Hello, and welcome to another episode of The Mark Mass Show, where we talk about the decentralized revolution each end every week, of course, talking about the way the world is changing. Of course it is all right before our very eyes. As I like to say, the world we're going into is not the world that we're leaving behind. And so we talk about that and we look at it through the lens of politics, finance, and technology, so we can bring things into context of what is going on in
the world today. When you look at things things in a complex system, if you look at just one piece, you don't really understand the full context of what's going on. So we look at it through that lens, and of course we bring to you some I try to bring to you some new ways to look at things. And so that's what we're going to discuss this hour. We have a lot to go on. We're going to talk about what in the world is going on with all of these companies going woke, some of them going broke,
and how to fix this. We're going to talk about why more and more companies are doing this. We're going to talk about the the push back that's happening, the fight against it, why companies are doing this, and hint, it's not about the money. They're not trying to make more money doing this. We're gonna talk about where this is really coming from, this real push, why they're doing this. We're gonna talk about why this idea ultimately fails, how
they've completely got it wrong. We're going to talk about the massive opportunity that's being created because of this right now, and then we're gonna talk about how you can capitalize on this and change the world at the same time. All right, So lots of cover, So strap in, get ready, don't miss what we're talking about. Now. If you do miss any of this, don't worry. I got your back. You can catch me on the podcast or on my
YouTube channel. Just search the Mark Mash Show on your favorite podcast player or on YouTube go to the Market Disruptors YouTube channel. You can watch me and listen to me at the same time. But I want to say, just right off the bat, you know, framing this thing up, starting it off, is that I like to consider myself a freedom maximalist, and that means that ultimately I am opting for freedom. That's what I'm trying to optimize for. And because of that I want to recognize everybody's freedom
and everybody's choice and right to choose freedom. And so this isn't about if you loke, if you love, if you like these woke ideologies, that's great, good for you. Do it. You do you, and I want to do me. And I don't want to force you or anybody else to adopt what I like, and neither do I want to be forced to choose and adopt what you like. It's not about that. This is about each of us working to build the world that we want. So if you are like Mark, I'm gonna I'm gonna turn you
off right now because you're pushing back on woke idealogy. No, that's fine, you choose. You just know that all actions have consequences, and I also want to just let you know that. So right off the bat, I recognize everybody's freedom to choose, and this is the way the world is being shaped up. However, we are not victims. We can actively build the world we want, and I believe there's creates massive opportunity in doing so, so's I just want to kind of frame that up before we go
into this. But of course, I'm sure if you're listening to this channel, most of you already understand how all of these corporations seem to be going woke left and right right in front of us. Of course, some of them, you know, have been going woke and going broke. You know, I don't know where that kind of that term first came out. Maybe it was maybe the first time I kind of remember that was like with Disney potentially, you know, after they kind of battled Rondasantis and he took away
their taxpayer status. I'm not exactly sure where that happened. You know, the Disney stock fell to the roof, fell through the floor. So they went woke and then they went and broke. And what is woke? I don't even want to define that, but you see that it's happening now more and more and more. Probably the biggest one that kind of hit everybody right between the eyes was
of course bud Light, and bud Light came out. Of course, they hired a man, Dylan Mulaney I think that dresses as a woman to be the face of transactivists or whatever, and it made a huge uproar. Lots of people including you know, Kid Rock and lots of other well known you know, social media influencers, et cetera have made a big stance of with this. Of course, I've talked about it on my show. You've seen other you know, podcasts and shows, you know, Glenn Back, Ben Shapiro talking about
this as well. And it turned out pretty bad for bud Light, at least from a monetary standpoint. So their stock took a massive hit. You know, tons and tons of reports coming in from bud Light distributors everywhere that they can't sell it. Bud Light's been running all kinds of crazy promotions, like literally trying to give it away for free. If you'll just buy some of it, they'll give you even more for free, and they just can't
seem to sell it. The stock, you depends on what you're looking at, is has lost billions and billions of dollars of market cap because of this. And they were kind of the first ones that really went hard, hard
