Ryan Ran, Daniel Moran, thanks so much for joining me today. UM. This is a very long overdue UM interview. I'm excited for this conversation. I've been a big fan of yours for a long time and I've been watching my stuff, so I love it when it comes together like that. A couple of things that I want to talk about
just for the audience. Uh one. Uh. You have been on a mission helping people create businesses and create like financial freedom for themselves, branding and stuff like that, and I want to talk to you about that because I see this massive opportunity of the market that I want to kind of move into and I want to talk about that. And then I know you want to talk about, you know, some of the bigger things in the world, that comic form and the direction that the world is
going and things like that. Yeah, of course we're gonna We're gonna talk about that. So so let's start there. And the reason why I want to start there is because, um, I think when it comes to business and branding and you know, how do I take care of my own personal finances, I have to navigate the bigger piece of what's going on in the world and the reason why I say that is my story was I started buying bank on repos in the from the banks, fixing and
flipping homes made a bunch of money. I started a couple of different businesses. Um, he's selling e commerce. Uh In In two thousand one, doing e commerce was not easy. Um. I started a medical equipment business, fortunate Exits. UM. But I sold everything and I was all in on real estate in southern California. And in two thousand and eight, when the great financial crash happened, it didn't work out very well for me. Uh, let's just say it actually
hurt worked out very bad. And and the reason why I want to start that story is because there was external forces like this global financial system that I wasn't paying attention to that affected what I was doing in my micro view of my businesses. And so UM, I now trying to learn from my mistakes. I try to keep a picture on the whole geopolitical picture, so then I can navigate within that perfect sense it made, that makes perfect sense, I think. I think that's the healthy balance,
that is the appropriate balance to strike. Whereas a lot of our peers are absolutely obsessed with the macro story and I happened to think that they're very, very long. There's a very pessimistic view of the macro story, and I think it's the wrong view. Whereas, if you're going to be an entrepreneur, if you're going to be a successful business owner, you have to keep the optimistic view
you have. The macro story is always optimistic. There's more abundance today than there was twenty years ago, and that is that is there's an alignment with the entire story of capitalism. Ever since the seventeen hundreds, when capitalism took over in what are now First world countries, we have a consistent trend of growth, of solving problems, of more abundance,
and that hasn't changed. And so where I see a lot of our peers getting it wrong is that they have a very pessimistic view on the overall climate and the overall opportunity, Whereas I think we have more opportunity than ever. Okay, so there's there's a lot to unpack there, and a lot of this is gonna be speculation, But here's here's where I would I would go. So, first of all, yeah, you cannot be an entrepreneur without being optimistic, absolutely, and I know you work with a lot of would
be aspiring entrepreneurs and I have the family. I talked to you about ideas, and a lot of times they're like, yeah, but this bad thing is gonna happen, and this bad thing is gonna happen, right, And I'm like, yeah, all that will happen, and I don't care, right, And so if you're not optimistic, you just you can't start a business. So right up to Bab, I would also say, just to kind of set some frame on this is that
I have said many times and I still believe. I am super bullish on what happens when millions of entrepreneurs backs are against the wall. No joke, no joke. And first of all, and second of all, the only back you need to have against the walls you're oup because because it's a there's so much abundant, so much that is available to entrepreneurs that if you manage your focus and your mindset and your habits, you can't not win. But you're absolutely right that the world changes reeled aren't
fast when you've got millions of them against the wall. Yeah. Uh, that's where I would disagree just a little bit. Back to my original story, Like I was focused on myself. I ran my business is really well. I was really good at making money. But there were external forces that that that affected me that I didn't see. So that's kind of where I didn't that put your back against the wall. Didn't that set back make you put your back against the wall? And the Yeah, I had to
die or survive, right, And you want you want big man? Yeah, and I and I and I and I did well. I did well. You know, I knew how to make money. I just had to figure out this new this new environment. But let's let's talk about So let's start with this
big picture. So a couple of things. Um One, you know, if we go back to sevent hundreds and and all the way forward, and you know, just looking at modern history called the last seventy eight years, you know, obviously there's been financial crashes all the time, the dot com boom and the two eight boom and all these things. But I would say that typically I would frame that up as saying that, um, yeah, the crash has happened, but the leaders, the powers that be whoever, um have
typically wanted things to get better. So things crashed. But hey, let's fix it. Uh, let's make things better and let's keep progressing. And what I'm mostly concerned with in terms of the world, like I'm mac FORIM and and global ISB and so forth, is I believe we're at a point now in time where the global leaders actually don't want things to improve, they actually want them to get worse. And so let me let me give you a couple
of points on that. So, for example, the energy crisis that we're in globally right, so, um, they do not want to manage for human flourishment. They're trying to actually destroy human flourishment. They believe that any impact of the world. Well, it's it's not I mean, this is all written down. It's not speculation at all. We can go we can on the end of a second, I would challenge that, but we can go into that deeper. So so we can go into that. So um, it's it's it's all,
it's all written down. And so like them trying to shut down farms in uh in uh Holland, or like what they did in Sri Lanka, or what they've done in Europe right by shutting down their own energy sources, and now depending on Russia, all these situations that that these are man made situations and so and then and then we can talk about you know, the financial system
and so um. Like at a time when like the buses like heading for a cliff and we can see that there's a master and we would hope the leaders would maybe hit the brakes or turn the wheel. They're not. And so that's the one thing that I try to keep in mind. I find a flaw in your logic. May I explain? Yeah? Please? I mean that's what we're here for. So so the way that that I heard you describe that is you told the story and then
you listed the evidence for that. And when you have a story of where you think the world is going or what the agenda is for a group of people, you can usually twist facts in order to find that they meet the story. If you loved Trump, you were able to forgive a whole lot of things that conservatives would usually overlook. If you correct, yes, and you can change the story. If you hated Trump, you can twist
any of his words to sound racist. Put it on a headline listed on CNN dot com, and it goes vicrel So we can all find a way to match the beliefs that we already have. And I don't have the same story as you, so I interpret information a little bit differently. I don't have the story that the powers that be want to destroy opportunity. But I we both lived through two thousand seven and two thousand eight.
Some of us were old enough to live through the crash in the early two thousand's, and at that time there was also a similar story. There's a similar story that this time the powers that be want there to be a crisis. And you had stories about nine eleven. You had stories about the Great Recession and how this benefited a small group of people that had a financial
incentive for this to happen. If you believed that overall story, that there was a desire for things to go haywire, then you could find confirmation bias in order to support that theory. You made the mention that you see, in the past, we had leaders who wanted things to get better. I mostly agree, and I see that today now. So I just think that your original thesis of things tending to get better applies to today and that this time
is not different. Does that make sense? Yeah, But let's let's put a couple of facts here to to talk about instead of the speculation. So for example, um, I've used a chart before. I don't have an handy here, but kind of like an ORG chart of the world. And so you have at the top the b i S the Bank of International Settlements, and then you have the I m F. And then you kind of have the policymakers down below, which would include the World Olcoming Forum.
