30. How AI Will Change Marketing with Christopher Penn

The Marketing Meeting with Itir Eraslan

Feb 15, 2024•40 min

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Episode description

In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences?

Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at TrustInsights.ai and the co-host of the award-winning Marketing Over Coffee podcast.

Christopher makes his Aeropress and Turkish coffee at home. :)

Find Christopher Penn on LinkedIn.

If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.

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