The Logistics of Logistics - podcast cover

The Logistics of Logistics

The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation Warehousing Topics Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging Logistics Topics 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility Special Topics Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service Technology Topics Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
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Episodes

The Future of Inbound Lead Generation with Blythe Brumleve

[00:43] Please introduce yourself and your company. I am based in Jacksonville, Florida and the owner of Digital Dispatch. We help companies with their web and marketing problems. About ten years ago, I started working with a 3PL in Jacksonville. When my boss found out I was blogging on the side, he asked me to start doing it for the company too. I eventually got my own radio show. A lot of people make that natural evolution from content writing into radio. [07:18] Tell us a little bit about inb...

Sep 24, 201935 min

The Number One Reason Why People Buy with Steve Elwell

[01:17] What is the number one reason people buy? A study on a huge sample size discovered that 38% of the sale is attributable to the salesperson; their behavior, expertise, and ability to provide a solution. [02:09] Talk a little about buying behavior before going further. The customer controls the sale. They’re going to buy or not buy based on a few things. These include the perception of risk to themselves and their organization, and the perception of potential gain to themselves and their o...

Sep 17, 201923 min

Converting More Leads to Loads with John Simpson

[00:33] Please introduce you and your company. My name is John Simpson. I’m the director of sales at Covideo. We’re an email, texting, video platform for salespeople. The company is based in Indianapolis. [01:14] Tell us a little bit about yourself. I’m from Holland, Michigan and went to Aquinas College in Grand Rapids, studying political science. After graduating, I worked at a deli for a while. Then, I decided to go to grad school but dropped out. I drove to Chicago, lived on my friend’s couch...

Sep 10, 201928 min

Increase Your RFP Win Rate by Fixing the Bid and Tender Process with John Golob

[00:52] Tell us a little bit about you and your company. I am a John Golob, Founder and CMO of Winmore. We are based in San Francisco. Winmore is bid and tender collaboration software for freight forwarders and brokers, providing visibility, efficiency, and process automation that helps our LSP customers lower costs and win more of the right bids. [01:26] Tell us a little bit about your background. I grew up in Los Angeles. Briefly, I worked in entertainment, which was my first introduction to s...

Sep 02, 201936 min

Managing Logistics for The World's Largest Company with Gary Sostack

Gary Sostack and Joe Lynch discuss Gary's experience with managing logistics for the world's largest company. [00:38] Please introduce yourself and your company. I’m Gary Sostack, President and Founder of ElementaLogistics LLC. We assist 3PLs with their bid packages to corporations, and we work with corporations who don’t see supply chain as their core activity. [01:20] Tell us a little about your background. I grew up in New York and graduated from the New York Institute of Technology. While pu...

Aug 29, 201942 min

Why Chattanooga is the Silicon Valley of Trucking with Craig Fuller

Today's topic is Why Chattanooga is the Silicon Valley of Trucking and I will be talking with Craig Fuller. Craig and his company, FreightWaves is one of the reasons, Chattanooga is called the Silicon Valley of Trucking. [01:04] Tell us a little bit about you and your company. I am Craig Fuller, founder and CEO of FreightWaves, which is based in Chattanooga, TN. I grew up in a trucking family and worked in my dad’s company. FreightWaves is the leading Freight Intel provider, offering current dig...

Aug 25, 201953 min

Cold Calling on Steroids with Brad Seaman

[00:44] Tell us a little bit about you and your company. I am Brad Seaman, founder and CEO of MonsterConnect, which is based in Indianapolis, Indiana. MonsterConnect is sales enablement / lead generation service that help sales teams become 6-8 times more productive. [01:14] Tell us a little bit about your background. I grew up in Indianapolis. I went to Olivet Nazarene University in Illinois near Chicago to be a youth pastor. While I was doing some landscaping at the family call center business...

