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The Marketing Stir

The Marketing Stirwww.stirista.com

The Marketing Stir Podcast by Stirista hosted by Stirista’s VP of B2B Products Vincent Pietrafesa along with Founder / CEO Ajay Gupta, The Marketing Stir brings on industry leaders to get their take on the current challenges of the market, whatever that may be.


Both captivating personalities, Gupta and Pietrafesa (who moonlights as a standup comic) promise an engaging conversation with leaders of a variety of industries and brands.


If you’re interested in being a guest on the podcast, email us at info@themarketingstir.com

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Episodes

Beauty In All Shapes

On This Week's Episode of The Marketing Stir podcast Ajay and Vincent welcome Sharalyn Orr, Global Marketing and Innovation leader at Estee Lauder, to discuss their efforts towards a more diverse consumer base, as well as, some of the common missteps companies make when trying to reach multiple generations.

Jul 01, 202534 minSeason 4Ep. 25

Data Starts Here

On This Week's Episode of "The Marketing Stir" Ajay and Vincent are joined by Allyson Dietz to discuss how Transunion collects and leverages consumer data, to provide high quality marketing solutions.

Jun 10, 202540 minSeason 4Ep. 24

Connecting Physical and Digital

On this Week's episode of "The Marketing Stir" Ajay and Vincent are joined by Sharat Potharaju Co-Founder & CEO of Uniqode to discuss the applications of QR codes and how Uniqode is bridging the physical and digital worlds.

May 13, 202534 minSeason 4Ep. 23

Protect Your Life's Work

On This week's episode of "The Marketing Stir" Vincent is joined by Eugene Santos to discuss the nuances of reaching the Hispanic consumer, and the successes of Prudential's "Protect Your Life's Work" campaign.

Apr 29, 202540 minSeason 4Ep. 22

Influencers Without Limits

In this week's episode of The Marketing Stir we dive into the world of Influencer Marketing! Join Vincent and Sarah Adam, Head of Partnerships & Influencer Marketing at Wix, as they talk about the latest trends and best practices for building authentic influencer relationships that drive real results.

Apr 15, 202537 min

The Dakota Way

On this week's episode of The Marketing Stir, Vincent is joined by Gui Costin, to discuss his experiences as Founder and CEO at Dakota, the importance of good company culture, as well as Gui's new book "The Dakota Way". Check out "The Dakota Way" at https://thedakotaway.com

Apr 01, 202529 minSeason 4Ep. 20

Ecosystem for Advertisers

On this week's episode of The Marketing Stir podcast, Ajay and Vincent are joined by Nate Pinkston, Global Head of Retail Media at Microsoft to discuss the rapidly growing retail media ecosystem, and Nate's strategies in convincing businesses and consumers to adopt Microsoft's new products.

Mar 18, 202534 minSeason 4Ep. 18

Delivering Excellence to Customers

On this week's episode of the Marketing Stir Podcast, Janis Fratamico from DXC Technologies joins Ajay and Vincent to discuss B2B, and Event Marketing strategies for a fortune 500 Technology company.

Mar 04, 202533 minSeason 4Ep. 19

Start Learning Today!

On this week's episode of The Marketing Stir podcast, from Stirista, Kate Slivinski joins Vincent to discuss her role at Pearson, and promoting continuing education and workforce skill development.

Jan 21, 202530 min

Streamline, Automate, Engage

On this week’s episode of The Marketing Stir, Mani Iyer joins Ajay and Vincent to discuss his role as a pioneer in the Account Based Marketing space, as well as how Kwanzoo has evolved as a company since its inception.

Jan 07, 202528 min

Sales Made Simple

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.

Nov 12, 202434 min

Art and Science of Sales

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book. Learn more about this week's guest at these links below: LinkedIn – www.linkedin.com/in/andrewbarbuto Company Website – www.basis.com

Oct 29, 202440 min

Airing Dirty Laundry

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

Oct 08, 202430 min

Making Better Travelers

On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic. Save 25% when you register for B2BMX East with promo code MXeStir25

Sep 24, 202437 min

Human To Human Connection

On this week's episode of the Marketing Stir Podcast Kevin O'Connor joins Vincent to discuss breaking into the US Market, the future of the marketing landscape, and his 'Design First' mindset as Director of Growth at DesignIt Save 25% when you register for B2BMX East with promo code MXeStir25

Sep 10, 202444 min

More Than Language

On this week's episode of The Marketing Stir Podcast. Hugo Gomez from Abogados Now joins Vincent to discuss the nuances and complexities of creating marketing campaigns designed to effectively reach a Hispanic audience.