And then down below you have the policy enforcers which are like the governments. You have the w HR, all those things, and then you have the governments and of the people right say this ORG chart and so we we know this to be true. So we have like Mark Karney, arguably the most connected person in the world. He worked both at the Bank of England the Bank
of Canada. He's a special Envoy to the u N special advisor to the World Coming Forum, probably arguably the most the most connected person there right is the most connected and most evil men in the world. Why which I have a fund debating those people, but please go on, well, well,
certainly he is, and we'll talk about that as well. Um, now I don't I don't believe in this like kind of a conspiracy theory world where there's like one small group of people that pull all the strings on the way that I look at it is that, Um, I look at it like a flock of birds, um. And you see these birds fly in this formation. It wasn't like Hey Larry, you go over there, and hey John, you go over there. It's like they just kind of
birds of a feather flock together, so to speak. Right, And so a lot of these people grew up reading the same books, going to the same schools, attending the same things. They think alike, and they're all moving independently. So I'm not I don't think there's just like five people in a room that have controlled the world for a hundred years. But anyway back to this point. So
so like a Mark Harney, super influential. He wrote a book called Values, and I believe in reading going directly to the source so there's not speculation, and read exactly what he said. And uh. In that book he says that, look, the world is not going to be better. The world won't be better, the world will be worse. Um, in the future, you won't be driving, you won't be flying,
you won't be eating meat. He said that any company, any any businesses that don't go along with e st mandates will be quote economic road kill, So there will be no funding that will go to that, and we're going to push that agenda. So that's what he said. The world won't be better, it will be worse the world. You won't be traveling, you won't be driving, you won't be flying. So this is in are from from the guy who's arguably one of the most influential people in
the world, wrote it in his book. That's his plan. That's his plan. Now we can go to Klaus Schwab who's also let's let's let's let's impact this a little bit sure, because when you say that's his plan, what do you mean, Well, this is what he's written, This is his vision for the world, and this is visions. Are these predictions, because that's a very important distinction. Well, Uh, as as an entrepreneur, you would know that we create our future, right, so we set a goal and we
work towards becoming that becoming a reality. Now there's is not the same as no, it's not it's not a prediction. It's a goal and it starts with uh, it started it starts with actually was in the seven in the in the seventies from the u N, which was what was called Sustainable Development Goals SDGs UM that have now been transformed in UM now Klaus Schwab has has has kind of changed them to the seventeen goals now which the SDGs are now E s G. So it's kind
of changed a little bit. But these are goals that have been written in stone from the u N, from you know, for the last thirty forty years. So your your statement was about was about Mark wasn't market was about his goals specifically. So we have a very strong distinction that I unfortunately can't speak about this person specifically
because I'm not familiar with this person. But there is a distinction between having a goal of not driving, of not flying, of not eating meat, and a prediction of that. But I would say that if those are his goals, he's failing miserably because E s G has been a massive failure. You now have funds that are anti E s G. They will not invest in companies that fall along. That's our that's our opportunity, and I want to I'm gonna definitely talk about that. I believe as entrepreneurs we
can sway the outcome and that's where I have hope. Um, So, what we have to understand any capitalism and markets always self correct. So if you do, if you did have E s G that you found to be exploitive, then now there's funds that are going in that direction. In E s V investment. E SG investments have been mostly negative, they've been mostly failures, even if there is an agenda to push that, they're they're failing, miserable. Yeah, so I
so I agree with those points that it's failing. I believe it will fell because I have hope and I believe it's I believe it's capitalism and entrepreneurs that will be the ones to change always. So I agree with you. But what but what I want to highlight is that there is a real force going in this direction. I believe because I'm optimistic that we will overcome and push
back and win. But we still have to understand in a debate, you have to understand both sides, and so we have do have to understand there are people who are very powerful and connected to have an agenda to push us in this direction. You meant you mentioned Mark and if I'm not familiar with, so I can't I can't discuss what he standing but a couple. But part of the part of the thing is if you don't know who he is, then that's a big blind spot because like I said, he's arguably one of the most
powerful people in the world. I can get I would be happy to give you this point, but once again, if that is his agenda, he's failing miserably. And second of all this oftentimes our peers will lump predictions in with goals, and now I since I'm not familiar with them, I can't comment on the argument for them being one or the other. But well, a lot of times people go in the direction of the World Economic Forum or
the UN agenda. They are talking about things as if they are goals and agendas rather than being a prediction. For example, the most common when the entire World Economic form argument is often founded in this idea of you will own nothing and be happy. And this quote is attributed to Ka Schwab, but he's never said it, Like if you want to google it, if you want to find it, it's interesting rabbit hole because it's not there. And if it came out of a story by Ida
whatever her name was, I know where that is. But but, but but trying to stick on this topic for a minute. So let's let's say, uh, these are goals or these are plans and goals, and so we can see them playing taking places. So these are aligned with the world that comic form wills and these are listed on their website. These not conspiratorial and so we can see they're already
in place. For example, Uh, ICE internal combustion engine cars are to be phased out in most parts of the world in the next five years and certainly in the next eight and so this is a plan that they want to phase out ICE vehicles. Now part of that plan also includes, um not really having cars anymore. Instead of all these manufacturers making individual cars, they make fleets of cars. And these fleets of cars are like autonomous self driving. And so in the story she talked about
she kind of highlighted this. But I have a car that shows up and it takes me where I want to go. Story that Yeah, I mean, she she talks about it. But you can see all of this in policy. And so this was a fiction piece, right, Martin. I know, I know what it is, but you're you're describing it as if it is an agenda. It was a fiction piece,
but there's laws on the books. Every nation has already put out a goal of getting rid of ice vehicles by certain dates for example, or getting too net zero or or whatever it is, or getting rid of fossil fuels. So these are dates and these are goals that they have said. You are are you making the correlation that the governments are in step with a fiction piece written by a member of the Danish parliament. Push push that to the push push push that that article to the side.
I don't even care about that. I'm talking about actual policies that have been place, and the objective of getting rid of fossil fuel use it's a big one. Yeah, okay, yeah,
you see this as a negative for society. So uh well, so if the goal is for us not to be traveling anymore by car by plane, and we have actual policies that have been set, like I said, getting rid of automobiles for example, restricting our ability to travel, which he said that that's the goal in the book, and we already have policies going into place to do that.
So for example, um, we have now carbon trackings uh uh, scores that are being put through with master Card on credit cards, they're trying it with banks with CBDCs, and of course that's written on the on the book. So of of these goals of of these multilational companies like the World Coming Forum. So these are their policies and their goals to get us to this end result of this net it's whose goals to get us to not
drive and not Cloud Schwab, Mark Karney. Um, Okay, give me an example of where Cloud Schwab has said that this is their agenda. Because I think you're you have confirmation bias here because you started that sentence by saying it's that is their goal. It's not. It's not confirmation bias. When they have an agenda to get to net zero by a certain date, then you have to go, well, how do they think that we'll get there? So any goal without a plan is just a dream. So a
goal must have a plan. So then they have a plan and they spell it out, right, they spell it out. So, um, having to restrict movement, cut down on carbon on airplanes and cars is part of those steps that get us to that end goal. Now we can talk about if we have achieved there. So like Vanguard has abandoned their zero goal, right, So like I believe it will fail, But that doesn't change the fact that these aren't written stated goals that they're working towards. Okay, there's I feel
like a mosquito at a nudest colony. There's so many things to look at and discover and to go in, and I don't know quite where to start. So let's let's start here. If the goal is to be carbon net zero by a certain date, we both agree the marketplace will get there faster than governments ever can. You don't need to have a removal of travel and a removal of vehicles in order to achieve that. The marketplace is already doing that at unprecedented speed. No, yes it is. Well,
so I'm for free markets, so I agree with you. However, their goals are unrealistic and unattainable, and the only way to achieve those goals is not through technology. We don't have the technology for that. The only way to achieve those goals is to actually stop doing I don't agree. I simply don't agree, and I don't think we we We don't need a technology to achieve net zero in seven years. We're very quickly getting there. We are very
quickly advancing that technology. I mean what technology as we sit here, nuclear fusion just became Did you change did you did you read did you read into that? Though? That was a big piece, that was a big PR piece. The technology is still far off, but it was many decades bring many decades away from that. I don't know that it's many decades. I mean, if you look at the speed of change, even with electric vehicles, we would never have predicted that we were here by now. We
never would have. Yes, electric vehicles are basically a PR stunt as well. They make up a small percentage and they're not scalable. We we can't produce batteries. We don't have the battery technology to do that. And that's why a big part of Elon's vision is solar. And solar is also uh not going to work, very very very simple. This this this, this is not this is not really debatable.
