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way to supplement? Join me in going for the goo and never looking back. We are a trauma informed company, nervous system focused approach, and our goal is to help you move forward without repeating the past. But who here gets that we are here to help you have high levels of performance financially, in your business? Who here gets this? So this is not physical therapy. This is like you're on the field, and we're trying to help you win the game,
win the championship that is your business. Okay? So because of that, I need to set a little bit of a container in context because we get a lot of folks, rightfully so, who come to us, and we would call them more sort of bottom up or somatic people who are more in their body. And there's the the the idea with these people is I have to feel aligned, and I have to feel it before I do it. Right? And if I had to feel it before I did it, I would never do I would never train.
I would never work out. I would I would never do anything. In fact, what I found is the good feeling is on the other side of the hard feeling. Who follows? Does this make sense? And even if you think about this in trauma healing, right, if you ever had any trauma healing whatsoever, you probably felt something hard before you felt something good. And so we're here as trainers to help
you step into performance. And there will be an element of bypassing because even Janina Fisher, who's the world's leading expert on trauma, values dissociation when it's on purpose, when it's your choice, and when it's for short periods of time. Right? When we talk about this, so who has ever heard of dissociation where you check out and you think like, oh, I'm not here. Right? So what we know about dissociation is when it's not your choice and it's for
long periods of time, it's very bad for you. But there are gonna be times when you don't feel like it, and we wanna dissociate on purpose, what we call functional dissociation, which is what high performers do. One of my buddies has hiked Everest 7 times. He's dissociated a
little bit to be able to make that happen. Right? When you're trying to push through something, there we wanna bypass momentarily, not as a long term all the time strategy, but there are times where where it's like parts that are gonna be there wanna hold you back are there, and we wanna push through. It's no different than that last rep at the gym. Right? Who follows? This makes sense? Who's ever done that last rep and you push
through and you had to kinda check out a little bit? So it's a little bit counterintuitive when you think about, wait a minute. We're doing trauma informed work, Massa. Don't we wanna talk about our feelings? Yes. And if we put the most traumatized parts of ourselves or the most scared parts of ourselves in charge, you're not gonna be successful in business. And so we wanna learn how to dissociate for short periods of time on purpose. And the reason why is because here's what's important to
understand. The obstacles in your life are the pathway to the level up. The obstacles in your life are the pathway to your level up. There's always an opportunity within the obstacle to learn. And here's the thing, the procrastination comes up, the fear comes up when we try to level up. It's not about not feeling that way. Okay? It's about when you feel a way that usually stops you to recognize that that is the path. Because when we're healing
think about if you're healing a physical injury. Right? That's about validation. It's like the focus is on the injury. It's like, oh my gosh. I have to take care of myself. And when we're healing trauma, Right? We maybe be feeling parts of ourselves that maybe we'd never felt before. Right? And then we also validate, like, oh my gosh. It makes so much sense that you would feel that way. Right? That's active listening. That could be somatic work or EMDR or internal family
systems or different types of somatic work that you've done. Who here has ever done some bottom up somatic work before? And you've gotten in touch with parts of yourself that you had to validate. Right? Who is I'm talking about? Here's the thing, though. When we're in a healing phase or healing state, okay, we're trying to decrease activation and increase validation and befriend these parts of ourselves. Right? Because when we have too much activation and
we're healing, that takes us out of the healing zone. However, when you get into performance, performance is less about, validation of our traumatized parts and more about activation. And so it's almost the opposite. So if you've done any somatic work or EMDR or, you know, I mean, there's so many different modalities out there, you know, brain spotting, you name it. And it's been like, okay. We have to calm. We have to, you know, deescalate. We have to regulate. We
have to bring the the the tension down. Right? That's a healing process. Right? But when we're in performance, we actually wanna increase the tension and increase the activation. And here's the problem, what most people do because we're healers on some level, no matter what, you know, whether you you could maybe have no credentials, but you're the person all your friends go to for help. Right? You're the you're the Oprah of your friends giving out
all the books and helping people. You're the one who's serving. If that's that's most people that we meet. Right? So in that context, right, when we're healing, we we're trying to down regulate our emotional states and be basically calm. Who follows? Does this make sense? Okay? But growth requires activation. Think about this. If you're at the gym, right, and you don't push through pain or resistance, are you gonna grow muscle? Yes or no?
