¶ Motorsports and Goodwood Festival of Speed
Like I remember an architect bringing me down . We had a look at those plans . I said no , and he goes I'll check your inbox . And I looked at the inbox and he's like , oh , it needs to be under 650 . And I'm like , mate , you're talking about the phone . I just opened the email , but what do you ? What's this 650 stuff ? What are you talking about ?
The best ?
video ever G'day everyone . Welcome back to another episode of Level Out . We are back in the shed this afternoon for another cracking episode . I'm pretty pumped to have this bloke in the chair . I've asked him quite a few times . He's definitely got out of his comfort zone to be here today , but we have Chris from Prime Built in the house .
So Chris and I have known each other for a while now , probably meant through social media . But I will just warn everyone before we get stuck into this one , we do have some construction works going on outside the shed at the moment , so we definitely are in it pretty much on a job site today .
So for those that don't know Chris , he made his acting debut as a storm trooper at the Live Life , build Live event . He's very shy and he's definitely come out of his comfort zone to be here today , but I guarantee you Chris has got a lot of value to add . So , mate , thanks so much for coming along . I really appreciate it .
You're up here from Melbourne .
Yeah , thanks for having me , and yeah , up from Melbourne for a bit of a circuit break with the family and the folks actually just up near Merchidore .
Yeah now , good on you , mate . Well , I forgot to in the intro there like you're also very passionate about all things with motors , motorbikes , cars , all that type of stuff . Yeah , ski boats .
Yeah , yeah . So my nickname when I was two years old was petrol and it's actually stuck , yeah , and the nickname hasn't so much , but certainly my . You know , I just seem to retain a lot about anything with an engine and specifically , you know , performance related stuff .
Yeah let's get stuck into that first , because I love all that shit as well . I think some of the conversations you and I have that starters business generally always end with something to do with that cars or motorbikes .
They certainly do . No , we , yeah , well , we could . This is good to go on for days , but no , look , yeah , I just , I , certainly , you know , I don't know , I've just always been curious , interested , whether it's motorbikes , fast cars , boats , even , you know , yeah , helicopters a little bit .
Not so much an interest of mine , certainly my dad's , but I , you know , saddled onto a bit of that once I got to know a little bit more and it tends to go a bit further from there .
So like I like sports , but I'm definitely more , similarly , more attractive to things with motors , like are you into your AFL or your NRL .
It's funny you say that . So I spent all my junior years playing a lot of competitive football and sort of in the right environment to keep going with it . But when . I really seriously got into bike riding of the friendship circle from that . It's funny because they really are almost one side of the other .
Like my bike riding mates can't stand AFL and I just forget half the time and I'm like you know , go the blue boys and they're like what are you talking about ? Yeah .
But it is very much like that , but like I enjoy going to watch a game of AFL or NRL or whatever it may be , and but I'm not like I don't really get on my way to make sure I watch it on tally , or like to be honest , if you asked me where teams are in the ladder or that , I couldn't really tell you , but and probably , to be honest , it's similar
with motorsports I couldn't tell you who's leading supercar championship or any of that sort of thing . But I just love . I love saying like yeah , bikes , cars , speedboats , helicopters , like anything with a bit of a speed to it , I think , and just I know . I love the noise too , the smell , yeah oh , yeah , the smell , everything .
Yeah , it's . I think it's different to everyone . Like I , I'm certainly not a person who who wants to be seen as . As you introduced me , you know , I've always sort of said you know , I'd be interested in driving like a Ferrari , like a V12 , for the , for the engineering , not not for the attention , if that makes sense .
Yeah , I'm the same you're . You're in it for like , well , I guess , say it , similar to what we build houses like . You're in it for the detail and the quality and the , the thought and the engineering that's going behind it to make it do what it does .
Yeah , absolutely yeah , and everything's like . It just means so much different to so many people . I'm the same with motorsport . I don't so much follow a motorsport strictly and want to know who wins each week , but I've certainly spectated , you know , just about every form that I can think of .
And yeah well , you've done something that's definitely on my bucket list , so you had a pretty good trip last year with your old boy , didn't you ?
We did , yeah , so it was impromptu , so not segwaying , but dad and I went to see . I hassled him as a maybe a 13 or 14 year old to go and see the rolling stones when they came to Melbourne and which I don't think any 14 year old ever wanted to do because they're about 150 now .
But we went to do that and then we've been a couple of times since and then , obviously because the stones are so old , everyone's their last and we missed one due to COVID . We were going to go to the States to go and see them but they announced another show in London . Anyway , long story short , we're looking into it and he goes .
Didn't you want to go see some car show ? while you were there or you know , at some stage and I'm like , oh , that's . You know , I've been thought about it's in July sometime and the concert was in June and as was on the phone to him .
You know , I've looked up on the computer because we're literally booking flights and things , and you know , it was in June . It was the same weekend . It was the same weekend . The concert was on Like this is not . This is unreal .
So of course , we extended the trip an extra few days to cover and , yeah , we shot over last year , which was so what's that time ? The ? Goodwood .
Festival of Speed . It is .
So it's on a . It's on private property , a Goodwood estate . A fellow owns it . He's a lord . I don't know what that means really , but it's important . Yeah , he's important and they it's like a . It's what's called the Festival of Speed .
They have a couple of other signature events at the same property , but this is the big one and it's really is just there's no other way to describe it but a Festival of Speed . Like you , just for people who are into it .
You walk around and it's an overload of your senses with things that are going on Like you know Travis Pastranas over there doing donuts and doing something silly . Then there's a you know a four million dollar car over here . You know racing against another four .
You're like there's just stuff going over and like it's not about the money but it's a real gentleman's event . You know if I can say that , it's just a . You know , you can go to some motorsport events and they can be a bit like fair Bargains yeah . Yeah , yeah , they're none of that over there . It's so Most of them .
I was growing up , I was a bargain .
Yeah , we've all got a bit of it in us , mate , but if you go up over there you've got access to them . So we were driving down like an English B-road on the way and it was harder car . It was all an experience , just with me and the old man and you know all high grass , so you sort of like the map .
Sellers were pretty close , whatever , and they're just there's like this car dealership that pops out of nowhere but it's got room for like one car and it's saying we're 10 minutes away from the festival and I'm like oh , you guys are what's that thing ? And I go , it's a McLaren F1 .
They made like not many of them and it's like the last one , so for $25 million , something's just one sitting there , and then we go , then we see another six and that's just that sort of thing , you know . Yeah .
Like , again , I don't care about the money , sort of things , but these guys the thing that I loved about it is they're punting these things up the hill which is the Lord's driveway , you know , and that's what they do . They just run these things up there and have a real crack at it .
I didn't realise it was a private estate .
Yeah , it's magic . There's like a horse racing thing there , that horses not this weekend , sort of thing . But they create this big art piece and they're depending on the theme . So the year we went was BMW M's 50th anniversary , so they've got this 35 metre like statue of and they've got cars that are like X .
all these important race cars are just strung upside down on this thing in the air and the event goes for four days . So it's really good and you can just get so close to it . You know , it's just a really good .
the weather's nice yeah done that , but it's something you've got to do and I think the well . The fact you got to do it with your old boy was pretty special , I imagine .
It was it certainly like it took the thing . Like we went to the Stones concert on the Saturday night and like that was really good too , and but like I think the whole thing that as well , like dad didn't know much about it and he's like you know , I'd go back to this sort of thing . So yeah we might try and make our way back there one day .
We did another one , another event over there years ago , which I know .
I've sent you a video on the old man TT , which is yeah , I'd love to go and have a crack at that , because you know someone that raced in that , don't you ?
Yeah , I do , yeah , yeah , just a mate that we grew up with . He just went on and did his thing and was quite successful there . But that is insane .
Well , I've only seen it on TV and it just it looks frigging insane .
I can out and out say if you'll remotely , I don't think you have to be into bike racing or anything like that Like I don't really follow the MotoGP or go to the tracks , but we took a mate who basically just wanted to piss up for a couple of weeks and we took a mate who wasn't into bike riding at all and he was blown away Like we .
So we jumped in the car with Cam . He picked us up from the airport and he drove down the start of the track and we , you know , an hour or two later it was practice and we jumped in and sat there and he said oh , you come down the hill and you're straight in the top gear and it's flat out through here and blah blah blah , blah .
It was a bit of a sighting lap from a racer's perspective . And then we sat there in the crowd and it's so close to where the bikes go past and you can hear them wind up and everyone in the crowd you can hear their breath just get taken away when the bike goes past and you hear this sort of slow echo like you know , because it does .
It's just , it's unbelievably Close , you can just see , and it's , it's a good form of racing to like that flat out buddy top speed Like two wheels off the ground yeah buddy Meet her away from massive trees and stone fences and oh it's crazy and it's not like , I'm like a short circuit , so you know .
You know your braking points at the end of the straight and your second gear here or you whatever . They've elapsed like 60 kilometers .
Yeah , and it's time , didn't it like ? It's not a race , it's a timed lap .