So in order to have wind or solar, you have to have wind and so wind and sun and so what you can easily do And I have a chart. I let's see if I can pull it up while I'm talking to you. Actually we can. I don't know if I can share my screen. Um, and so what you do is you go, well, most of the world isn't sunny enough to run solar, and most of the world doesn't have enough wind to power wind and solar. So what you do is you you can map out the world. I have a map, I'll pull it up here. Well, well,
here's here's here's the fly of senior logic. We started this conversation by talking about what happens when millions of entrepreneurs have their backs against the wall, and we agree that capitalism is the fastest way to create change, the fast way to create well, we agree with the market is the way that you create innovation in order to solve the world's problems. The only place where we disagree is whether or not there are malevolent leaders who are
trying to destroy what capitalists have built. And where I fall on this is that the entrepreneur who are solving these problems are doing them at faster and faster rates, and that the rate of change is going to increase in our favor in order to be able to solve
these problems. And I think that most leaders know that, and that they can see the trend of energy becoming free as the result of technological innovation, that they can see exactly how we're going to get there, and we don't need government force in order to achieve those aims. So tell me this map that you've got a couple of things, wind and solar. So what you have to do is you have to kind of map out where wind and solar would even be practical. So, for example,
you see the United States up there. The blue in the middle is where wind there's enough wind two runs windmills. The green is where you haven't produced. This will be by Peter's ion. You can see how the bottom rights ion geopolitics. Okay, and he's got all the sources listed there on the bottom left in R, E, L, d Oe, Arena, E, PA, etcetera. And so um, where does wind and solar make sense? Wh where you have enough wind and solar So you can see their America is blessed, right, America is the
most God blessed piece of land in the world. And so we have plenty of wind in the middle, we have plenty of sun in the southwest. That's great. But as you can see, the rest of the world isn't so lucky. Australia looks really well. Um, the south of South America looks okay, but most of South America is
not good. Um. And then what you have to do is you have to take where is wind and solar work and then within a thousand miles of a major city, because you can't move energy across the world to within a thousand miles. So this this kind of shows you where wind and solar would work in the world. The other problem with wind and solar obviously is um is uh, it's not doesn't it's not windy, and it's not it's
not sunny all the time. And so what we've seen just in the last couple of months in Europe is they had a very low windier like who would have thought, you know, low windier. And so now all the all the wind that they've built isn't produced enough energy and then you can't store it so in order to store enough energy. So for the United States, so with technology today, with the technology and so this this goes back to so you have you have the website capitalism dot com.
You're obvious you're obviously a capitalist as am I and I believe that I believe that humans have an infinite return because there's no limit to our imagination. And because there's no limit to our imagination, there's no limit to what we can achieve. I believe that, but there are limitations within timeframes. So I believe I could go make a billion dollars. I probably can't make a billion dollars
by tomorrow, right, it's just limit. Right, So there's limitations, right, So you have part of goal stutting is learning how to set realistic goals. And so, um, I could probably become a billionaire, but probably not by tomorrow, probably not by the end of the week or the end of this year, right, it might take me five or ten whatever. Right, And so when you hear Biden go on and say, oh, we're just magically gonna have net zero in five in
three years from now, well, we could probably get there. Um, there's lots of things we could do right now today that would help us get there, like switching to nuclear, for example, But to build out nuclear is gonna take a decade, right, so we can't get there by then. And so when you have and the problem that we have, and of course you're a capitalist, one of the biggest threats and I don't know if you can debate this one. But obviously Klaus Schwab as well as a lot of
let leaders, and we're seeing the United States. But Klaus Schwab is pushing something called stakeholder capitalism or what he calls a public private partnership, which of course is the opposite of capitalism. And so the problem is when you have the opposite of capitalist, when you have centrally since centrally commanded economies that try to dictate everything from top down.
They don't have the information from a market economy, they don't have the information of entrepreneurs, and so they just We're gonna have unicorns in our backyard that poop skittles. It's like, no, no, we're not realistic. I view this is the same way that I view the term conscious capitalism, which was coined by my friend John Mackie. John Mackie is the founder of Whole Foods. He lives here in Austin, Texas.
He's an acquaintance of mine, have been to his house, he's spoken at our events, and I have the same view of his philosophy on conscious capitalism. My view is that capitalism is naturally conscious, that capitalism is better for both parties and all parties that are involved. And so we don't need to call it conscious capitalism. I see that as Yeah, I don't even know what that means.
But conscious capitalism is basically the same state coortal capitalism, where you look at casting a vision or building a business in a way that benefits all parties, and you start the business from that view, and that's great, that's wonderful, except capitalism is already naturally leaning in that direction, and you stake colder capitals in the exact same way. It's better. But yeah, but we're talking about the partnership between public and private. But what Cloud Swab is is who are
the stakeholders? And the stakeholders are the two hundred or so companies that they've listed, and so really it's, uh, it's Marxism or communism just rebranded, is what they're trying to push. And so that's in Marxism or communism is not compatible with capitalism. It's the opposite, right, And so we have that's true, But that is a big jump
in logic. I mean, you just you just went from my interpretation of what Cloud Schwab is doing is Marxism with a different name, and Marxism and capitalism are antithetical. Therefore claud Schwab is antithetical to capital is Um. Those were really big leaps in beliefs, and I just don't have the same understanding of it. I think Klashwab is very benign and mostly a nothing burger, and that as
as undangerous as a human as they could be. And the reason that matters to me is because I see so many of our peers putting their energy into trying to defeat this organization, where they could just put their energy into building really really great stuff and not have to worry about these big nothing burgers in the media. So I just don't interpret it the same way that you do, and I think you're making leaps in logic
that are leading a confirmation bias. That's my take, okay, um, you know, I uh I Again, I go back and say, go read their stuff, and have you read this book? Have you read Klashwab's books? You read You've read The Great Reset, you read the Fourth Industrial Revolution? And there
are plenty of things that I disagree with. There are plenty of things that I think his analysis in correct on, and I certainly don't want him to uh be making policy decisions in the United States certainly don't want them. And if any government were to adopt some of those things, then I would push them. I would push against them. I'm glad that the build back Better plan failed. I'm glad that E. S. G has funds that are against it.
