The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union

What We Discussed:

In today's interview with Cheryl Dutton, we discussed a wide variety of issues:

• Overview of Altra Federal Credit Union and Cheryl’s role within the organization
• Altra’s commitment to helping members achieve their goals and live their best lives
• Altra’s community engagement initiatives
• The importance of community involvement in fostering member loyalty and feedback from members
• Cheryl’s  approach to leadership, focusing on empathy, innovation, and collaboration
• Altra’s rigorous hiring process and the monthly check-in meetings for employee support and development
• Altra’s in-house marketing team and the use of external agencies
• The future of banking and technology and how Altra leverages AI
• Advice for marketers looking to bring an agency onboard
• Advice for agencies looking to win business from marketers

Thanks Cheryl for a great interview!

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