This week, Chandler, Lauren, and guest Jackson dive into the 7-step sales pipeline, how to handle tough client objections, and the tools that make closing deals easier. We also chat spring music drops, wild weather, AI-generated images, and Nintendo Switch 2 rumors. Plus: real sales scenarios, DLM service spotlights, and a listener Q&A!
It’s time for the Limies! In this special awards show episode of The Limelight Podcast, Chandler, Lauren, and Julia hand out honors to the standout moments, trends, and personalities that shaped the world of influencer marketing this year. From viral campaigns to unexpected collabs, the hosts reflect on what made waves—and why it mattered. Tune in for sharp insights and plenty of behind-the-scenes takes from the industry.
In this episode of the Limelight Podcast, manager Julia returns to join hosts Chandler and Lauren as they dive deep into the world of influencer marketing and explore various aspects of influencer collaborations and brand strategies. The podcast breaks down notable influencer marketing campaigns, analyzing their effectiveness and impact, while debunking common misconceptions.
In this special episode of The Limelight Podcast, marketing specialists Allie, Reilly, and Sara compete in a fun game of "SEO-pardy," our SEO and marketing game show!
In this episode of the Limelight Podcast, designer Kenna joins hosts Chandler and Lauren to explore the impacts of design choices on marketing effectiveness. They examine emotions associated with specific colors and their use by popular brands, evaluate recent rebranding efforts of well-known companies and discuss appropriate file types for various business scenarios. This informative and engaging podcast offers valuable insights for marketers, designers, and business owners on leveraging design...
In this episode of the Limelight Podcast, paid ads specialist Sam joins hosts Chandler and Lauren to explain the basics of paid advertising. They discuss the various types of Google ads and their purposes and the different platforms to run social media ads.
In this episode of the Limelight Podcast, senior SEO specialist Devin joins hosts Chandler and Lauren to cover essential SEO strategies for 2025, including embracing AI, optimizing for Google Maps, and reputation management. They also discuss outdated practices to avoid, such as ignoring mobile optimization and using low-quality backlinks This episode combines expert knowledge, practical examples, and interactive segments to provide listeners with a comprehensive understanding of current SEO bes...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer welcome their Chief Strategy Officer, Ryan, to debunk common SEO myths. They tackle whether SEO is a one-time task, the importance of keyword variation, and if more content means better SEO. Ryan addresses the impact of social media on SEO rankings, the relevance of local SEO for all businesses, and the interplay between paid search and SEO. They also discuss AI's role in SEO and Ryan's top advice for small business...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the world of influencer marketing, starting with a "Lemon & Lime" segment discussing celebrity cancellations. They define influencers, categorize them into micro, macro, and celebrity influencers, and discuss their impact on consumer behavior. The episode highlights the importance of aligning brand values with influencer content, tools for identifying the right influencers, and the pros and cons of worki...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the critical topic of review management, starting with a "Lemon & Lime" segment discussing celebrity cancellations and their impact on brands. They explore the importance of online reviews, how they influence consumer perception, and their significant role in SEO and local search rankings. The episode provides practical strategies for monitoring and responding to reviews, turning negative feedback int...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the essentials of building a compelling online persona for your brand. They discuss the importance if personal branding, finding your unique voice, and maintaining consistency and authenticity. The episode delves into storytelling techniques, the impact of visual identity, and effective content creation. Additionally, they offer insights on engaging and growing your audience on social media, managing your on...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer introduce Andrew Cromer and discuss the intersection of literature, leadership, and marketing. They explore how reading broadens perspectives, enhances critical thinking, and improves communication skills, all crucial traits for effective leaders and marketers. Cromer shares his insights on building an effective marketing agency team, emphasizing vision, strategy, innovation, and strong client relationships. The epi...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the transformative impact of AI in marketing. They start with a fun "Lemon & Lime" segment before defining AI and discussing its evolution and significance in modern marketing. The episode explores practical applications of AI, including SEO tools, predictive analytics, programmatic advertising, and enhancing customer experiences with personalization and chatbots. They also address ethical considerati...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer discuss the importance of building communities in the digital age. They explore how online communities foster a sense of belonging, mutual support, and enhance user engagement. The episode covers strategies for creating and moderating online forums, leveraging social media groups, and building dedicated community platforms. Chandler and Lauren also share insights on encouraging member interaction and the benefits of...
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the evolution of Google from a search engine to a tech giant, highlighting its services, acquisitions, and ventures into hardware, cloud computing, and AI. They discuss the impact of Google's algorithm updates on SEO practices, offering tips for staying ahead. The episode also covers keyword strategy, the importance of quality content, and user experience in SEO. Additionally, they delve into local SEO for s...
