Tailoring Your Messaging to Engineers w/ David Peterson

Today, we’re joined by David Peterson, Director of Engineering Content at Control.com, which is the largest online community of Automation & Control Engineers. Control.com, a community from EETech, is also a sponsor for the Industrial Marketing Summit, so we’re super excited to talk with them today and see them down in Austin next week! David has done a lot of research on what engineers read/don’t read, how to best convey information to them and what their preferred sources of critical information are. We’re going to dig into how you can tailor your messaging to engineers so it lines up with what they want (and need) to hear.