Well , it's a time trial . So they start , they staggered start . They start 10 seconds apart from each other . Yeah , but it literally in numbers . So bike number one goes first , bike number two , etc . So you know , for instance , bike number one and bike number two , a racing wheel to wheel number two's at least 10 seconds quicker than number one and that .
But they race like they're on a short circuit and they got gravel traps and stuff . These things are got bluestone walls and power poles , like it's . It's seriously . So , dad was mentioning you want , he wouldn't mind going over and have a look at that at some stage .
So , we might get back there and let us know mate .
Yeah , oh , you will not regret it .
So you're um , you're a boy who plays a big part , honey , and like what you do now , like you , he's he's builder as well .
Yeah , he is . Yeah , so mum and dad Worked to get up for years doing their thing . I think when dad first started , mum was probably still busy looking after us , but then , yes , she jumped , she jumped in . They did their thing together for a long time and you know , we're pretty lucky .
Like I said , I just remember growing up whether I had a day off school . It was like a fake to Siki or something . I gotta work with dad , go get the yeet bogged or something . So you know what I mean .
Yeah , so he's Probably been pretty lucky to have that sort of Insight like available on hand just just experience of talking and watching them run a business In the building industry , obviously . So , yeah , we're real lucky , do ?
you think , because you
¶ Father's Influence on Building Business
look at my old man's a painter , like I was the same , like mate , I made every excuse I could not to go to school and jump in the year with him and go . I go to the job site . But do you think having that upbringing and seeing what your old boy went through has helped you Know what you need to do now ?
Because , like you're , you're a member of live , like , build , you Actually used , use our software qualities as well , like do you see , you've obviously seen the value in not just being , not will , not being a great builder , but actually having to know more about the business side of things .
Yes , so it certainly has helped .
I remember being sort of a teenager just before I started working and being real curious as to why dad was always so busy , so busy , so busy , like he always made time to have a kick of the footy with us on the road when he'd come home , but it was like 10 minutes because you had to get in , make the phone calls and stuff like probably almost before made
by Phones riffing . But yeah . I guess I sort of I've had my battles with it in my head about , like , because it can never be enough , like you can do seven days a week , 24 , seven you feel like you never on top of it .
And then I've sort of had the advantage of looking back and saying , well , if I was gonna do that , yeah , is there another angle which I could take on this ?
But I mean , I entered the industry sort of electively , doing it with with a fellow who was a hard-tast master and so not my dad in that dad's not a carpenter , so and I did my time like that and it was , you know , this guy pushed me and we still pretty good mates today , but he just taught me that fundamental and then so I've done all that .
And then the tradesman side of things , but certainly when I started building , you know , I thought there's got to be more than this .
There's got to be , there's got to be something here , because there's the same sort of stories that keep coming through , whether it's you know , you know clients , or they don't like this , or they don't know this , and stuff I don't . You know , look , a lot of stuff that you do sort of resonates as well . It's it's medication communication .
But we're , it's , you just don't know .
You don't know that's right and it's starting from so far back , because you know you , you mentioned , you weren't really keen on going to school like the same thing and I think a lot of the industry is probably could relate to that and by definition , you want to be out there getting your hands dirty and learning things practically that way .
So you don't pay a lot of attention to that stuff , do you ? Well , I don't know . I know if it's the more that I , the more self-improvement I do , or the more . I'm just constantly reflecting on things and thinking about things and looking at things and like .
One of the things that I'm really disappointed about and we definitely pay a lot of attention with our girls is like the , the schooling system is a one-size-fits-all and Looking back at it now , like I , I feel like I was probably made to think that I wasn't a smart person Because I wasn't interested in what was going on at school .
And yet when you put me on a job site , even at a young age , I could kill it and I was interested like I would . I would get interested in the books when I was doing my Apprenticeship and and do what I needed to do because I knew that would get me to be an apprenticeship . We'll finish my apprenticeship , but I think it's a real shame
¶ Challenges in Trades and Education
that I don't know there's there's not more work done around in those early years , imparing people to have confidence in what they are thinking of doing , rather than possibly making them feel like I did , where you're like Not too sure or you , you feel like you're not up to the same intelligence level of the people around you and you get told to make a decision
by a certain age or stage .
Yeah and what you want to do for the rest of your life , and it'll be your land , or yeah ?
And , like some of the , a lot of the bills and tradies and like I know what we call them blue collar workers , that I know now Fucking some of the smartest people I've ever met , yeah , in their environment , yeah almost , yeah , absolutely .
Hey look , I don't think it could be this simple either . But you know , people talk about book smarts , treats , maths , common sense and stuff , and I Mean you know , you know , highly intellectual person can bury themselves in a textbook and remember every part of it . I certainly not one of those .
Yeah , definitely not me .
But certain areas your life , just due to the , just the human experience and the real life experience , you get on a job site and you know it's cleaning up its act to like . I mean , I've seen a lot of things that you can't do anymore and that sort of stuff you know , no one should be proud of either , but it's good that they're clean those things up .
But you're still getting that . You're still getting exposure , you know . But the young , the young guys coming through , whether they're first year or second year or something . You're literally taking them out of school and watching them become a man or a woman . Yeah , or whatever they can do in front of you .
You know , and it's it's their life lessons , like I've reflected my time at that stage , when I finished high school , but I didn't probably feel like I was ready to go to work , but when I was , I was still a bit you know . I know this is gonna be a big turning point because of that thing .
I like looking at that and they're like all he seemed to do was work and I couldn't quite , couldn't compute , like all I did was Play footy , ride bikes , do whatever I wanted to do . And that was like , you know , it's grow up time .
Has that made you as an impact on what you do now ? Because I know , like I , my old man was the best old man ever . Like he , he definitely like we had an incredible upbringing . He spent as much time and holidays and shit with us as possible , but he was the same , like it was .
It was always working and quite often it was sad days and Sundays and stuff as well , and like a big driver .
For me with my young girls has been like I want to get myself in a position where I can , like , if I Take them to school or pick them up or , yeah , take them away for long weekends as much as possible , like all that type of thing , yeah it is a driver , it's a .
It's funny , you mentioned that . So we , like I , had a fantastic upbringing . We didn't miss , we didn't miss out , we weren't spoiled . I don't think , if you ask me , maybe , but no , we weren't . I'm sure you were mum and mum and dad did a great job of it , but
¶ Building Industry Challenges and Opportunities
we were , you know we would go boating . You know and but dad would come back in the holidays to break because he had to just go home service for a couple of Days and come back , and he'd always make that work . Yeah , that was our holiday and we were wrapped .
Yeah , so we by no means felt that I missed out because dad , mum , dad were both so busy , but I Whether do you think they're present , but yeah , no . I do . Yeah , I , it was the confusing .
Confusing thing with me was that the problems , not the problems , but that what he had to serve us and his time I don't think he felt was as valuable as it was , because it was just the , the way it was like putting out the same old Headaches like he's .
He said to me went from plumbing you know what I mean to to building , and remembers the bricklayer on the first job and dad was somewhere else doing something else . They rang him up , said I need , need a couple of bags of cement , and he goes , we'll get in the harbor and get them and he and then they're gonna know we don't do that and he goes .
I'm on the other side town . They said I will see you tomorrow . And he he's like what do you mean the hardwares ? You know , 300 minutes down the road , just go and get them all , fix them up for you . Yeah , no , no , no , you're the builder .
You got to get this cement for us and this is like 80s or something so and he's just like this is not what plumbers did like . Plumbers came prepared . They had all their equipment , every fitting , you know gas and all that sort of stuff , or Reese would run it out , or whatever .
But yeah so it took him a bit to get his head around , but like when I saw him , you know , battling the same sort of hiccups over and , over and over again and and yeah , that's , I guess I'd look at that and go .
He just got used to being that Johnny on the spot had to sort of put out the fire and that's the way it was and you know , you know you're in a good living doing it and we are no complaints at all .
I don't know he hasn't got any , isn't it funny ? But , like you , I think about what we Definitely have , far we've come , and especially the stuff we talk about and teaching out Elevate , live , like , build , like I'm such a firm believer now that the biggest improvement is generally the person .
The systems and processes help , but it , like you said , he probably didn't value his time the way that he should have .
When you do take ownership and you value your time like , look at data sort of suggests now that you can actually most big , most builders can actually Double or triple their turnover and the amount of jobs they do with the current size team they have once they learn how to run it properly .
Yep , instead of , because there's just so much waste of time and most builders and this was me like back in the day I was probably no different to your old boy Like I was literally just running around from site to site trades , ringing me on another job , same deal , oh , we need this , or can you need you to have a look at this ?
And so you'd you'd not attend , attend , you wouldn't get to finish what you're doing , you'd race over there , like you . Just you just run around like a headless joke , like trying to satisfy everybody else who , and ? And I wasn't getting a second for myself .
Yeah , and that would go from the phone ringing at five in the morning , five thirty in the morning , to talking on the phone , and you're walking into the house at six thirty seven o'clock at night .
