The Marketing B-Sides

Tom Hootman

The Tracks Nobody Sees, But Every Marketer Should Hear. This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.

Last refreshed: August 26th, 2025 at 7:33 AM ⓘ

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Episodes

Track #2: Kent Zimmerman - What Your Prospect Is Really Thinking During Your Agency's Pitch

In this no-holds-barred episode, Kent Zimmerman and Tom Hootman dive deep into the gritty realities of the retail world. From the rise and fall of malls to the chaotic dance with digital transformation, expect candid stories and hard truths. Kent shares his in-house marketer perspective, especially on what makes agency sales pitches stand out or fall flat.

Aug 19, 2025•45 min•Ep. 2

Track #1: Jeff Allen - From 12-Year Insider to Day One Outsider

Jeff Allen, CEO at OuterBox, gets real about the messy truth of leadership transitions—the trust you have to rebuild from scratch, the pitches that go sideways in unexpected ways, and why putting your team's wins before your own ego actually works. No corporate fluff, just the unvarnished stories that shaped his career. What you'll get: -Why new leadership is basically starting over (even when you think it isn't) -The pitch moment that defied expectations—and still led to success -How to win by ...

Aug 11, 2025•53 min•Ep. 1

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