The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University

What We Discussed:

In today's interview with Dan Karp, we discussed a wide variety of issues:

• What kind of university Baldwin Wallace is and what Dan does for them
• How Dan addresses a declining education market and the use of data-driven marketing and recruitment strategies
• The importance of adapting to market changes and competition
• The role of alumni in supporting the institution
• Strategies for maintaining alumni engagement and donations
• Dan’s experiences with outside agencies for marketing support
• His prediction on the future of educational institutions in a shrinking market
• The importance of evolving degree programs to meet market demands
• Advice for Marketer’s looking to bring in outside agencies
• Dan’s advice for agencies looking to win business from Marketers

Thanks Dan, for a great interview!

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