A behavior change framework to use with clients

What if there was a simple, evidence-based framework to help your clients make behavior changes that actually stick? In this episode, we break down the EAST Framework—a powerful tool to make coaching more effective, actionable, and fun.

You’ll learn how to:

✅ Simplify your clients' goals without watering them down.

✅ Make behavior change feel rewarding and engaging.

✅ Leverage social proof and accountability to boost motivation.

✅ Use the power of timing to create habits that last.

This episode draws on insights from The Decision Lab’s detailed guide to the EAST Framework, created by the Behavioral Insights Team. For more on the science behind the strategies, check out The Decision Lab.

🎧 Press play and let’s get into it!

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