¶ Building Quality Homes and Business Growth
And I say this to so many builders I had quite a few cheapies that used to work for us and have set up their own like building things , and then do maybe 10 , 15 homes a year and I say to them charge more , you are worth it . You're a small builder , you got quality . You can't charge this price Like don't do it .
G'day guys . Welcome back to another episode of Level Up . We are back in the shed this afternoon for an absolute cracker of an episode . I just want to give you a few stats on the special guests we have here today because , yeah , he absolutely blows me away . I take my hat off to him for what he's accomplished .
So he's one Brisbane and Australia's young entrepreneur of the year . Three years in a row he's in Australia's top 100 young entrepreneurs . His biggest home to date is 1700 square meters a bit of a mega mansion . He started his own podcast this year . He's in the top 20 largest home builders in Queensland and he loves Mercedes-Benz cars .
So a massive warm welcome to Chris from CMA Homes . Thank you very much .
I'm really glad to be here . How are you , mate ? Good , good , good . You know , when you hear the stuff you said and it's yourself it sounds so strange .
Mate , seriously , that is massive accomplishments , because you're only a young fella .
Yeah , 36 , 36 . So I still got up until 40s considering like the young entrepreneur thing . So I still got a few years in .
So yeah , mate , you're absolutely kicking girls and like in the market you're in like that volume building market , like you're actually producing unbelievable quality homes .
Yeah , we are , look , which are high . That's , I guess , our biggest point of difference . It's hard because our market is super tough and to do volume and quality it takes a lot of effort . So we we're just talking about procedures and all this and we are a really big builder but running like a small builder . This is our CCMA , I guess .
So that's how we are different and that's how we can keep like this of quality going , yeah , but it's a lot of work . That's a lot of work .
Mate . I was so keen to have a chat to you and I really appreciate your time popping in . So you and I met through a mutual mate . We went on a crazy expedition not that long ago . We did Hiking in the well , we did Mount Kosciuszko in our underwear about a zero degrees or minus two degrees , whatever it was .
So , and just the few conversations we had on that trip was , I was really inspired by what you do and what you've achieved , and my mission is to create a new building industry where builders and tradies run great businesses and get freedom from their businesses and those types of things .
But also anyone thinking about building , a renovating , can get a bit of an insight into what builders actually do , what we have to deal with , all the knowledge we have to have all those types of things . So really , really appreciate you coming in and taking the time to talk through it .
So , like , can you tell us a little bit about how did you get started ? Like , how do you go from ?
Oh man , so we started absolutely from scratch . So we started back in 2009 , so 15 years ago . So it's been a while since I've had CMA , purely a family business . So it's my parents and I and we started my parents and I and for the first probably five or six years I had no employee , it was just us . It took a while to get that momentum or going .
So when you say no employees , no employees , who was doing all the framing and well well contractors .
This is another story . So the first house we did . So first year we built one house and the first house we did was a speck home . We found a cheap block of land . I drew the plans , got BA , did all the estimating . My dad and I built a full house , and when I say that I mean like we built a full house .
The only things we subbed out was waterproofing , the electrical and the plumbing . Everything else we did Slab roofing , framing balls , rendering , painting , tiling , kitchen steak , the whole thing .
That's pretty impressive . It is , it is , and I highly doubt there is any other volume builder that would now would Well wouldn't , just wouldn't know how to do it .
No they wouldn't . And you know , I look back and I'm thinking that was so retarded . Why did I do this and spend so much time just doing so many things ? I could have scaled up so much faster . But then at the same time I look back and I'm thinking I'm really good at what I do because of this . You know , I can tile . I can , I can do anything .
So as we grew and built more houses , yeah , we slowly started to sub it out . Obviously , we found out after the first three houses ceiling insulation is just too much work , so we started to sub it out . We started to sub it out of the plasterboard , the roofing we're still doing framing and all this and painting and tiling and kitchen and stone benched us .
We're still doing all those things for quite a long time . And yeah , the word got out there because we were building in North Lakes quite a small community , like at the time we started to get to know people that worked at Stockland and yeah , the word of mouth got out there that you know Sam was doing a good job .
We literally Madonna would smash houses in like 10 weeks , like it was just us . You know there was no other jobs , it was just this job .
And we're just smashing it out to give listeners a bit of an indication . So you've been going for 15 years , 15 years , you went from one home in the first year , doing everything yourself , to what have you just done for this financial year ? 200 and something not healthy .
I don't know how many houses exactly we built . I'd say yeah , anywhere between 250 to 300 . And yeah , we . I think we nearly did 92 million in turnover .
So that is super impressive . Yeah , so you've obviously come a huge way from back then .
We've gone a massive way . I create . Even when I look at it , I'm just still like my own blonde shoot this day . Yeah , yeah .
Like I don't know if I've ever met someone like you're like the mate that we went to this expedition with . I used to say like he's the most dedicated person I met and I think you're very much the same , like you're so committed .
Yeah , I well . So not many people notice either , but the first probably , like I sacrificed my life really for the business . I'm really dedicated and I am a worker , there's no doubt about it .
I work seven days a week , but at first I would say probably six or seven years of CMA I took this like to a whole different level of like extreme where I would work seven days a week but I probably would work no drug easily 16 , 17 , 18 hours a day . This was my first like seven years . I had no relationship , no personal life , no , like nothing .
So like people see how far we've come but they also don't see where we started and when . You like . Cause , when we started to like ramp up and the word of mouth got out there , we started to get like 25 , 30 homes to build . I had no estimators , I had no draftee .
I was doing all the plans , I was doing all the estimating , I was doing all the billing , approvals , I was doing all the color selection , I was doing all the sales . I was doing fucking everything the supervision do . Yeah , my dad was there to self help .
The thing is like I , like you've sacrificed a lot .
Oh yeah .
Like . To me , like the experience that you've gained from that would mean that you obviously everything you know , you know what everything needs , what needs to happen .
Like I feel like I do not regret what I've done and I feel for where I am today and my skill level , I'd like to say there's not many 30 CCO that would have like the skills that I have . They may say they may be good at this or whatever , but based on what I've done , I can do anything .
Homebilling was I can do a full set of playing like ready for , like BA , you know I can . I can tell a full house and paint a full house and plaster for house , like you know . So this has been good because it's also brought up the sort of respect from trades when , when those trades that we've been using for years , they know where we come from .
