In this episode of The Marketing Manifest Podcast, we are diving deep into the world of user-generated content (UGC) and how it can be harnessed to benefit Direct-to-Consumer (DTC) businesses. Our guest today is Vidhu Ravinath , the founder of Underdog Media and Scroll Stop , two agencies that specialize in helping DTC E-commerce brands scale their Facebook and TikTok ads using performance creative strategies and UGC content creation. In this episode, Vidhu discusses the basics of user-generated...
Mar 31, 2023•39 min•Season 2Ep. 15
In this episode, we are diving into the exciting world of Conversion Rate Optimization (CRO) for DTC brands. Our guest speaker, Rishi Rawat , is a true expert in the field of CRO and has helped countless e-commerce businesses around the world to increase their revenue and drive growth through effective optimization strategies. Join us as we explore the basics of CRO and discover how it can benefit your DTC business. We'll discuss common mistakes to avoid when optimizing your conversion rates and...
Mar 24, 2023•51 min•Season 2Ep. 14
Today we have Jasmeet Singh who is a Freelance Content Writer and Storyteller He helps brands to catch fire online via stories. He has been into content writing for quite some time and his journey has been quite a roller-coaster ride with all the ups and downs In this podcast, we have discussed the following topics: 1. What is Content Writing and what are the career opportunities available in India? 2. What are the different ways a person can earn through freelance content writing? 3. Does a con...
Oct 31, 2020•21 min•Ep. 13
This is the first-ever exclusive podcast I did on the topic HOW TO START FREELANCING IN INDIA with my very good friend Haris Aboobacker who is Social Media Strategist, an Entrepreneur and a Public Speaker. This is a 1-hour long podcast and we spoke about the following point: 0:00 - Introduction of Haris Aboobacker 8:13 - How to start your freelancing career in India especially? 22:05 - What do you think is the most difficult thing in Freelancing? 31:28 - How does networking help in freelancing? ...
Oct 23, 2020•56 min•Ep. 12
Today's episode is kinda different from the other ones! Today we are talking completely about technology, Artificial Intelligence and how these are being influenced in the field of marketing, customer experience? Srinivas is a part-time freelancer and pursuing his master’s in Artificial Intelligence at the Vrije Universiteit in Amsterdam. He has been nurtured with the skill set of web and app development technologies, data analysis and Machine Learning technologies professionally. He is into AI,...
Sep 24, 2020•21 min•Ep. 11
So, what exactly is branding? What’s marketing? What are the differences between the two and how can you use both to build a successful, impactful business? This is what we are gonna talk about in today’s episode! Marketing Vs Branding Today we have a special guest who is none other than Vanshika Mehta, Vanshika is a Branding & Storytelling Consultant who helps Startups and Small-Medium Businesses by telling them their true story, with a strategy, alongside appropriate content Today, she has...
Sep 17, 2020•32 min•Ep. 10
This is such a debatable topic, right? Sales Vs Marketing? The typical goal of marketing is to generate interest in the product and create leads or prospects On the other hand, sales focus on converting prospects to actual paying customers. Marketing and Sales are both aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. In today’s episode, we have Vijith Kumar who is a Regional Sales Manager at Routematic. He has over 9 yea...
Sep 10, 2020•26 min•Ep. 9
Today, it's difficult to find a SUCCESSFUL BRAND that does not have a GOOD STORY behind it. Stories provide meaning, create context and evoke a sense of purpose. Most humans are more receptive to stories than compared to facts or data as stories help us relate, empathise and remember. Which is the REAL FACT!! This is why more businesses are increasingly recognising the importance of storytelling. Learn how to effectively design, link and tell better stories with Punita Parekh in The Marketing Ma...
