. And so getting support in this area is gonna be the next step, and then getting that support and implementing it over time just like you have done in the personal side. That's the
next step. And this is, again, like, Jen and I, we didn't start, like, let's be business coaches. Right. We didn't even focus on that, but we had some people go, how did you do what you did in business that were like, okay. We'll we'll do this. So but, like, but, like, it's like, it just transfers. Oh my god. Because you can't. It's very easy to repeat. Yeah.
It's so yeah. It's basically when you said repeating your childhood because in my childhood, I basically took care of everybody in the family raised my mother to Ding ding ding ding ding ding ding. I mean was basically like an adult at the age of 10 taking, you know, like, and so So let's not have a business that does that movie for you. Because I'm tired. I really wanna break. Exactly. There we go. So you're in the right place for that. Hell, yeah. Let's hear it for y'all. So good. I love
the ahas. I love it so much. Alright. That's good. Excited to see it here. Always with a smile. Good afternoon. Yo. Good to see you, man. Good to see you too. So, yeah, imagine, if we lived in a world like, I'm gonna do a sales pitch here. Imagine if we lived in a world with trauma informed tattoo artists. That'd be cool. That'd be cool. I think we'd have, like, 50% less tattoos at least. Yeah. Totally. Yeah. Because I think getting tattooed is a trauma
response. Right? It sure can be. Yeah. So that's kinda my whole thing. And so my whole, thing right now, I think I'm stuck in student mode of because I'm not having even, like, started coaching it even though, basically, what I've been doing for 20 years in the tattoo industry is coaching my clients through their pain emotionally and physically while they're getting tattooed. The the 2 are very related. And I just finished your, your thing, and I'm waiting for my assessment
results that are coming tomorrow, which I'm very excited about. So maybe I've been waiting for that as, like, my permission slip to just get started. Yes. Coaching program. So that's kinda where I am right now. Don't need permission to get started. Okay. Thank you. Yeah. That's so we're super clear about that. I have your permission and not get permission. No. No. No. No. Hold on one second. Let me ask you a question. Has your life ever changed without your permission? Yes. Then you have
permission to change your life. Okay. Fair enough. Theory of the story. Not because I said so. Okay. Life changes without our permission all the time. Right. That's true. Absolutely. And sometimes for the best, sometimes always for the best, actually. But as it goes, you can dive into some badness for a while. Yes. That's right. Yep. That's right. So are you just sharing an or do you have a question? No. That was, how do I stop? Start not starting. I
guess Well, the way to begin is to start. You know? And, like, and, like and there's a reason why we offer this is because we help people with nonbusiness problems. We train people to help people in nonbusiness problems. And then some of those people need help growing a business Yeah. Around non it's it's one thing if you teach people like, there's a bunch of, people out there who are, like, Internet marketers whose only job is to teach people how to make
money online. And, of course, that's an easy route to teach people how to make money online because you're teaching people how to make money online. But what if you're a tattoo artist who wants to be a coach? Or what if you're a EMDR therapist? Or what if you're a work or health coaching or somebody that doesn't have a direct monetary value, well, that's a different approach. Right? And especially mean. Right. Especially if you have a student practitioner dominance. Mhmm. Like,
those other coaching programs love them. They're very transactional, and they're not gonna take this into account. Does that make sense? Absolutely. Yeah. Yeah. Could really use there's been there was this, conversation that happened over, threads, I believe, between tattoo artists and how clients like trauma dump. People like to use that phrase trauma dump on them. And, like, a lot of reaction between, like, between
different tattoo artists. Like, some tattoo artists are like, yes. I can hold space for them. Other tattoo artists are like, hell no. No sad tattoos here. Mhmm. You know? So you could I can see how people's nervous systems work differently in, like, these scenarios. Same time. I feel like I have a niche. I I really do. And I feel like I can be helpful to the industry that, you know, gave me so much and, you know,
make some money doing it. And that's the part where I go, happened to be the marketing guy, like, you know, That means that there's people walking into my shop and going, hey, I want this tattoo. I do the tattoo. They give me a few $100 and, you know, now, even that industry has changed, I have to be more present on social media and all of that. So the entrepreneurial nervous system is a great great framework to kinda develop a language in my mind for that. Yes.
Exactly. Love that. Thanks for being here, man. And I love the