Let's talk about this for a second. If we're really honest, who here grew up loving getting a plus? Let me see what you're doing. Yeah. Let me see you a plussers. Let me see those hands. I love it. Okay? Now let me ask you a question. What's gonna block your purpose? You're like, shit. I raised my hand. Not getting a plus in this one. Right? I've coined a phrase
called a plus syndrome. Because what's ironic is I'm a college dropout, the child of a PhD and a master's, Teaching people who are certified with degrees how to make money. That's it's Kipp of if you think about this, don't drop out of college Because why? You're not gonna get money for the job. And now I'm like, drop out of college so you can get money for the you know? Like, there's a ironic thing. Right? It's kinda cool. Right?
And a plus syndrome is something I've noticed because I love education. I'm not anti college. I'm not anti school. I'm not anti education, but the way that we were taught learn is not helpful as an entrepreneur. It's not helpful for purpose, and I'm gonna prove it to you. Okay? So Eric Schmidt, Google chairman, said this. It looks like the thing that separates out capable students from really successful ones isn't their knowledge, but their persistence with something.
How long are you gonna be persistent with something? Okay? So the dude who runs Google who's heard of Google? Anybody? That guy It's like, yo. It doesn't matter what you know. It's what you do long term whether or not you have a degree. Okay? So here are a few symptoms of a plus syndrome I have identified over the years? Comparison, procrastination, distraction, playing small, self doubt, Perfectionism to name a few. Anybody have at least 1? Let me see if I show a hands. Okay. We need to
talk. Okay? We gotta talk. Okay? So this is the a plus syndrome mindset. Alright? The a plus syndrome says, you know what? I'm gonna get all this information before I take a test. I'm gonna get all this data. I'm gonna study for a long time, and then they're gonna test me. That's how we were taught to learn. Alright. Also, I have to be perfectly prepared for the questions I'm going to receive, and I'm gonna have an idea of what those questions are.
Some people give you the questions before the test. Okay? In the a plus mindset, cheating is teamwork. Think about that. Could you imagine if you applied the academic mindset to your business? Think about that. Bless you. Right? Oh, I'm sorry. I know I'm supposed to be my unique ability, but is it cheating to help you ask you to do customer service because I wanna go teach? Or is it teamwork? In the a plus mindset, cheating is teamwork.
Okay? Also, perfect grades are what lead to high paying jobs. That's a huge mindset, And you're taught to be a passive learner just like what's happening right now, which is one of the reasons why I love Jeff. Gets the movement going in this room? Because movement helps you learn. It helps you not be so passive because in business, you have to be active or passive. Active or passive, y'all? Passive. That's right. T. What? Oh. T. What? Now they gotta get the back of the room into it. T. T.
That's right. You gotta be active in your business. And by the way, a plus mindset teaches you that you need permission even to go to the bathroom. Think about that. We had to ask permission to go to the bathroom. Could you imagine your business? I'm sorry. Do you mind if I go to the restroom? And they're like, no. Hold it. No. And by the way, that's just the bathroom. People need permission to raise their rates. They think they think they need permission to to to take the next
step to invest. Whose permission do you need? Only yours, but we were trained otherwise. Okay? So a plus syndrome is very expensive. It's taught you that taking risks is risky, And here's why. It's actually a really good reason because all of my work is trauma informed. I look at, like, what's the real context of this belief? I don't shame people with limiting beliefs. There's no such thing as a bad or negative response. There's an adaptive response to a trauma underneath
it. And so one of the things I realized is that most of us Where in 2018, almost 2019, most of us suffer from this lingering trauma called the great depression. In the great depression, the people who came out of that and thrived out of that were like, hey. Yo. You got a roof over your head. You got a job. You got some food. You're good. And that has stayed with us since the 19 thirties. And it's almost a 100
years later. We're in an exponential world with artificial intelligence Basically crushing jobs left and right, going, I need a job, and I just, you know, got us this is my set point. And I think it's time to let go and honor our ancestors who went through the great depression to be able to give us the life that we have today, let that mindset go. And to realize, you know what? That's not the world that we live in today. People make $100,000 a year or more playing video
games. Okay? Like, seriously. You're like, what exactly? Right? Like, man, I should've let my son play the video game more. Yeah. He could be paying off your mortgage right now. Right? We live in a different world today, and it's changing so quickly. Okay? So that trauma is time to let it go. And, also, we've been taught that perfection is what leads to financial success because perfect grades. Does Does that resonate with
anybody, by the way? Perfection resonates with success. I gotta do it perfectly. You guys are yeah? Cool. Because we're busy being honest. Okay? I got perfectionism tendencies as well. Okay? And here's the hardest part, especially with the trauma informed piece. A plus syndrome taught parents to expecting perfection from their children is what love is. Right in the fields. Right? Like, oh. And so here's the