Aug 02, 201940 min

5 Biggest Mistakes Sellers Make When Using Fulfillment by Amazon (FBA) with Ephraim Ausch

[00:52] Please introduce yourself. I am VP of Sales at Tactical Logistic Solutions. Tactical has locations in New Jersey and California, and I’m based in New Jersey. Tactical is an end-to-end provider of supply chain logistics. We go from our client’s overseas manufacturing location via air, sea, and land to their warehouse, our warehouse, or to Amazon's warehouse. [01:36] Tell us a little bit about your background. I grew up in a Monsey, New York, a small town in Rockland County. I attended hig...

Jul 27, 201937 min

5 Keys to Effective Expediting with Alex Pavlovic

[00:37] Please introduce yourself. I am head of the department of expediting at Virnich Corporation in Chicago. It’s a full-service 3PL and carrier company. [01:01] Tell us a little bit about your background. I grew up in Serbia and I earned a mechanical engineering degree before moving to the USA. I never used that degree, because shortly after graduating I moved to Alaska to be a cook in a national park. When the season ended, I decided to move to Chicago and my friend suggested I become a tru...

Jul 27, 201930 min

5 Ways to Bring Your A Game to Sales with Ann Holm

Ann, please give us the Cliff Notes (condensed) version of your career Ann has been an executive coach for the past 10 past years Prior to beginning her coaching practice, Ann was a speech pathologist who worked with brain injured patients for 25 years Ann earned her bachelors and masters in speech pathology at The University of Michigan Ann and Joe Lynch have a sales coaching/training program that helps transportation and logistics professionals sell more services Please explain the term “bring...

Jul 15, 201930 min

Improving the Driver Experience using Technology with Joshua Walls

Joshua, please introduce yourself I am a Joshua Walls, co-founder of Truckpark.com, a phone app that helps drivers find a safe, secure place to park. We developed our phone app as a tool to help truck drivers find safe and secure parking. Ideally, our app will improve the driver’s experience and quality of life. Please tell us about your background. Where did you grow up? Go to school? What was your major in college? Grew up in Chicago and I am a big Chicago Cubs fan Earned a bachelor’s degree i...

Jul 09, 201921 min

Five Keys to Cold Chain Success with Tyler Hildebrand

Tyler, please introduce yourself (your title / company / location) I’m Tyler Hildebrand and I am an account executive at Reliable Transportation Solutions in Cincinnati, OH Please tell us about your background. Where did you grow up? Go to school? What was your major in college? Born and raised in Cincinnati, OH Growing up I worked in lots of warehouses and was very interested in art Attended college at Ringling College of Art & Design in Sarasota FL, where I studied illustration You have ha...

Jul 07, 201940 min

A New Model for LTL Shipping with Keith Farnsworth

[00:20] Opening / Introduction [00:39] Can you tell us a little bit about where you work and where you live? I am the Senior Director of Carrier Development at MyCarrierTMS. We’re based out of Scottsdale, Arizona. [01:12] Tell us a little bit about how you started your logistics career. I started at an LTL carrier working on the dock. I got to see how the operation works from the ground level. Over the years, I grew with LTL companies and took on different roles. I joined a startup that grew to ...

Jun 23, 201928 min

7 Reasons Panama is the Latin American Supply Chain Capital with Demo Perez

[00:20] Opening / Introduction [00:51] Tell us about yourself and what you do in Panama. I was born and raised in Panama and manage a 3PL. My main role is to promote the hub that Panama offers to the world. [02:19] What was your first job in logistics? A relative of mine had a parcel company that got a contract with a multinational. He learned that he needed to serve a different area than he was in, so he called all his friends and family to help him launch. I was one of them. I started deliveri...

Jun 09, 201948 min

How to Select a 3PL with Joe Lynch and Adam Robinson

Understand the 3PL Business Models – Asset based, Non-asset based, Asset light Asset based 3PLs own physical assets like trucks, planes, warehouses, etc. Pros: Since they own their assets, these 3PLs are able to use their own equipment to service customers. Truck availability is not a problem. Cons: Asset based companies typically have a limited service area compared to non-asset based companies that broker shipments through partner carriers. Non-asset based 3PLs use the assets from other logist...

