LinkedIn Advertising for B2B Startups with Trey Buchanan

Trey Buchanan is a seasoned B2B paid media expert with a focus on LinkedIn advertising. In this conversation, we delve into the intricacies of LinkedIn advertising strategies tailored for B2B startups. Our discussion spans across various topics including the advantages of LinkedIn as an advertising platform, the ideal timeline for startup advertising on LinkedIn, and the role of creative content in advertising. Join us as we explore these key topics and unlock the secrets to B2B startup success through effective LinkedIn advertising.

EPISODE LINKS:

• Trey Buchanan on LinkedIn
• TB3 Digital's website

TIMESTAMPS:

00:00:12 Intro and paid advertising 00:04:27 LinkedIn 00:07:27 Winning strategy 00:09:14 Maximizing advertising ROI 00:11:40 In-house vs agency 00:14:06 Specialist vs generalist 00:15:05 AI 00:18:25 Linkedin with Microsoft 00:20:34 TB3 00:24:24 Ideal tech stack and tools 00:26:56 Content vs direct demo strategy 00:30:26 Paid Media & B2B Startups 00:32:44 Expected ROI 00:34:35 Closing

CONNECT:

• Website: https://hoo.be/elijahmurray
• YouTube: https://www.youtube.com/@elijahmurray
• Twitter: https://twitter.com/elijahmurray
• Instagram: https://www.instagram.com/elijahmurray
• LinkedIn: https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts: Link Shortener
• Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
• RSS: https://anchor.fm/s/3e31c0c/podcast/rss