Sep 03, 2020•18 min•Ep. 8
Welcome back to yet another interesting episode on The Marketing Manifest Podcast In this episode, we have Kaushik Kannan who is also known as “The People’s Man” He works as a Lead Development Representative at Chargebee and is the founder of an energetic community called the Storytellers Tribe He is a Marketer, Storyteller, a YouTuber and a public speaker who is passionate about the Power of People, Communities, Sales and Marketing. Follow Kaushik Kannan - https://kaushikkannan.com/ Join his Co...
Aug 27, 2020•20 min•Ep. 7
In this episode, we are gonna talk about Mindset in an Entrepreneur Today we have Nishchal Jain who is a Startup Consultant, Angel investor, entrepreneur, and raps in his free time! Going by age is just a number, at 22, he is on the board of 3 companies, has been instrumental in providing guidance to over 20 startups and entrepreneurs in the last 2 years to help them understand the dynamics of business from a 360 angle! Follow Nishchal Jain - https://www.linkedin.com/in/nishchal-jain-710288177/ ...
Aug 22, 2020•29 min•Ep. 6
In this episode, we are gonna talk about Why You Should Use Social Media for Your Business? Today we have Sohil Srivastava who is a 19-year-old Digital Marketer and is the Founder of Growth Heads Digital marketing agency which helps start-ups, SMEs, and influencers grow digitally and help them meet their business goals. Listen now to know more! Follow Sohil Srivastava - https://www.linkedin.com/in/sohilsrivastava/ Follow me for more updates on: YouTube - https://www.youtube.com/channel/UC9KLe6bH...
Aug 04, 2020•25 min•Ep. 5
In this episode, we have Shashwat Das who is a Brand Strategy Expert, Design Thinker, and a Creative Strategist with over 10 years of experience. Today’s topic is all about "How Important It Is To Invest Into Branding In The Digital Age" He built his first startup WOW Design back in 2010 and took it from zero to become one of the top design agencies in India. He then later founded Almond Branding in 2017, which is an Award-Winning Branding & Design Agency that has been working with leading F...
Jul 28, 2020•24 min•Ep. 4
Hey People! This is Emil Eji, your Host, and Welcome to the Third Episode of "The Marketing Manifest" Podcast. In this podcast, we have Novnish Ramesh , Content & Campaign Marketing Manager at Egis Easystrips Services. talking about "Why businesses need Content Marketing to take their brand to the next level?" He has given some amazing insights about how Content Marketing plays an important role in all businesses and how Content Marketing comes into place especially for a B2B or a B2C Listen...
Jul 24, 2020•13 min•Ep. 3
Hey People! This is Emil Eji, your Host, and Welcome to the Second Episode of "The Marketing Manifest" Podcast. In this podcast, we have Vedika Bhaia , Founder of The Fourth Square Digital Marketing Agency talking about "How Linkedin Can Help You Grow Organically?" She has given some amazing insights about how LinkedIn can help in getting organic reach and how you can turn your target audience into prospects. Listen now to know more! Follow Vedika Bhaia - https://www.linkedin.com/in/vedikabhaia/...
Jul 14, 2020•22 min•Ep. 2
Hey People! This is Emil Eji, your Host, and Welcome to the First Episode of "The Marketing Manifest " Podcast. In this podcast, we have Ambarish Essetty talking about " How content marketing can help you grow your business in 2020? " He has given some amazing insights about Content Marketing & Strategy . Listen now to know more! Follow Ambarish Essetty - https://www.linkedin.com/in/ambarishessetty/ Follow us for more updates on: YouTube - https://www.youtube.com/channel/UC9KLe6bHX-4PMOp8GB4...
Jul 03, 2020•25 min•Ep. 1
Hello folks, Welcome to the Marketing Manifest Podcast. This is Emil Eji; A Computer Science Engineer turned Digital Marketer striving to educate young people who are crazy about Digital Marketing. We are going to bring in some amazing podcasts especially for you people who are looking to learn, implement, and grow in their career. We will be catching up with some amazing Marketing leaders to understand their work culture, current trends, and learn about the various aspects of different industri...
Jun 24, 2020•49 sec
