Dependently Wealthy
Hello! I bet you think that if you had all the money you needed, you'd be much better off as a solo professional. I don't agree. Today's podcast explains why "chasing the money" is a good thing (really).
Sep 27, 2013•5 min
The Likeable Expert Podcast
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
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Episodes
Gaming The System
Today's podcast looks at writing. More specifically, what to do if you hate and/or stink at it.
Sep 13, 2013•6 min
Random Acts of Clients
Today's podcast talks about the importance of keeping your contacts warm.
Aug 30, 2013•5 min
If You're Within the Sound of My Voice
We all know that word of mouth is the easiest and best way to find new clients. And yet, every day, many of us overlook simple opportunities for making this happen more often. Today's podcast zeroes in on two elements that will make your words mouthier (mouths wordier?).
Aug 16, 2013•5 min
That's The Way You Do It
It's long been rumored that we get wiser as we get older. Today's podcast begs to differ, and offers three specific suggestions regarding how we solo professionals could benefit from behaving more like teenagers.
Aug 02, 2013•6 min
A Hairy Adventure
Working hard is fine, but only if you're on the right path. Today's podcast offers some suggestions regarding direction, as opposed to effort.
Jul 12, 2013•6 min
Does Whatever a Spyder Can
If you don't have all the business you'd like, you may think it's time to lower your prices. Today's newsletter offers an alternative theory regarding your fees. Intrigued? Who can blame you. Listen now...
Jun 21, 2013•7 min
Blinded by the Right
There are a lot of moving parts involved in operating a solo professional business. And so it's natural to just do what everybody else does. Today's podcast encourages you to stop and think (frequently) about whether or not following the pack makes sense for you.
Jun 07, 2013•5 min
Hoop Dreams
Professional athletes get to the point where they can't play anymore. So they find other ways to earn a living. Most solo professionals, on the other hand, don't do work that takes a toll on their bodies. That's the good news. The bad news is that many of us, even after a few decades on the job, are still running up and down the court every night. Today's podcast offers an alternative.
May 24, 2013•6 min
Every Story Tells a Picture
The "in-person networking opportunity" is one we solo professionals consider very important. It is - but I realized this past Tuesday that many people are doing it all wrong. Today's podcast explains why...
May 10, 2013•5 min
Water World
I'm quite sure that you're very good at what you do. The problem, from a marketing standpoint, is that your competitors are equally capable. Today's podcast offers some suggestions for standing out in a crowded field.
Apr 26, 2013•5 min
Marathon Man
Getting a great idea - particularly when it comes to a tactic related to the marketing of your business - is exciting. But take your time "ramping up." Too much, too soon, can leave you right back where you started. Listen to today's podcast below for more. (Click "delete" now for less.)
Apr 12, 2013•6 min
In the Nick of Time
Today we talk about getting out from under the urgency of now and, instead, deliberately making time to improve your business over the long run.
Mar 29, 2013•4 min
Remember The Alamo
Today is 3/15/13 and this is issue #313. Am I frightening you? Anyway, today's scary topic is selling. But I have some good news for you: it need not be scary. Or confusing. Or untruthful. The key, I've found, is to always consider the other person's point of view - the subject of today's podcast.
Mar 13, 2013•6 min
Boogie Nights
Money! It's a scary topic for many solos, particularly if you don't think you have/are making enough of it. In today's podcast I share a relatively recent insight which has made all the difference for me.
Mar 01, 2013•4 min
Are You Smarter Than a Golden Retriever?
My dog is no genius (I don't think). But she does know something about finding clients that many solo professionals seem to have missed! Today's podcast explains.
Feb 15, 2013•5 min
What's in Your Tool Chest?
Running a business involves lots of mundane repetition. Mundane repetition. It's probably unavoidable, but it can be streamlined. Today's podcast offers a few suggestions that you can put to use right now.
Feb 01, 2013•5 min
Give The Gift of You
If you find yourself concerned about publishing "too often" or worried that you're talking about yourself and the work you do "too much," today's podcast is for you. I hope to convince you that that kind of thinking hurts both you and the people who desperately need your services. So if you're feeling like that, stop it.
Jan 18, 2013•5 min
Is Your Ice Too Nice?
Welcome to 2013. Our first podcast of the year (you never forget your first), is about taking action in your business. If you find yourself doing too much ready set, and not enough go, this issue is for you.
Jan 04, 2013•5 min
Raise Some Panda-Monium
Guess what's almost over. No, sorry, not this newsletter - that's just beginning. I meant 2012. Today's newsletter takes a look at 2013 and offers one BIG recommendation for making it your best year yet.
Dec 14, 2012•5 min
Let's Get Physical (Therapy)
My recent experience with physical therapy shined (shone? shoned?) a light on how we can sometimes get in the way of our own success.
Nov 30, 2012•5 min
Running on Empty
Presidential campaigns shine a light on two important concepts, both of which are critical in the marketing of a professional services practice. Unfortunately, I can't remember what they are. Ha Ha! I am kidding.
Nov 02, 2012•5 min
Anywhere But Inbetween
The reason you find writing so difficult is because you don't do it often enough and you keep putting it off. Today I offer two suggestions for stopping that. Three, if you count this one: Stop that!
Oct 19, 2012•5 min
Low Cost + High Value = Good News
When you offer things to clients that are easy/cheap for you to provide but (oddly enough) high value for them, everybody wins. Well, not everybody I suppose, just you and your client. But isn't that enough? I think so.
Oct 05, 2012•5 min
Call Me Maybe
Selling. You may not enjoy it, but if you're going to stay in business, you've got to do it. That doesn't mean, however, that you need to leave your likeable self at the door. In fact, and as today's podcast explains, it means exactly the opposite.
Sep 21, 2012•6 min
A Life Sentence
Today we talk about likeability! I share with you a simple, specific example of how one sentence can make a huge difference in the way you connect with readers and others.
Sep 07, 2012•5 min
Blinded By The (Technology) Light
Technology is great; I love it. But it can be a distraction as well ... a distraction from whatever it is you're trying to accomplish. Today's podcast offers three suggestions (two of them good) for being more productive with the use of technology in your marketing efforts.
Aug 17, 2012•6 min
Are You Playing the Wrong Game?
I'm not much of a gamer, online or otherwise. But one game - Words With Friends - has led me to some important marketing insights. Today's podcast implores you to understand the rules of the marketing game you necessarily play every day.
Jul 27, 2012•6 min
Bieber Madness
I'll be the first to admit, I never thought I'd record a podcast about Justin Bieber. But here we are. Today's podcast talks about the importance of targeting a specific audience when writing.
Jul 13, 2012•7 min
Share Your Way to More Sales
Today's podcast looks at effective selling. In particular, I do my best to convince you that sharing useful, no-strings attached information is the surest way to build sales and reduce marketing costs over time.
Jun 22, 2012•5 min
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