Jun 07, 201945 min

Build Your Credibility and Fill Your Pipeline Using Email with Tom Miller

[00:21] Opening / Introduction [00:41] Tell us about your company. I run a marketing firm called Email for Experts. We help consulting and professional service firms create clients using email marketing. I graduated from the University of Maryland in 2010. I worked in engineering for about six years before moving into marketing. [03:43] Tell us about the distinction of what I’m doing in email marketing versus what you’re doing. I still do a good amount of what you’re doing, which is the more tra...

May 28, 201933 min

Year 2025 - The Future of the 3PL Industry with Andrew Kelley

[00:21] Opening / Introduction [00:57] Tell us a little bit about what you’re up to. I spend all of my time in supply chain and logistics software, focusing on the lower-middle market. [01:54] What will the 3PL industry look like in 2025? There is a slow, creeping evolution of technology as CRM systems get better and better. These will make brokers more efficient and help them focus more on customer service, specialization, etc. This is largely a relationship business, and not all of it can be a...

May 27, 201953 min

The Only 3 Ways to Improve Your Sales with Steve Elwell

The Only 3 Ways to Improve Your Sales with Steve Elwell Steve Elwell and Joe Lynch discuss the only 3 ways to improve your sales. [00:22] A few weeks ago, I had Steve on the podcast to discuss the buying process. In that interview, Steve said something like “there are only 3 ways to improve sales” which I found very intriguing. In today’s podcast, Steve and I will discuss those 3 ways to improve sales. [01:16] Steve, I got lots of great feedback on the buying process podcast, but now I want to d...

May 15, 201925 min

Selecting an E-commerce Fulfillment Partner with AJ Khanijow

[00:20] Opening / Introduction I (AJ Khanijow) am the founder and CEO of Fulfyld, an e-commerce fulfillment company that specializes in B2C shipments and home delivery. Fulfyld is based in Huntsville, Alabama. [01:00] Tell us about your background. Where did you grow up? Where did you go to school and what did you study? I grew up in Huntsville, Alabama. I earned an industrial engineering degree from Auburn University. The industrial engineering program was great because it gave me a good backgr...

Apr 30, 201928 min

Understanding How Your Customer Thinks with Ann Holm

[00:20] Opening / Introduction [02:50] What is the one thing your clients get that they did not expect? Understanding how your customer thinks. Knowing the varying temperaments will assist in understanding the differences between how people think. It’s easy to remember, and the tips are immediately helpful. All customers think differently; however, temperament is being able to take a calibrated guess on how they will feel. [05:20] How many different temperaments do you get to teach us about toda...

Apr 28, 201939 min

Fostering E-commerce Growth with Jonathan Kish

[00:21] Opening / Introduction [01:27] Tell us about your background. I grew up in Buffalo and studied political science at a school just outside of Rochester. I ended up selling small parcel to companies in Minnesota and Wisconsin for a few years before transitioning into selling transportation management solutions to companies in the Pacific Northwest. [02:25] Before getting into the five problems you have identified that e-commerce companies face with post-purchase experience, take us through...

Apr 26, 201925 min

Understanding the Buying Process with Steve Elwell

download the audio file [00:21] Opening / Introduction [01:09] Tell us about your background. I grew up in Southern Michigan about 1 hour from Detroit, Michigan. I graduated from Albion College (MI) with a degree in economics. Then, I got an MBA from Wayne State. [01:40] What was your first adult job? When I got my MBA, I hoped to land a top job, instead I found myself selling printing services door-to-door, which was a great way to learn about sales. Next, I went to work for an industrial manuf...