Yeah , oh , my mom is Davarul . You couldn't come and pick up a check on Friday Because they , like tradies , will swing past on Friday . Yeah and that like literally knock on the door . Yeah , I think we had someone come on Christmas morning for a check . Yeah , and she's that takes me back .
I remember when I was running on my car , as I uh we would I was paying my boys by check and like when we had 40 odd I'd have to every Friday . I'd have to make sure I got to every job , because if I didn't get to the job in time to give them a check and they didn't have time to cash it in , I was a bad guy . Yeah , sound old actually .
But yeah , I've been talking to dad . I talked that all the time and and about , I reckon , the industry in itself a big part of what you guys are doing . It's just ripe .
I think the building environment's probably been a tough one for a lot of people , and whether it's education or or the lack of support from any industry or bodies or you know , we're VBA or whatever you want to call it just knowledge as well .
But I think in the not too distant future it's just gonna be a much more appealing and much more secure and stable environment .
And I think we're things are triggering now and and that's all happening for a reason that's got to happen well , there's so many things that are at play here because , like , we have pretty big numbers of people retiring out of the industry and the numbers retiring are far more than the numbers coming in .
So , like I tell my younger guys all the time , like you're in a prime position , like if you get your shit together , you work your ass off , you do as you're told , you put in that extra 1% and you do things correct .
You're in a prime position to do well , because there is not too many Well there's , there's no in here enough coming through to keep up with the demand of what we have to do . Yeah so if you do a really good job of it , you can charge what you need to charge and you're going to make really good money . Yeah , for every 10 retiring .
There's one , there's one coming through .
Yeah , it's insane . The numbers are insane .
It's . I just haven't seen any official numbers , but it'd be scary to think of . I mean , you see it like you see it all the time and it looked back to what I was saying before . You know a lot of its attitude to you know like don't know .
It isn't like I am just so passionate about now and I like I definitely went through a stage where I thought like this is shit , like this industry can't support me , like I'm never going to reach my goals . It's I'm constantly putting out fires , I'm always under pressure , like every day is a headache , but it can definitely be better . Like I love it .
Now I can't think of doing anything better . Like you , I think you just got to get in that mindset . Well , you've got to put in the work , don't you ? Yeah . What got you to a point where you decided I can't do this on my own , like I need to whatever . Read book , read Audible , get some coaching , mentoring , like .
I remember I don't know exactly what it was I think I went , went through a bit of a flat spot , maybe sort of 10 years ago I mean , we've been operating for a little bit longer than that but and I we went on an overseas trip .
And it's funny what happens when you give yourself some time to think , just to forge yourself some time to maybe let some fresh ideas and some perspective come into it . And I looked at those people who had cast such a big influence on me , close to me , being my dad , the guy I did my time with .
You know others and you know they're all incredibly happy doing what they're doing . That's fantastic , but for me I know there was something missing . So I went and did some business courses and stuff like that and from then on I've been really into just constant learning .
So what do you ? What do you mean by there's something missing ? So you've been able to pinpoint that .
It's probably not that easy for me to pinpoint 100 percent Like .
I probably have a few focus issues , I would imagine .
And I think working physically on the tools and doing that all day long was really good for that , to a point where it became second nature . You know you work , the challenge wasn't there as much . So I had to sort of step into something different . And then the business side of things will . I guess , if I talk we're talking about now .
But you know , if I look at dad , who my man dad , who had it on their all by themselves . they don't by themselves , like I'm like . Well , surely I can put together a team and do this smoother . You know , just pick up some efficiencies and stuff and yeah .
And then you know from that just that you're employing people , you're responsible for delivering a wage or check each week , whatever it's going to be . But then you start to dive into their growth and you start to think about who , what positions you need .
Then you , you know , you're learning in depth about , you know the numbers , essentially in the building , in any business , but a building business there's . I think they're probably one of the harder businesses to track , but I don't know . I just got fueled by that . And then not being on the tools all day and I love being on the tools- I still do .
I have no qualms about going and doing it . Oh , my guys will see this eventually and give me a head shift .
But I've seen you . So she was driving the excavator , but he carried you around .
Yeah , but the for me there's just a . There's a feel there somewhere that like I'm inherently motivated to go and press a few and try and , you know , make a few wrongs and write them , I suppose .
And you get more addicted to the more improvement you see .
Oh , absolutely yeah , I go like we're on holiday now . Now I'll go home in a shit storm of ideas and and you know we're doing this and we're doing that and you know , just in the office , probably turn around and go , but didn't you say we're doing this on the ? No , I want to do that , I want to do it this way .
So you know , and that's just what happens . But I don't know , I think being on the tools all day , like because it's physically exhausting it can be I just needed that bit of step back to sort of let a bit of fresh air in and work it out . But then , like , I quickly spend it on something else . So there's life build . Before that I was .
You know , I was flying to Sydney for some like a business course for over 12 months and that was good , you know , I just I really got a lot out of it . So all my mates thought I was nuts , you know . They got wind of what the sort of the course cost and what I was actually doing and it's like what are you doing ?
Like you know , I can't just go back to the pub or do something like that so yeah , it does it . And once you go and you you bite off a piece , it becomes pretty addictive .
But you get it . You get it back tenfold , don't you ? You do , yeah , funnily enough .
10 years ago . This was some of the things I learned then that were right . I thought they were rubbish . They're coming to play now . Yeah , like they're starting to go . This is all making sense . So much like the pennies dropping with some stuff . Yeah . Years down the track . So yeah .
Yeah , and it , like the building game , is a tough one , there's no doubt about it , but it's just so many .
I think the offsite stuff is just so underestimated .
But we everyone just envisages the house that's getting built on the site , the block of land and like really overseas , just how much goes on behind the scenes Like to run a successful building business , like the site stuff , such a small part of it , like behind the scenes you've got accounts , bloody contracts , invoicing like proposals , like doing all the costing
and estimating Like that's probably that kills me Probably the one of the biggest parts . Yep . Just obviously all your general administration , handling leads and inquiries , like it's enormous .
There's so many moving parts , mate , and it's true , you know , and not to at all , like the guys , guys on site are working really hard and exactly the same before , like they put in the blood , sweat and tears from seven in the morning till 3.34 in the afternoon , whatever it's going to be , and they , you know , it's always been this thing that we're doing to
work , like the joke I said about my nap . No , back before they give me shit , because I'm not . What do I do all day ? I must just drink cafe lattes and you know , the contracts roll in . It's just that it's everything like you could . If you're not doing it , you're chasing it or you're quoting it or you're getting it .
You know getting it right , making sure your numbers are right , tracking your data .
You know making sure your team's right , making sure the first year apprentices got what he needs , is OK , Like it just goes and goes and goes and it's it's really I think you mentioned it you know , off the sort of data that you guys track , that you think 80 percent of Oregon at 70 to 80 percent .
Well , it is 70 to 80 percent of the tasks that takes run a successful business off site and , like I remember , there's definitely a building podcast today we haven't even had to pay for all these sound effects .
Yeah , I remember back in the day , like as I was starting to get my building business going and I was like we did a few years of like , yeah , I had 40 plus carpenters , we're doing a lot of contracting work and some a lot of that work we we ended up getting him with this company , that was . They were growing as well .
They're doing a lot of multi res and we did a hyper commercial work with them and every job we do with them . They had multiple side offices on site . They had superintendents and project managers and all this stuff and , like I had great relationships with them . But , man , I used to give them shit like all the time .
I was like you guys just sit in your frigging office , like what are you actually doing there ?
Like come on , and I look back now I think , man , like no wonder they never had time to sort of come out and chat with us or sit with us for smoke , I like , because it takes a fucking lot of work to run a business or run a run aside , yeah , and I think , like coming from that there and then getting to where I am now , like and this probably plays
a big part in what I do and like definitely what Amelia is doing with undercover architect I honestly feel that homeowners don't see that as well , like they just see the their beautiful new home or innovation getting built and they have no understanding of how much work actually goes on behind the scenes , like I know , for us to get a job .
I want to start doing a few socials on this , because the last couple of jobs have been really taking a lot of notes on what's involved and like we got one job at the moment where I'm going to do some socials on to give people an indication . So it's this particular job , one of these jobs in particular .
We've gone through a pack process and we're up to as of last week , we're up to nearly 23 , 2,300 emails and we haven't even signed a contract on that job yet . But that's just and that's over that . We probably we met that quarter , that inquiry , about 15 months ago . Jesus man , I hope you can type far as well .
Okay , that's a lot of emails .
No , so that's well , because we're all and look , that wouldn't even be all and that's what's on my computer . We have this thing when we do a pack process that the whole team's copied in . So most of the stuff that Camille and Sharon are sending in the office , like everything I'm covering everything just so I can get my head around it .
Yeah , and so like 2300 emails , like , and that that's just emails . So that's not the people's time to put those emails together or the information that's in those emails or what those emails are about .
