REPLAY: Social Proof Marketing Done Right | IMC Live

With Thanksgiving cutting into our normal recording schedule, we thought we'd provide you all with a replay of an IMC Live episode from 2023. We are going to be talking about the creme de le creme of marketing: social proof. Peyton, Brendon and Allen get together to talk about why social proof is powerful in the framework of demand gen, and how it can be done right.