Aug 27, 202438 min

On Your Side

On this week's episode of the Marketing Stir Podcast, Ajay and Vincent chat with Brad Barnett, VP of Enterprise Marketing at Nationwide. To Discuss the marketing strategies that turned an insurance company protecting farmers, into an iconic household name.

Aug 06, 202438 min

A Life Changing Risk

On This Weeks Episode, Co-Founders of Origin Media, Stephen Strong and Fred Godfrey join Vincent to discuss the future of Connected TV, the ins and outs of Dynamic Marketing, and the risks involved in starting their own business from the ground up.

Jul 23, 202446 min

Getting To The Why

On This Weeks Episode, Vincent and Ajay dive into the world of sports and live entertainment with Matt Lawler, VP of Data and Insights, and Global Partnerships at AEG.

Jul 09, 202435 min

A Marketer's Purpose

On this weeks episode, Anna Bell from Central Garden and Pet joins Ajay and Vincent to discuss her journey selling the finer things in life, from the wine business to the pet business.

Jun 20, 202436 min

Annemieke Scott (Acclaro) - Marketing Across The Globe

On this week's episode of The Marketing Stir Podcast, Vincent and Ajay go international to explore the world of localization, and global scale marketing campaigns, with Annemieke Scott, Director of Marketing at Acclaro

May 28, 202432 min

Shelley Pratt (Infiniti Motor Company) - A Creative Spirit

On this weeks episode, Shelley Pratt Director of Marketing Communications and Media at Infiniti Motor Company, joins Vincent to discuss Infiniti's "Infinitely You" campaign, how Infiniti markets like a startup, and the importance of quality data in her role at Infiniti.

Apr 29, 202437 min

Aaron Goldman (Mediaocean) - From TV to TikTok

In this weeks episode of The Marketing Stir Podcast, Aaron Goldman, Chief Marketing Officer at Mediaocean, joins Ajay and Vincent to discuss the changing landscape of the marketing world, catering campaigns to different target demographics, and creating effective strategies on the global, national, and regional levels

Apr 15, 202440 min

Mark Osborne (Modern Revenue Strategies) - Systems Based Approach

On this week’s episode of The Marketing Stir Podcast, Mark Osbourne, founder of Modern Revenue Strategies and Author of “Are Your Leads Killing Your Business?”, joins Ajay and Vincent to discuss the key ingredients that you can use to craft a successful marketing strategy.

Apr 02, 202435 min

Pierson Curtis (H&R Block) - That Neighborhood Touch

In this week's episode, Pierson Curtis, Director of Marketing Strategy at H&R Block joined the podcast to discuss their strategy, and how real-time customer feedback during tax season forces him to be nimble, as one of the largest tax preparers in the US.

Mar 05, 202432 min

Donna Hamilton (Alliant) - Data Strategy Thought Leader

In today's episode, Vincent's old friend Donna Hamilton, Chief Innovation Officer at Alliant, hops on the podcast to discuss Alliant's role as a Data and Analytics company, as well as her place as a thought leader in the marketing space.

Jan 16, 202436 min

Shay Howe (ActiveCampaign) - Constant State of Flow

In this week's episode, Shay Howe, Chief Marketing officer at ActiveCampaign, joins Vincent to discuss ActiveCampaign's marketing strategies, as part of the ever changing nature of the industry.

Jan 09, 202444 min

Rowena Humby (Starcount) - A Mind For Marketing

Rowena Humby, CEO of Starcount joins Vincent and Ajay to chat about her origins in marketing, the importance of context and analysis in consumer focused data, and Starcount's future in the US market.

Dec 26, 202341 min

Prakash Hariharabalan (Signet Jewelers) - Question Behind the Question

Prakash Hariharabalan, Senior Director Marketing Analytics at Signet Jewelers, joins us to discuss the unique marketing structure of his business, the importance of predictive data models and AI, and how he measures success. Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com , your ultimate destination for insightful discussions and thought-provoking conversations. This podcast delves deep into the realm of data-dri...

Dec 12, 202339 min

Travis Tallent (Brainlabs) - Inside the Growth Mindset

Travis Tallent, VP, SEO at Brainlabs joins us to discuss his company’s unique approach to statistical modeling and analysis, and how being part of a high-growth company has put him at the crossroads of tech, business and creativity.

Nov 28, 202335 min
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