Yeah , digesting it and responding with the same way . We did a first round . Admittedly , the documentation came to us and it was , you know , sort of three quarters complete , but our first round we've tracked 60 across two different projects , so they're
¶ Running a Building Business Challenges
pretty different ones and , you know , one's like a multi unit drawing , but both of them are between 65 and 70 hours to deliver the first round of costing , which is the bulk , the bulk of the . You know the quantities and things like that . And if you that's two weeks work to go back to the start .
He calls station back clients like you could say this to them and they just look at you and go yeah , but yeah , can I have it ? Can you have it to me in a week or two weeks and you like that ? It's two weeks work .
So how many people like it for your team ?
How many people in that time Like who's involved , Like yourself , administration myself and administration and I might bounce some things off supervisor just just as a I mean , because it's the buildability thing . You know we work it together , so not as much that , but mainly just myself and administration .
Most of it is actually still me , yeah , so that's two , two or three people's time , and so that's first round . Yeah , that's first round .
Yeah , you've still got to do a couple of revisions to get it to contract , and then all the time getting the contract together , and then is that including all the phone calls , design meetings and it's probably doesn't include phone calls , but the I we've we've long put a circle around 100 to 120 hours to get to contract .
That's , that's I reckon that's where it sits .
Yeah , like we , we pride ourselves just saying you know the drill , but pride ourselves on getting it to like watertight , unless they want to change your mind like we've got you covered . But you know we'd rather conversation early , so we've got it nailed . Like we want to know more about you . You know and conversations earlier .
The best conversations is what we , the narrative we use in the office . But because I've been saying 100 to 120 hours for so long , I'm like we're actually measuring this now , like I want to .
I need to know this , but we , we go through it and we like I'm like I'll keep a spreadsheet on this with a couple of different tabs open , like just sort of you know , an RFI tab , who's got to send a quote who's got to sorry . Receive a quote from , etc . Etc .
It's got like 15 pages now yeah , we do say I think we use a sign Customer savings , things like like as in value management options , Because I mean no one's ever gone and no one's ever come with more budget than they need , like on a building project . So but they come with that .
So , regardless , like you don't know , you got to rough what it's going to end up . It's sort of roughly a job , but no one can know perfectly . So that's why we do the process and then we , we . When we do come with this information , they're almost overwhelmed , yeah . Like because they don't . They've just got so much to take in , which is good .
But then you're like it's almost like they're surprised that you've said it takes 60 or 70 hours to get to this and like but can you see where it goes ? Like they've got no chance .
I'm really glad you said that and I'm super pumped that you're tracking that sort of data Like we . We probably haven't tracked , but we haven't tracked the exact hours and things Like .
I've thrown some numbers around for ages and obviously it depends on the size of the job and things , but I really believe that for a builder to do their job properly up to the building contract and be able to provide a very detailed , thorough proposal and go to go into a fixed price contract confidently is 100 to 140 hours and it's probably longer , and that's
that's multiple staff Like that's just not you or me , no , and I think it's super important for especially builders , but all trades , to be understanding what they're putting in in that preliminary part of the project , because most builders are doing it for free , like , and then they wonder why they've got no time .
Obviously we're doing the like we pushed the pack process and like you're charging the fee now to get paid for that service . But when you start to quantify that time and actually physically digest it , that holy shit like that's that's a lot . But , that's time that's taken you off doing other tasks keeping jobs running , keeping the business operating .
The thing we spoke about , too , was it's not . It's not an hour here or an hour there , Like when we're , when I'm estimating , I don't . I don't know about you , but what I've found is it's not like you're pinching an hour here half an hour there an hour there Like I need . It's almost like locking myself away in a dark room .
Turn my phone off , you know . Adopt the kids out for a couple of hours , do you ?
know what I mean . Yeah , you got it . I'm the same . I got to be focused on it .
It's 60 , it's 64 . That's the first round . So a hundred hours of actually really high value , hard to get focused time to do that and it's like I've done it before , you know , before we charged a fee and you just you have moments going like I mean I've , you know , clearly got no hair .
There's a few , a few contributors , but like you sit there and go like , are these people even serious or are they not ? And you're doing that , whereas I mean , if you , if you're going through that process , you've got their buy-in and their and more like it's important part of it .
But , more importantly , you've got their attention and they're actually listening to what you have to offer , cause I mean , who would have thought that 25 years of being on a job site might actually be valuable towards their project ?
And you're actually not a main , like not not putting on a pedestal , but it's just , it's .
the whole thing doesn't make sense , doesn't ? We know that . But when you , when you have that buy-in and you are sitting there and you know , say you are working at nine o'clock at night , or you've told everyone you're not available for the day , or whatever it's going to be , you're sitting there and you're you're just .
You're so engrossed in their project and you go and they can do this . You've got this option and got that . Like I come up with all these ideas that could be good , and this isn't necessarily if we're , you know , if we've got our hand . This is like we've done a , we've charged a fee for a while before the pack .
But you know , sometimes they come to us with their own documentation and they still have the same same situation where you're sort of going right , how hard do we go at this ? You just have to bring it up for conversation . But you've invested in doing it because you like I'm going to give you as much value as I can . Yeah .
And it certainly outweighs the fee . But once you get to this point , um , it really makes you think about like the industry has just done so many things to create its own problem . Like , so this is just my opinion on it , but like you have , like these volume builders that are that are pushing that you can get this built for this amount of money .
Um , so people's perception of what things cost , especially in the custom home renovations , new homes , uh , multi-rez town homes , those types of things are very skewed .
And then you have , like designs and architects that maybe haven't been taught or don't appreciate how much time's involved to do costings , ringing builders up and saying , hey , I'm going to flicker this drawing . Can you give me a call back in an air and tell me what it's going to cost ?
And then you get builders that are chasing their tail and and screaming to get the next job that , yeah , have that phone call or get that set of drawings , and say , oh , yeah , no , that'll be 600 grand or whatever yeah .
Without even putting any time or effort into it , which then , like you can understand why homeowners get pissed because they've from from a five minute phone conversation from a builder going oh yeah , no , we'll do that for 600 grand . They give the go ahead to the architect to complete drawings , the the architect adds all this detail to it .
That house then comes into a million bucks Like the whole process is just it's it's , it's so broken .
This could go on for days .
It's remarkably disjointed , like we would talk to clients and and people looking to go on a building journey , and I'm pretty candid about the fact that , like this is going to be a journey and it's going to be an emotional one , but it can be an enjoyable one or it can be a horrific one , and this is why we do what we do and there's even , like we , we
implement a lot of the things from live , life , build , obviously , a lot of the things that have flowed through it from dad in the good things that are not , and just experience in general . But you know , we , we really harp on about communication , communication , communication and and you know that doesn't make us the best communication as a word .
So things can go , you know . I just I believe that you've got there might be a few tears , no matter what . You know what I mean . You might get pressure .
You might have to extend your lease in the rental whilst getting , but whatever it's going to be , the only thing you can do is be as prepared for as possible and you're going to get the staples right and sort of know and expect you have your expectations in line with your builder and the in the level of trust .
Like it's easy to say trust your builder , but like seriously get to know them , go through the process , do what you gotta do and sign up knowing what to expect , like how it ? works . What you're going to like take some time , like everyone's in a hurry . I understand that you know , because when they decide , we're going to build .
We're going to build , How's it getting knocked down ? We want to be in three months or whatever it was , you know , six months . You're like I'm going to get a permit for three months , Like yeah . And then the finance thing . Yeah , there's .
There's just steps , a lot of small steps that need to be taken , and it's so disjointed , like I remember an architect bringing me down . Have you had a look at those plans . I said no and he goes check your inbox . And I looked at the inbox and he's like it needs to be under six 50 . And I'm like , mate , you're talking on the phone .
I just opened the email . What do you want ? What's this six 50 stuff ? What are you talking about ? And you know , I had a quick look- at him and yeah . In my head I already knew where it was going to go , as in like yeah , no , he's like what do you mean ?
We really want you to build it and like , yeah , but you want me to build it for your price . It doesn't work that way . Like we need you know , back to the back to the hundred hours conversation , like there's different sports , the volume stuff , like the project home it really like may as well be an RL and custom building is like tennis .
You know what I mean ? Like basically so .
I'll crick it , yeah , whatever .
It's so far apart .
That'll set a few people . Yeah , like , to me it's just such a . There's some really easy fixes that could make it and there's definitely some design architects that are doing it really really well .
Like , one of the most simple fixes that I believe well , I can't believe that designers and architects don't do is , like why are they not getting the data from completed builds , like when and look ?
This does get tricky because a lot of the time they're the build like one built might be built by a builder that is run a shit show and doesn't know his numbers . So they think that this , they've got this incredible project for six hundred grand and then they get another build at a price and it's 750 .
But this builders actually knows his number , still in business . This other guy's going bankrupt , like there's so many . There is so many pieces to the puzzle .
Of course there is , but like it's an education thing which I don't need to tell you , but I mean , you think about it . Building is expensive . That's that's what rolls off . That's the common thread . Or you know , everyone knows someone who's had a horrible building experience or whatever it's going to be .
