The Mast Podcast

The Mast Podcast is where technology, innovation, and inspiration converge. Each episode features conversations with industry leaders from diverse fields, including service companies, pool builders, and manufacturers. We dive into their challenges and creative strategies for adapting and thriving in a rapidly changing world.

Last refreshed: August 17th, 2025 at 9:36 AM ⓘ

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Episodes

Turning Backyards into Dreams: Mike Peterson on Innovation in the Pool Industry

Welcome to this week’s episode of the Mast Sales Podcast ! Host Dalton Pence , territory manager for Kentucky, Southern Indiana, and Southern Ohio, the art of outdoor living with Mike Peterson , President of Sunco Pools in Northern Illinois. From his humble beginnings building a family pool as a child to becoming a leader in the pool industry, Mike shares decades of wisdom on creating stunning backyard experiences beyond the water. In this engaging conversation, Mike reveals how Sunco Pools embr...

Jan 16, 2025•24 min•Ep. 11

Empowering Women in the Pool Industry: Insights from Susan, Megan, Jaime, and Alicia

Empowering Women in the Pool Industry: Insights from Susan, Megan, Jaime, and Alicia Welcome to the latest episode of the Mast Sales Group Podcast! Today hosts Dalton Pence dive deep into an inspiring and empowering discussion with our special guests: Jamie Novak, Megan Kendrick, Susan McPhie and Alicia Stephens. We explore the dynamic roles of women in the pool industry, sharing invaluable insights and personal journeys that emphasize authenticity, support, and resilience. Jamie highlights her ...

Jan 09, 2025•1 hr 6 min•Ep. 10

Mastering Customer Service in the Pool Industry with Jacob Beninati

In this episode, we explore the core values that have driven Beninati Pool and Spa to success, even through challenging times like the 2008 financial crisis. Jacob shares invaluable insights on how to differentiate your business in a competitive landscape, the importance of high-end customer service, and strategies for enhancing the entire backyard experience beyond just the pool with features like fire pits, outdoor lighting, and automated controls. We also dive into the innovative use of techn...

Dec 19, 2024•23 min•Ep. 7

Transforming Retail: Chris Boswell on Store Layout and Customer Experience

Chris Boswell,a product manager for American Sales. Join us as Chris dives into the intricacies of transforming retail spaces into engaging customer experiences. From combating analysis paralysis by narrowing down choices to creating themed "destinations" within stores, Chris shares actionable strategies that can revolutionize your retail approach. We'll explore essential elements like effective signage, strategic store layouts, and the importance of sticking to your niche when expanding product...

Dec 12, 2024•32 min•Ep. 6

Mastery in Pool Business: Sam Folaron’s Blueprint from Subcontracting to Excellence

Success in the pool industry requires innovation and a commitment to excellence. Sam Folaron, Entrepreneur and business owner of Puravida Custom Pools, discusses the pool industry's nuances. Sam provides an in-depth look at the often misunderstood world of subcontracting, highlighting its potential for specialization and valuable connections. He offers key insights on asset management, overcoming startup fears, and the vital role of marketing for success in the competitive market. The conversati...

Dec 04, 2024•30 min•Ep. 5

Making Pool Service Better: The Tech Innovations Isaac Keselman Brings to Aqua Doctor

Success in the pool industry requires innovation and a commitment to excellence. Isaac Keselman is the founder of Aqua Doctor and is now the chief operating officer at Azurion. He shares his impressive journey from starting AquaDoctor in 1995 to becoming a significant player in the pool industry. Isaac oversees the consolidation of five top pool service companies and is also the vice president of the Northeast Spa and Pool Association, where he actively promotes industry standards and education....

Nov 22, 2024•25 min•Ep. 4

How Silk Balance Became a Leader in Spa Water Care: Insights from Susan McPhie

Innovative water care solutions and eco-conscious consumerism are key to the future of spa water care. Susan McPhie is the director of Global Sales and Marketing for SilkBalance. Susan, who has played a key role at Silk Balance since her father founded it in 2007, shares her expertise on spa water care and the growing demand for eco-friendly solutions. Suan discusses the evolution of the spa water care industry, the importance of environmental responsibility, and strategies for retail stores to ...

Nov 19, 2024•25 min•Ep. 3

Meet Mast Sales Group: The Journey with Founder Dan Bakotic

Welcome to our first episode of The Mast Podcast, your new go-to source for insights and inspiration in the swimming pool and outdoor living industries. I'm your host, Dalton Pence, territory manager for Kentucky, Southern Indiana, and Southern Ohio. Today, I'm excited to be joined by the owner of Mast, Dan Bakotic. In this episode, the Mast Sales Group is discussed, highlighting its long history since 1987 and extensive coverage across 27 states in the Midwest, Northeast, and Mid-Atlantic regio...

Nov 15, 2024•4 min•Ep. 2

Introducing: The Mast Podcast

Introducing the Mast Podcast—a transformative journey in outdoor living. Discover innovative strategies, technologies, and stories that drive business growth and inspire progress. Hosted by Dalton Pence, each episode offers actionable insights and fresh perspectives to elevate your work. Guided by the Mast Sales Group's commitment to innovation, this podcast is your launchpad for creativity and success in outdoor living. Join Dalton, an experienced communicator passionate about storytelling and ...

Nov 14, 2024•44 sec•Ep. 1

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