The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use.
At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit. Known for his out-of-this-world support, rapid innovation, and uncanny ability to solve GHL’s most frustrating gaps, Tom has become a beloved creator in the GoHighLevel community. His Toolkit gives SaaS builders and agency owners the edge they need to rise above the noise.
In each episode, you’ll hear real stories from Toolkit users—creative founders, niche SaaS pros, and accidental agency owners who turned a system into a sustainable business. From intuitive dashboards for neurodivergent users to automated onboarding that scales with heart, these stories show what’s actually possible inside HighLevel.
🎧 Hosted by Virginia Scheuer, co-creator of the In the Spotlight YouTube series and long-time Toolkit power user.
Whether you're building a SaaS from scratch or refining your white-label GHL experience, this podcast delivers clarity, community, and copy-paste strategies you won’t find anywhere else.
Brought to you by The Marketer’s Toolkit
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🚀 In The Spotlight: Bonnie & Elizabeth of Automation Blueprint What if one button could transform the way you and your clients work inside GoHighLevel? In this episode of The Marketer’s Toolkit: In The Spotlight , Bonnie and Elizabeth share how they built a thriving agency with Toolkit as their very first investment — and why they call it their “$5,000 Easy Button.” From duct-taped solutions to white-glove client experiences, they walk us through the tools, strategies, and mindset shifts th...
Feeling stuck at the six-client ceiling? Drowning in duct-taped dashboards and branding chaos? In this episode of In The Spotlight , you’ll meet Kaila Love —rapper, educator, and award-winning agency founder—who built a six-figure SaaS serving 100+ artists across 6 countries using The Marketer’s Toolkit inside Go HighLevel . What started with burnout became a breakthrough. Kaila shares exactly how she streamlined onboarding, simplified no-code dashboards, and created an artist-friendly SaaS bran...
Scaling a white-label SaaS with Go HighLevel ? You’re not alone—and you're in the right place. In this episode of In The Spotlight , Will Winter , COO of Agent CRM, breaks down how his team scaled to serve thousands of insurance agents using GHL, The Marketer’s Toolkit, and smart automation workflows. From streamlining onboarding to taming the chaos of A2P 10DLC compliance , Will shares the exact systems and strategies that power their SaaS infrastructure—and how you can do it too. 💡 What You’l...
In this episode of In The Spotlight , longtime software pro Glenn Wasserman breaks down how he built a custom SaaS platform without burning out or hiring a full development team. If you're losing customers, juggling too many disconnected tools, or trying to scale your SaaS without duct tape and overwhelm—this one’s for you. Glenn shares how he used The Marketer’s Toolkit to: Reduce churn by improving user experience Integrate complex systems like CRMs, eBay, and inventory software Build scalable...
In this episode of In The Spotlight , Virginia sits down with real estate investor turned accidental SaaS builder Jake Cross , who scaled a HighLevel-based platform without spending a dime on ads. Jake reveals how he used The Marketer’s Toolkit Theme Builder , Location Groups, and the built-in Customizer to craft a sticky, white-labeled SaaS that clients love — and talk about. 💬 Whether you’re building for real estate, M&A, or just looking to bootstrap your own GHL SaaS, Jake shares proven,...
In this episode of In The Spotlight , Virginia sits down with tech-savvy trailblazer Allan Simmons , who started building custom apps before GoHighLevel was even a thing. Now, Allan merges his custom development expertise with The Marketer’s Toolkit Theme Builder to deliver a fully branded SaaS experience inside HighLevel — no code, no confusion, just pure client wow-factor. Whether you’re a SaaS founder , white-label strategist , or agency owner , Allan shares real-world strategies to help you ...