That's the that's the role of the marketplace. I just don't see it as dangerous because he has no power, He even has very little influence. So there's plenty of things that I disagree with. But when I don't when he bragged that, so when he bragged on that he's implemented over to hun governments with his young leaders, that's not real. That's all fake. You could say the same thing about Harvard. You now, it's important, like if you want, you can go in and you can look at what
they're teaching in the Young Global Leaders Associate. You can't. You can't say the same of the Harvard And it goes back to what I said, like the birds of a feather flock together. So of these people that have all been kind of trained together and then they go out into the world, and so they're not all being held together by one puppet guy, but they are all taught the same things like most of our government. Hillary Clinton, Obama came from Colombia and you go back and look
at what does Columbia teach. Well, it doesn't teach anything good. And then no wonder, no wonder. Obama and Hillary have these worldviews because that's where they learned. Right, that's exactly right, exactly right. And you can say the same thing about Austrian economists, right, I come from a very Austrian view of economics. You could say, well, all these people come from this line of thought, therefore they believe these things. You can do the same thing with young global leaders.
But the differences Austrian economics believes in human action and believes in freedom and savings, and like everybody's thought process, they believe that they're the right one. Otherwise I have them I would disagree on that. And I was actually asked this question by somebody, and somebody said, how do you know you're on the right side? And that's kind of the question that that that you're posing right, How
do you know you're on the right side? And I would say I believe I'm on the right side, because I'm not trying to tell anybody else what to do. Nor am I trying to artificially create money out of thin air and steal through inflation. So I'm not doing any of that. I believe the side that's trying to tell you what to inject into your body, or what you can and can't eat, or what you can and can't do for business, and it's trying to steal from
your wealth, I believe they're in the wrong. So I believe in freedom, and so I believe freedom is always the right side. So you, you and I agree that freedom is the most important value to defend. We absolutely believe that. And we also agree that any entity or large organization that is a threat to freedom needs to be distrusted and needs to be eradicated. Maybe too strong of a word, but at least we need to be skeptical of anything that comes and encroaches upon anyone's freedom.
We both agree there. I just don't fear organizations that push up against that because freedom and capitalism always win, always longer. You can temporarily hold back freedom, but it never goes away because all that does is in reese the demand for individual freedom. We have a very liberating trend because freedom cannot be put back in the bag. It can't be put back in. It's shoul have been putting a bag for a long time. In North Korea, well, they've never had it. If you if you open, they've
never had it before. Before the Communists took over in North Korea, they didn't have it. You have it in South Korea and all you have a demand for freedom bubbling up there, and eventually that will break through. You can try to restrict it in small places, you can try and push it back temporarily, but long term it always It's like building up a damn water always crashes for me. So I so I, I obviously agree. The only difference is that I I recognize a threat and
so I need to actively push back on that. So, for example, one of the big threats I framed this up in a conversation for everybody listening. You can go see the whole conversation with Peter McCormick on a podcast called whippogoin did and I and the title is the Battle for the Fate of Humanity, which is a pretty
big title. And part of that, you know, is that if you go back thousands of years of history, it's a repeating story of freedom oppression and then a revolution happens, and then freedom and then oppression and the revolution, and it just repeats right on and on and on right. And so because their model, their model being central planning, communism, whatever you wanna call it, doesn't work. It's always going to fail over a long enough period of time. And
so we we we certainly agree there. But what allows these revolutions to happen is somebody has that taste for freedom and they push forward, and to your point, with North Korea starts bubbling up and eventually there's the revolution that happens. The problem is, um, if we could get to a world where that wouldn't be allowed to happen again, Now, how could that happen? So if you understand, yeah, so let me let me just kind of frame this out,
so um, kind of like the movie The Matrix. But basically, if you if you take a look at like China for example, which by the way, China is being tested right now, there's a lot of pushback, what's going on. They just had to come off there zero, They just had to come off there zer COVID policy, which was pretty interesting. But if we if we could imagine a world and we know since Facebook admitted that they use
AI to manage your news feed. So if they could, which we know they have been for quite some time, if they can use social media's a way to show you what they want. They did test that show you they can affect your mood. They can make you happy or angry, right, and so if they can show you like in China where they have a great firewall and they only show you the information they want you to see, and through technology they're able to censor all other views
and and and so forth and shut down all dissent. Okay, well, that's part of it. The bigger piece, of course is the social credit course system that China has, which you know they blocked thirty two million people from buying bus tickets because they said bad things about the government online, and so they can restrict movement. And then the last piece that we haven't seen yet but which is coming
in is the central bank digital currencies. And the thing with es central bank digital currencies is want It gives them all the data, which is what need. But more importantly, it's programmable money. Right, So now, um, not do we just block the bus transaction, but now you can't even buy it or now you've exceed your carbons. Course, you
can't fill up with gas your car with gas. But when you take all of these new technologies that we're moving into, and we're not quite there yet, but we will, with CBDCs which are already rolled out in China, and social credit course systems and surveillance online, they could potentially prevent that dissenting voice ever from popping up again. I mean you you had to piece together a lot of different pieces, but these are all pelogy and you and you had to create one timeline of them all coming
together to risk their career. They have a social course system, we have CBDCs, they're already into. What I'm saying is is you you have to assume a lot of things will happen and then for it to be misused, you just you just project the natural uh trajectory that we're on, like this is within this is these pieces. There's a massive unplugged from Facebook where Facebook stock is down eight percent,
where people are turning it all. I mean the millennial and old people on Facebook don't get up on Facebook. I'm talking about the technology with social gratit Core and CBDCs, and so that's here and so they could continue jumped to that last and I was just at least in the US, the Central bank digital currency has been abandoned because of FED now because they were able to accomplish the base level of what they wanted to do without it,
they've abandoned that project. And you have many different blockchain projects that could be used privately as a way to go against that. So you can tell the same story. And like you went with one way that the story could go, and there's an infinite number of different ways. But I believe, but I believe it's important to understand that is the way that could go, and that is a threat, and so we should be doing everything we
can to make sure that doesn't become a reality. But that's the that's essentially like saying, let's make up a story where it ends up with lepre cons running the world. So we should be aware of that and try to defend against that. It's one story of an infinite number of way of stories. I think it's a much more empowering use of our attention to say this opens up
so many opportunities for us to create. This opens up for so much opportunity and resources for us to make a billion dollars by tomorrow, which is most it does. And I want to I want to talk about this massive opportunity because bigger problems create bigger opportunities, and I see a massive opportunity both to prevent that from happening and for entrepreneurs make a lot of money. So we're
gonna move to that next. So I we definitely agree on a lot more than we disagree on, and watching Mark and I are just having fun, right, yeah, right, like it is. It is very rare to get to capitalists who vehemently disagree on something and walk away respecting one another, and don't walk away calling each other socialists and saying that they're part of the agenda and part
of the conspiracy. Because Mark and I both agree that capitalists and entrepreneurs are the ones who are creating freedom and the most important thing that you can do is to be free yourself. And then we can pontificate on all the different ways that the world could go, all the opportunities that could go. So I just wanted to add an then there, because it's so rare for these types of conversations, right, for for two people that agree on so much to focus on the little pieces where
we disagree and have a good time doing so. Yeah, well, and we have to understand that piece because the way that I see problems, and this is why individualism is so important, is because we see the world differently, and so I see different problems than you do, so I go create different solutions than you do. And so that's why capitalism individualism will have to go hand in hand. When you have a situation like China where everybody thinks
the same. They're basically robots. You have no innovation, right, and so you and I see the problems a little bit differently, and so we're gonna go create solutions differently.