thing. Messing up, not getting it right feels like a betrayal to the people who raised you Because of what they went through was probably harder than what you're going through in a certain sense. Who follows? Does it make sense? But here's the deal. Perfection It's not gonna help you anymore. Perfection is the opposite of success. In biology, perfection creates extinction. In in entrepreneurship, perfection is the opposite of profit. And so we have to
bust through this and realize I'm gonna make lots of mistakes. In fact, Mistakes are the name of the game. So let me ask you a question if you're really honest. Is a plus syndrome killing your dreams a little or a lot? What do you guys think? That's right. And I wanna honor you for being honest because it takes a lot of courage and realness to be honest about something like that. But you when you get honest about it, that's when you can
change things. And there is a cure, and I got 6 minutes to give it to you. Alright? Would you like to know what the cure is, guys? Alright. So Number 1 skill for the future is agile risk taking. Agile risk taking. I'm gonna break that down for you. Agile risk Kipp, flexible, strategic risk taking is the name of the game. It is the entire it is the opposite of the mindset of the 19 thirties post depression mindset? It's the entire
opposite of it because we are in a different world today. Alright? Reid Hoffman, founder of LinkedIn. If you aren't embarrassed by the 1st version of your product, you shipped too late. Yeah. Exactly. Right? You gotta be embarrassed more. Right? The first stuff I put out, I look back, and I'm like, woah. Woah. But we got it out. Different priority. So if you're waiting around to get the perfect thing, the perfect, perfect thing, no. Ship it
next, and you'll learn. That's the name of the game. Who's gonna be a little bit more embarrassed moving forward? Let me see by show of hands. Can we honor that? Alright. Great. Now here's some proof that failure It's how you become successful. Okay? So baseball players, the best in the world, 15 to 35% success rate in their batting stats. In academic terms, that's Mastin f, but it gets into the world series. Not beating the not beating the Boston Red Sox. I'm a Dodger fan. Okay?
2 years in a row, I saw someone walking around with a Red Sox hat, and I will find you. Okay? But think about this. The best baseball players in the world, the 15% gets you in the majors. 35% makes you an all star. The best salespeople in the world have a failure rate of 80 to 90%. They wouldn't pass their classes at that rate. Think about that. 80% failure, and they win. Who likes that data? Yeah. Abraham Lincoln only won 30% of the elections that he ran.
30%. Abraham Lincoln failed 70% of the time in politics. Look at him. Change the world. Point this is staggering. I was trying to find stuff that's, like, not colonel Sanders because everyone uses colonel Sanders. So I was trying to find un colonel Sanders examples. 0.006% of Emily Dickinson's work was published in her lifetime. Yeah. Loser, though. Total loser. Didn't get anything right. Right? And then Tim Ferris, 26 out of 27 publishers said no. That's 97%. 3%
success rate, Tim Ferriss. And you're wondering Why it's hard to get a 100% and that you have to get a 100% to be there while everybody else is, like, 3% in their way to success? Who falls? Does it make sense? So the agile approach. Okay? And we give it to you fast, but, you know, just take it in. Remember, you're gonna get the slides, so don't take notes. Be with me. Okay? The agile approach. Alright? Take tests that you feel unprepared for. It's the opposite of what we learned.
It's impossible to succeed without asking for help, and it's not cheating. It's called teamwork. You've gotta cheat more, which is asking for help. Alright. The only way to thrive financially is to get bad grades. That's the only way to do it. You gotta get f. So you gotta get 3 percents, 2 percents, 1% success, not a 100%. Also, you have to be proactive. You can't sit back and be Mastin and
expect things to come to you. No client is like, yo. Let me show up at your house and, like, overcome all my own objections so they can buy your stuff? Because you let me introduce you. You know what? I've already overcome my injections. I found you, and here's $10,000. Like, that doesn't happen. You've gotta be proactive in that process. And whose permission do you really need? Come on, y'all. Whose permission do you really need?
That's right. Just look left and Right? And go, I only need my permission from now on. That's right. That's right. Only yours. One last little thing. 15 and or more of these companies no longer no longer have, Require a degree. There's a lot more. A new, article on Glassdoor recently came out. Okay. Here's some companies where you don't need a degree anymore. Yeah. Yeah. And by the way,
Whole Foods' not the checkout person. Corporate. And by the way, in my business, we hire the entry level in my business because we're trauma informed, you have to have a master's degree. Starting salary is $40,000 with a master's. Okay. So just think about that. Okay? And, by the way, let's talk about 1 more loser, Apple. Everyone ever heard of Apple? Those losers got a f and only captured 45% of the smartwatch market last month in September, but yet are they raking in the money? They got a 45%
on their test, and they're crushing it. Who follows? Does this make sense? So we gotta fail more. Who wants to let themselves get a f from now on? Who wants, like, this f thing. Right? And the ultimate f word is faith because you're moving into an area of life maybe you haven't experienced before, Something that's new. People around you haven't been there yet. You're the leader. You may be the 1st person in your lineage to do this work. The first. The first. Think about that.
