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way to supplement? Join me in going for the goo and never looking back. When you were talking about disassociation Mhmm. Like, how you can get outward focus with a client, how would you do that? Or how would you
suggest to do that, like, if you're speaking on stage? Right, because you can get nervous and dysregulated or doing, like, social media videos for more So so so, one of the things interesting in, in the Polybigo Institute's clarification of polybigo theory, which, Deb Dana and Steven Porges are, like, kinda the two people who clarified it. The goal is not to not be dysregulated. The goal is actually a cycle of regulate, dysregulate, reregulate. Right? So a nervous system regulation is not a
state of calmness because calmness could also be dissociative. Nervous system regulation is a state where you can experience the range of your emotions and not be stuck or frozen or taken out by them. So guess what? Before I speak, I'm nervous. Okay? In fact, I remember one time, I was it's almost easier sometimes to speak in front of lots of people than a small
group of people. I was speaking a small group mastermind, and there was a guy there named Jay Abraham who's, like, a legend in marketing and, like, Tony Robbins' coach on marketing and speaking. He who even he's like the goat. I can't even believe that he has a coach. And Jay Abraham was watching me speak. I was so nervous. I was like, oh my god. Right? But I was like, whatever. I'm supposed to do my
thing. Right? After this small mastermind, Jay came to me and up to me, and I was like, I didn't know what he was gonna say. Right? I was so I was, like, frozen, scared. He's like, Masten, you're one of the most naturally talented speakers I've ever seen. And I was like, what are you talking about? Tell me more. And he said, you have such an external focus. Most speakers are so self aware they're performing. They're so aware of how do I
look? How's my hair? How's my this? How's my tie? How's my that? Right? You are just with the audience, and it shows. And I, like, I was like, that's amazing. Later, I was like, looks like my dissociation works. Right? But it's like a it's a it's a state that I get in. I don't know how to explain how I do it. I just do it. And it's something that also has a lot of repetition. Right? Like, when I when I first was scared of speaking, I'm a freak. I booked, like, 30
speaking gigs in thirty two days. I went on a book tour. And I said 32 in a row or 30 in a row in thirty two days. It's basically one a day. And at about 15 in, there was just so much repetition, it just broke a pattern. Right? So it's again, it's a repetition of the fundamentals experientially. Right? So in the context of Reels, it's the same idea. Right? It's like get that coregulation, that entrepreneurial
coregulation, and you build that skill set with the group over time. We I mean, we do that inside prospect's business all day long with people on social media. Right? And so, like, the how, that's the how. Does that make sense? Right? And and then here's the thing. It's not just the making of the reels. It's, like, how to do what ones did well, what didn't well. Do I even need to do reels? Maybe I should
do just images. Maybe I do quote cards. What what's actually working? Because it's one thing to even create the content, but then we have to evaluate what's working and not working, and then do more of what's working. Does that make sense? Yeah. Right. But the how is it's co regulation, practicing the skill in co regulation, and eventually the result gets produced. That's the how. Yeah. Love that. So good. Great question. Alright. If anyone else has any questions or would like
some coaching, now would be the time. We have a little bit more time. I'll just keep this one quick. But it kinda ties into the thing that we were speaking about last time, that we were speaking together, Mastin Mhmm. Around keeping your your own process separate from what you might be putting out there that's connected to your business. And the question I wanted to ask is, do you then
like, okay. You you said that, like, when you have something that you're stuck on or something that you need counsel with to sort of seek for that in a smaller container in a group, whether that be your family, a men's group, you know, call your friends kinda thing. But when it comes to, your online presence, I I still feel like for me, there's a part of me that wants to yeah. That will definitely reserve some of the bigger things for private with my therapist, whatever.
But there's a certain amount of my process that I want to put out there and show my growth and kind of use that as I'm leveling up. The trick is is as someone who has is kinda like a re recovering perfectionist has struggled with that and gets into overthinking. Yeah. I'm wondering if it might be sorry. I resonate.