into this and they paid the price. Now since then, we've seen lots of other brands jumping, and so you would think, like, well, why is this happening, Because if bud Light got shamed, you know, by its core audience, if they lost billions of dollars of market cap if their stock you know, plummeted, et cetera, and they can't even sell their product, why would other companies jump in and do the same thing. Patagonia is running their campaigns
doing this. Target of course, I'm sure if you're listening to this, you've probably seen what Target has been doing, targeting the kids. Chick fil A is now coming out really really hard on this, and even Ford is doing this, which breaks my heart because I drive a forward raptor and so we're seeing more and more doing this. But why why would they do this knowing what's going on? Well, that's maybe because you don't understand the actual game that's
being played. You're looking at this from a tactical level. Why would bud Light do this from a tactical level without understanding the strategic level, which is above above that. So that's what I want to break down for you. Now, like I said, a lot of people would understand that bud Light probably did this all wrong. It was a massive misstep, Like do they not know who their audience is? Do they not know who their customers? Was it that
they hired this middle management? A lot of this goes down to that they hired this middle management to let them make this decision and they just didn't read there, didn't read it right. I mean the people that drink Budweiser. Budweiser has built I mean my whole life watching Budweiser. You know, they used to run like super Bowl ads and it was like their Clydesdale, like the biggest, strongest horses, pulling like you know, firemen, like like like red blooded
American advertising. And that's their core audience, the beer drinkers. Now, if you're you know, an ipa craft brewed drinker, maybe that might appeal more to you, but you wouldn't think it would appeal to this you know, red blooded American drinker that they've been cultivating for decades in their brand. So did they just read it wrong? Why would they do that? Well, that's a good question, That's what I
would dig into. We know poll after pull after poll shows that practically the only people in support of this gender ideology are the richest, most educated, and most powerful elites. So if you have an NBA from Harvard or published think pieces for a living, then maybe it kind of seems normal. But if you're a suburban mom, if you're a domestic light beer drinker, then it probably doesn't appeal
to you too much. So they just they just misread it, right, They didn't understand it doesn't appear to be the case because, like I said, now these other brands are coming in, and so I'm here to tell you that this is a lot more than about the money. And I think where it really turned on is, like I said, I'm afraid to advocate you do you I do mean. The problem I think is that a lot of these people
have gone way too far. And where they really went too far, I think where it really crossed the line now is where Target jumped in and Target Target started pushing this tucking swimsuit. I didn't even know what that was. And I'm afraid to even say that if you know, you know, if you don't know, uh, don't bother trying to figure out what that is. It's not good. But then they went and took this queer branded products, Satan Curious, putting Satan on the cover, and they're giving it to kids,
taking this you know, gender bending stripteas to children. And once you go after the kids, you've gone too far. And now I think there's really a big pushback and the going woke is going broke and that's coming to a head right now. Now. Like I said, if that's what you want, that's what you want. But I want to show you how we can build the world that
we want and what we can do about it. If you're just tune in, you're listening to the Mark Mass Show, we're breaking down why companies are going woke and going broke, and I'm telling you it's not about the profits were to come back. I'm gonna explain why they're doing this and why it's not about the money. What's the opportunity that creates for us and how we can capitalize on this. I'll be back with all that more in a minute. Don't go away, I'll be back, all right, Welcome back.
If you're just tune in, you're listening to the Mark Mass Show. Of course, we're talking about each and every week the decentralized revolution. Today we're talking about why these corporations are going woke and going broke, what this means, what the opportunity is, and how we can capitalize on all this to build the world that we want. Now, you know we talked about this these companies, you know, bud Light Target Target, you know, introduce these tuck friendly swimsuits.
They've lost billions and dollars of market cap because of that. Of course, bud Light chose to go with a biological male who pretends to be a woman, thinks he's a woman, and has lost billions of dollars of market cap. Levi's the American genes, the toughest genes from the you know, the rugged, wild wild West, the gold miners. Levi's has done that as well. And so what are people soup supposed to do that? Don't like that? Just start boycotting it?