But I would say back to this this point that we're on just a second ago, Um, you jumped to this world where maybe we have lepri cons and that's kind of funny, but like we literally have social credit score systems and CBDCs going into place right now, we have health passports and gateway So just what three or four weeks ago, the g twenty, the top twenty countries in the world, met and agreed to push through a
health pathport system to control movement around the world. This is not speculation of of lepre cons This is they literally had a meeting a couple of weeks ago and they want to do this. Now, can it be stopped? Will it happen? Of course that's the speculation part. But it doesn't mean that the top twenty countries didn't get together and just just do that. So we're not just speculating this could happen. These are technologies we have in place right now, and governments and leaders have said we
want to install these to happen. So it's it's it's a real threat. Will it happen? Not if I can do anything about it? Right, Like when when there are pushes against freedom, it's our responsibility to push against them. Absolutely. I just want the one thing I would a mobile story as you that there's a unified effort to take away our freedom and ours the G twenty that's a pretty unified effort. But you know what I'm saying is a unified effort to restrict freedom and to prevent any
revolution from ever fighting. The just agreed to install a piece of technology to control everybody's movement. Once again, you are using you are looking at a global narrative that you have and then finding evidence for it, like we could sit here and debate conclude that that is an entire, an entire agenda to restrict freedom and prevent revolutions from happening. I would just say if if, if you don't look at all the signs together, then you don't get the
context that no, no, no, that's confirmation. Then is confirmation by It's not when we're starting with a story and then breaking into pieces of evidence that that that is non inductive reading reasoning that that is that is you are confirmed by you have a suspicion and then gets confirmed. And now we're looking at all these other pieces and I think I think the argument falls apart when you remove the story from it. Yeah, So, like I always
want to summarize here, I just want to. I want to summary because I know we want to need to move on. And it's that over overall, you have a different overarching story than I do. And I don't know if I'm right because you can have you but and you you have all of the reasons why I like evidence to support your claim. I have mine, And at the end of the day, I don't know if I am right or wrong. I know how I will know if I am wrong. I like I know that if I start seeing X, Y, and Z, I will have
to rethink my worldview. I know that if I start seeing my travel restricted and then I can't own a car, I will say maybe Mark was right on this podcast. By that point, well, I don't agree with that. We're trying to predict a few you know, we're trying to predict the future, right. I think that there's that there's always a chance that freedom always wins. So I would need to adjust my strategy because my strategy right now
is to empower entrepreneurs to create financial freedom. I would need to adjust my strategy if I see that we can't travel and there's no movement allowed anymore. So so I know how I know where if I am wrong. What I encourage people to do is they're weighing your list of reasons, and my list of reasons is to answer the question, how will I know if my worldview is wrong? How will I know? Because we all have an overarching story. You've got one, I've got one. How
often do we question that overarching story? Because I don't think that we're ever free if we're being run by our subconscious stories. So just like I have a family, member who believes that there's going to be a rapture and uh, and Jesus is going to rescue all of the Christians and they're going to disappear, and they're gonna have a seven year tribulation. She has that overarching story and she looks at every political discussion through that lens.
I don't have that story. I think that's crazy whack of doodle. So I don't have but I will know that if all the Christians disappear one day, I was wrong and I need to rethink my thesis. So I think it's important that we ask the question of how will we know if our worldview is wrong? And I think only then can we start to test if we are right or wrong. So, great summary. Let me give a summary as well. Um So, what I would say is I agree confirmation bias is a serious problem that
most people suffer. Everybody suffers from all we're all susceptible to it. And so what we all need to do, and I preach this all the time, is that what we should always be doing is looking for information that goes against our bias. We're always trying to find the holes. And so, um, I made a video recently, and I said, why I don't think there's gonna be another market crash? And why I think that the market is gonna keep
going up? And uh, I said, are you one certain a hundred percent certain that the market is gonna crash? Of course you're not, are you ninety percent? So maybe there's let's explore that right And oh man, I got people so piste off. I had all these people telling the beautiful they're unsubscribing from my channel, how they're right? Right? So I do believe in always looking um for information
that goes against my confirmation bias. I think the difference between my view and your view, as I'm understanding right now and like in through your summary in our conversation is that, Um, what you're saying is until I see those things happening, I don't have that worldview, which which is understandable. The problem with that view is that by the time you do see it, it's too late. And so what I do is, UM, I try to use a whole bunch of reasoning, one obviously looking for stuff
that goes against it. And I'll come back to that. But what I try to do is I try to use history, so we understand natural chain of events, cause and effect right, and so we understand the way history works. But we also, like I said, I'd like to go directly to the source rather than opinions and speculations. Directly source. What did this person who's trying to push these falls?
What did they say? What are their goals? When the G twenty has a meeting and comes out of the meeting said our new objective is to pass this and put it into place. I take that seriously. Now, will it happen? I hope not. If I can do anything about it, I won't. But this is their objective. This is not speculation. Now it is speculation, and fl will ever achieve that goal. But they've told that now to the confirmation bias piece, I would then go look for
um information to go against that bias. So I would go, is there any information that would show that that's not going to happen? Are there any lawmakers? Are there any you know NGOs that are saying that's wrong and we're not gonna do it. And the answer is no. So there is no other information goes against this. So um, it is speculation. We don't know the feut None of us do, which is why there's no such thing as
as as certainties. But but when the G twenty says they're going to do this, and they have all adopted this and voted on and agreed to it, then I have to go, well, that's probably the direction we're going, unless something were to derail that. I mean, we could go down a really long rabbit hole here because confirmation bias. But so you so you gave your summary. Well, but but then I need to find other information that goes against the bias, and I can't. Okay, you gave your summy,
I gave mine. Let's talk about opportunit. Let's talk about the oportunity. Let's talk about because you know, I do talk a lot about um bad things that are potentially going to happen, um, But at the same time, I'm full of hope and uh, and I hope for the future. I do want to make just one comment before we jump into that, because something that you said over and over and I've said over and over, which is I
believe free of him always wins. I do. I believe that. However, UM, something I've been struggling with a lot, and that is that not everybody wants freedom and as a matter of fact, most people don't. And I believe that as as a human we have this natural drive and desire, which is why capitalism is there. Right. Capitalism is about becoming more
efficient with my scarce resources. Right, instead of carrying one rock at a time, I made a wheelbarrel to carry ten rocks, right, um, And so we're always trying to do that. And then and then free involuntary trade. I killed an animal, you have a fire, Hey, let's share the fire and the food. Right, that's capitalism. But but not everybody has that. And so what we can see this was really highlighted. I don't know if you saw
doctor Matteis Desmond. He kind of came up with that whole um theory on crap on the mass formation psychosis, and it was talking about how liket of the people are just gonna go along with whatever narrative is. People are going to reject whatever the narratives, and then there's like the fort in the middle that could way either way. And so when it when it comes to freedom, you know, most people do they just want to live their life. Man, let me just live my life. Let me just be
with my kids. I don't want to get involved in that right kind of a thing. And so, um, you talked about the rapture and I don't necessarily believe that,
but um I do. I do believe in the Bible, and in the Bible, whether you believe it or not, there's there's this history in there, and one of the stories and it's just kind of highlights this is that you know, Moses went and free the Israelites from Egypt, and they went to the went to the desert, right and when they got there, after four years of slavery where they were being beaten and killed and whatever, they get over there, and then because they didn't know what
was coming next, they said, at least just let us go back to Egypt or we were slaves, because at least we knew where our food was coming from. And I think that just sets the mindset of a lot of people where they would rather trade security for freedom. Freedom is messy, it's dangerous, it's scary, and so I think it's up to us, the capitalist to really push this because the majority of people don't all want that. I think we actually all want it. It's a matter
of who's willing to fight for it. We all desire freedom, right, But you're right that we will prioritize safety before we prioritize freedom. You and I have you and I have the well, our our lizard brain comes first. You and I just have the belief that freedom is the best way to provide those things. We happen to believe that the food system that has been created by capitalism is way better than what any dictator could ever create. Like, no dictator is ever gonna let me walk to whole Foods.