Yeah. I'm wondering if it might be wiser, more skillful than to have, you know, have your business page, which is, you know, everything to do with your your practice, your work, and then keep those personal posts relegated to your own kind of private friend group social media page, like, whether that be Facebook or Instagram. Yeah. Yes. So, like, for example, on Instagram, I
actually have a close friends group. Mhmm. Little green circle. Right? Where, like, I put a bunch of stuff on there, like, that, like, the general public doesn't see. Right? I have a buddy right now. He's this is the craziest shit. Okay? One of my friends, good friend of mine, he is summoning Mount Everest by himself with no Sherpas and no oxygen right now. Right now. Right now. Like, today. Okay? Today or tomorrow. Okay? Now he's
done it seven times before, so he knows the thing. Okay? But, like, he's sharing he's in the Kubu Icefall on green. Like, I'm like, dude, what the this is usually, this is something you see in a documentary. You don't see it live on Instagram. It's crazy. Right? Nothing to do with his business. Right? And so, like and the same thing is true for me. Like, I I share all kinds of stuff on green that, like, most people don't see. But I
wanna I want you to notice something that you just said. I wanna show my growth. Okay? So in the context of business, okay, I'm gonna I'm gonna I'm gonna speak to you as if you are an elite athlete. Okay? The way to show your growth is with a result. Because someone who's elite can talk, no. They get the result. Right? So for example, if you win a championship on a sports team, that doesn't require any talking. Right? It
just produces a result. That is how I like to show my growth predominantly is with a result more than verbalizing a process that I'm in to, strangers, basically. Right? That's my personal preference. Right? Because my results speak for themselves. Does that make sense? Yeah. Yeah. Right? And that's that that is a way to show growth. Now with my friends and close people, oh my god. I'm processing all the time. You know? And, like, here's
what's happening. And people I have I have close friends that I show my messy side to. I'm grateful for them. I reach out all the time for people like that. Right? And I show a different version of my life on green, to to my close friends. I want them to see that. Right? But it's discernment because my Instagram account is fundamentally
about a mission. It's about a business. It's about calling in ideal clients for different for and we're gonna actually gonna start segmenting our content based on niches too because that's how Instagram is moving, is that it's, like, very precise content on each page also. And so, like, each page needs, like, just relationship content or just business content. Right? And so if you start to put all this other stuff on there, the algorithm is like, I don't
know who you are. I don't know who to show you to. Right? Because there's a lack of consistency of who are you. Because the algorithm what Instagram wants Instagram is a software that is trying to match content with people who want that content. And if it doesn't get a read on who you are, it can't do that, which means you actually can't help the software achieve its goal, and your views will go down. Does that make sense? Yeah. Right? Yeah. I got that. Which is different than, like, you know, a
friend group or something like that. Right? Because Instagram is a software. And the cool thing is you nail it, and you can meet people you never met before and have them show up at events and buy high ticket offers from you. Right? That's the cool part. Right? The downside is if you're sporadic or showing it lots of different things or inconsistent, it's like, I don't know who this person is or how to what to do with
this person. Right? And then people are like, I'm shadowbanned. I'm like, you're not shadowbanned. Your content sucks, and it's you're all over the place. Right? Unless you're talking about, like, you know, I don't know, like, you know, something illegal or something like that. Right? There people don't get shadow banned. It's just that they can't recognize that their content is probably not that great. Or it's not it's not or the or the algorithm has no to do with you because
it's all over the place. Right? So I think what you said is really wise, but I think demonstrating your results is more valuable than telling people about your growth at scale for your business. Because they're gonna see it. They're gonna know it. They're gonna feel it. So that could be, like, positive client testimonials. That could be, announcing, celebrating. Like like, as far as results, yeah. And The results would be like okay.
So I've how how have you grown? Well, I've what way what way would you wanna demonstrate that you've grown or show that you've grown online? How would you wanna do it? Well, this is just the most recent example. It's actually a little bit outside the wheelhouse of my business, but something, that I'm and so this is actually counter to what you were
saying. But, I recently threw an event for an in person event for music producers because I do that as my hobby, and so it was cool to, like, show that and show the results of having thrown that event, and that created traction for it. So, you you know, that I think that was a result even though it's not really in the wheelhouse of my my therapeutic coaching. It's I still want to show separate it's probably a separate account because the thing is Maybe Okay.
It's so different. It's so different that what happens I have friends. I have friends. They're so genius at so many different things, and they put all this different stuff. My account is like you're gonna see the word nervous system on every post. Right. Right? That's by design. Mhmm. Because the algorithm is like, who the algorithm is asking me, master, for you, And why should I care about you to and why do you manage my people? I don't Meta owns Instagram, not me.
I gotta partner with the algorithm with the software to reach the people I need to reach. Right? And that's a different mindset than what you're saying. And if you're gonna do an events business that's separate from what you're doing on the coaching side, that's a separate account with different content. And Yeah. Does that make sense? Yeah. And maybe you could do a collab or something like that, but the algorithm needs to know, who are
you? Yeah. Right? Okay. And it's like, are you doing coaching or events or like, I mean, literally, there was a interview recently with mister Beast. Mister Beast was talking to Zuckerberg, interrupted him, which was interesting, and said, you know, what's interesting is my most viral post is this, like, video of him, like, running with different levels of money or something, like, carrying different amounts of money or something like that. And he said the reason why I think it's the most viral
is because I don't say a word in it. And so the algorithm doesn't say, oh, this is a English speaking reel. And then Mark was like, yeah. We do that. And I was like, like, mind blown. Right? And then I was like, what other filters do they have on there? And that was that was, like, already verifying what because we pay really big we pay close attention to what's happening on that platform. Right? And it's like, imagine you're putting up this content and this algorithm is, like,
sorting it through, like, 2,500 filters. Right? Words, meaning, intention, consistency, all these different things. Right? Language, all these different things. Right? And it's like, okay. Great. So and then over time, you're consistent. It's like, okay. This is who Jay is. So I'm gonna show this he's like this. I'm gonna show it to, like, these people. And then all of a sudden, you're like, events. And then it's like, what? Yeah. Right?
So it it's not about you. Right? It's it's just it's a software that had all these filters on it, and it had a job, which is to make money for Meta by connecting people and content that they're interested in. And you gotta tap into that as a intention on the content side. Does that make sense? Yeah. Totally. I I I think of it, like, I'm just, like, feeding this algorithm what it wants. It's like here. It's like it's like, give us this day your daily bread. Here you go.