Do we just boycott everything? Is that? Is that the plan? Well, yes, yes and no. But why would companies be doing this if they know that they're going broke? Well, it's because they're not doing for the profits you think. The problem that you think is that you're thinking tactically and not strategically. So tactically is like, oh, the purpose of a company is to make money, and so all the marketing that they're doing should be to bring them more customers, to
bring them more money. I mean, that's the purpose of a business, isn't it. Well, it is that is the purpose of the business, but they seem to have forgotten that. You see, companies are supposed to be in business that yes, to make money to increase shareholder value, But what if the shareholders don't care about value? What if the shareholders would rather would be okay losing money in order to push an ideology. And that's exactly what we're seeing happen.
So we've talked extensively. If you tune into the show regularly, you know you've heard me talking about ESG Environmental, Social, and Governance scores and it's a new ideology EESG that are pushing these onto businesses and making them qualify under these three categories and giving them a qualitative store quantitative score. How many boxes do they check on the environmental, on
the social, on the governance side. And so they're doing that, but there's another one that's being pushed as well, and that is now called DI and DEI is basically the same thing, which gives them again a qualitative score on exactly how they're checking the box in these categories. Now DEI stand for diversity, equality and inclusion, and so they have to have these ideologies in so instead of optimizing for efficiency, rather than optimizing for technological progress, rather than
optimizing for customer satisfaction. No, no, no, they throw all that away, all the things that would make a company great Again, the purpose of a business is to make money, so they throw all that away and instead grade them on these three core issues DSi. Now, the reason why this matters is if the company isn't in business to make money, but then rather push ideology, then you understand
where this is coming from. The problem is, why would a business, Why would anybody invest in a business, or why would anybody buy or start a business or invest in a business whose purpose wasn't to make money? Why would they do that? Well, it's because the people that own these business is the black Rocks of the world.
State Street, Vanguard own them with your money. So it's your money that goes into your pension or your four O one K or your IRA or mutual funds that black Rock and those guys manage, and they don't care what happens. So they'll put it into these corporations, they'll take over the majority of board seats, and then they'll push this ideology on them whether they like it or not. Now we can see that the Empire is technically striking back following all of this, this bud Light embarrassment, so
we can see exactly what happens. Right. So bud Light was kind of the first one to really go hard into this, and they had massive backlash. You've seen the protests all over and we kind of talked about in the first segment. I don't want to go back into that, but basically they got hammered, their stock got hammered. They've lost massive billions and billions of dollars off of that. And then they kind of waffled, right The head of the marketing kind of came out and said, oh, you know,
we didn't mean to do that. You know, we thought we were just trying to be more inclusive. And then higher ups that Budweiser kind of started trying to walk it back and said, hey, like we really support American values, Like we didn't really mean to do that, and oh, maybe throw them under the bus. Maybe it was just them down below doing that. And they kind of tried to start walking back without actually denying it, but they tried to kind of tamper it down. Well, that wasn't good.
The USA Today published a leaked letter showing the Human Rights Campaign had informed Anheuser Busch quote that it had suspended its Corporate Equality Index score. So these businesses are now having a scorecard and they have a corporate Equality Index score. And because according to the Human Rights Campaign, because Anheuser Busch didn't double down on that, because they kind of waffled and just kind of like they did
the work. I mean, they sabotaged, they torpedoed their entire business, They wiped billions of dollars off of their investors you know stock portfolio, but they didn't continue to double down on it. And because of that, because they waffled. Now, the Human Rights Campaign terrorist organization informed Anheuser bush that it suspended its Corporated Quality Index score. And the brand basically got caught in the middle of a larger war. Remember it's not a tactical or it's a strategic war.