Apr 15, 201929 min

A Holistic Approach to Freight Savings with Mike Eberl

download the audio file [00:21] Opening / Introduction [00:42] Introduce yourself and your company. I am the Founder and CEO of Customodal, based in Marshfield, WI, [01:59] Tell us about your background. Where did you grow up? Go to school? What was your major in college? I grew up mostly in Madison, Wisconsin. I enrolled in the forestry program at the University of Wisconsin, but two years in I had an epiphany that I wanted to pursue business. I graduated with a major in finance, investment, an...

Apr 12, 201924 min

Gaining Favorable Attention with Adam Robinson

Gaining Favorable Attention with Adam Robinson Adam Robinson and Joe Lynch discuss what gaining favorable attention with prospective customers. [00:20] Opening / Introduction [00:36] Tell us a little about your background. I went to the University of Texas and wanted to be a Latin teacher, but then found out how much that paid and decided to get into business and marketing. My first job after graduation was Director of Sales and Marketing with a startup. That company sold and I went on to work i...

Mar 28, 201940 min

TMS Innovation and the Voice of the Customer with Cameron Robertson

TMS Innovation and the Voice of the Customer with Cameron Robertson Cameron Robertson and Joe Lynch discuss TMS innovation and the voice of the customer. [00:20] Opening / Introduction. [00:37] Introduce yourself and your company. I am the Chief Technology Officer of 3PL Systems in Signal Hill, California. We specialize in the development of transportation management software. At the age of thirteen I built my own website and since then I’ve been hyper-focused on learning more about software dev...

Mar 25, 201921 min

A Better Way to Sell Logistics Services with Matt Collins

download the audio file [00:21] Opening / Introduction [00:31] Introduce yourself and your company. • General Manager of SunAnt Interactive out of Milwaukee, WI. • MBA from the Thunderbird American School of International Management. • After that, he started a business with his brother dealing with lead capture solutions and CRM. • That start-up failed and he went on to work with various agencies. • In 2009, Matt started SunAnt Interactive with a few of his friends. [04:15] What made you guys di...

Mar 12, 201929 min

Logistics Experts Wanted with Joe Lynch

download the audio file [00:22] Opening / Introduction • Hello everybody, this is Joe Lynch and welcome to The Logistics of Logistics podcast • Our format will be a little different today, because it’s just me – usually I interview somebody from the logistics or supply chain space, but not today • Today’s topic is “Logistics Experts Wanted” • Before we dive into today’s topic, I want to tell you a little about my company and my podcast [00:47] About The Logistics of Logistics • At The Logistics ...

Feb 19, 20195 min

Sales Saboteur with Ann Holm

download the audio file [00:21] Opening / Introduction [00:43] Ann, please tell us a little bit about your background? * A twenty-five-year career as a speech pathologist, working with people who suffered brain injuries. * Became an executive coach about ten years ago. * Have been working with Joe Lynch helping transportation and logistics companies grow their sales. [02:56] Where do the saboteur types come from? * Saboteur type comes from the book, Positive Intelligence: Why Only 20% of Teams a...

Feb 01, 201932 min

Using Artificial Intelligence to Improve the Shipper / Carrier Experience with Erik Malin

download the audio file [00:21] Opening / Introduction [01:04] Erik, please tell us about your background? Where did you grow up? Where did you go to college? Joined Loadsmart in April 2018. Previously, Erik was the Director of Strategy at AFN, a Chicago-based truckload brokerage. Prior to his time at AFN, Erik was the Executive Vice President of CarrierDirect, a boutique strategy consulting firm and advised companies such as Werner Enterprises, Worldwide Express, and BlueGrace Logistics. While ...

Nov 13, 201818 min

Is Powerloop Good for the Freight Business with Andrew Kelley

download the audio file [0:43] Please tell us about your background. Andrew Kelley is a global technology executive focused on logistics and supply chain software. He is CEO of Bell Creek Partners consulting to lower middle market private equity firms and with the objective of buying a single platform business to run as CEO. Previously he was with Vista Equity-backed Omnitracs as President of Haulme and VP Corporate Development. Prior to that, he worked at Dell focused mostly on venture investin...

Oct 25, 201826 min
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