And there's also that side of it too , that clients can become a bit more educated , and everyone is in a hurry like take it from us , we're on the receiving end , Like you can be . You could have seen your architect in years gone by , senior architect , discussed your budget with them . They've drawn it .
You know , you've got engineering , soul tests , civil's drawn up all this sort of stuff and they get to the builder and then they go . What do you mean ? It's going to cost 1.5 . We told you a budget was one man or 1.2 . And you go . But who , like you know , like you , didn't come to me to ask with that ? And we're the ones that build it .
You know it's so disjointed and it can be seriously just , it can be a pleasant . It's still going to be a journey . It is , isn't it Like ? you know , we better own house . We moved out . We're in a
¶ Building and Design Challenges
really ice cold rental during COVID we couldn't leave . It was horrible , but you know we had the end in sight and we knew what we're up for . And it was , wasn't that ? Apart from the house , it's been just a bit uncomfortable that period . It wasn't bad .
We knew what we were doing and you know we've had so many clients now who have , so we , all of our clients who have done our preliminary process we've had we did some metrics on it recently and the like .
The building timelines and the percentage of any builder requested variations is so minute , yeah , and you look at it at the end , whereas if you go down the wrong path and you get to it because people don't build things twice to check . But why do people sit there and go ? Oh , builders are expensive .
Or they whinge about variations . Yeah .
And it's just like the information's available . It's just got to take that one step backwards .
go and spend the time , do the right thing and the thing is people can be very hesitant to spend a bit of money up front and pay a builder to get involved and from our experience now like I think we're pushing 150 , 160 more jobs All of the issues we had in our early days are solved by this pack process we're doing now and I often go back and just
think about some of the jobs that we went a bit pear shaped and like people whinging about the costs and things . But the cost would have always ended up what it ended up . It's if we had to put in the time in the beginning to figure out because the variations were what they wanted .
So if we had to add conversations early on , those costs still would have been in the contract . Yeah , so it's not like the job just for some reason ended up more expensive . It's it costs what it costs to get what they wanted . It's just that they didn't know it at contract .
Like it's . The questions weren't asked of them . They can't know everything . The block let's not go there , but the block can't tell them exactly what they want . It suits their house . Yeah . They might . A smaller home might suit them more practically , but they've always wanted the seventh bedroom .
You know whatever it's going to be , but Well , I really like what you just said .
Like they didn't the questions weren't asked . Like if you don't , that's what that is such a powerful part of the pack process . Like you're in an environment where everybody's a team collaborating , you're at the design meetings , the questions are getting asked Like I was just .
I was actually I don't know we had a cracking meeting this morning for a new project we got coming up next year . It was a . So with Aaron Greencase Designs , we , aaron , presented all the internal finishes , selections and things . So it's a couple of weeks off detailed documentation so we can do a proper detailed costings on the job . And I made .
I could give you a dozen examples of some of the things the client brought up at this meeting that if we weren't in this process would be variations when we got to site Like and it can be as simple as this . So one example was towards the end of the meeting .
This particular house is quite a large house and the the guys parents are going to be living in the house , so like it's actually got a bit of a wing that's designed as a parents retreat , and he just brought up at the end of the meeting that his father's got these 80s , like big Yamaha speakers with their each speaker's got their own so amplification system and
like they're right in , like when they have people over , like they just they love music . And he said , oh , and he bought this up . He's like , oh , I'm just curious , like my father's got these incredible speakers Like where do you think they'll go ? And so that created like a whole half hour conversation .
And like the guy bought up like showed us some photographs and things like that . And so now the designers got to change or work these speakers in because they're important to the family and they want to make sure they've got somewhere to be able to use them . If we weren't in this process , that would have come up when we're doing a walkthrough .
Like the frame might be up or whatever , and at some point it could be sheeted and these people could have bought up . Oh , we've got these awesome speakers . Like where are we going to put them ? And at that point it would have been a variation . Yeah . And that's just . That's like .
That's a simple example , but that is the problems that get solved when you build a collaborative team that works through everything before you get a contract .
And it's funny because it like we have this conversation like a variation . The word variation doesn't have to be a dirty word , because they're part of what we do . We understand them . I haven't met a builder who loves them .
The garbage mate , yeah , they're here , they're like I haven't met a builder that loves them at all and it's not because , like they throw everything out , Like it's a time thing . Builders are time-poor . Yeah , right . Typically , we're trying to resolve that . I think that's what this podcast today is . We're solving this problem today .
But no , no , like they are , they're time-poor . So we , you know , we have schedules for our projects , we're organised , we organise a weekly , we meet this and that and others , so those speakers , for example it would have been seamless . Now it's a variation , it probably requires your involvement .
The build like the builders' involvement as well , personally , because you're at the design meetings . But on site , if it's a variant , it's like oh , we're doing this , so what's happened ? So are you going to push your trades Like what if it delays the program ?
You know , you know it's not one phone call You're pushing , like could be four or five , the whole program , the whole program , ten trades . And do you think they're sitting at home on the couch waiting just because our Duane's come up with a variation ? So we'll just take a couple of days off until he's ready for us . Like , it just doesn't work that way .
So and the cost , the actual , true cost , to doing that last minute .
You never get it , or late in the piece , you never get it , no one ever gets it .
They think that it's cost a lot for what you've charged to do it . And you never get what it actually cost in terms of the disruption to your program .
Builders could work out their costs for a variation and triple it and it still would not cover , like the like you said , the true cost of the rescheduling of everything reorganizing the administration , the picking up extra materials or whatever .
But like just using that simple example of those speakers like if that , if I wasn't doing this process and that job started , so it could , it could come up at slave stage and we're on site with a client and they bring it up and there's enough time to talk to the designer and maybe gets things moved around , variation might be quite small .
But if it come up at frame stage and you've already got walls up and you've got to move things , it's going to be even more . If it gets to a point where the house is sheeted and then it comes up and then you've got to remove walls , like it's even more expensive .
Or it gets to a point where the house is ready for fit off , like so there is so many things that play when it comes to variations and timings and all those types of things and I just obviously to me the pack process is in no brainer .
But , like you're saying , though , in a defense for the client , not that like they don't know , because you just don't know all they sees the cost and they want the speakers that they forgot them back because they hadn't been asked the question , and that's what it's for , and that is , yeah , like I said , the most for me now knowing what I know and doing what
we do , like the conversations that I had during those design meetings , when you're there as a team and like so that client was bringing that up just as a like as he saw that after that meeting , the things we'd gone through , he must obviously have been thinking about and thought , oh shit , there's no way for us to put those big they must be big speakers .
Look , there's quite often things that the client brings up that like myself or the designer architect might pick up and just start to think about and then during that meeting or even a following meeting , we'll say hey , you know that such and such you discuss .
Do you want that in or where's it going to go , whatever , like it just gives you so much opportunity to work through things while it's still at paper rather than having to stuff everyone around on site .
But we call it like the preseason , like a footy preseason for your project and like you're going through looking to win a flag . You do a preseason , try and get to know all the players and come up with some structure , and then you hit the season , you know and you go all the way through the finals and end up standing on top of the putt yeah .
Like this whole , like all of a sudden just come out of nowhere , I'm going to go and take on the world and build a project shooting from the hip , but it doesn't work .
¶ Preplanning and Collaboration in Construction Projects
So it's an absolute no brainer . And look back to my conversation before I just think in the not too distant future I think it's going to be a much more collaborative and probably not probably most definitely improve everyone's experience from start to finish .
It's still a journey .
You can't shorten that Like you have to go through the steps to get it right , we're not building on a production line .
Well , I think the more suddenly I'm very well aware of now , like the faster a client wants to push the process , the more issues , variations and problem that job's going to have Absolutely Like no brainer . Absolutely . Because you just don't get time to resolve things . So like obviously we're really passionate about that stage and the pricing and things .
That's like we built the Quotees . You're now using Quotees Like what do you think of it ?
It's like we're pretty recently with our take up on it . We've done two separate projects through it and we're high-fiving in the office .
So Jess , who works with me in the office , she's like what we used to have the formatting and like she's got to put up with my spelling and stuff when I get my fingers on it , so it just grammat everything and she's like a hawk . I actually like sees everything . It's like the matrix . Yeah . I mean mine's . It's horrible .
So I sort of just go it's got to be right , because I'd like we use ours sort of for the onsite guys . That's a bit we call it out . We're not religious but we call it our Bible . You know the project Bible . So it's got to speak a couple of languages almost .
You know it's got to speak to the client , it's got to speak to our team and then deliver it that way . So I need to be involved with it and I love that part of it , but it is that high focus , time , the formatting and the structure that the software provides us , and just being able to drop scope into your quote .
To me , the proposal or the quote for a tradie is like it's the most important document besides the contract . And look , look Quote is like we've got big plans for it . There's a lot of add-ons we've got We'd love to do in the future , but for me it was just really about creating something that was really simple for traders and builders to be able to use .
But and we sort of tried to work or we have worked a lot of the way that it's set up is to try and help deal with a lot of contractual things , so the way it sets out your allowances and those types of things .