Got caught in the middle of this large war that's being fought by global anti capitalists and the real bosses of capitalism. So the global anti capitalists that are taking control of its companies and the real bosses of capitalism. Now who are the real bosses of capitalism? That's you and I were the consumers. You see, the anti the global anti capitalists that have taken control of the businesses think they control the businesses, but they are not the
bosses of the business. If you own a small business, you know this. The owner, the boss of a business is the consumer. Now, publicly traded companies should be allowed to should be allowed to go back to serving again the real bosses who are again the consumers. But because these people, these global anti capitalists that have taken control of these publicly traded companies with your money, don't care about the profits. They don't really care what the real
bosses have to say. It's kind of kind of messed up, isn't it So? If these if these human rights campaign type companies have the ability to downgrade companies who fail to dance to their tune in the right way and don't care about providing care about returning shareholder equity. If all they're going to do is grade companies on how they achieve socially desirable metrics such as combating climate change, advancing diversity and inclusion, and create a more equitable society,
then how do we push back. If we can't push back, if we can't hit him where it hurts in the pocket book, what do we do well, don't worry, we're going to cover that in a minute. If you're just tuning in, you're listening to the Mark Maus Show. Of course, always talking about the decentralized revolution, how the world is breaking apart, and this is a big piece of it, these giant corporations and how they're losing their power, and
how that's our opportunity. We'll talk about the opportunity, how we can change the world and so much more in a minute. I'm going to take a quick break and I'll be right back talking about, like I said, the opportunity that we have, how this really works, how we can profit from this and change the world. So I'll be back with that in a minute. Don't go away, I'll be back, all right, Welcome back. If you're just tune in, you're listening to the Mark Maas Show. We're
talking about the decentralized revolution today. Specifically, we're talking about how, yes, the centralization of the in the markets, in the stock markets have taken over businesses and are now running these businesses on ideology instead of profits. And the decentralized revolution will fix that, and that's what our big opportunity is. So we're talking about, you know, these corporations that have
gone woke and now they're going broke. You know, we're talking about Disney, We're talking about Levi's, We're talking about of course, bud Light, Target, the big ones that are in the news, et cetera. And you know, they went woke and they broke. Billions and billions and billions of dollars have been wiped off their market cap. And I explained how while that looks like you know, if you oppose that, if you want to vote with your money, then you look at that as winning. Haha. We taught
them we knocked off billions off the market cap. But the problem is you don't understand that they don't care about that. That's the problem. You don't understand that they don't care about that because what they care about is pushing the DEI. We're getting a DI score so they
don't lose access to their funding or whatever. So I've talked about how the Human Rights Campaign informed Anheiser Bush that has suspended its Corporate Equality INDEXCORE because it didn't double down and really back up and defend its a decision to go with Dylan mulvaney as the spokesperson. And now we can see that there's a battle ground being fought here. All right, So we can see there's headlines all over the place. I pulled a couple here. We
saw that. I saw a headline States push back against diversity, equity, inclusion in universities. So now this is taking over universities. Now university have to do this. Now. The one thing I think about is they think about diversity and inclusion. If you think about that, diversity, so diversity means a bunch of different people, but inclusion means everybody's accepted. But by pushing these types of ideologies where everybody's accepted, you're
actually excluding certain people, which is kind of weird. We have to start individually set, you know, zoning in on a certain type of person. That is the opposite of inclusion. And if we want to have diversity, so we want to load the board. And now we see jo job offers all the time that you know it's only open to women and minorities. Well that's not diversity. So by trying to become more diversive and equal, they're actually becoming less diversive and equal. We saw another headline, Texas to