The answer is no. So we have to take the approach that we're gonna do a little bit of the opposite of what we've done before in terms of growth, but here's the difference. Okay? Before, when you were activated or you had trauma responses or fear come up, okay, maybe that came from a time in your life where you felt like, you know what? I don't have a choice. I have to be in this. But here's the deal. You have a choice now, don't you? You have a choice. In fact,
let me ask you a question. Just by show of hands, and play please play along with me because it's a rhetorical question, and you're gonna be like, you know, okay, I'm asking, but play along with me. Okay? Because I'm doing it on purpose. Okay? Who here decided to be here of your own accord? You made your adult decision to be here, and you decided to be here. Let's see if I can raise your hands. Okay? So what does that mean? It means nobody was coerced into being here. Okay? Nobody
was, you know, you know, prodded to being here. You chose to be here. Now here's the other problem. Okay? Who here feels like as you grow through life, as you go through life, as you raise your standards and you want more, that there seems to be more activation, more challenge, more stress, more confusion, more complexity. Who's experiencing that? Let me see by show of hands. Okay? Now let me ask you a question. Whose fault is that? Is it because the healing stuff
didn't work before? Is it the mindset stuff that didn't work before? Here's the top problem that you have. Okay? Your problem is that you are ambitious. Think about it for a second. Who here wants more? Time, money? You just said you did. Time, money, freedom, impact. Okay? So here's the deal. You keep raising your standards, and so you hit a certain level. Think of it like a video game, like Jumanji as an example. Right? So you get to, like, level 75 in
Jumanji. And you're like, okay. It I did my level 75 mindset work, my level 75, you know, trauma healing work, somatic work, whatever it might be, and you're like, oh, fuck. I want I want to go level 76, though. I want that next level shit. Right? And you start leveling up, and you're like, wait a minute. Why am I triggered? I already did my trauma work. Wait a minute. Why am I upset? Where's why is the fear here? I already faced my fear, but you didn't face the fear for the next level.
Who follows? Does this make sense? Okay? And so because you're ambitious, because you want more, which I think you should, I'm all for people having as much as they can possibly imagine and more. Okay? But because you want more, you're changing the rules on yourself, and you are making it harder on yourself. You are making it harder on yourself. You are making it more complex. Because here's the thing, you could just settle for how things are, and then there'll be no more trigger, no
more activation. But is that what you want out of life, is to settle for how things are? No. That's the answer. Okay? So because you want more, you are the person who is making it harder on yourself, and that's not to blame. It's to create context for why things are so hard. It's so hard because you
want more. And some of us think the way to get more and how to achieve and how to, have a successful business, the playbook for how to get more is the same playbook for how to heal or the same playbook for how to be of service to other people, and it's not. The parts of you that wanna help are gonna have their space and time. I promise. The parts of you that want to learn are gonna have space and time. But what it takes to learn and
what it takes to earn are not the same thing. What it takes to heal something and what it takes to be successful are not the same thing. Okay? From a from if you if you if you read the good book, okay, and you think about the the Hebrew people, what it took to get free and what it takes to stay free is not the same thing. Okay?
Who follows? This makes sense? Okay? And so a lot of you are coming into your coaching business thinking that the rule book for how you healed and the rule book for how you learned is the same rule book for how you make money and how you grow your business. And guess what? It's not. It's a completely different rule book who follows. Are y'all with me on this? This making sense,
y'all? I just wanna make sure this is making sense. Okay? And so I just I wanna set that container and set that context now because, it's we're gonna build on this as we move forward and as we move through things. Okay? We tend to meet people who have done all the work. They've done the retreats. They've done the seminars. They've done the therapies. They've done the biohacking. They've done the psychedelics. They've done the meditation. They've done the
spiritual work or the healing work. They've done the self healing work, but they still feel stuck. I'm curious if that's you. You've done all this stuff. You just you've done it. You're just you're like, Massa, I'm doing it. I'm breathing. I'm retreating. I'm coaching. I'm I'm I'm socialing. I'm feeling. I'm reframing. I'm looking at the stars. I have my astrology chart. I'm praying. I'm meditating. I talk to God. I listen to oceans,
and I got a prophetic word. Like, what whatever it is. Right? Like, you got you got you got all the stuff, and yet you're still stuck. Okay? And so if that's you, I just want you that's totally normal and totally natural because that's where we meet people. Okay? Now the irony about the work that I do is that I come from a a a family of highly educated people. My father has a PhD in biology, and he was the editor of a peer reviewed journal. And his dream
for me was to do the same thing. Like, he wanted me to go straight academia and, like, get my PhD. Okay. Now I'm a call this dropout. So didn't live up to his expectations in a but live up his expectations in a different way. Okay? My mom has a master's degree and is a scientist, so I was raised in the scientific method. Okay? I'm a college dropout with no formal education, but what's ironic now, by the way, I dropped out of college to get my dream job, not because I was
