The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)

What We Discussed:

In today's interview with Steven Nadel, we discussed a wide variety of issues:

• What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization
• The types of research ACEEE does, and how they distribute their research
• Challenges faced by ACEEE over the years
• The impact of the political landscape on ACEEE's operations
• How they differentiate themselves from other organizations in the energy space
• Their work with electric vehicles (EVs) and electric trucks
• Criteria for selecting research focus areas
• Audience engagement strategies
• Steve’s personal insights from working in the energy field
• Brand awareness and marketing strategies for ACEEE
• Funding strategies for ACEEE
• The challenges in quantifying impact and success stories
• Notable accomplishments in energy efficiency policy
• Comparison of the U.S. energy efficiency status with other countries
• The role of consumers in promoting energy efficiency
• Challenges faced during changes in administration
• Advice for communications agencies seeking to work with organization’s like ACEEE

Thanks Steven for a great interview!

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