join Florida and banning DEI in higher education. So there we go. Texas and Florida both banning that in higher education. States are pushing back on it being in the universities. Another headline, Conservative outraged after Chick fil A hires a diversity, equity and inclusion executive. So Chick fil A literally hired somebody just to promote this inside their business. DeSantis back to Florida. DeSantis blast the military for going woke and
embracing DEI and political ideologies. Uber's dech is on leave after employees lectured on struggles of white women. So all over the place, you can see this in the military, DEI, in universities, DEI, even Uber DEI target DEI. Again, it's not about making money. What they should be lecturing their employees on is how to treat our customers better, how to find out what the customer really wants, how to serve the market better, how to produce better products at
better prices, have become more efficient, all those things. But no, no, no, no, that's not the target of what they're doing. But here's where they have this wrong. All right, So klau Schwab and the World Economic Forum, are you know, sitting at the top of this pile really directing this. Klaud Schwab is pushing something he calls a global public private partnership. Public private. We take the public, the governments, and the private,
the businesses, and we merge them together. Now, that used to be called fascism, and that was supposed to be a bad thing. You know, when Italy's Musulin was a fascist, that was a bad thing. They talked about Trump and said he was a fascist, which I don't know where they got that from, but that was a derogatory term. Fascism was a bad thing. That's the definition of fascism when you take the government and the corporations and you
put them together. But if you rebrand it and you call it a public private partnership, then it's so much better. So it turns out it wasn't the idea of fashions that was bad. It was just the word, I guess, because if we just rebrand it, now it's good. And so we have this public private partnership. And so through
this they're taking the public. So that's access to the money, the banks, the BIS, the IMF, the central banks, and then putting that together with the private, the businesses and forcing them to do their bidding, change their ideology, or push their ideology, regardless of what happens with the profits. But the problem is, again, these people making these rules are so far removed from reality that they just don't understand how the world works. That's the problem. They don't
understand how the world works. And again, how the world works is that we must provide a good or a service to the market that solves their problems and their pain. You know today, you'll see you know aoc and the people on the left tell you that these rich people, these greedy people, they're so greedy they only got rich by stealing from you. That's not the case. The case is is that businesses are there to be servants to the marketplace. The purpose of a business is to literally
be a servant. My goal is to as a business owners to serve the needs of my customers. If I don't serve their needs, why would they do business with me? So they don't understand how that works. Now, I guess if they create monopolies, which of course is what they want to do, get rid of all the small mom and pops, consolidate all the businesses down to a few key conglomerates and then create a mote so nobody can
come and challenge them. Then we can force people to do business with us because they have no other choice. But again, we always have a choice. We're humans, we're not victims. We have the power now. As Astrong Austrian economist Ludwig von Misis pointed out, if you don't know who Ludwig von Misis is, you should I talk about him very often. Austrian school of economics is a different way of looking at economics, and it's based off of
human action. So it takes into a consideration that humans act and we act based off of our motivations, and then you can draw all the types of economics theory off of that. But Ludwig von Missis basically says that people have it wrong. He says that consumers are the true bosses in a capitalist system. They ultimately decide what products are created and purchased, and who becomes wealthy and who becomes poor. The consumers decide that. But here's the
key piece. Consumer are the true bosses in a capitalist system that would be a free market system. Now that's a big piece because if we're not in a capitalist system, then that doesn't necessarily hold true. Then that means that if we move to a stakeholder capitalist system like the warlick my forum is pushing or more of a you know, that's a rebranded term. If we go back to a socialist type system, then all of a sudden, it's not capitalismymore.
And now the consumer doesn't hold the power because again, now we've consolidated power down to a few key players and the consumer doesn't have a choice anymore, which is why this is economic fascism. That's what stakeholder capitalism, stakeholder capitalism is. It's economic fascism. But ledwigun Misis explained that even that will fail because the consumer is the captain of the economic ship. He says, quote, the real bosses in the capitalist system of market economy are the consumers.
