In this inspiring episode, estate planning attorney Meredith Williamson shares her winding journey from litigation to founding NW Estate Law—where compassion, psychology, and elder care experience meet client-centered estate planning. Discover how Meredith’s background shaped her distinctive approach, emphasizing warmth, empathy, and deep personal connections with every client. ✅ Founded NW Estate Law after eight years in litigation and years working in elder care ✅ Focuses on making estate plan...
Jul 03, 2025•30 min•Season 3Ep. 10
Amber Kelly, Senior Account Executive at IMS, unveils the digital marketing strategies that are helping estate planning and elder law firms scale beyond seven figures. In this episode, you’ll learn: Why marketing estate planning services is a "two-sale process"—and how to navigate it How our streamlined onboarding minimizes attorney time while maximizing results The role of analytics, Google Search Console, and ad performance in driving smart decisions Why relying on a single marketing channel i...
Jun 17, 2025•33 min•Season 3Ep. 9
Host James Campbell reveals proven estate planning marketing strategies to filter out leads that waste your time (tire-kickers) and attract serious clients who value your expertise and are ready to hire. He explains the difference between high-quality leads (buyers in pain) and time-wasting prospects who drain your firm's resources and confidence. Campbell also highlights these key points: • 84% of buying decisions start with an internet search - make your digital first impression count • Real r...
Jun 04, 2025•40 min•Season 3Ep. 8
In this episode, James Campbell speaks with Amy Bloom from Beneficiary Liquidity Plan (BLP) about this innovative estate planning tool that provides beneficiaries immediate access to funds—typically within 24-48 hours of death—without requiring a death certificate. Unlike traditional estate plans that leave families waiting weeks or months to access assets, the BLP creates a bridge of immediate liquidity when it's needed most. The conversation reveals how the BLP works through a simple reallocat...
May 15, 2025•54 min•Season 3Ep. 7
Estate Planning Attorney Amy Hsiao shares how she transformed traditional estate planning by creating a client-centered practice focused on keeping families out of court and out of conflict after experiencing firsthand how conventional methods failed her own family. Through her flat rate pricing model, ongoing support system, and dedicated funding coordinator, Amy helps growing families create estate plans that actually work when needed. • Building a practice that goes beyond document creation t...
Apr 17, 2025•32 min•Season 3Ep. 6
SEO isn't just a marketing tactic – it's a fundamental strategy that can transform law firm growth when implemented properly, as demonstrated by IMS client Phil Ruce of Stone Arch Law Office who achieved a 45% revenue increase and dominated local search results in Minneapolis. • Comprehensive case study of Stone Arch Law's marketing transformation • SEO delivers 1000% more traffic than organic social media with higher intent • Google Business Profile optimization represents 30% of local ranking ...
Apr 14, 2025•22 min•Season 3Ep. 5
Search engine authority is the battlefield where top law firms win the highest-quality clients, with the Marketing Lawcast revealing how ranking in Google's top positions filters out time-wasters and attracts serious prospects ready to pay premium fees. • Nearly 70% of online interactions begin with a Google search, with 84% of clicks going to just seven listings on the first page • Understanding the four types of leads: buyers in pain (urgent needs, ready to hire), buyers in power (need convinc...
Mar 27, 2025•16 min•Season 3Ep. 4
Unlock the secrets to a thriving law practice in the digital age with insights that could redefine your firm's future. What if scaling your estate planning or elder law practice to 7-figures didn’t have to feel like navigating uncharted waters? Join me, James Campbell, as we explore how to convey empathy, confidentiality, and reliability through digital channels. In today’s fast-evolving landscape, traditional client engagement methods fall short, and reimagining your approach is crucial to stan...
Mar 19, 2025•39 min•Season 3Ep. 3
Are you considering a career transition from litigation to estate planning? A self-proclaimed "recovering litigator," Thomas Limón shares the challenges and triumphs of making that leap. Join the discussion as Limón and Host James Campbell explore the unique hurdles faced by attorneys in this transition—including the need to build competency in a new area of law, secure clients, and navigate the complexities of creating a thriving practice. Discover the importance of building client trust, utili...
Mar 05, 2025•32 min•Season 3Ep. 2
What drives an attorney to pivot from a high-stakes litigation environment to a fulfilling career in estate planning? In today’s episode, we discuss this transformation with Attorney Thomas R. A. Limón , who candidly shares his personal journey away from the courtroom and into a space centered around family advocacy. The conversation highlights the countless hours spent in litigation versus the precious moments missed with loved ones, ultimately leading to his decision to focus on estate plannin...