I don't know it's . I think homebilling , like you know it's , it's a lot about relationships with suppliers and trades and when the trades respect . This is what I say to my side all the time . I said you got to get respect from your trades . You can't just say to someone you know , do this or do that , you got to get respect .
And for you to get respect you have to . You know , you have to earn it . Yeah , and I feel like I've earned my , my respect in that . That's a regard . It wasn't easy , but yeah .
No , that , look , it's incredible story . And like , how do you go ? Like finding staff now , like as any business grows , like when you've come from , like someone like yourself , that's how to go and you've , you know how to do everything . Yeah , like , do you sit back and go ? Oh shit , like they're too slow . I could do it quicker than that .
Look , my office will tell you I'm the hardest man to please . So they will definitely say that when I give a compliment not you , one of my staff member , they know that is genuine . I don't compliment them , you know . I don't say are you doing a good job ? If you're not , I will , I will say how it is .
Yeah , but when I say something , you know it's really true , I guess . So , look , I said a standard and , yes , it's high . But how I feel is , as the business owner , I feel like like a coach , right , and this is my team , and I have to say the , the , the sort of example , and I have to say the standard .
And if I said the standard low , this is what I spent to them . You know , my , my whole goal is for you to be the best at what you do . You know , same thing with the sides of us . You know how good does it feel to know that if someone wants to build , they want you to be the sides of us . How good does this feel like ?
And this is how I want everybody to feel . So , yes , I said a high standard , but I wish I could train more , like , obviously you did . It's hard with some . Once I think I've got a team of 45 now , so it gets a little bit hard .
Just work directly for CMA .
Yeah , yeah . So direct employees , we've probably got here 45 .
So we got sides of us office , draftees , estimators and yeah , but you need a lot of staff to do 250 plus we do we do and we're pretty much on point stuff Once you know we could possibly do it a little bit extra .
But I've built , I guess , a bit of a culture where you know it's hard to work and and like most of the these are people I have they love what they do and I would never employ someone that's just really good at what they do but they don't enjoy it , I feel it's just , it's just not going to work .
Yeah , especially with the culture that you're building .
It's , it's pretty much , yeah . So I feel like I'm a coach . I feel I'm here like every day to like pump everybody up and like answer questions and solve problems and this and that , and because it's hard , you know it's it's home building and and and people don't , don't sort of realize .
But when you look at how much work it takes for a builder to build 10 , 20 , 50 homes , like it's a lot , a lot of work , and if they saw , if a client saw the work behind the scenes , like man , it's , it's incredible amount of work , incredible . And for everything to run as smooth as possible .
It never runs smooth , obviously , because it's home building , but for each one as smooth as possible , fuck it it is .
It's a lot of work I am there's not too many volume type builders like yourself that I pay much attention to , but I really I think it's a credit to you of the level of quality you've been able to achieve in that market , Like you would have to be the leader with when it comes to quality .
I don't you say so . You know what bothers me ? Um , I mean , it's it like you read those , those , like most of my competition , they are not home builders , I don't see them at home . It was if you took the boss and you asked him to be at a house , he probably would have no idea .
And that bothers me because I feel this is what I say you know , like they are sales company , you know they just sell houses connected with you , mate , because that's the way I look at all those builders .
Yeah , I hate it , yeah .
I hate it . So I'm . I'm not here like if I have a client and I don't feel like I can meet the expectation , I am not the right builder for you . I'm not here to sell your house . I want to beat your expectation . I want to build a nice house . This is my name on that house . So I feel it .
It just comes down to care and I , I mean I love what I do and I think it shows and I think it's not just like a sell , like business , like again , most of look , it probably would have to be nearly all the . These are big builders .
I don't want to generalize , I guess but you've really taken like from what I see , sitting on the outside and looking at your Instagram and things . I love the walkthrough video to do .
They're fantastic .
But like you've really , you're sort of taken like someone like myself , like a small custom builder , and you just skyrocket it to the next level .
Pretty much and and so there was never a plan to do this or that . So I guess , yes , obviously I'm , I'm I'm like ambitious and I love a challenge and I'm always a push , a push harder , push hard , like . So I'm always trying to get to that next step and it just escalated . You know it just escalated and
¶ Building Custom Homes With High Standards
then , before you know it , you turn 92 million and then and you got 45 stuff and like where did this come from , you know ?
so yeah , oh mate , it's bloody incredible and you should be super proud of yourself . It's a big achievement .
I have to say it's hard because and I was having a chat with my estimate actually because I've been hard on them . You know , I'm like you know , because I'm I'm very much a detailed man .
So you know , if there's a hundred dollars spent here , I'm going to sit and I'm going to ask why , you know , and so I've been a bit hard on them , and they can see that and and and what I said to them in look , I'm the hardest person on me . You know , nobody's going to be harder on me than me .
And it's hard because , as much as I feel like I'm yes , I'm doing well and I won the young entrepreneur thing and all that I feel like I haven't started , like like I have just started . This is how I feel , you know . So I feel like I've only scratched this sort of surface .
I feel like we can always improve our customer service and we can always build better houses and how do you take ?
because , like you see most volume builders and like I don't know , they have a dozen or two dozen sort of plans and that's what you get , Whereas a lot of the stuff I see from you is it's custom .
it looks like a customer 95% of what we do is full , full custom . So , yeah , so which ? Which is what makes it hard , but at the same time , it works . What makes us different if we fall ?
And again , you know we had phases where , like , my team is like , oh , you know we should do standard plans and all that , but I'm like we're gonna fall back in the same gap .
So you're at the like , you're at the premium end of a volume builder like no , we still got really good prices , like when we have a metric on or plantation court , usually we're pretty much on par . Yeah , we are pretty much on par . So . So , yeah , price was we're pretty much there . But we have the flexibility that you can do a custom floor plan .
You bring us a sketch , we'll do it . It's a lot of work , which is why those bills can't do it , because it's a lot of work , a lot of checking . Like I still treat his date , I still check every single plan , I check every single contract that goes out , because you need a bill set of eyes to actually look at it and see is this gonna work ?
You know , is the ? Is the pad height right , like you know , like some things . Yeah , it's hard and I see why they don't do it .