They buy, their buying and by their abstinate abstention from buying, so either what I buy or what I don't buy. By either buying or not buying, I the consumer decides who should own the capital and run the plants. They determine what should be produced and in what quantity and quality. If we want vanilla ice cream and we buy vanilla ice cream, more Vanila ice Cream gets purchased. Their attitudes result in either a profit or in a loss for
their enterpriser. They make poor men rich and rich men poor. The consumer they are no easy bosses. They are full of whims and fancies. Consumers we change all the time. They do not care or wit for past merit. As soon as something is offered that to them that they like better or is cheaper, they will desert the old producer and go to the new one. Nothing counts more than their own satisfaction. Consumers don't buy what they used to buy. They buy what they want. But that's in
a free market. So we're going to talk about that, and we're going to talk about how to preserve this. We're going to talk about the massive opportunity that sits in front of us right now as entrepreneurs, and how we can change the world. If you're just tuning and you're listening to the Mark Mas Show talking about how this world is changing from a centralized world to a decentralized world. More importantly, what we need to do about this to profit and change the world. We'll be back
with more a minute. Don't go away, We're back, all right, welcome back. If you're just tuning in, you're listening to
the Mark Mass Show. We're talking about, of course eighteen every week, the decentralized Revolution, and we're talking about how right now we're still in this centralizing force where these big multinational conglomerates inngo's like the World, like Comic Forum, are really trying to centralize the public private partnership and trying to centralize control over the production, so the businesses, the companies, and through their economic stakeholder capitalism, if you will,
they've taken over these big publicly traded companies and now they're pushing this woke ideology on them. And while we the consumer or somebody who's maybe pushing back on those ideologies, like what happened to Budweiser or what happened to know any of these other companies losing market share, losing money, we go, haha, look we're hitting them where it hurts, We're hitting them in the pocketbook. Well, that's true if they care about the money, But as I'm making the case,
they don't. They don't care about the money, and that's just because they don't understand how the world really works. And that's because they don't live in the real world, and so while they don't seem to care about the money, eventually they're going to because a business can't operate of course without money. They're going to need that. They're going
to have to figure this out. So we can see that, as I was pointing out before the break, I was talking about Ludwig von misis the father of the Austrian school of economics, and he was talking about how we the consumer are the real captains of the economics ship, that we have the power because we are the ones that provide capital to the business. We are the ones that buy their products. Also, the other thing is that we the people, the consumers, also are the ones that
buy the stock. So we are the captains of not only the ship by being a consumer, we're also the captain because we're also the owners. The problem is is that what you've done is you've relegated your ownership role. So rather than you managing your own future, rather than you managing own your own money, your own savings, your retirement and saying well, I want to build the world that I want, so I only let me back it up.
Let's say that you bought a company you invested in your friend's business, and your friend's business said, my business is to go push these ideologies and sell tucking swimsuits for kids and to put satan on t shirts. Would did you invest into that company? Now? Yes or no? But if the answer is no, well then you shouldn't allow any of your investment dollars to go into those
types of companies. But if you've relegated your investment decisions to the black Rocks, the State Streets, the Vanguards, then that's exactly what's happening. They've taken your money and put it into those businesses. And even worse, even worse than them using your money to go against your ideology, even worse than that, they're doing that without regard to profit. So you give them your money and they have a legal a fiduciary duty to get you the highest return
they possibly can. But how are they making decisions that are literally going against making profit. So one, they're failing their fiduciary duty for you. Number one, that's a legal problem. Hopefully we'll see some class action lawsuits pop up from that. But number two, you've relegated your decision. Hey, Blackrock, you just invest my money for me, and then they go weaponize it against you and it underperforms because you're lazy,
because you don't want to manage on your own. You don't want to take the time to figure out how to do that. You've put all this time into making money, so you went to school, probably university, paid off student loan debt. You really work hard in your job to make as much mone as you can, and then you make the money and then you just give it away
to somebody to use it against you. If you were investing in your own business or investing into your buddy's business, you wouldn't invest into business that did that, But yet you are at the same time. So it starts with us one taking the power back of where we put our investments. So you shouldn't be giving your money to people who are going to weaponize it against you. So number one, where is your money? Are you in control? Are you using it to build the world that you want?
