Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97

Most Marketing gains right now aren’t coming from big overhauls. They’re coming from small, overlooked nuances.

Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search.

They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search results. Daniel shares a smart AI content strategy most marketers aren’t using: leveraging tools like Perplexity and Claude not just to write, but to identify and curate authoritative sources that improve credibility and visibility.

Jay also reveals a newsletter subject line test that contradicted years of advice…and boosted open rates by 20 percent simply by reintroducing edition numbers in brackets.

If you want fast wins without rebuilding your entire Marketing strategy, this episode is all about the small changes that make a huge impact.

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/