But a lot of those volume builders like . I've seen a few of their contracts after years and if the block of land's got more than half a meter they don't want to know if it's a new class or whatever .
Yeah , they won't even touch it . So , yeah , we , we take on those jobs and look , this is how I felt , like I really enjoy what I do . And if I had to just do standard homes , I feel my enjoyment of it would be like you know . It's like you know . So I like to do those challenging homes .
Obviously we come to too many , but I do like to take those special projects and , yeah , I don't know if you sort of beat up that one with a curved staircase with two curves . I guess that was . I think it was 850 square meter home and I took that on and that was a lot of fun .
Oh man , it's pretty impressive , like . So . How do you like ? How do you go about employing ? So you would be using a lot of contractors . Yeah , yeah , how do you qualify them and make sure they're up to your standard .
Most of the guys that we have in terms of subbies , conquerors , everything that been with us for years and years and what had happened is they've grown that . That's our business with us . Sometimes it's hard say we we've got like like a few painters and we've got a few tallers and all this . So those trades sometimes they don't scale that much .
But , for example , if I take our cabinet maker is fully scaled with us , does 100% of the CMA home . If I take our stone Mason when I met him , same thing . It was a really small , so Mason now it's got a huge factory , does 100% of the CMA work . So a lot of them have just scaled with us . And the new ones , yes , it's hard .
And I always say to my team like said the expectation , before he even starts the job set the expectation . This is a critical part . If they don't know what you expect , and if they don't know what you expect , it's never going to work out .
Talk about that . So much , that is across the board . That's your employees , your contractors and especially , with your clients . Yeah , you've got to set an expectation right off the bat about how you're going to deal with their job .
Execute their job right the first time you meet them and talk to them like Exactly , and sometimes it's hard , you know , sometimes I've got we may have like a first on buyer and they literally have no idea and I think a house is is perfection and just got to explain you know it's , it's built by hand , everything is built by hand .
So , yes , there's standards which we have to obey to , but , yeah , you know , you can only push it so far . How she still all built by hand and don't expect something because it's just not going to happen , I guess .
So sometimes you have to just set the expectation and at all stage of the bill I said to myself Tim , you got to set the expectation at sale stage , start to providers when they meet a client , set your expectation at that stage and just just keep going as you go .
The worst thing you can do is just not set anything and then it's just do allow clients to do site visits during the build ? Yes , but usually again workplace health and safety and all the stuff . So they normally have to be with the sites of Vasa . So we have a few compulsory meetings .
So we got frame stage , tile stage and PCI and obviously they want to see the house at any point in time . Just just give us a call or I send us an email .
Yeah , and make sure they're supervised by the member of your team .
Ideally , because otherwise you know again if , if we workplace health and safety officer , they get injured on site .
Yeah , but I think that's such an important thing Like I have this , like people that listen to podcasts would have me say it a million times . Like you , like you can't expect clients to get shitty about not visiting the site like they're paying you a lot of money . If you say , hey , I've signed a contract , come and get the keys at the end of the job .
They're going to try and sneak in on weekends and all sorts of things and usually , again , sometimes we have sites of us and they may be new with us and they don't understand that . You know clients wants to come every week .
You know blah , blah , blah and I like , look , if they want to come every week , it's probably going to help you out because they're probably going to pick on things because it's their house . They got that one job , you probably got 15 .
They're going to pick on things that you won't pick and it's going to save your time , you know , by the time you get to the end of the build . So for me , I mean , I like it . I just I would rather meet clients really often every week . This is my preference . I know it's hard for us .
Yeah , that's it , but if I if , if I had like a few jobs , I would love to meet my clients every week and go through a house and , just , you know , make sure they're good with everything . And because I feel it's true , I mean again , they are spending that much money on a house that you can't just let it sit like this .
You know you want to see it like . You know , you want to see it get a build , and this is the whole excitement .
Yeah , I love the , the . Yeah , you set the expectation because that look just that simple task of having a conversation with a client at sale stage and , for sure , explain the process to them and some little things that might go wrong or whatever , and like I find the other one that's really important to set expectations with is a handover .
What's
¶ Communication and Quality Control in Construction
going to happen in handover ? How are we going to do it ? We do a defects walkthrough , all that sort of thing , because so many builders just like .
They're chasing that last payment and they rush the handover .
They don't explain the client how anything's gonna happen if something's wrong or if they have a warranty claim and then they get the shit because the clients email and ring 100% .
That's sort of PCI inspection , yeah , and you really do have to set the expectation because the last thing you want is , true , like a client is going to go like mental with a blue tape and just take the whole house and so you know , and it's , it's a fun one . It's actually quite a bit of work .
You set the right expectation without sanding like you're trying to avoid things like you know it's but I feel again , I say to my team just be really transparent when , when there's a mistake , you know , be honest , you know , don't try to hide things and and it will go fine , you know , yeah , so so do you ?
how do you deal with things like that ? Like , do you have contract or employment agreements with your contractors and things like if there is defects that are from them or whatever they have to pay , like yeah it's it's .
It's a little bit hard , right , but we we do have a procedure where the invoice doesn't get paid until a satisfy as a hash checks the work and then ticks off on the invoice . Now we pay on a weekly basis . They say we keep you know all the good trades , but you know sometimes it's a bit hard for all the suppliers to to check everything .
But it's the best way . This is why I said to them once you paid that sort of invoice we can have all the terms and conditions and blah , blah , blah . If it's , if it's an existing trade , it's gonna be fine , it's nice and easy . You just call them and you know they come back .
If it's a new trade that we may not have necessarily used , it's a lot more work to actually get them back to actually fix it . But she leave day busy and you know they don't really want to come back . So usually my main thing is check the actual work , check for sort of defects , send a list like that , submit that says you know the ground he's missing .
Expansion joints here not done . Once this is done we will release the , the SR payment .
But usually like you would check lists throughout the bill , like everyone's gonna be checking things off .
That's right , that's right . You this is what I say again like home billing is about check , check , check , check , check . You cannot run a job from home . You have to be on site . And every time you rock up on site what I do is I'm I'm on quality control the first 10 or 15 minutes I'm on site . When you talk to me , I'm just gonna check everything .
I do my least . Once I've checked , I can go on to organizing , like schedules and all that . But I found where , where site supervisors or also bill was fail is because they just don't pay attention .
