The Marketer's Edge Interview with Cory Treffiletti, Chief Marketing Officer at Rembrand

What We Discussed:

In today's interview with Cory Treffiletti, we discussed a wide variety of issues:

• What kind of organization Rembrand is and Cory’s role within the company.
• The challenges of traditional video advertising and the need for new solutions.
• How Rembrand's AI technology works to identify placements, render 3D objects, and seamlessly insert them into videos.
• The industries and types of advertisers that have adopted Rembrand's technology.
• Cory's perspective on the current use of AI in marketing and how it can be applied to the creative process.
• The skills and capabilities needed for successful marketing leaders and CMOs today.
• Cory's experiences working on the agency side and how that has shaped his approach as a marketer. 
• Challenges facing agencies, including competition from consultants, and the need for greater agility.
• Advice for marketers on evaluating and working with agencies.
• Cory's advice for agencies looking to win business from marketers.

Thanks Coryfor a great interview!

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