But it's like you got to put in a little bit of time to set it up , but like I'm not sure if you put it in there yet and built your template . But like man , once you get a template and you get it all set up , like you can smash out a quote like a very , very detailed quote quite quickly . You'll love to hear this mate , we .
So we did our first one and , like you said , there's a bit of getting to know the software and where you are and stuff . It's not a hard software to get to know , so it's easy enough . But our first one , you know it took a bit of time but we were so used to what it used to take us through a Word document or something that we used to use .
Anyway , we were doing another one , the next one that came along and I said to Jess oh , how long do you think you need ? And she's like , oh , it usually takes us about , you know , a week and a half or something . So maybe by the end of this week we'll have it done .
I'd draft it out , the first draft of it , which I think was probably 85% of it in three hours . So and but um , it was . It was a learning curve for us as well . Like , um , because I mean Jess's role . She hasn't spent 20 years on jobs either .
So you know , I I'm the one who's doing the estimate in my head and thinking about the products and the how it's going to get built , et cetera . So , um , and we took that for granted too Like I'm like , oh , can you just punch out ? And I'm like that's , we can't do that . Like I have to be invited , I've done
¶ Streamlining the Quoting Process
. And I was like , wow , it's like 1130 in the morning . And I was like what am I ? going to do this afternoon .
That was , that was the whole intention of me .
No , it wasn't . It was no one you can play in it .
Certainly needed a tidy up , um but do you find so like we ? We obviously use it , but so I find I do what you just said like we'll .
We generally jump in early when we get a set of plans and we we smash out the bulk of it and then , by working through the bulk of it , it sort of gives me focus of maybe some trades I need to ring and check on things , or might create a list that Camille needs to send out to suppliers , or whatever it may be . But are you using the um ?
What did you start with ? The standard template of categories and items , or have you gone through and created all your own ?
Um , we did , we . We started adding in our own on top of those and what we found was um , so we've got a fair bit of system in the back of our business anyway . So I didn't want to confuse with our numbers and cost codes and all that sort of stuff as well .
So we ended up wiping the standard bunches that were there but um , replacing with very similar stuff . It's just how your business operates , which you would know like we would call certain things or manage certain products slightly different way , and so we sort of had a system as our cake , as it was , and we've replaced it with Quodes .
So but do you think it's important , like I think it's really important , to always be starting with a , with a list ? Oh , yeah . Like so that you can work through every item .
And just , I don't know , for me it just jogs my memory when I'm looking through a plan and like I'll work my way through the list and if I don't need it , just delete it , get rid of it whatever . And to me , like quite often . Well , I would say every job . There's something on that list , I go oh shit , actually I haven't seen that on the drawings .
I'll better go and look for that .
Like a lot of this stuff . I mean you , you would know um , so we build like new homes and multi-unit um developments . So there's the line items in a , in a proposal there's . There's just always a lot of them , yeah . Um we did a handful of sort of renaissance bits and pieces , but generally that's what it is .
So if you've got all that stuff just rolling around in your head all the time and then trying to be on top , that's why it's to be bloody a mess doing these things . Like I spoke to a couple of live life build members and like that just go like proposals , just take us so long and then like yeah , that's what he's like .
I spoke to him at the live event . He's just like do you find that as well ? I'm like , yeah , and he goes oh , I'm not alone . He goes what's the solution ? I'm not sure yet , but , um , that was months ago , but yeah . So look it's , it's a good , it's a , it's a really good thing and it's .
It's just , it's just easy to use , and at the templating part of it and the formatting of it's , like it's a no brainer .
My biggest thing is it's well . Like everything , it's good . If it's not simple , like I know , I won't use it . Most trades and builders won't but um we've .
I've sort of realized now , like like we touched on before like to do proposals properly , you've got to be in that zone , and I I find it incredibly hard to get in that zone during the week , even when we have specific time blocked out to work on quotes . Yep , it's happened to me too , and so I I'm very comfortable now .
Like I quite I prefer to do my quoting on weekends , yeah , so , um , that might mean that I knock off early or start late During the week , spend some other time with the kids or whatever . But if the kids are um , that's bored or at one of the grandparents or whatever , I can get so much more done .
Like I can get more done in three hours on a Saturday morning than I can in five days during the week . Like , no phone calls , no anointing , no , just having other stuff to focus on , just sitting in the office , turning the computer on , open the plans , smash it out , done .
Yeah , absolutely , that's . There's no doubt about it . That's exactly the same thing with me , now that I know I can do them in three and a half hours too . But no , no , it is , it's , it's so um it locking time away , even when you sit there and go like like you know , if you're anything like me , you write your list down on your schedule your day .
Look , I'd do that digitally , but you just make a better note .
That's the right way . Yeah .
And some sort of times next to it and whatever . Um and like . You can block the whole day and I'll write , turn my phone off and email everyone like email everyone now . So I'll not supervise it . Everyone needs to know I'm out tomorrow . I'm supervising , Don't talk to me , yeah .
Um and the day can still go away with it , Cause you let something creep in like one little thing or whatever , and then it's it derails , or you just answer one email , or you know you get a text from the bookkeeper or something like that , and you like , you open your phone , you see , like you know , it's like just today , like seriously , just 15 minutes
before you rocked up today , like my day's gone awesome this morning .
I'll smash in my list . I've crossed everything out . I get text messages from the supervisor . They've hit rock , like we're doing a site cut . They haven't even finished the bulk out yet and they sent me a video of the rock breakers , the excavator sitting there with the rock breaker on , say like I've literally had to .
I tried calling the client because that's the first thing we do , and yeah , 10 minutes before you walked in , I've just shot an email to the client saying hey , please see a touch video . Um , we've as late in condition we've hit rock . So and then the outline what will happen next .
So , and like , I had planned on chilling out for 10 , 15 before you showed up getting prepared for today . But it's building and that's that's what happens . We never , we never have me . Oh , it was nervous timing , mate . I've been waiting for this one for a long time . You're relaxing , now we're going to have to go for another hour .
It's funny what you're talking about .
Like that just hitting rock , and then it can be like a like I can't imagine being a young builder coming into their first job and something like that happens and I can't imagine it . And then they just go . I just cop in the neck or they roll over or do whatever they do .
And I don't know for the client , they smash it out take it for variation .
I used to have days off school and go . We used to dig , so I should have got that along for this one .
I was going to ask you to bring your old boy . Well , actually he's with you , yeah , after we spoke the other day , I was nearly going to ring you back and say hey , is your old boy with you ? Bring him with you and bring him down .
Yeah , we could . So I'll tell them . I'll probably wouldn't tell them it's a video . We'll just say I was going for a chatter of beer or something and just spring it on him . But no , no , the like . I just remember it .
I remember digging back those then and you know we would dig and pour footings in a day , you know , and I was just you cut and trench mess and just loved it . You know what I mean , yeah .
But I remember , like him , always having the client on notice in case we went over on concrete or we hit rock or whatever , and just always make sure that he'd get the chance and walk them around and show them . Like this is you know a long ago , yeah , but I mean what a what a start to to understand why you know what I mean .
Like , not everyone gets that sort of stuff and now that you know , the world's a lot smaller through , you know , Instagram , videos , youtube , all sorts of stuff , and then just this networking with other builders , like back in his day like he had some builder mates .
They'd usually do a project together but they probably weren't sharing like what to do , what not to do and stuff like that . Everyone used to keep their cards pretty fast at their chest .
Yeah , really close .
Yeah .
Hey mate , can we touch on your team a little bit , because you you mentioned before we went before recording like you're very lucky to have , like your supervisor and the team that you've got , which allows you to do a lot of stuff now that your old boy couldn't do in his business .
Yeah , absolutely so , it's . It's funny . So we're not , we're not bigger . I think there's six of us , six or seven of us made up of sort of on site guys , carpenters and apprentices , and we've got myself and Jess in the office , so it just helps out with admin and some business development and stuff like that .
And I mean even herself , she's a story , she's , she's , she's done a PhD , she was I'm going to get this wrong Jess , sorry , northoptist , which they know a lot about eyes , and she got sick of that industry . Just saying it was a shit show , basically yeah , and you know she Is she a client ?
Yeah , I still find that an amazing story .
Yeah , so she did our preliminary process and jumped on and it was funny .
So you had a client that did your preliminary process and thought it was that great that she then come and work for you .
Yeah Well , so I like yeah , jess , is Long story , short Educate .
And I'm like , I'm like , yep , I was emailed back .
So I just made a real hurry this , that and the other , yep meeting this afternoon , something like that . You don't know anyone who wants a job deal or something like that .
It was a throwaway comment in an email and then she wrote an email back and it was this long winded like thing that was like well , actually , even if you mentioned it such and such , I'd be really interested if there was a position to apply for as a someone I could , somewhere I can formally apply for it and stuff like that .
I'm sitting there reading it going is this a piss take or what ? She's got one up on me here ? And Anyway , we just explored that further .