It's that it like . I'm a big fan of that . It's the number one thing . Like you cannot build a house without quality supervision , for sure Is the most important thing .
Number one , and and the more complicated the house , the more you actually need to , so be that , which , which is what we can't do . Too many big , big homes , because it takes too much of my time , um , but yeah , if it's a really big house , you may have to be there every single day . Yeah , you know .
So , if it's an average home , yes , you still need to check , but it's not as bad . But by silly checking , checking , checking I'm a checking freak Like I'd rather check because I don't want to have to have the issue later on Once it's plastered . And what's ? His brick or sort of heave old . It's so much more work .
I just I think it's just something that's naturally built into a building . Yeah , sure I don't really know too many builders that aren't Like . People think we're perfectionists or bloody micro managers and things . But like for me there's well , number one it's about the quality , but yeah , that's right .
Number two like it's my name on it , like that , that's right , that's right , I love the fact that you just said before you you pay weekly .
Yeah , yeah , we do . Too many big builders we pay all the trades on a weekly basis , every Friday . That payment goes through because , like I put myself in that position to like it's hard .
You know when they got their crews and you know they , you know some of those trades don't necessarily do that well , they don't necessarily know how to manage a business that we're talking about , and I think that that that so weekly payment , is what's allowed us to keep those trades .
Yeah , well , that's all part of building your culture in it . For sure , people see that you respect them and their families , their businesses . Like reality is that you've managed to build such a good business that's got healthy cash , so that's right . You can do that .
But no matter what , I guess most of the trades again that have known us for years , they would know that I mean I will literally die if I can't pay you . Like you know I will do everything I can , even if CMA was to go like bankrupt for any reason , man , I would work so hard to like repay like everyone , because it's just not us .
Like I'm not that type of person . I couldn't walk away and I say this to like a lot of people to like I need to sleep at night . And for me to sleep at night , I need to know everybody's paid and I'm fine .
I need to know those houses are built as good as possible , because once you get to the volume and you've got that many houses , you've got that many clients , you've got that many staff and trades , like it's a lot of pressure to cope with all this stuff , I guess .
So for me to actually be able to sleep well and to make sure all the boxes are ticked , and for me , like I need to know that those trades are paid on a weekly . You've done your work , you completely deserve to get paid and I can have my sleep and I'm good yeah .
You know . So what's some things like , because every builder out there is is trying to grow their business . Like , what's a few things that have helped you get to where you are ? Like , do you do any sort of personal development or training , coaching ? I mean ?
for myself , I would say every single day . Every single day , I either look at a video or something that's going to either motivate me or learn something new . I'm a sucker for like knowledge and everything , Even in homebuilding . Like I want to know about engineering , I want to know what we're using 16 mil steel and not 12 .
Like you know , I'm a sucker for that and I think if you want to be really good at what you do and if you want to grow your , your sort of business , try to really become the best at it . What's going to make you a really good builder ?
If , if , if you build your sort of knowledge and you can answer pretty much any question a client's going to have , you're going to be winning , and then that reputation is going to grow and that people are going to know that you are the shit you know , you know what you're talking about , you know how to build a good house , and so knowledge for me is number
one . I say this to myself too . I say you know , you have to know what you're talking about . You can't sell a house if you don't know what a Waffa Pots lab is , or you don't know what an M or H2 class soil is Like you know .
So I feel that knowledge for me is number one and I mean I love knowledge and I think if you grow your knowledge , you know personal development seminars , like whatever . Yeah , I feel you're going to become a much , much better so builder , because really your entire , your team , your contractors , your , your clients .
Like everyone , is really just a reflection of what you're doing and saying and putting out there for sure , yeah for sure .
So it is true if my standard is shit quality , shit quality is going to be on all these CMA houses . If I will not accept that standard , they know that that's not going to go through . So when I go and check a house , because I don't have a construction manager , it's just me .
So when I go and do everything , I just look .
I had a construction manager . I had a maintenance manager and I'm sick of it . I can't do it anymore . I've had enough . They're no longer . So I'm the construction manager with my dad . I guess he helps me out on site and people will never believe this , but I still domain as to this day .
I believe it because I've been away with you for a long weekend and I see you on your phone checking emails , sending pictures .
Partically , I guess , when , when we start to get like a bit more than like usual , I step on the tools and I domain , as , like yesterday I was fixing a drumming tiles , the other day was doing some painting , the other day was doing some rendering on a job on the south side . I'm just
¶ Keys to Success in Building Business
like you know . I feel if you have a business and you are a homebillow , you have to have the mentality of sort of whatever it takes . I feel you can't say , oh , this is not my job . If someone says to me this is not my job , it's the worst thing you can say to me .
Because I go on site , I make clean or toilet that's got skid marks on the side , Like you know , I will do whatever it takes . I don't care , as long as the house is good . This is my number one priority . So yeah , phil , you know you , you really have to be hands on , I feel and there's .
I would put money on mate that there is not too many volume bill . That would even think about doing that and they'd sit in their office , or sit for probably don't even . They've had someone running the office for sure and send someone else to for sure , and I just can't do it .
You know , I just I've learned that . I just can't do it . I've learned it . It's hard . I found that what they say is true Nobody's going to care as much about your business as you do .
And , yes , you can have the systems in place and yes , you can have like everything in place , but unless it's a perfect system , which is never like a possible thing , you know , it's just won't run as good as I wanted to to run .
And when you're trying to grow a business and when you're trying to build a reputation and everything , I feel like you have to be hands on . I feel like for me , there's no other way . I couldn't just be in the office , sit on the chair and just have to be in the office , out in , out , in out . Like , yeah , today I was in Palm Beach the whole day .
It's where the starts of our zah touching up the whole house , you know , because there's a few things that you know . Again , it's homebuilding . What trade do you get to fix this ? Yeah , don't know , you know so .
So , yeah , we're fixing all the small things and I feel , if I didn't put in that effort today with a size of browser , yes , it's hard work , but I can't going to be happy and I glance going to be talking to other people about how good he was to build with CMA and that the owner was there all day with a size of browser to actually fix all the small
things in the house to make sure they really , really happy .
So you must have an incredible office team , like if you're out doing all this other stuff , like that I do , like it , I do . So do you have , like , how do you get sales ? Do they come through display ?