They're just not there's not going to create that system, whereas capitalism will. And so we just happened. I think to think a little bit longer term, and that longer term is about the society that we're building and the systems through which we accomplish those goals, and capitalism happens
to be the best way to do that. Okay, So, um, I don't know if you know, but I recently wrote a book it's got a best seller categories, is called The uncommon Is Manifesto, and my co author Alex Fetzky, um, I had kind of abandoned the word capitalist because it just has this negative connotation and people misunderstand it. And I've been using like free markets, you know, but he's like, no, we need to reclaim that word. We need to stand up,
we need to defend that word. And so in that book we have like a whole glossary of terms, and we really make the case for capitalism in that book. But anyway, let's let's jump to the hope and the optimism, but more importantly the opportunity that I see. And I'm gonna be pivoting into this opportunity for next year. And I know you're doing a lot of the same things. So let's talk about that. So big problems problems equal opportunities,
and big problems equal bigger opportunities. And as I said, I'm very bullish on what happens when millions of entrepreneurs or backs against the wall. I believe that our greatest and I don't know if I believe this is I believe in the factual what the greatest vote we have is with our money. Um, we saw with the mid terms like and whatever elections like our vote doesn't really matter, but our vote with our money does. So you've mentioned, um, you know E s G failing and now anti e
SG funds being set up. People are voting with their money, right, we saw what six states now have divested their funds from black Rock, and black rocks like, oh shoot, and now Vanguard said, okay, we're abandoning that right, and so the vote with the money is really making an impact. We agree on that right totally. Okay, so we might have the opinions about black Rock, but yes, as voting with your dollar is the most important. I love that you just said the way we vote politically doesn't matter,
about how we vote with our money matters very much. Sure. That's that's that's the ultimate vote, right, That's the ultimate vote is with our money. And so you know, UM, without without opinion on black Rock, UM, six states did divest their money from black Rock, and we have nineteen states that have now filed lawsuits against a handful of banks because the s G policies. And so I'm very I'm very bullish on that. And that's that's, that's that's
the proof that we need to keep going. Right. But but here's this opportunity that I'm seeing and maybe this is too uh, this is too far on my side to look at this, but let me just frame this up for you. So, UM, we know that UM, our vote is our vote, our money is our biggest opportunity and our vote at the at the at the ballots
don't really say much. Um, I think regardless of what political al you're on, Um, really, I think it's all summarized in the race in Pennsylvania where you had a celebrity doctor who's good looking and very articulate and I thought was a liberal. He used to be backed by Oprah's best friend, Dr Oz. Everybody loves him, super smart, he's a doctor. And you have a guy who can't even put a sentence together. And I get it, he
had a stroke and whatever. And I don't want to pick fun on that, but if if you had a stroke or you're sick or whatever and you can't talk like, you can't be a representative and and and they voted him in over a very well spoken, well like celebrity doctor, And I think that just frames it all up. Either they are so ideologically blind or what it was corrupt or whatever. But anyway, the vote with our money. So
here's here's what I'm seeing. So as an opportunity, and you help people do this, So I want your opinion on him. So, um, you you remember, you know, in the last election, Biden and Trump. Um Trump. Obama had broken every voting record in the world. He had or you know, in the United States, had the most votes. Trump came and beat that. He got even more votes than Obama did, and then Trump Biden. Trump beat it again, he got even more votes. And then somehow Biden also
beat it. So, however you look at to be fair, Hillary got more votes than than Donnie did too, so they both broke the record. Okay, So if if you want to look at it, it's at least like a very close fifty fifty of the country. Um. Some some people might think that there's a silent majority because of the way that the polling works. If you look at a map of the United States, it's mostly read with
a couple of blue blue areas. Um, So I would say at least half of the country is this uh kind of conservative base maybe sev who are probably not happy with the direction things are going, and they call themselves a silent majority, right. Um. I get about five thousand comments a week across my social media platforms, and I constantly get emails from people like do we do? What do we do? I don't know what to do? Right? All these things and part of the problem is And
then you saw that speech. Biden gave that speech with the red background with two military people there, and he's like, the biggest threat that we have in America is conservatives. Maga, maga, Conservatives are the problem, and we need to do this right. And uh, he basically demonized at least at least half the country, if not more. Right. Um, And so all
of these people have been demonized. All these people are the problem, and all of these people aren't happy with the way it's going, but they don't know what to do, so that let's frame up one. But then here's where I see this opportunity. So um, I believe that not only do humans have a drive for freedom, they also have a drive they want truth. We need we have
to live in truth. And so when you see like the Soviet Union, they got so big and under these communist dictator regimes that people have to are they're forced to live a lie, and they don't want to live a lie. And when somebody breaks through and lives in the truth, that people see that and they want that truth. And I believe that truth has been sucked out of our ecosystem. And so now boys can be girls and uh, you can be whatever you want and like all the things.
And so it's create a lot of problems. And we can see that this this this truth has been sucked out and it's like it's created this vacuum. So look at the rise of Jordan Peterson, Like he came out and said, shut up, wipe your face off, pull yourself up by your bootstraps, play the hand that you're dealt and like he just boom, Like people wanted that they needed to hear that. You can see it with Andrew Tate, similar message, kind of same thing. Maloney over the in
in Italy kind of said the same thing. These people that are willing to stand up and speak the truth are really growing because there's this vacuum that's being created, right, and so it's it's it's it's important to comment here
because you keep saying the truth. We had an interesting Twitter exchange this past week about reality being a subjective or objective, and I think what you are commenting on is people speaking according to their values, having having values that go against the narrative, and being willing to speak against them because you the truth may or may not be knowable by human beings, but doubling down on your values and speaking from that that will call that truth.
That is very rare in society because most people are just willing to go along with whatever the macro narrative is. What you're commenting on, I think is more a reflection of people being bold enough to say what other people are not willing to say. That is alignment with many people's values. I just wanted to slip that in there, because there's I think you and I are would say the same thing as values wise, but use different words to describe it. So I just wanted to add some
context there. Yeah, I I don't. I don't believe in the subjective reality. I'm more of an objectivist in that in that terms, And so how do you know how do you know what is objectively true? Well, I think, for example, back to this kind of Jordan Peterson example, do you is it true that you're going to be more successful in life, meaning have better happiness and achieve better results and take care of your friends and family.