And especially if you're a woman. I work with 97% females. Strange. 6 for 5 white guy from Kansas. I know. But very strange. But they're usually the 1st in their lineage to speak up and earn and then out earn sometimes their partner? So you yeah. It's a beautiful thing, and you gotta be easier on yourself. You gotta be easier on yourself and say, you know what? I'm really the first. It's like some people are like, I'm the 1st in my family to go
to university. You're like, I'm the 1st in my family to start a business. Same by the way, just as significant, if not more. So you gotta get yourself a pat on the back. Alright? So a couple of keys to agility. You gotta prioritize speed over precision. Stop trying to get it all perfect. Get it going. Speed is the most important thing. How fast can you get something up? Doesn't have to look good. You have to prioritize learning over perfection because how are you gonna learn?
There's entrepreneurs aren't letting me learn everything, then do it. They just kinda bumble through things learning as they go. Right? You it's like we kinda, like, jump out the plane, And then we, like, build the parachute on the way down, like, oh, and then it works. Right? But, you know, you procrastinate if you're on the ground. That's why you gotta go so high up. Right? Also, you gotta prioritize, testing over other people's
opinions. Let the data prove it out. People come to me all the time. Masten, what do you think? I'm like, I'm not your ideal person. Don't ask me. Go find out and tell me what the data says, and then we'll pivot. Okay? Because data doesn't lie. So until you've tested something, don't go asking your parents, Your partner, whatever, because they'll go, oh, that's nice. You should change this. Might be the by the way, my favorite stuff that we publish never
converts. It's like, whatever my favorite one is, I know that one won't convert in the data. We just did a a a logo contest for one of the companies I'm starting. My favorite one got, like, 2% of the vote. Okay? So you wanna follow data, not opinions, and that's more never been more possible than today. Also, you know, I prioritize momentum over confidence.
People think I have to have confidence before I get Started, but beginning started will build your confidence because you get more and more and more experience, which creates more and more confidence. And As soon as you learn something new, change the approach. Don't just, you know, bumble along. Go, I failed. Change the approach, And you wanna create and surround yourself with a culture of positive feedback because most of us who get f's on tests weren't like, yeah. Good job on those 45% you
got right. What do they do? Yeah. There's a guilt and shame associated with it. So what you wanna do is you wanna surround yourself with a culture of people who Who are gonna take what you learn and take what wins and amplify that and change that, not focus on the criticism and the negative stuff? And probably everything perfect, Get everything perfect. Get everything optimized. And it's like, no. Let that fire burn. And there are some people, some opinions, and some problems
you must strategically ignore in the beginning or in your pivot? Because if you take it all into consideration, you'll be too busy focusing on all the stuff that doesn't Mastin. Because what moves the ball forward Is momentum launching, pivoting, learning, revenue, delivering value, and you gotta ignore other things. Do you guys think there's some problems it's time to ignore? Some opinions it might be time to ignore? What
do you guys think? All day long. So successful entrepreneurs know that taking risks is the safest thing to do because we pivot. We learn. We grow. We're surrounded by positive feedback. That's what this room is all about is positive feedback. So purpose is the cure for this because purpose is the thing that gets you going for your children To prove the naysayers wrong. It's the reason why you're like, you know what? I know that the
fire is burning, but I'm gonna go anyway instead of overthinking things. Because You could overthink things straight into what? Your old job. Yeah. Yeah. Oh, You could go right back, but no one in this room is gonna go back. Why? Sucks. Who's done going back? It's only 4 from now on. Let me see if I show of hands. That's right. So that's why. Because you're in the environment. You have a reason why.
Okay? Purpose gives you a reason to take the risk. It gives you a reason to take the risk, and agility is your key because you can take the risk, not get it right. You can fail, but you're agile, and you're flexible, and you're gonna pivot. That's the name of the game. So I wish I had more strategic advice than this, but this is what you gotta do. You gotta do it messy, and you gotta do it afraid. I'm gonna use 1 cuss word. Is Is that okay? Yeah. Okay.
Is this are you cool? Is it cool? Yeah. Okay. So here's what courage feels like. People think courage is like Superman. Right? Courage is well, fuck. That's what courage is. Now it's 1 customer 10 times. You gotta feel that every day every day. So my fear maxim is unless you're in mortal danger, fear is a compass showing you where to go. Unless you're in mortal danger, fear is a compass.
So you gotta do what you're afraid of every single day. Number one way to not to to cancel out of fear Is to do the stuff you're afraid of until you're no longer afraid of it in the right environment with the right levels of support. Okay? So I have 1 last question for you. You guys have been great. Thank you for keeping up with me. I know I've gone really fast. I have 1 more. It's very important question. Okay? Anyone in the room
looking for, been praying for, asking for a sign? You're like, please send me a sign. Is anybody doing this? Here is your sign. Okay? This is your sign. Alright. The angels and Mastin the clouds weren't available today, so this is your sign. Like, dear God, please tell me 1. Here it is. You gotta be courageous. You gotta mess up. You gotta do it afraid. You gotta fail. This is your sign. I hope I've overcome all the objections. So, ladies and gentlemen, why do we launch? Because now more than
ever, Lodge Con, the world needs your purpose. I'm Mastin Kipp. Thank you guys so much.