Or are you just giving it to these companies and letting them do whatever they want'er one? Then number two, am I buying from these companies? So one am I owning these companies that are pushing this ideology? And two am I supporting these businesses that are pushing this ideology. Now, the problem is, as more and more and more of these businesses jump in, it starts to very greatly limit
our choices. I said in the beginning, like my wife got all fired up, and she called Target and she canceled the Target credit card, and she canceled her Target loyalty program. And she made sure to tell them why she was canceling, that they could make a record of it. And I guess we're not shopping at Target. Well I don't shop at Target, but I guess my family, my wife does the shopping. But I guess we're not as
a family shopping at Target anymore. But what happens when we continue to get, you know, our choices whittled down? Like what do we do? Do we just boycott everything? Do we just start making our own clothes and making our own food at home? Like I said, I saw a Ford ran an ad with a rainbow colored forward truck. Well, I drive a forward Raptor. I don't really want to sell it. So what do we do? Well, this is
where the opportunity comes in. So if you're an entrepreneur, or you'd like to be an entrepreneur, if you'd like to be responsible to build the world that you want, if you're tired of being a victim, why be a victim? Too many people? I see, you know, I get five thousand comments a week across my social media emails, et cetera, and I see other people. What do we do? I'm a victim. I'll just go on a hole and die. No, no, no, no.
We have the power. So here's the opportunity. If you could go create businesses that could counter this, then we can change the world. So if I don't have any options left, everybody went woke? What do I do? Where do money? Well, that's the opportunity that an entrepreneur could step up and provide the counter to that. So, for example, bud Light started running this you know, protrans ad campaign. Well, I don't want to buy bud Light anymore, so w what beer do I buy? Well, nobody stood up to
be the opposite of that. So what if a beer company stood up to say, we're the opposite of that, we support traditional roles, traditional families, we support American ideals. Well, then my dollars that I don't want to give the bud Light anymore, I can move over to there, but no entrepreneurs stepped up to do that. Now there are people doing this. So we can look at coffee like Black Rifle coffee for example. You know they've stepped up and they provide coffee, just a very boring product, coffee,
but it's for Second Amendment rights and for veterans. We see Ben Shapiro and a Daily Wires company. They were sponsored by Harry's Razors, and Ben Shapiro said that boys can't get pregnant, and Harry's Razors got very mad at them and threatened to cancel their sponsorship, and so they created a competitor Harry's Razers is called Jeremy's Razors. And now they have an alternative for people to give their
dollars to. If you don't want to support Harry's and you don't want to support companies who are mad that boys can't get pregnant, then you have now a choice to go to Harry's. And now they spun off another one another a chocolate company, which is now competing against her. And so there's this massive blue ocean where you could literally go get any product out there and just position it to be the opposite of these businesses that are
going woke. So as an entrepreneur or if you'd like to be an entrepreneur, there's basically a wide open market. You can go get any product that you want and position it for these values based buyers, and that's a massive opportunity. You know, the business market is very crowded. A lot of times as I'm coaching people through business,
they say, oh, but the market's too crowded. There's too much competition, which first of all isn't a big problem, but you know, they think the market's too crowded, Like, how would you go start a coffee company today? I mean, I go to the grocery store. There's like eighty coffee companies there. But if you position it to these value based buyers, it's a completely blue ocean. That's a mass opportunity.
And then number two, as consumers, we must vote with our money and we must go support these types of businesses. So think about where you're putting your money. Don't try your best not to get it to businesses that are against what you want, and instead of give it to business who are for what you want. So if we had one business that was pro transitioning children and one that was against transitioning children, then it would allow them
market to vote on that. So hey, if you really want to transition kids, then find go give you money of those businesses, and if you don't, then give your money to the other businesses. Now, of course, businesses could just stay out of this altogether, which is what would be preferable. But if they can't because they're being forced into this because of the DEI and the ESG narratives. Anyway, if you're just tune in, you're listening to the Mark
Moss Show, hopefully that brings you some some hope. You don't have to be a victim. You can build the world that you want, and there's massive opportunity right in front of you if you do. We've been talking about this. Hopefully you enjoyed it. I'd love to hear from you. Hit me up on social media at one Mark Moss, let me know what you think, send me a message, and that's what I got. Thanks so much for listening.