If you sit in the corner and wallow about yourself pity, or if you take responsibility and take action in your life. It depends on the person in his life situation, so I definitely will be. I definitely will be fighting for my own freedom and my own prosperity. There are plenty of people in very affluent families who get lots of money from mom and dad for sitting in the corner
and wallowing about their life. Well, I mean, if you're saying who gets the most money, But I'm talking about, you know, being able to take control of their life, be responsible, feel happy, feel fulfilled, and actually like create progress you have. You can only do those things if you take responsibility, take action. I'm sitting in a corner. You will never do that. So it's like it's like
you are, you are. You're talking about a value again, this is a value that you and actually, okay, that's a whole rabbit hole we probably don't need to go down because we are so so people live in their values. People willing to go against the narrative whatever. Right, So the narrative has been so stacked one way that now people who will stand up with a different narrative wouldn't
call it that. But I think again, so I think there's this massive opportunity where we have all these people globally, right in Italy, in Europe, even in Canada you have Pierre Poliv but you know Jordan Peterson, you have Joe Rogan, you got uh Andrew Tate. You know all these different examples, and so, um, you have five thousand comments. We come acrostal Spedia. What do I do? All these people need
to vote with their money? But how how do they vote with their money when every company has gone woke? And so I look at it, Um, this is my strategy. So I'll break it down. I'm calling it a three part strategy. It's a top down, bottom up, inside out. And so I borrowed it from Marxism, right, I stole it from Marxism. So Marxism came into the United States through a three part strategy, top down, bottom up, inside out, and I think we can fight back doing the same thing.
And so top down is like politics, which we've already kind of agreed that there's not a lot of leverage there, but like local politics is still important. My sheriff's important, my governor is important, and you know, the further away it gets less important. But hey, uh, if i'm if I'm breathing, i'm swinging, I might as well be voting. Right, then there's the bottom up. And that's like the education piece, and so we can we can share education, we can
wake people up, things like that. But then most importantly, it's the inside out. And this is where they really won, which is money. That's the businesses. And so we have all these businesses that are pushing these woke ideologies, the disneys, go woke, go broke, you know Netflix, Netflix pushing their movies, or you've got t mobile what we can all day. You get the point. But where do people spend their
money if they don't align with that? And we're seeing businesses pop up and and the best example I have is Ben Shapiro so with Daily Wire, right and and I mean just look at this right, So, uh, Ben Shapiro started Daily Wire. Now they're doing a couple of things. One, they're creating movies that are anti woke movies. So people now have another option to spend their money. The best example, which you were probably thinking of, is Harry's Razors. I
mean it is just like, well Harry's Razors. Harry's Razor was their sponsor and they were a woke company. And Ben Shapiro says, he's like really mean things. He's like this angry guy and he said that men can't get pregnant, and Harry's Razors was all mad and they said, you retrack that, or we're gonna pull our sponsor a ship, and he said, you know what, actually take your sponsorship.
I'm gonna start Jeremy's Razors. And the whole website is we're just an anti woke company basically, and they're crushing it. Good question. And we have you know, we have my pillow, we got you know, black Rifle coffee. You know, uh, we you know, we can we we can look at different examples we got uh now there's like my Patriot mobile. You talked about this anti E s G fund which is Strive Asset Management, and so we're starting to see that, right,
And UM, I'm curious your perspective. One, do you see that as a big problem in a big opportunity that if there's this vacuum and then to um do you see that? And then too, I looking at Harry's and Jeremy's Razors, and I know you're like this big Amazon guy branding products and building them out through But Jeremy is a friend of mine. I'm going to visit him in a few weeks down done in Nashville. So, I mean,
I completely aligned with where they're going. But it seems like this opportunity is so big that like I could almost just take any product off Amazon top seller and just rebrand it and probably fill a pretty big void boom. So this is this, this, this is where you're something. You're hitting something really beautiful here. So I wrote a book.
It's called Twelve Months to one Million. It's basically the playbook for building a million dollar business in about twelve months, broken down into you know, the step by step formula. But the first step in there is choose your who. Decide who your customer is going to be, not what product you're gonna sell, not what your mission statement is, but who it's for. What Jeremy Boring at Jeremy's Razors did so beautifully is they already have a very clear who.
It's based on values. It's based on the underserved. It's those who don't feel like they have a voice or a place to put their dollars right now. And they said, all right, great, we'll start with Razors. We'll go here and we will serve the people who match our values. What's beautiful about that is we can do this with anything. We can do this with coffee. Black refle coffee did exactly the same thing. We can do this with toys.
We could do those, We can fellows, we can, We can do it with any commodity because for the first time in history, we care about the values behind our decisions and where our dollar is going as much as
we care about the product itself, if not more. I was just I had dinner two days ago with somebody who has a basically controls an audience of several million people, and they have a very Christian audience, like Board again conservative Christian audience, and we were basically brainstorming what a food brand would look like because a lot of times are dollars go to Kraft Hynds, or they go to Starbucks, they go to snack companies that we don't agree with.
But if you had a food brand that what had a very clear mission for a clear person, you get that audience. And so so my answer to your question, like what do we do about this, I say start businesses. Start businesses for the people that you want to serve.
You likely want to serve people just like you. Great, that makes for a very fun vision in filled exciting, profitable company because all we need to do is pick the person that we serve and then carve out, you know, the three to five products that that person buys or wants to buy and sell them consistently. Because four products that sell twenty five sales atday at a thirty dollar price point is a million dollar business. We just need to fill in those variables, and it starts with choosing who.
And the beauty of what you're talking about is we can choose just about any product. Jeremy just posted how he wants to start a whiskey company now because the whiskey companies are going woke and it's just a great example of that values sell product and so if you believe in these things, you can start a business for exactly those types of people. People will push against you and people will choose to love you, and that I
think is the opportunity. Now you have woke businesses, you'll have anti woke businesses, and people will be able to vote with their dollars because we have different options that align with our values. I think that is the opportunity for a about the next ten years to build a
multimillion dollar business. Given if you don't have a good idea, even if you don't have experience, even you don't have a marketing budget, even you don't have VC capital, Like I think that is the opportunity for the next decade if we can what I literally we could call that capitalism agenda, Mark, we can we can just call that that's the agenda. That's the opportunity because many people as
rich as possible before. And what I love about it, Ryan, is that not only is it a massive opportunity, so um, you know, uh I. I was doing an interview with my buddy George Gammon the other day and uh he has a very similar channel to my my channel, and I was asking him why, you know why all these videos are like fear porn, you know? And uhah, whatever, right, and it's like the world's gonna blow up, here's what you gonna do, right, And it's like these fear porn
videos work out good. And and somebody messaged me DM me on Twitter. I think, um and they said, you know that that that that that question has been just repeated in my mind over and over and I've just been thinking about it. Why do I like fear born blah blah blah, and he wrote me this long answer and basically summarized and he said, look, I'm a midillennial. Uh, the economy has been ruined by these baby boomers real estates too expensive socks or two overvalued. I don't have
a chance. I have nowhere to get in. I'm broke, and I guess I just rooting for the world to crash, so I have an opportunity to get back in. And it was interesting. It was like this really long message and I and I was like, you know what, I appreciate that long message. I'm gonna write him a long message back. And I wrote him a long message. I said, look,
I get it. I understand your viewpoint. But look man, there's plenty of opportunity you can you can make a million because he said he said, if I found somebody that was behind this, I'd put all my might and being into it. And so I said, hey, you said you would put all your might and being into it. Would you put all your might and being into creating a million dollar business in the next twelve months, because you totally could. Here's how, And I said, step by
step by step, like five steps. So what I love about is like this is a potential opportunity for all these people who feel disenfranchise. There's massive opportunity here. But what I like even better is is this group specifically these values and maybe these are more of my people than your people. But these people that see this these problems coming, like hey this this health passport movement system could be coming. Hey, this e s G to restrict
movement could be coming. And I could start a business to counter that, and I can allow people to then vote with their money to choose and show to people which one they want. And so not only is an opportunity for me to go make money, but for me and and maybe we we only get here once we've made enough money. But making enough money isn't isn't it isn't isn't my objective anymore? Right, It's like, can I make money and affect change the way I want to
affect change? And so I think that gives people the opportunity where they can one make money but also affect real change. According to the world view, if you don't want to see the world going woke, then do something about it. The opportunity and the solution at the same time. Yes, And the interesting thing there is that if you stand for something, you will end up making much more money than if you just have a lifeless, purposeless, visionless business.