Feb 26, 2025•22 min•Season 3Ep. 1
Unlock the secrets to crafting a successful webinar funnel with insights from Integrity Marketing clients like John McNair, who achieved nearly 600 registrations and 95 booked calls, all while maintaining a cost per lead of just $17. Discover how to sidestep common pitfalls that derail webinars and instead, learn practical strategies that ensure your success. We'll guide you through creating a compelling script using the "doctor frame," which emotionally engages your audience by illustrating the...
Dec 11, 2024•12 min•Season 2Ep. 19
Unlock the secrets to transforming your webinars from mediocre to mesmerizing. Imagine your audience not just attending, but engaging and converting. On The Marketing Lawcast, James Campbell examines the art of crafting compelling evergreen webinar funnels, revealing how to sidestep common missteps that often sabotage success. Whether it's overwhelming your audience with too much information or delivering a presentation that's too bland, these pitfalls are preventable. If you're ready to take ad...
Nov 27, 2024•9 min•Season 2Ep. 18
What if you could transform your legal practice with strategic marketing that doesn't break the bank? On the Marketing Lawcast with James Campbell, we promise to show you how estate planning, elder law, and probate attorneys can maximize their marketing budgets through carefully crafted paid advertising strategies. This episode unlocks the secrets to integrating organic marketing with paid efforts, focusing on building trust and meaningful client relationships rather than resorting to aggressive...
Oct 23, 2024•33 min•Season 2Ep. 17
Curious about how to pinpoint market opportunities and build a specialized legal practice from the ground up? Join us as we sit down with David Payne, a seasoned estate planning attorney from Southwest Missouri. In this episode, David takes us through his transformative journey from a general practitioner and litigator to becoming a focused estate planning expert. Discover the moment of clarity that led him to this strategic pivot and the invaluable lessons he learned about sales training and ma...
Aug 28, 2024•37 min•Season 2Ep. 16
Can you imagine your practice consistently attracting the best clients without spending a dime on ads? Join me, James Campbell, as I uncover the secrets of building online authority and why it’s the key to skyrocketing your estate or elder law practice’s success. This second part of our two-part series dives deep into the world of SEO, explaining the vital technical aspects and strategies that can propel your firm to the top of Google rankings. Discover why higher-ranking firms secure the most q...
Aug 21, 2024•15 min•Season 2Ep. 15
What if you could transform your solo estate planning practice and achieve remarkable growth with a few strategic tweaks to your online presence? Join us on this episode of the Marketing Law Cast, where we uncover the story of Shawn, an estate planning attorney who transitioned from California to Texas, encountering numerous challenges along the way. Struggling with inconsistent lead flow and revenue instability, Shawn turned to SEO and building an authoritative online presence. The results were...
Aug 14, 2024•16 min•Season 2Ep. 14
Curious about how to turn a solo law practice into a multi-million-dollar firm? Join us on the Marketing Lawcast as we sit down with Philip Ruce, an estate attorney from Minneapolis. Philip shares his inspiring story of starting his practice solo in 2014, with the steadfast support of his spouse, and growing it into a thriving firm with five lawyers and five staff, generating $2.5 million annually. His journey from a background in wealth management to becoming Minnesota's highest-rated attorney ...
Jul 25, 2024•47 min•Season 2Ep. 13
Estate planning attorneys, are you inadvertently lecturing when you should be diagnosing? Today's episode is your wake-up call, transforming the way you present your services online from a professorial stance to a medical one. We dissect the common error of over-educating potential clients— a trap that could be sapping the urgency and action out of your client interactions. By adopting a problem-solving demeanor, akin to that of a skilled physician identifying and treating a patient's ailments, ...
May 07, 2024•18 min•Season 2Ep. 12
Are your estate planning consultations leaving your clients befuddled with legal lingo instead of clearly addressing their concerns? Say goodbye to unpaid consulting and hello to truly impactful client connections in this latest episode with your host, James Campbell, Chief Growth Officer at IMS. James uncovers the art of transforming complex legal discussions into meaningful conversations that resonate with your clients' lives and needs. It's not about overwhelming them with knowledge; it's abo...
Apr 26, 2024•12 min•Season 2Ep. 11
Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, achieved through the alchemy of a fine-tuned web presence and strategic webinar deployment. Buckle up for a tour of digital marketing done right, where t...
