The Mariah Coz Show

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently.

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Episodes

Do I need to offer services before I sell a course?

In today’s episode, we’re answering a question from our listener Haley: What are your thoughts on services before courses? This is one of our most frequently asked questions and one of the biggest misconceptions we’ve seen. We share why coaching and working with clients isn’t a requirement for selling your own courses and how to give yourself permission to do whatever you want to do with your business! Resources Mentioned: Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mari...

Nov 08, 2016•16 min

How to add affiliate income to your revenue stream with Addi Ganley

Many course creators feel like they’re trapped in the “launch to launch” cycle– constantly waiting for the income from their next launch to come in. In this episode, we’re joined by Addi Ganley of AddiGanley.com and FrugalFanatic.com for a conversation on escaping this cycle by setting up streams of passive income. We discuss how to master affiliate marketing, the benefits of simplifying your courses and pricing them low, and how you can confidently ask your audience what products they truly wan...

Nov 01, 2016•45 min

How to promote your course on Instagram with Alex Tooby

In this episode, we’re joined by Alex Tooby of AlexTooby.com . Alex is a master of turning a follower on Instagram into money in the bank, and she’s here to discuss her method to marketing on Instagram, how to cultivate the best feed for your business, and her top advice for beginners just starting out with online courses and Instagram. Resources Mentioned: ✅SIGN UP FOR ALEX'S FREE INSTAGRAM COURSE HERE: https://alextooby.com/iga Follow Mariah on other platforms: 🌟Instagram: https://instagram.c...

Oct 25, 2016•56 min

How to know if your idea is a course or an ebook with Abby and Donnie Lawson

In this episode, we’re joined by Abby and Donnie Lawson, owners of http://justagirlandherblog.com/ , to discuss how they transformed a small personal blog into a full-fledged business, complete with ebooks, webinars, and online courses. We talk about their best marketing strategies for attracting the right audience, how to launch for the first time, dividing up responsibilities and getting organized, and how to decide which topics become ebooks and which topics become courses. Resources Mentione...

Oct 18, 2016•57 min

What is a signature course and why do I need one?

In this episode, we’re answering a question we get really often: What is a signature course and why do I need one? We're explaining the differences between a regular course and a signature course, the benefits and side effects of being known for your course, and the top misconceptions surrounding creating and selling a signature course. Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Facebook: https://facebook.com/mariahcozofficial 🌟Pinterest: https://pinterest...

Oct 11, 2016•33 min

What Makes a Successful Course with Ankur Nagpal, Founder of Teachable

Today’s guest is Ankur Nagpal, founder of Teachable.com, a course hosting and creation platform that we’ve loved and used for all of our recent courses. We discuss the insights Ankur has gathered from his position beside the scenes of running and selling thousands of courses on Teachable, metrics and data you can use to measure the success of your course, and his predictions for the future of course creation. Resources Mentioned: ✅Visit Teachable here: https://teachable.com/welcome/mariah-coz Fo...

Oct 04, 2016•53 min

Why would somebody pay for my course if there's so much free information online

In this episode, we’re answering one of the most frequently asked questions from our Facebook Group: Why would anyone pay for my course when there’s so much information available online for free? While all of the free content available on blogs, Youtube channels, and Pinterest might make creating and selling your own course feel silly, we’re living proof that customers will happily pay for your expertise! We share our five main reasons why people buy online courses, and how being confident in yo...

Sep 27, 2016•27 min

How to Leverage a Little List with Adrienne Dorison

Today’s guest is Adrienne Dorison from adriennedorison.com, a success strategist, entrepreneur, and host of the podcast The School of Self-Mastery . We discuss how Adrienne quit her day job, launched a 6-figure course, and paid off her student loan debt – all while starting with a tiny list. Prepare to be inspired! Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Facebook: https://facebook.com/mariahcozofficial 🌟Pinterest: https://pinterest.com/mariahcoz Resourc...

Sep 20, 2016•1 hr 19 min

When is The Best Time of the Year to Launch?

In this episode, we’re answering Nancy’s question: “Let’s talk about summer launches. Will it hurt to have a summer launch or should I wait until the fall?” Timing a launch is a common source of anxiety for course creators, but it’s way less complicated than it seems! We discuss why the audience of your course plays the biggest role in deciding the season of your launch, and the pros and cons of launching in the summer versus the winter. If you like to see things visually mapped out, download ou...

Sep 13, 2016•15 min

How to Successfully Have More Than One Course with Sarah Morgan

On this episode we’re joined by Sarah Morgan, blogger and online course creator at xoSarah.com. We discuss how to make your transition from client work to course creation as easy as possible, the true reality of running multiple online courses, outsourcing, niches, and creating courses on a level system. Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Facebook: https://facebook.com/mariahcozofficial 🌟Pinterest: https://pinterest.com/mariahcoz Resources: ➡️ Appl...

Sep 06, 2016•1 hr 1 min

How to Choose a Course Topic When You Have Too Many Ideas

In this episode, we're answering two questions all about picking the right topic for your course: 1. Emily asked "how do I pick my first course to make when I have three different topics that I'm extremely passionate about?" 2. Raven asked “What do we do if two completely different course ideas we've put out to followers are both getting the same amount of popular responses? How do I choose which one to pursue?” Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Fa...

Aug 30, 2016•29 min

Do You Need to Blog to Have a Successful Online Course?

The question in this weeks episode is from Nancy who asked whether you need to actually blog to have a successful online course. The short answer is that you don't have to blog to have a successful online course. In today's episode we break this down with 8 ways you can have an alternative to blogging to create a successful online presence. Podcasting - Some people are audio learners and express their ideas better out loud than they do on paper. If you're one of those people start a podcast and ...

Aug 25, 2016•50 min

How to Host a Profitable Facebook Group with Caitlin Bacher

Welcome to our podcast! Tune in to learn everything you need to know about creating, launching, and selling your own online courses. On this episode of the podcast we’re joined by social media mogul Caitlin Bacher. After working as a freelance social media marketer and consultant, Caitlin took a chance and launched her own online courses. She is now the owner and CEO of a 6-figure business! We discuss why you should create your own Facebook Group, the importance of trusting your intuition and ta...

Aug 22, 2016•1 hr 7 min

Who Will Actually Buy My Course? Where to Find Your Audience

Welcome our podcast! Tune in and learn everything you need to know about creating, launching, and selling your own online courses. On today’s episode, we discuss how to find the right students for your courses by finding and infiltrating social media groups, and how to then capture the attention of your potential community. Resources Mentioned: ✅ Facebook Groups ✅ Reddit Follow Mariah on other platforms: 🌟Instagram: https://instagram.com/mariahpcoz 🌟Facebook: https://facebook.com/mariahcozoffi...

Aug 19, 2016•24 min

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