And then she's completely changed industries to come and to come and work for us , which is good , because I have long spoken about the lack of professionalism from top to bottom , like whether it's trades or , you know , offices or whatever just people's experience like can come up like several notches and it's not hard because there's so much low lying fruit , if you
will , for this exact you know , opportunity to do that and yeah , so she's come on board and yeah , she's just she's steamrolled the office and it's good .
It's been really like I just I love sitting behind the scenes , live , like building out and seeing all you guys just killing it , and like I pick up all the little things and like it's been unreal seeing you do your Friday wins , or even just the phone conversation we have every now and then , because you've really run , like since you bought her in , like you've
really run with handing stuff over to her and putting systems and processes in place to allow her to do what she needs to do . Like I think it's fantastic because that's obviously freed your mind up to focus on other things .
It stems back to that seeing dad do everything my mom and dad , you know what I mean . And then I sit there and go . Why can't builders control their time and take the kids to sport and all that sort of stuff , like their family's really young . So we , like I , want to do that . You know what I mean and dad did that too .
Like I played footy on a Sunday , it was probably the only time we took off to come and watch me play . But yeah , certainly the team does that . And , like Ryan , who's a Supervisor's been with me . So I met Ryan at trade school . We did my
¶ Personal Growth in the Building Industry
apprenticeship at the same time and it was funny because he I said to dad when I was working in dad's building business . I said , look , as a guy I think he's going to be good . He gets it . He said I'll come and work for you as long as you're still swing past for a beer as mates . You know it can't just be work .
And a few fast forward 17 years to now . That's pretty funny because it's pretty hard to pin down for anything but work . So he's like he's like the guy creeping around the job site at 530 in the morning , right , and he's list for the day , which is just remarkable .
But yeah , he .
So he's been with you 17 years . Yeah , so he , he said to dad and myself he said I'll do anything you want , just don't give me a set of plans . Now he's running all their jobs and I laugh at these . He laughs as well . It's all pretty pretty good . But yeah , it's , he's good . So you know . And then we've got Carpenter's .
You know , been with sort of two , three years and lots of stuff .
But you need someone in your team . Like that , don't you Like ? I think one of the first things I tell a lot of builders now when they ask me like how do I do what I do ? Like , and I say it's not , I can't do it on my own .
Like , you've got to have a team , You've got to understand your numbers , you got to make sure you're covering your costs so that you can employ other people to give you well , not just time back , but your life back . And you'll never , you'll never have an efficient , successful business if you're running around chasing your tail . The time no .
And it takes an army like that's what we make around with saying .
But it's true , you know I could take on more and more work and our process from the office and you know the administration through to the delivery , through to just simple things , like I remember when I introduced sending out agendas for the weekly site meeting and making sure that minutes were followed up .
And I remember Ryan looking at me like are you serious , can't I just have the meeting ? And you know what I mean . And I , you know I see the wights of his eyes and you know you ask him now and he's , he's like he's , he's loved doing it . He locks himself away for our afternoons , make sure he follows through with it all and it just flows through .
And because the structures there , like we can do , so much more work .
I think that's the key word structure . You got to have some structure behind things .
Yeah , it's funny that , like the growth thing , like you mentioned me before , what sort of spawn that ? But it that's through everyone . Like the industry's been fairly stagnant for so long and the attitude is that I've finished my apprenticeship , what's left to learn ? Yeah , you know speaking of trade .
I got my license . What's left to learn ? Yeah ? Let's just go earn money yeah .
Like that's just all it is , you know , and it's a road to nowhere .
Like you see , guys who just have that attitude and I need a drop in bombs button . Like that's a bomb . What have I done ? You just dropped a bomb , did I ?
Yeah , that was good . Well , it is , but they don't .
That's Bradley thing . Do you listen to Bradley ? The drop in bomb for its house . It's a bloody cracker mate .
No so but they don't like , and it's a generalization . But , like Ryan's perfect example , he didn't want plans put in his hand . You know the guy can't assume more responsibility . If I threw it at him Like he's , just he's he can . Like he , just he's just a sponge for it .
But what first , you know , put a little bit of protest up and I think we're pretty good mates , like we tell is he'll determine to get stuff to .
If like yeah , but we , seeing that now and they can see the benefits of it , and like we've , we've hired stuff off the back of it , like we , you know , if we're recruiting , we show them , you know the apps we use , the process , this is how we do , this is so . Then they're sitting there just looking , go on what . You know what I mean .
Like yeah , when you employ new people yeah yeah , we had one this year . Matt sort of said I asked him what's what sticks out from where else you've worked ? He just said it gets just communication , like it's it's . You know what you're up for . So and that's good and that's the aim is . I mean , we're business owners , that's our choice .
But to be able to go home and switch off , you know , or take the kids to sport or go on a holiday , like I am now or whatever it's going to be , is a remarkable thing . And but you want , like they may not always know . I try and let them know , but you won't actually want that for them as well , like guys .
This is why we have a pre start , yeah , so that you can set up , get your day nailed like , and then just just storm it and then go home , no run of control , and do it again the next day , and you know what I mean .
Like opportunities are there and yeah , it's good , yeah , and so that's the full circle . Back to what I touched on before .
Like you went , once you've got that structure , like if so many builders and and traders but mainly builders if they put more a bit of time in themselves , understood they're running cost , their business started charging what they need to charge . Have the money in the business to employ the back end staff or the administration staff .
You can double or triple the volume of work you do with the same site team by having more structure and you're not running around like an idiot trying to keep up with all the administration stuff . Yeah , it is , it's a no brainer , it's yeah .
I mean you can read all the books and say be proactive instead of reactive .
It's stuff that how you know what ?
I mean , there's ways to do it and there's just simple key things , like if we don't have one of the biggest things for us as a site meetings . Yeah , I originally thought too , like every week it's a lot .
You're having those conversations and seeing them anyway , you might have structure that make them a time that fits nicely into your calendar for the duration of the project . Yeah , and there's , and like there's always stuff to go through . But even if it's , even if there's not , there is like I don't think we've had one yet .
There hasn't been anything to go through this job related or project related .
But you know , even on the ones that are largely nailed and maybe not much has changed since the week before or you know , a few things have fallen place , whatever , but it's a cup of coffee and a chinwag or whatever it's got to be , and you're building relationship yeah yeah , only know
everything's on track and yeah , yeah , like
¶ Future Plans and Building Relationships
you say there's , there's never a time there's nothing to talk about , like if , if it is lean on , you're always talking about the schedule of the job and what's coming up next and what's being done , like , and to me that is just so valuable for the relationship that you build with a client , like for them to see what's going on , to know what's going on , and
I like , again , I think it's that whole , it's just that structure of everything falling into place , like by doing that every week , like , how easy does it make your hand over ? Yeah , oh yeah .
Like I don't I hand over shouldn't go more than an hour . Yeah like not , you know , because they're kind of getting , but you know it should be that easy . Yeah , then you've communicated . Everything that needs to be done is usually done by then anyway , but yeah and what the obligations are there . After you know , here's the key to your own happy days .
So , mate , what's for someone that I've been trying to get on here for a while and was a bit shy getting out of their shell . It's been a very good conversation . What's next for you ? And Primebuilt mate Like what's , what's the plans for the future ?
The plans for the future . We want to , we want to move . We just want to shift our product slightly into just up a notch on the luxury side of things . So we've done a bit of luxury home building as well , as it's been a bit of a spread and I'm pretty happy to build for build anything . We've got a narrative .
We built for the client , if that works sense . So I guess what we're talking about if the clients on board and they value what we can bring to the table and we can offer them value in doing so- I'm happy to work with them .
I think the products we've seen come on the market in the last , even three years there seem to be just so many available out there now and doing that sort of thing , what you were talking about building building everything better to a better standard , not saying we don't build it , but the point is like , I guess , just injecting that enthusiasm around the
opportunities that are currently on the table and having the opportunity to actually put them into place .
Being more aware of the . For me , it's being more aware of the products we're using and the products are available . Yeah . Like where they come from and those types of things .
Well , even that even like I mean I said luxury homes or whatever , but luxury can be ease of living . Yeah it can be there's so many things or just like less maintenance in the home that you build less , less weekly yep , all that sort of stuff .
So that , but through , yeah , we just , we would like to probably just get a couple of extra cogs in the wheel , I suppose , just to iron a couple of things out . But that's yeah that's so .
You've found your like , your sweet spot .
Like business operates well , teams , teams , good size , kicking goals yeah a couple more in the team probably , and then just the projects , sort of like I said , we sort of do a bit of diversity . I wouldn't mind honing that , but I mean that's a good thing too sometimes .
Yeah Well , you're aware of it . I think that's the important part Like you're aware of it and you're , you're , you're , like you're looking around , you're trying to hone in on things .
Yeah , the network does massive things for us . I mean , you know you guys are out there doing the tiny things and then you're a good manager with Hamish is out there pushing the passive barrow and stuff . There's so much opportunity out there .
We still like I just I do like new homes and I particularly like getting like , can you ask a client , how do you , how do you live , or how do you ? You know what it's going to look like and you know you get all this , what they think you want to hear and they don't know , and we've sort of touched on that .
