Assessing Your Current Marketing Mix
Feb 06, 2025•30 min
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Episode description
Today, we’re talking about how to audit your current marketing activities. Is it worth it to continue doing them in 2025? If not, how do you justify that to leadership? Especially if it’s something “we’ve always done."
We’re going to talk through a framework for assessing your current marketing mix with a mix of qualitative and quantitative factors to consider.
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