Yeah , we've got a bit of a mix , I guess . So we've got six display home six , yeah , so we've got six by home Sunshine Coast , brisbane and Southside and we have obviously a sales consultant in each of those those . I guess , if I had to look at most of the sales we actually get , traffic to the display home is not that big .
I mean , it's not that big like in itself where you know a client's going to walk through and have a quick look and you know , oh , I'm going to build with CMA because I got an ourselves . It's mostly word of mouth , the sort of repetition we have , and this is all linked to the social media , the YouTube and all this .
Yeah . So what drives you Like ? What are you ? What do you think you love building so much ? I don't know .
I can't figure it out . So it's quite funny because my mom used to tell me that when I was a kid I was like to say I was a bit special , I was understanding I was always a bit special and I'd like to think most of my team is actually a little bit special , but in a good way . Like you know , I have unusual like people , but I like it .
And since I was a kid , I used to love I don't know , I used to love , you know , business and success and motivational stuff and all that sort of stuff . And on top of that , not sure how it comes from I can't figure it out to this day but my dad was a builder back in France .
Because I come from France and and ever since I was a little kid , because he had a really small carpentry business , every single opportunity I would get I would go to work with him , and you know some kids play soccer someplace . As me , the happiest was going to work with my dad . Weekend nights doesn't matter .
Get me to work with my dad and I'm going to be super happy . So I feel this is what I say to most people . I feel like in the current society people don't don't get to understand that work is good , like there's nothing wrong with it . Like you know , work is good , like I love what I do .
And if I wasn't like working at Arsenal , what else I would do ?
So do you do you think there's a connection there ?
So one of the things we so in in LiveLockville where we train builders and stuff , so we talk a lot about one of the first things we do when we get a member is we have this overhead calculator , we get them to understand their numbers and we've had a number one hundreds , hundreds of builders do this now .
Number one thing probably had tools for you that have been close . And so we talk through their numbers , we get them understanding their running costs or overheads , then we get them understanding their salaries and then they're adding their company profit on , and the first thing when we figure out those numbers is like fuck , I'm never going to win another job .
How can I ? How can I put that margin on my job ? And so then we do these exercises and Nicole Hathley from Brandtree North has been incredible . She's done some professional sessions with us that we got in our platform and she talks like what you just talked about .
So to set yourself apart and I think you're doing it without knowing it , but you have to you need to have to be different , deep and find out where that passion is coming from . And , like , just listen to your story , I feel like there's a connection there with you and your dad , like I'm sure .
I'm sure .
That connection is probably something that , like , you love building so much now because you're getting to build people's dreams , like you were going to work with your dad . You're building people's homes and now you're doing that . So there's something in that . But I'll probably say have a deep dive into it .
But when you can find that passion , that like those beliefs , those cultures , those values , those opinions , all those things , when you nail that and I think you're obviously doing it that is when you attract clients that everything's just a great expect , like a great process , great relationship 100% .
And like you know , this is what I say again to my team Like sometimes I say , look , I have never sold a house to a client . I just say my opinion . But when I sell a house I'm so passionate about it that like I believe in my product so much that for me it is not selling . You know , like it's easier .
I know I got a great person , I know I got a great home , I'm sold on it , so it's so much easier to sell my soft client . You know so . But yeah , it's quite funny what you said with that thing and all that . Yeah , it sort of makes sense now and yeah , yeah .
Because it's funny , like when we talk to our members a lot about like , if you want to separate yourself from other builders , like , so I say , what are you saying when people ask you what you do ? And everyone says a builder .
And like that's the last thing you want to say because you want to have a spill that separates you from the guy next door or the guy down the road , Like you want people to come to you because they want who you are . That's right .
You want to be . My goal is always to be as different as possible to all the other below . When I got stuff some member and I say , oh , this is what Plantation Home was doing , I'm like , look , I don't care , this is their floor plan , this is whatever . I don't care , we are CMA , we do things different and this is what makes us different .
You know , I don't really care about copying this or copying a promotion . I hate promotions Like . This is another thing I hate . It's like why do you have to do a promotion ? Like my product is good , I don't need no promotion . Why should I do one when all the other builders are doing free sort of talk today or sort of whatever ? Like I don't need it .
You know , and I felt one of the number one things why we are successful is we are different . There is no doubt about it .
Yeah , Did your dad have a like ? What size was his building ?
business Really really small . So he was mostly , I guess , if I could explain it so he had , I think , three staff mostly doing maintenance work in high-rise apartments . Yeah
¶ Strategies for Setting Yourself Apart
, yeah , so I would go around with him as a kid , pass him school drivers and stuff and he would fix my dad's . Yeah , he can fix anything , because you're at your moment , dad's still working in business don't you . Still working in business . So my dad's obviously on site , you know , checking things and helping with anything .
Again , my dad's mindset is do whatever it takes . We are like literally again . Another small example like you know , people may see the size of this or business but they don't see what we do . But yesterday I was on a tight job . We had a plusable delivery Besides of us , sort of away , and there was a pile of shit and a brand new bin .
I'm like we can't leave it like that . So my dad and I are putting all the shit into the bin . It took us about two hours . Bin was full , called for a new bin . But this is the sort of stuff I think , yeah , you just have to work hard and you have to like care about your stuff . But I can't go to a site and sit like that and just leave it .
I just can't do it . Yeah .
Well , that's what's making your business what it is . Like you're setting an incredible standard and , yeah , if there's . So what's your site supervised Like ? Are they there ? Do they see that happening ?
Like yeah , look , I'm always on the back . I guess that's the only way to support it . I'm always pushing them , I guess you know , and pushing them in a way more so I'm helping them . So I'm always just can't think of the last one I did , oh , prime example , you know .
So I'm trying to train them to so say , some of them have seen have been pranks , uh , driveways before the port styling is done . I'm like look , guys , I don't mind if you do it , but you got to make sure that you know you're left with a tall thickness .
You put a piece of first coating , you know , along the edge , you check for squares , and the list goes on . And some of them were like oh shit , I haven't done my last one , or shit , I'll make sure on the next one . So I sort of see what they do and I try to train them based on what I see .