dumb. Just so we're very clear. I got my dream job at, like, twenty, twenty one years old, and I was studying music business, at USC, and I got a killer job in the music business. And I said, I'm gonna go do it rather than learn about it, and that's kinda been my pattern ever since. And the irony in that is I now train, with Jenna, lots of people with PhDs or higher degrees of education or have lots of letters after their names, how to create 6 or 7 figure
coaching business success. Okay? And so I'm it's sort of like an anomaly in a way. And what's interesting too is our work has been acknowledged by really some of the most successful people, in academia, which I find to be slightly ironic given the fact that, you know, like, I'm a college dropout. So as an example, if you've heard of Polyvagal Theory, which is sort of the world's leading neuroscience right now. Right? Our work has been endorsed by
doctor Steven Porges, who is the author of Polyvagal Theory. This is me with Bessel van der Kolk, who's the author of The Body Keeps the Score, which is the top selling book on trauma. I'm an invited member of McKinsey Institute at Indiana University's Traumatic Stress Research Consortium. And so we share our data on our clients and, work together to be able to come up with better and better solutions to serve each other. So, probably the only person without any advanced
degree to be a part of that. Okay? Now the way that I got started is I started expressing myself with a blog, and this is old school. So if you know this blog, you are, like, one of the old school peeps. But I had a blog called The Daily Love. It reached millions of people. Right? And I was basically sort of doing creative arts expression. I was writing what I was about, what I was going through every day. And I started with this thing called
The Daily Love, and he reached millions of people. And it was, like, just me expressing myself, and it was sort of like, you know, like, influencing before there was influencers or sharing before there was there was blogging, all that type of stuff. It was all the way back in, like, 02/2005
or '6 or something like that when that started. Okay? I also wrote a genre defining book called Claim Your Power, and, it's, this came out, in the mid two thousand tens, and it was sort of the four first book to introduce this idea of, trauma informed coaching and, has gone on to get over, I think now, 1,300 reviews on
Amazon and growing. It's been endorsed by pretty much everyone you could imagine. And then I recently had a book come out called Reclaim Your Nervous System that's been endorsed by Mel Robbins and many other, very successful people. I've had the privilege of being able to speak on stages all over the world to lead retreats in Bali and Ibiza and Maui and Hawaii and all over the world. With my business partner, Jenna, I've been able to speak at
the New York Stock Exchange. I've been able to give a TED Talk as a college dropout at Wake Forest University, on mental health, which is pretty ironic if you think about it. Okay? And what I can tell you is throughout that work that we have made what we call millions of dollars in what we call invisible breakthroughs. Does that make sense? Right? Because if you think about it, you're probably in the business of invisible breakthroughs. Like, how do you qualify an emotional
breakthrough? Emotions are sort of invisible. Fear is invisible. Trauma is invisible. Who here does some type of, like, invisible breakthrough work? I'm curious. Right? It's not like something super tangible, like maybe weight loss or making money or something like that. Right? It's more like esoteric and and and and it's more like emotional. It's more mindset. It's more like hard to quantify. So, Reiki, great example. Right? If you're helping people face fear or heal trauma of any kind.
Right? Mindset reprogramming your yeah. How how do you visualize reprogramming a belief? Right? That's an invisible breakthrough. Right? And so that's important to recognize. Right? And so why I say this is because I think a lot of people who are teaching this type of stuff online are people who have made their living teaching people how to make money, and that's not how we made our living or
make most of our living even now. We we make most of our living through teaching invisible breakthroughs, and what ended up happening was we figured out how to be successful doing that. And our clients were like, how are you doing that? Like, you're making millions of dollars. How do you do that? And so our clients kind of demanded and asked for us to be able to teach what we knew. And and, honestly, like, we didn't really know how we knew how to do what we do. And it's been about now ten years
of teaching the business stuff. But the first, you know, five or ten years were was really all about visible break business, so now we do both. I want you to understand that, like, we are not a, like, Internet marketing company or business coaches in a way. Like, we are people who are doing work just like you who figured out how to make a lot of money doing it. And, like, what we're really care about is helping people who wanna change the world
become financially empowered. Because we believe that when you have financial agency, when you have financial freedom, when you are making 6 or 7 figures, you're gonna make better choices. You're gonna spend the money differently. It's our way of having advocacy. A lot of people that we work with, you're the first person in your lineage to break financial barriers, which is a really big deal.
And it's about learning how to receive more because you're probably really good at giving, but not the best at receiving if you're really honest about it.