Apr 17, 2024•12 min•Season 2Ep. 10
Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention of high-intent searchers in need of legal expertise. James dissects the art and science of achieving local dominance, revealing how to optimize your ...
Apr 08, 2024•11 min•Season 2Ep. 9
Navigating the twilight years of our loved ones can be as complex as it is emotional. But Michele Ungvarsky, a seasoned attorney from Las Cruces, New Mexico, joins us to shed light on how to handle these challenges with foresight and empathy. In this episode we uncover the value of estate planning and elder law, understanding the profound impact it had on Michele's personal life, especially in the wake of her father's dementia. She draws from her reservoir of experience to highlight the importan...
Apr 03, 2024•33 min•Season 2Ep. 8
Prepare to unlock the strategies that can catapult your law firm to new heights, as we sit down with the incomparable Victoria Collier of Quid Pro Quo Law. Witness the journey firsthand, from the founding of a successful estate planning and elder law firm to its high-value sale, and beyond. Victoria, an authority on the topic, generously shares the blueprint for understanding your firm’s worth, fostering growth that doesn't hinge on the owner, and the power of business valuations to target impro...
Mar 27, 2024•32 min•Season 2Ep. 7
Ever wondered how your law firm can outrank competitors and secure that coveted spot in Google's Map Pack? You're about to get a crash course in digital marketing mastery specifically tailored for law firms aiming to conquer the digital space in 2024. We're peeling back the layers on the complex world of on-page SEO, Google Business Profiles, and how to craft content that not only resonates with your audience but also with Google's algorithm. And if you think social media is just for sharing mem...
Feb 19, 2024•31 min•Season 2Ep. 6
Ever wondered how a few strategic changes to your law firm's website could dramatically increase your client intake and revenue? Strap in as we reveal how optimizing your digital presence could be the key to unlocking a surge in conversions. Throughout this episode, we dissect the elements of conversion design that can transform your law firm's website into a client-magnet powerhouse. We'll guide you through the ins and outs of connecting with your target clientele, the use of authentic visuals ...
Jan 31, 2024•28 min•Season 2Ep. 5
Unlock the secrets to constructing a powerful Internet marketing plan for your law firm. In this episode, I dissect the intricacies of your law firm's performance, breaking down everything from monthly revenue to the nuts and bolts of new case acquisition. Get your hands on our invaluable worksheet - a tool that translates lofty annual goals into manageable monthly milestones, while keeping a keen eye on the average fees and number of cases necessary for success. This episode is a masterclass in...
Jan 23, 2024•21 min•Season 2Ep. 4
Embark on a journey with me, Jennifer Goddard, as we navigate the essentials of developing a transformative digital marketing plan for the year ahead. With a promise to illuminate the path towards a more purpose-driven practice, our discussion zeroes in on the heart of your firm's mission, enabling you to set forth with goals that not only reflect your passion for aiding families and seniors but also align seamlessly with your practice's core values. The distinction between mere objectives and t...
Jan 17, 2024•18 min•Season 2Ep. 3
Ever find yourself scratching your head over the convoluted puzzle that is digital marketing for estate planning and elder law? You're not alone, and this episode packs a punch with tailored strategies that promise to sharpen your online presence and attract a constant stream of new clients. We dissect the complex beast of marketing in a field where one-off clients are the norm, and the competition extends far beyond the courtroom—venturing into the territory of online legal services. With a kee...
Jan 09, 2024•31 min•Season 2Ep. 2
Unlock the hidden potential in your law firm with Jennifer Goddard's expert insights on the four pillars of success. Are you ready to revolutionize the way you attract clients and manage your practice? Join us as Jennifer delves into the dynamic world of lead generation, advocating for a fresh, tech-forward approach. Say goodbye to the days of relying solely on live workshops and referrals. With Jennifer's guidance, you'll learn to navigate the digital marketplace with SEO, social media, and a w...
Jan 04, 2024•20 min•Season 2Ep. 1
Get ready to disrupt your traditional marketing approaches! As your host, Jennifer Goddard, I'm here to guide you through an enlightening exploration of how AI platforms - think ChatGPT - are revolutionizing the marketing landscape for elder law and estate planning practices. But it's not all just about AI. The main theme throughout this episode is authenticity in marketing, which has proven to resonate most strongly with our clients this year. Join me as we take an in-depth look at the signific...
Dec 13, 2023•17 min•Season 1Ep. 24