So sometimes you know at first , when they knew in the start , they think it's a little bit of a micromanaging type of thing , which I guess it depends how you look at it . I don't necessarily look at it that way , but some may . But for me it's about helping them and helping them Like I've built I don't know 2000 homes by now .
I don't know what's going to go wrong . Trust me , like you know , if you don't do it it will go wrong . It's going to be much , much harder for you , you know . So , um .
So I try to train them , like all the time , and um try and try to train them to actually make make their life easier , uh , even with a scheduling and sort of all this Do you do any ?
do you get your team in the office area now and then , yeah , every .
Wednesday construction team comes in their day . So we've got client leaders and officers , um , who deal with clients directly . I guess I try not to get the start of us as involved too much with the daily communication with the , the clients , because it's just too hard .
Um , it's fine if we didn't have much work , but because we got that much work , it's just too hard . So I got , um , I got two persons in the office . That's there . Their full job is just truly is well , our clients and so the sous-trovises come in the office . They update them , they account on invoicing and everything that needs to get done .
I sit down with them , have a chat . What's the issues ? Slabs haven't been good lately , or whatever you know , and I should look at all the issues . I go on my side and sort them out , and then we meet again and we go through this every single week , because every single week there's something different .
One week maybe , oh , there's nothing wrong this week , but you know it's highly unusual .
But when you say wrong , it's not made to be oh , no , no , no . When you're , when you're , when you're coming out 250 plus times , there's gonna be a little it's it's small things .
So , yeah , you know where there may be a new crew , that sort of install Hebald , and they're not as good . So I'm like , okay , I'm gonna get onto this . I'm manager , that new crew is not that great , can you have a look into it ?
So I'm always super proactive in trying to find solutions to the problem before it goes too far Because , again , home building what people have to realize things go so quick , mistakes are very quick and very expensive and you really want to avoid them . From a client's point of view or from a Bella's point of view , you want to avoid it .
So yeah , so how are you keeping that quality and keeping really tight schedules ? Like is someone checking after every trade .
So the schedule . We got pre-made schedule on a construction app . I guess I'd like them to be tighter , but it's hard when you do volume , of course .
So You're our task master . Yeah , that's it . What was your average build Like ? How long's your average ?
build . We caught on our two-story house . We caught 40 weeks on a single 30 weeks . We probably build a single , I would say , in 20 weeks and a two-story in 30-ish weeks , which I'd like to say it's slow Like it's probably like the average around , I guess , but that's doing well for that , yeah . Yeah , look , it's not bad .
Again , it's just me being really high expectation , I guess . But Contrament was the previous question , I guess .
What were we Like the schedule . How do you keep the quality ? Oh yeah , yeah , that's it .
So , yeah , we got pre-made schedules that the other boys just have to turn to the dates start date and they just adjust it and with the quality . So I and my dad we go on site all the time like as much as we can , so we check things . And then I've got a guy , a really nice guy actually named Paul , that does our third-party inspection .
So there's a frame inspection and there's a funnel inspection . So frame stage again one of the most crucial ones , obviously you don't wanna miss anything . So he goes around , checks everything , does a full report , sends that to the boys and the boys send that to their own trades and just make sure everything is done .
So is it your third party ?
Yeah , yeah . So I found out , I tried to employ someone in this and it's just too hard , it's just really good . He's an ex-Holmar Excites supervisor , he's got the knowledge , he's really good and he does . Again . He has a similar standard to what I have , which is what's more simple than what you mean .
He will pick on the things that I would pick , and so I try to have my sets of eyes in there so that I can try to see what's wrong and when it's to be fixed . So this is quality wise . I guess I try , and I haven't been able to do it as much as I would , but I normally try to do every single handover .
Again , it's another thing that makes us different . You know , we go all out .
We've got presents , we've got balloons we've got everything , so you're on your Instagram and it's like they're having a party .
We go hard and usually my reasoning behind it is first of all , I wanna check the house and I want the Satsavvadas to know that I'm coming to actually check the house . So if they're not crazy it's coming , then they're gonna try hard to make sure the house is good .
Then I can just make sure everything is all nicely set up and then ideally , whenever possible , meet the year client . We build that many homes . I don't get to meet that many clients . I probably meet , I would say , maybe 20% of the year clients we build with , whether at sales stage or when it's a complicated job or anything like that .
But meeting them at handover provides me with direct feedback and for me it's really important . Like sometimes you don't wanna hear it , but the sales flow was construction not that good ? And if I hear directly from this of client , to me it's like the best , best thing .
So usually I try to do a handover and just have a chat with the client and even if sometimes what I find , even if construction or somehow the whole process wasn't the best , for some reason , I feel like this is what I say to my team you know , when you go to a restaurant , right , and the meal wasn't that great , dessert wasn't that great .
But the chef comes out . The chef has a chat to you . You can see how much the chef cares and he explains and he may reset your sort of expectation that you had .
That nobody maybe reset really well , like along the way , and I feel you're gonna walk out of that restaurant feeling much , much , much sort of better because you know that that company actually cares . And the worst thing to me is when people think we don't care . I hate hearing this , god I'm like .
But if you see how much we care and how hard we go to make sure those homes are as good as possible , you would be mind blown , like mind blown .
So yeah , I'm sure , like you can hear and see your passion . It's incredible . So I wanna clear something up . I heard a story that you and your dad , Cain Doug , are swimming for .
Yeah , yeah , this is to show how psycho my dad is . So back in France my dad bought like a honey yule house . This is what the houses are like in France . He had no money , he had just started his business , and how he had started is he quit his job , and it's a real long story why he quit .
But he quit his job , asked someone to provide him with work . They said yes . Boom , he was in , set up his own business . At the same time bought a house . So it was a pretty cheap home , so really avoided the whole house on weekends .
I used to help him out , obviously , and that's how I learned how to plaster , how to paint , how to do concreting , like the whole thing . But as a kid I wanted a pool and my dad , obviously no money , there's no access . That house was your boundary , both ways , no access . And my dad's like okay , you want a pool . And like my dad's , a full cycle .
Like when you tell him like something , he's like me , he loves a challenge . And so the story goes . I don't know cause I was a kid , but the story goes that I grab a shovel and I sat there for the pool and my dad took it seriously and he started like to dig the actual pool and like when you're a kid , you just don't realize .
I think about it now I'm thinking , wow , this is the next level . And took him a year to dig the whole pool because he was doing like on weekend cause he was working hard with his business and all that .
