Do You Own Your Web Presence? While recording this podcast, I was surprised to hear that in 2018, nearly half of all businesses do not have a website. Those that don't have websites rely exclusively on social media platforms for their online presence. But Facebook, Google, Twitter, Instagram and others can easily change how your business is categorized and even worse shut down all together without warning as we saw last year with Google +. On this edition of the Marketing Minute with Chris Jense...
Jan 30, 2019•8 min
How important is music to your brand image and what makes one track a hit and another a miss? Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them as a jingle or a musical logo, hear how music supports your brand and creates a powerful and unique tool when it comes to communicating your message and enhances your brand on air and online.
Dec 06, 2018•11 min
Pop Rock, Hip Hop, Rap, Alternative, Dance, R & B, Soul In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross. Scott and I have worked together for over 20 years and have developed a successful process that helps us narrow the genre the client is looking to produce. We also discuss the positives of original production vs using popular tracks from established artists. As with any comme...
Nov 20, 2018•8 min
In this edition of the Marketing Minute with Chris Jensen, I conclude my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly and I talk about the creative process and the power of collaboration. When we record in the studio we foster an environment that promotes the freedom to create which leads to engaging and inspiring productions.
Nov 06, 2018•5 min
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains her media strategy and media. We talk about the change in media usage by their customers and how they reach them using traditional media, print & radio as well as social and digital.
Oct 25, 2018•6 min
How do you market a public entity? In this edition of the Marketing Minute with Chris Jensen, I begin a conversation with Molly Becker, Director of Marketing and Communications at Metro RTA. Molly explains the role Metro's marketing strategy plays in communicating to the public. We talk about how they reach their core customers, but also how as an organization supported by the public, much of their marketing efforts are designed to create awareness. Metro RTA uses broadcast, print, digital and s...
Oct 08, 2018•8 min
Its a strategy successful retailers, service and entrepreneurial businesses use effectively: Guerrilla Marketing. In this episode of The Marketing Minute with Chris Jensen, I continue my interview with Mike McDermott of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike explains how guerrilla marketing works and shares some of his clients’ success stories. Finally, we conclude our conversation with a discussion about how you can do to profit from the internet. As Mike says, if you lo...
Oct 01, 2018•6 min
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo. Mike explains the concept of inbound marketing, how it's different from traditional advertising and the benefits your businesses can derive from utilizing it. Entrepreneurs,retailers and services businesses can all use inbound marketing to engage with their current and potential customers. The businesses that successfully use inbound marketing build relationships by p...
Sep 24, 2018•5 min
In this edition of the Marketing Minute with Chris Jensen, I continue my conversation with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike and I discuss the challenges facing entrepreneurs, local retailers and services business that rely exclusively on social media platforms for their web presence the minimum actions they should take in order to rank on Google search. This is a timely discussion since Facebook recently changed the look and sometimes th...
Sep 17, 2018•6 min
In this latest edition of the Marketing Minute with Chris Jensen, I begin a series of episodes with Mike McDermott, President of Bash Foo, an Inbound Marketing Agency in Tipp City, Ohio. Mike and I discuss how how entrepreneurs, local retailers and services business can successfully compete against the store that sells everything, Amazon. We also discuss the disruption philosophy Jeff Bezo has used to grow Amazon into a trillion dollar enterprise and lessons every business can incorporate to inn...
Sep 10, 2018•5 min
In the latest episode of the Marketing Minute with Chris Jensen, we conclude our interview with media consultant Tim Davission, as we explore the concept of how to Advertise without Advertising. Using digital and social media, entrepreneurs, local retailers and service businesses of all sizes can can engage and attract new customers by differentiating themselves from the competition and what makes them unique with carefully targeted content...some fun and informational with the occasional promot...
Sep 04, 2018•2 min
In this episode of the Marketing Minute with Chris Jensen, Chris interviews media consultant Tim Davission, comparing traditional media with digital and social media. Each can be used effectively for marketing your business; but each must also be targeted not only for the audience but also the media in which they are receiving your content.
Aug 28, 2018•6 min
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us again to discuss the advantages and challenges of implementing digital into a multi media campaign. The marketing campaign utilized radio, outdoor and digital display advertising to increase awareness and encourage customers to sign up for customer alerts.
Aug 21, 2018•2 min
In this episode of the Marketing Minute with Chris Jensen, Susan Samuelson from First Energy joins us to discuss the application of digital and traditional media into an integrated marketing campaign. Digital was used because the call to action required signups, traditional media created greater awareness to the campaign.
Aug 14, 2018•2 min
In this edition of the Marketing Minute with Chris Jensen, Chris interviews nationally known voice over artist Mark Cardnella about marketing his voiceover business and his unique direct mail campaign that brought him to our attention at Audio Concepts. Since receiving that piece, Mark has become one of our regular voices displaying his talents on many client productions.
Jan 20, 2015•3 min
On this edition of the Marketing Minute with Chris Jensen, Chris is joined by Paul Tapie', Ian Marty and Anthony Zart of Airport Mini in Cleveland. Paul is a voice talent, writer and director of the ad campaign for Airport Mini. With only a short time before the Grand Opening of the Collection Auto Group's new Mini dealership in Cleveland, we catch up with creative team behind the new "Mini Movies" radio and digital campaign. See all the Mini Movies at www.minicleveland.com...
Aug 07, 2014•2 min
In this edition of the Marketing Minute with Chris Jensen, we begin a conversation with the creative team behind the " Mini Movies " campaign promoting the opening of the new Mini Cleveland dealership...using radio to drive traffic to their digital content. Visit MiniCleveland.com to see the latest movie.
Jul 28, 2014•2 min
In this podcast of the Marketing Minute with Chris Jensen, Chris continues his interview with social media consultant Tim Davisson. In this edition, we discuss what works and what doesn't work when using social media as part of your marketing plan.
Jul 21, 2014•2 min
In this podcast of the Marketing Minute with Chris Jensen, Chris interviews media consultant Tim Davisson. Join us for this episode as we look at growth of social media and how people are using social media. A thorough understanding of both is critical when designing and implementing a successful social media campaign.
Jul 02, 2014•2 min
In this podcast of the Marketing Minute with Chris Jensen, Chris is joined by media consultant Tim Davisson. Together in this episode they discuss the advantages and challenges of today's media: broadcast or traditional media, online digital media and the explosion of social media. We also examine media strategies and how they work differently depending on whether your business is national, regional or local. Tradition, Digital or Social: Each has a place in your marketing strategy; when it is d...
Jul 02, 2014•2 min
Chris Jensen's interview with Joe Cipriano concludes as we examine how he transitioned from radio to voice-over. Joe is heard nightly on Fox Television & CBS; is also the voice for The Grammy's television broadcast and many other programs.
Jun 20, 2014•2 min
Our Interview with Joe Cipriano, promo voice for Fox Television and CBS continues. Joe says " You have to think like its a business, because this is a business." And while his comments speak specifically about the voice over industry, what he has to say translates to every business, large or small.
Jun 13, 2014•3 min
Don LaFontaine once said voiceovers have nothing to do with the voice. Joe Cipriano joins for Part 2 of the Marketing Minute Chris Jensen from Audio Concepts is joined by Fox Television & CBS comedy promo voice over artist, Joe Cipriano. In this edition, we discuss how marketing keeps Joe one of the premiere voices working today
Jun 13, 2014•3 min
Chris Jensen from Audio Concepts is joined by Fox Television & CBS comedy promo voice-over artist, Joe Cipriano. In this edition, we discuss how Joe maintains a successful voiceover business and how marketing keeps Joe one of the premiere voices working today
Jun 13, 2014•3 min