But when you actually push down on a little bit , it's really interesting .
I actually like seeing not changing people's minds , but seeing them sort of consider what you've got to say and then sort of go yeah , you know , you're right , we've double thought this , we don't need to do this , and just just alter it slightly and you've just improved that , that home for them .
And you know like a lot of people are built for we we term it that's their forever home . You know like the kids are going to grow up there , the schools down the road that the kids are going to go to when the high school's over there , and the sporting clubs there , and they're not going to move . Do you know what I mean Like ?
So I'm like , let's get it right .
You know , what I mean and yeah , I really I take my hat off to you because that to me , that is such an important part of our role as a builder that I think a lot of builders overlook , like I , again , as part of the pack process , I get so much out of being at those meetings and , like you said , being able to talk through scenarios and situations and
products and that with clients and like I would say , now it's , it's like I'm not there to control anything .
I'm there to add value , but for me it's , it's been , it's quite often a really incredible journey through the process , seeing what the client sees , valuing and , like you just touched on it , like sometimes what they end up with is not what they thought they wanted . But you can't get to that point without having all those conversations .
Yeah , that's right . Well , it's 100% Like . People's idea of luxury is different . Yeah , do you know what I mean ?
Yeah , or it comes from something they've seen on social media or something they've seen a friend's house got built or whatever and they might think that they want it for the wrong , like the reason they think they want it might not actually be suitable or the right reason until you educate them more about the whatever it could be , the I know where it's getting
used on the house or how it's getting used Like . There's so many things .
Oh yeah , absolutely . We actually did a project , not the long go , for some people that were tired . You know they're in their 70s and we spoke about just their documentation . Had you know steps , that thresholds on it and I liked it . Would you be interested in , like , living them out ? So it's just everything seamless and transition place . And he's like .
He's kind of like absolutely , and you know we just looked into that and you know I meant having drain seals and windows and things like that just to navigate the hard page areas outside , stuff like that and like they no one's talking to them about that . So it's you know putting lines on a page and you know draw it .
Give them their five bedrooms and whatever else they think they want , which is it's great , but do you get ?
do you go back to the designer architect and get them involved in all that sort of stuff .
This one was one of those sort of we got involved , sort of halfway down . So yes , certainly do . Look , there's lots of things , look , and you know , you don't always get it all either , like you can't , you know you don't know someone . At the end of the day , we try and get to know them . We've got the period to do that .
So they had a little wine cabinet and I still kick myself that it's . It's . We could have refrigerated or something like . I don't know much about wine but you know what I mean .
I've learned that . Now Do you know what I mean ? So , you don't always get it right .
But that conversation you know from the next one . Like I write my notes , man , I've got them down there . It's exhaustive , the checklist that I've got for things that I consider at certain stages and if I hand it to someone else like that , to be like another language . But that's what we do , you know , I think mate , it's you are so full of knowledge .
I think you've got a lot to offer your , the industry and your clients and your team . Like and yeah , like , just the fact that you're taking the time to do that sort of thing is so valuable . Like , because I do that , like .
I'm not a whine , I know nothing about wine , but we probably did our first seller 10 , 12 years ago and just through the conversation with the clients about the wine gave me enough that each time we've done one now I've gotten better and better at it Like , and so we've actually got one only two weeks ago come up and I wouldn't have known about like .
It was a first presentation of some hand sketches the designers done and they want to display some wine and they were the area where they think about displaying it Like it's it may end up with some really valuable wine in it , but it's it won't last if they do what they're talking about .
So I was able to have some input into that , which has now made them go away and they're going to have some discussions about well , how serious do we actually want to get with the wine ? So if I wasn't asking questions , I wasn't involved in the early process .
I might we'd go ahead and we'd be building that job and it'd just be a glass door on the underneath the set of stairs and they'd be throwing wine in it and it'd be useless .
Well yeah , it's . It's incredible what you can when you start to think and deep diving , you can extract like I've . We've found a resolve after the fact with this and , you know , helped them out . But it's pretty lucky because I've looked in a cellar and I think there's one in there that's worth more than my car . That's their thing .
Yeah , do you know what I mean , and it's like the speakers you mentioned before , that's their thing . You never know what everyone's thing is like . Yeah , you can just see .
You know people don't always know what they want and again , like you said , it's not not my job to tell them , but certainly got from the years of experience , the insight , the touchpoints that we come across in our industry . When you are so heavily in transfer , like you can't be an industry and if you're not just in it , like you know what ?
I mean , so all that stuff comes to the fore . That's what you get .
Making it personal is the best way to connect with clients , but in a real meeting a client like I . This is probably the best recommendation I can give all builders to separate yourself from the builder next door .
Like you've got to make it personal , like find out , like you just touched on , like every single client will have something that they see value in and if you can nail that , mate , you've got the job .
Yeah absolutely , mate . I've failed at this before and gone like all you know , numbers heavy in data , heavy in my head and we need to do this and this and that , and what's happened . And , like I , all of a sudden it came flooding back to me and then dad sort of reiterated because I'm like you're just going to make a connection with it .
Like , and that's it .
Like my dad's knowledge of certain areas of the world would probably have come through his relationship with a building client yeah , you know what I mean Like and he's become curious and then deep dive a bit further on that in his own right and then off the back of obviously further conversations with them probably on a job site , but not about that job , and it
just goes from there and you just you can take so much away like they can from us from other people as well , obviously , but it is , it is a big part of it and finding those people and delivering the value that you're like in your field of expertise , which not all builders are good at celebrating themselves or promoting themselves .
But you know that's what happens , it is . It really is a case of that . You know , yeah , just finding that groove and then you love it . Yeah , I do and it's funny there's parts of it you love that are like . If you asked me 10 years ago it'd be like you know , I just am happy to frame or whatever .
I love hanging off a roof Like I used to be my thing and like you do you ? Just find yourself walking a top plate or something you know , just loving it , and you're out there dancing and , like my team now wouldn't even know that I dance , but that's what
¶ The Value of Personal Connections
we did . You know , ryan , my supervisor certainly seen it . So that's what you do . We just loved it . But , like it's different things you love now , like dang it , I still love to do that . I don't sure that you're allowed to do it anymore , but you're allowed to dance , not on top plates .
I used to walk around top plates on three-story buildings . Yeah , I wouldn't , even I would put money on it . I couldn't even do it now . I'd probably shit myself . Yet when I was on the tools that we did it every day .
Yeah , I think that was like what was in my head when I signed up . I'm like the quicker I walk on a top plate , the easier it's going to get . So I started doing it when I was on working experience .
And then if it was too tricky or too hard , the one of the boys would be holding a bit of 70 up and you'd be holding onto that with one hand as you're trying to walk along , yeah , but you didn't want to admit it , you didn't want to ask for their help , so you just try and walk it half the time anyway , which was stupid , but yeah , so it's changed .
So from top to bottom . Though you know you can't master what we do in a short period of time , it's the learnings along the way . It just builds and builds .
But you can master it a lot better by working together . Absolutely Like I think that's like the community we have and live like . Build is frigging insane .
Like the stuff that gets talked about there , but just just builders in general .
Like builders need to just talk Made the network part of it's huge . Yeah , like I , you know , I yeah quite candidly . Like you know , I don't see every video and I try as much as I can to catch up with there's so much in there .
But you know , I make a point of in last month just trying to call a few different guys and girls you know from the crew and just go what's going on and you just like you sort of go , oh , I'm going to speak to Todd this week . You know , I'll try and get a hold of him and I'm like , oh , I've got 10 minutes in the car , this should be good .
Like 50 minutes later I'm sitting in my driveway and we're still solving the world's problems .
You know , what I mean .
And they can hear his end .
He doesn't want to get off the phone .
I like it's good . So we just you get a lot of to understand that other people have similar challenges or have had yeah is a big part of it .
So and the like you know same with the old man .
I've got that privilege of having that in the background as well . But yeah , it's certainly certainly a challenging environment but equally very rewarding .
It's yeah , it's what you make of it , but that's a way we're going to have to get you back for another one . It's been an absolute pleasure having you here and I'm definitely a mate . Let me know if you're going back to the old man and good wood .
They're about a month apart , mate , so if you can get like an extended time off , that's all .
We'll see we go . Yeah , mate , I'm there , we . I would have liked to get back to the bikes and the cars and that a bit more , but we're . We could talk all night , but we'll get you back for another one . I think it's been an absolute pleasure and I appreciate your time and I think you've you've you've really given some awesome advice to everyone listening .
So thanks very much . Thanks very much for having me , mate . The pleasure is all mine . Are you ready to build smarter , live better and enjoy life ? Then head over to live like build dot com , forward , slash , elevate to get started .
Everything discussed during the level up podcast with me , dwayne Pierce , is based solely on my own personal experiences and those experiences of my guests . The information , opinions and recommendations presented in this podcast are for general information only , and any reliance on the information provided in this podcast is done at your own risk .
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