The Likeable Expert Podcast

"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."

Last refreshed: July 25th, 2025 at 8:33 PM ⓘ

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Episodes

Is Your Overlap Lacking?

How to double your service offerings.

Aug 07, 2021•5 min

Their Marketing Does Not Apply to You

Stop copying the big guys.

Jul 23, 2021•8 min

Everything is Marketing

You are your marketing.

Jul 12, 2021•4 min

Pricing Isn't Just About Price

3 ideas for improving yours.

Jul 01, 2021•6 min

Make Your Stories Better

3 Suggestions

Jun 11, 2021•5 min

Lessons From 500 Newsletters

5 things to keep in mind.

May 28, 2021•6 min

It's Good To Be King

First place is all that matters.

May 14, 2021•5 min

Goldilocks Newsletters

3 places to pay attention.

May 04, 2021•7 min

What's Your Value Imbalance

Sell your natural advantage.

Apr 19, 2021•4 min

I Hate You The Least

Find what you like.

Apr 06, 2021•5 min

Winning the Content Game

More than just information.

Mar 19, 2021•5 min

Don't Launch That Podcast Yet

Are you thinking about launching a podcast as a way to market your professional service business? I don't blame you. But before you move ahead, you may want to listen to today's newsletter.

Mar 04, 2021•5 min