In this pilot episode of The Limelight Podcast, meet your new hosts Chandler Adame and Lauren Brewer as they introduce themselves and share their passion for marketing. They kick off the season with the "Lemon & Lime" segment, discussing one good and one bad thing in the industry, and dive into the basics of SEO. The episode wraps up with a sneak peek into what to expect in future episodes, including industry news, best practices, and guest appearances. Join Chandler and Lauren for an exciti...
In this episode, developer Cole Elliot discusses site speed and the many factors that impact load time for medical practice websites. Learn more about how to ensure a better user experience by compressing images, optimizing code, and more.
During this episode of the Limelight Podcast, marketing specialist Julia Backus and SEO content specialist Jeff Grogan dive into content optimization. SEO and high search rankings all start with E.A.T: expertise, authority, and trustworthiness. Jeff discusses a few ways that he boosts our clients' SEO scores for higher ranking. Editing or adding headers, page titles, body content, and FAQ questions can all help boost search rankings. The "secret sauce" of SEO is that it requires a balance of use...
In this episode, public relations expert Julia Backus discusses public relations and what constitutes newsworthiness for medical practices. Learn more about how PR is different from traditional advertising, how SEO plays a role, and how you can use PR to boost awareness in your local area.
In this episode of the Limelight Podcast, marketing specialist Lauren Brewer discusses the importance of choosing your audience when designing a Facebook or meta ad. There are two types of audiences to consider. Targeted audiences are targeted for specific traits like age, gender, location, etc. to get a new audience to know your brand. Remarketing is getting the attention of people who already know your brand in the hopes of getting them to convert this time. When trying to get conversions, loo...
In this episode, Marketing Specialist Julia Backus discusses influencer marketing, a new and increasingly popular tool for medical practices to grow their reputation using one of the most powerful forms of marketing - word of mouth. Learn more about what influencer marketing is, what it can do, and how to find the right influencer for your brand.
In this episode, Marketing Specialist Molly discusses reputation management, reviews, and how she helps clients manage them. Learn more about how to respond to patient reviews and increase your authority - both face-to-face and within the digital landscape.
In this episode, Tyler Rix, DLM's Creative Director, discusses heatmapping and scrollmapping, two important metrics worth tracking on your site. Learn more about your users' mobile browsing habits, what makes them stop or interact with different parts of a webpage, and how you can use this data to guide your website design.
In this episode, our SEO team led by Ryan Rogers discusses polishing up your before-and-after image gallery - an essential step for any medical practice. Learn more about how to make it user-friendly and implement it as a key part of your conversion strategy using DLM's comprehensive gallery tool.
In this episode, our Creative Manager Tyler Rix discusses website conversions and DLM's industry expertise in approaching them. Learn more about how to boost conversions by optimizing your pages with tools like call-to-actions - and some thoughtful strategizing when it comes to development, content, and design.
In this podcast episode, our SEO strategists Jeff Grogan and Ryan Rogers discuss thought leadership, how to build trust, and how to measure that trust. In regards to online content, trust is the authority that page has based on the quality of cited sources, relevant linking, and other factors. This trust is measured in three factors: on-page, off-page, and local SEO (search engine optimization).
Welcome back to season 2 of The Limelight Podcast. This season we have a lot of new additions we’re excited to share with you all. Not only are we introducing new segments, but we’re also building around key subject categories, which you’ll start to get more familiar with. We’re also joined by a brand new host added to our team, Julia Backus!
As a medical practice, you may not think collecting and managing online reviews to be your top priority when it comes to quality care, reputation management is key in the modern digital world, because people take online reviews seriously. Learn the tools and processes you need to keep your ratings high and encourage potential patients to trust the experiences others have had in this episode with one of the partners of DLM, Ryan. Set up reputation management today: www.dlmconversion.com
Did you know that video ads consistently outperform static images on Facebook by up to 20% in some cases? This surprising fact didn't catch our team off guard as we began collecting data on multiple clients across multiple industries and platforms, but it may come as a shock to people who don't know where to begin with video content production. Today, our lead videographer walks us through the basic types of video that can have a quick and definitive benefit for your medical practice. Start with...
Quality marketing requires both high-quality content as well as high-quality design. Today, we asked our Senior Graphic Designer, Josh, about what makes good design stand out from the rest of the noise we all encounter every day. These core principles inform our website, print media, and even video creation, and will visually inform you of who cares about their craft and who's just rinsing and repeating. Level up your design with the team at Digital Limelight Media: www.dlmconversion.com