So if if you were to start, if you could at least pretend that you didn't have a money problem, and you could start the business with the vision and the values alignment first, you would become wealthier than if you had just started trying to grasp for money in the first place. And and these are the types of businesses that exit too, because you know when when Dollar Shape Club exited to uh To, you know Uni lever A, Uni Lever Gilette, when Dollar Shavee Club had its exit.
If you read, if you read the PR statement about why it was acquired, it was about the customer base. It was because there was a brand new customer base. It was the young It was mostly the young male who was who was not buying from Gillette. They were buying from Dollar Shape Cub because it was it was the commercial was our razors are fn great, But it was it was that market rather than are our parents
Gillette brand? And they knew that they could plug in different variables and different products into that same suite of customers because they were targeting a person not just selling
a product. And so when you have build a business that's based on values and attracts a specific type of who, you not only get launched the profitability faster because you're speaking directly to a person, You not only get recurring customers, You not only are able to charge a higher price point because people are voting with their dollars, but you're actually putting yourself in a position to potentially sell a business to a larger firm that has a customer base
that will complement that. And so the upside here of creating something that has that values alignment is many, many millions of dollars. And I think we're only now seeing the beginning of that gold rush. So I'm really glad you're making that observation money. And what I what I what? Elso I like to let that from a business standpoint is kind of to the point is like who are
you selling to? So typically you know, when you're selling a product, I'm selling to you know, expecting mothers or middle aged men, and you have to kind of figure out that avatar, who is this, where are they? What are the concerns in their head? All those things. But once you figure out for this audience. Then you could just apply that across a whole spectrum of products. Right, So that's like a way to really scale this thing up. Now,
what about what about taking it to another level? And so really, when you look at a lot of these woke companies, UM, a lot of these wold companies might put things on their website like, hey, we donate to uh BLM or Antifa or l g B d Q or whatever these whatever these things are. We want to support you know, teaching trends in elementary schools or whatever. Right, so they have the things that they support and they're behind.
Do you think these uh anti woke companies or whatever would also do something similar where they would say, hey, well we support UM keeping kids safe in school, or we support whatever something like that, some sort of elective collective action superPAC type thing. Of course, I mean we're already starting to see that. The my kind of my story, if you will, on how politics works is when when you're in power, you're mostly satisfied, and when you're out
of power, you tend to mobilize and organize. And so while Trump was president, the left did more mobilization and so they got behind more causes the conservative side. The right is doing that now where we are starting to organize around clauses, which is why something like a Jeremy's Razors was so perfectly timed because people are voting with their dollars promote those values. So we're starting to see
that happen. Where As these organizations are profiting, you see that they're standing for something and customers want to be a part of that story. Because they stand for something, there's gonna be charities that are started. There's I think that maybe a good example of this would be our friends at the Operation Underground Railroad. Right. Operation Underground Railroad is doing amazing work riscuing kids from trafficking, and you
have businesses that are making donations to support that. For example, I invested in a company called Ancient Strength. They are a protein company and they're a health company. They sell a delicious protein powder and a significant portion of their sales goes right to Operation Underground Railroad. When they do promotions, they're doing webinars to draw awareness of rescuing kids from
trafficking rather than the benefits of eating protein. Right. That that is a values alignment that is starting a company in a saturated market like who would go into a business selling protein, right, It's there's so many competitors. But the founder Mark said, I want this to be more than just selling protein. I want this to stand for something. I wanted to be a cause, like the thing that
I care about most in the world, rescuing children. So I'm going to sell protein and give a peace to it to this cause because I have no other way for me to make so much money that it might make a difference on this thing that matters to me so much. So that company Ancient Strength is kind of
reflecting what you're talking about. Where it is making a statement and where they spend their money, and that is to causes that people like us tend to support, and you're I think you're absolutely going to see more of that. We just we haven't had enough time of organizing, while
the Left has had more time to do that. Um. It makes me think of back to stakeholder capitalism, which is kind of in direct contrast to Milton Friedman, who basically his theory was that business should only focus on profit, that's it, and by focusing on profit you get all the other benefits of like philanthropy. So when I drive by my local high school. I see all these businesses advertising at the high school. Why, well, because they're supporting
the community. Why are the supporting the community, Well, because they hope to get more business, right, and so philanthropy profit drives philanthropy. Um and and this is a way where I think we can change the world. We can align with our values, we can make money. It's the
massive opportunity. So we certainly agree on most things, and and and again just to kind of highlight the reason why it's important for you and I and everybody else to have a little bit of differences of opinion is because we just see different problems and then we come up with different solutions and we all need to be doing it and we and we and we come up with different solutions differently. So UM, good stuff, Ryan, I
think we've gone a long time. Big problem, bigger problem for me than you either way, big problems uh and and and big solutions. We are aligned where I see massive hope and prosperity because I am extremely bullish entrepreneurs, extremely bullish on capitalism uh and human ingenuity um and the drive for freedom. So with that, and let's let me let me honor like I I recognize that you know it's it's your show. Your audience is going to align with your view on the world much more than mine.
And I would say, if that's your take, the thing you need to do in order to impact change start a business and get rich. This like if if you be an be an owner, if you believe that there is malintent among the leaders, then become a leader. If you think that there is malintent among people who own businesses and make decisions, start a business, build a really profitable one, and have your values infiltrate the rest of
the world. We give so much energy and attention to people that we don't like and the things that they stand for, and so little attention to how we can spread our own values and do something about it. We give so little attention and focus to creating something that is response to the things that we don't want to see in the world and creating the vision that we
want to see. Whereas I say, as we if we give all of our attention to creating a difference, then we won't ever have to worry about governments or big powers or organizations, because we'll be so busy creating something bigger than what than what they could take that, they
won't be able to stop us. So I say, if you are more in alignment with Mark's view of things, the best thing you can do is to create something that matches your values, that creates something for those types of customers to get fabulously wealthy, doing so in the process and infecting change every step of the way. Yeah, uh said in a short way is stop being a victim and go create the world you want. All right? So yeah, great stuff, Ryan, I enjoyed every minute of this.
Thank you so much for debating me, for having me, for talking about for for standing for values of capitalism and freedom and money and investing. Thank you for what you're doing. Thank you for having me on. Yeah, thank you. Thank you to you as well. Um. If I do know that that own nothing to be be happy came from the story, but I'd get it. But if you believe that that's their goal, to own nothing to be happy, then become an owner, own your business, own your assets.
And this is the way that you do it, and uh do it do it through business. Um. All right, with that, well hood and sign it off, Ryan, Uh. Follow Ryan check it out capitalism dot com on Twitter at Ryan Moran M O r a N. We'll link through it in the show notes down below, and with that we'll sign it off. Thanks Ryan, great to see you, Bark