So we dig a little bit , spread the soul like around the yard , dig , spread the soul around the yard and after a full year the whole was dug , port of Slab . He did the blockwork , he did the reinforcement , he did the rendering , he did the tiling , he did the grounding and we had a pool .
So when do you love going to work with your old boy ? Yeah , yeah , let's say yeah .
And we had a pool . And so when someone says to me something's not possible or I don't have the money , I'm like you just got to think outside of the box . You know how hard do you want it . You know , it's really true , how hard do you want it .
And I wanted to give a pool to his son and got a pool you know Like , oh man , that's an incredible story and that's the reality for most people , isn't ?
it Like how hard do you want something ?
Yeah , that's right , If you don't want it hard enough , then you're not going to put in enough effort .
That's right and I feel , and I mean sometimes people think they always say I don't have much empathy in all this for some of those young people , but to me they don't want it .
Like I'm sorry , Well , they want it , but they want to give it to them .
Yeah , yeah , that's it . They don't want to necessarily work that hard for it and they think like they look at like someone like me and think , oh , you know , he must be lucky . Well , there's no luck in this shit . Like you know , he was hardworking , he still is hardworking . If you want it , you have to get used to it .
You know , well , there's luck , but you're creating it . Yeah , yeah , that's right .
That's right . Everyone thinks that luck just happens , so yeah , if you want something .
this is how I've always learned and I did have really good role models . Obviously my parents and Yemad does His work . Ethic is next level . So , yeah , if I , I mean when you see someone like him during your whole childhood , for me it's standard .
This is what was hard when I started CMA , I guess , when I started that business and I had no businesses , I just knew nothing about some business and the first people I actually employed I was expecting like a certain standard , you know , and it wasn't happening and I was like shit , you know what's all people retired Like ?
What the fuck is going on , you know . And I had to learn . You know you have to have procedures and you have to have this and you have to have this and now .
Is this when you sorry , just to say . When you were growing you thought when you employed people they were gonna know more than you . But you'd actually like more than .
Exactly . And oh look , I'm saying there was no part in luck , but there is luck too , because I got lucky with some of the first people I had employed . Some of them still with me through this date were extremely good . For example , I think , about my service to meter . And when he started I said to him look , those are my spreadsheets .
I didn't have no data build , none of that . I'm like those are all my spreadsheets , you know , it works really well . He looked at me as like , look , there's data build . It's much easier . You know , I've got it . He had no procedure , he had nothing and he sort of rolled with it and send him with your drafting and sending with all that .
So a lot of CMA was just every single day and see how we go . And
¶ Determination and Hard Work's Importance
yeah , I literally had no idea about procedures , I had no idea about systems , I had no idea about none of those things and we just learned how we grew .
And yeah , still , the Satsupvasa I was with today was our first Satsupvasa a bit like a brother to me , I guess , and we used to make fun of it because when he was our first Satsupvasa and at one point on his own , with our sub-aziv , we had about 50 homes under construction and he got that intense that we forgot about houses .
We had houses that we were like billing and I just said what's happening with this house ? And he's like I have no idea . And we checked it out and for like six weeks the house just sat , you know , and he just like , yeah , when you grow , like you're so business , you learn .
And it's like I think back all the things I've learned , all the things I've done , and it's my blowing and I wish I had someone like , for example , you that could have taught me you know all those things .
So how did it like sorry , I wanna go right back . So you went from year one doing one house , year two doing . I think you said two or three , yeah , year three .
Maybe we did three or four , I guess , yeah , and then- .
So you're growing in the last , what three or five years ?
It's just been insane , yeah , yeah from when we started to get stuff and when I got that first start supervisor , yeah , things started to ramp up real quick . We're pretty much like doubling every single year then , which was hard . It was even harder . I had no idea what cash flow was Like . I mean , I like to look back .
I'm so thankful I have my mom in the accounts , because I don't look at the numbers and my dad don't look at the numbers . We're not interested . I'm not the money side of things . I don't know how much money's in the account .
I don't care how much money's in the account , but my mom is the one that's really good at this and luckily we discovered what cash flow was . When we doubled year after year and we're like there's no money in the account , I was like shit , how come ? Like you know , there's profit in the house . I don't get it . You know .
And you just learned that , yeah , you can make a profit , but if you don't get paid fast enough , your cash flow is gonna be out . And they were like shit . We gotta chase invoices , you know . And you just don't know when a client used to be late for two or three weeks . And , like you know , like it's all good . Like you know , don't stress about it .
And now I know that it's not good . You know How'd you pay that invoice on time , you know . So we just learned as we grew , and it was a battle . It was a battle , yeah , basically because I had no business experience . I had never worked for a builder here . I had done none of that . So all that was new , I guess .
Yeah , so it was and this is why I was so excited to talk to you , because I really wanted to show you like guys , whether they're doing their apprenticeship or they're just starting out like anything is possible . It doesn't matter how big you are . Like everybody goes through problems .
Again , it just comes down to how hard you want it . Like when I started I'll give another example for those people that don't think like it's possible , but I didn't want to pay like an architect or a draftee . So I'm like I'm gonna do the plans . I have no idea how to do the plans .
I'm like , okay , looking online , I found that software was called Chief Architect Don't know that 5K . I'm like , okay , it's an investment , all right . How to do a plan . I'm starting to draw lines , everything . I'm like , fuck , I gotta do a full set of plan . Like it's hard .
And so what I used to do , because I had never worked for an architect , I had never even seen a full set of plan . This is maybe sound a little bit sauce , I guess , but I used to go on site . I used to go on a plantation home job site . The plans used to be in the sort of middle boxes . I used to grab that plan .
Do we have to cut this part out ? I don't think we do . I don't think we do , fuck it . And I used to look at the plans and see what's on their plan so that I know exactly what needs to be on my plan , so that I can get like a BA . And so the first BA I actually
¶ Business Growth and Lessons Learned
sent to the certifier which I think was PCG , I think was my first set of plan I had ever done and I had never sent a plan to like BA , I hadn't even done like nothing like that , and the plan got approved . I was like , yes , so it just should just look for the information .
