Why Sticky Notes and Spreadsheets are not a CRM
Mar 15, 2022•38 min•Ep. 93
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Episode description
How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?
In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:
Ron Pretzie, Sr. Enterprise Account Executive at Prolifiq
Andy Keehn, Director, Demand Generation at Prolifiq
Dave Sheer, Retired VP/CEO at The Steel Supply Company
Join us as we discuss:
What a great CRM can really do for a business
Why reps are reluctant and how to persuade them
Pitching a CRM to the C-Suite
Practical tips for getting started
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:
Ron Pretzie, Sr. Enterprise Account Executive at Prolifiq
Andy Keehn, Director, Demand Generation at Prolifiq
Dave Sheer, Retired VP/CEO at The Steel Supply Company
Join us as we discuss:
What a great CRM can really do for a business
Why reps are reluctant and how to persuade them
Pitching a CRM to the C-Suite
Practical tips for getting started
Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
For the best experience, listen in Metacast app for iOS or Android