This is what I hate the most , sometimes Even stuff that ask how do we do this ? Look for it , it's not that hard . We've got internet , we've got Google , we've got YouTube , we've got podcasts . It's not that hard . All the information you want you can find . You don't even need to employ people .
And the thing is , people will be wasting an hour or two or three hours a day on social media , that's right , that's right .
And then they think , oh , I need to employ this , I need to employ that . When you start a business , you got to start .
You know like you haven't got much money If people would have to tell them they put in social media into the sales personal growth and development . That would be a signage better off .
That's it . So just learn , learn and you will be surprised by all the shit you can do . I don't think and I say this all the time I don't think I'm the smartest guys . Yes , I'm pretty smart , I'd like to think , but I'm not the smartest .
There's people that are way , way smarter than me , but I love what I do and I want to get ahead and I will do whatever it takes to get ahead .
So yeah , and even that story is amazing . Look , I know I've learned a lot about design and architecture and I get involved with all the design meetings and things now but and people might take that story , what you said the wrong way Like oh , that's fuck . Like how do you know what to draw ?
But like , obviously now you've got designers in your business and things because . I do . Well , the proofs in the pudding .
Like you look at your social media page , the homes you're building , next level and this is good , because this is what's really good , because when I get a drafting question , I know how to answer it , you know . So I guess , yes , it's weird and you think about yes , we took some risks where I used to do the plans , and but I look at it again .
I'm looking at it . If I had to do it again , I would do the same thing , because it told me how to draw plans and the knowledge you've gained from doing everything over the years .
Right .
And so he told me what you think of it from a drafting point of view . So now I can train my team , and this is possibly why we can do custom home with the volume we do , because I got the knowledge and all that sort of thing . So , look , it's business . Sometimes you got to take risks . You know if it works out , it doesn't , and so how long ?
was it before you employed a building ? So do you have an architect building design ? I don't know who , so we've got .
So we've got I guess I would call them draftees . I guess we've got drafting manager . So yeah , we do have one . We probably got one , two , three , four , five draftees now .
But who ? So ? No , buildings no .
Oh , we've got . We've got a , I guess , a design manager that sort of do the concept plan . So this is also . It's going to sound weird , but up until Probably a year ago when he started , I used to do all the concept plans .
So every single client I come with a sketch , I would draw that sketch , give that to sales to price it up and then give that to the drafting team to actually sell . So , but yeah , probably to like a year . I would do all those plans every single day . I would smash that concept plan .
And I got so quick at it I smashed like a single story plan in half an hour . Boom , smashed that two story . So you have some pretty pretty like intense designs on your socials , yeah yeah , and look my house which I built maybe well , I started maybe two years ago 1,050 square meter home .
I drew the full plan myself , full , full plan , the elevation drawing the whole lot . So yeah , and I feel , as a builder , even if you don't want to draw plans , that's cool , but learn how to do it , you'll get a much different perspective about building and see how a draft he actually thinks , so that you can tell them the right information .
I think a builder's having more knowledge about design , orientation , layer or loadings .
That plan is the number one thing . This is what I say to clients . This is what I say to everybody If that plan's wrong , it's gonna be a headache . So check that plan again . Like we're saying check , check , check , check that plan and make sure everything is spot on , even from a client's point of view . Is this have you checked every single page ?
Don't skip it like , yeah , it's looking good . Now every single page . Spend time on it . Documentation is everything isn't it Everything ?
yeah , so do you charge a design fee , or is it all bundled up into your package ?
It's bought up , right , so it's free , I guess . Yeah , we're probably to be fair . We probably lose money for how much you count the hours we spent on the plans , but it's part of what makes us so different and , yeah , it is what it is .
So , mate , where's where to for Homes by CMA ?
It's always hard . To be honest , I was thinking when we got you the 92 million , I was thinking , oh , we wanna crack the hundreds , but at the same time cracking the hundreds is hard because then we had that period , say last two years , where we bumped up to a certain amount . I think one year we did 400 homes and it's just too hard .
It's just way , way too hard and I don't wanna go back there . So I don't know . Yeah , so was it too hard to have a less when you did we did . We did because the prices go up . Price price , yeah , went up quite hard . But yeah , one year we punched out 400 homes , which is mental , but I don't wanna go back there .
It was too hard , it's just too hard . And as a bow you gotta find your sweet spot , and where I'm currently at , maybe a little bit smaller , is my sweet spot . So then the rest I'd love to do more developments . I love really complicated space homes , like huge space homes . I love that stuff .
Like what does a Brighton does is what I yeah , we're talking about that a little bit more . Oh my God , I love that shit like basements and rooftop and pull on the roof , like I love that .
Yeah , because it gets challenging , isn't it ? Yeah , and I love a challenge .
I love that stuff From a bill of Spongebob view . Again , I say this to my side it's advised , like you wanna do . Don't be scared of the complicated jobs , because this is where you're gonna learn the most .
You will never learn that much from the standard homes , but when you do that complicated homes , suspended slab , basement , pull here you're gonna learn so much , so much . So purely from a learning point of view , they are worth doing those jobs here .
Yeah , because you were saying you wanna get more involved with those sort of more architectural type homes .
But yeah , purely space homes , too hard to do for a client . We are not suited for it . It's just too hard , I feel . Again , you gotta pick your niche market . I can't do what you do and you can't do what I do , and I'm cool with that , you know . But space homes where I can design , I can do full selections , those are fine , yeah .
Well , mate , whatever you're doing , keep doing it , because it's yeah , you're kicking girls and , like I said , you look at your Instagram page and you look like a custom home builder on steroids .
Yeah , I mean , it's a good way to sort of put it it's true . It's true . We are actually a custom home builder on steroids . I like that .
So you , and so you do , like I , will get to a bit more of your personal stuff . So , like you recently or not too long ago , put yourself in a position to try something new , like you got in the cage and did a bit of fire .
I did . I did Muay Thai and again , everything I do in my life . I go too hard and I over train . It's hard sometimes , you know , because you don't look at yourself like on a neutral point of view , and so I over train really bad . I was training probably on top of the work I was doing at CMA .
I was training like three hours a day , so I over train , but for me it was a mindset thing , it wasn't necessarily the work .
I mean , yes , I love boxing and all that , but as a person I feel you need to always push yourself and the more stress you can handle and the more you push yourself , the better you are going to be in your personal relationship , in your business , like in all areas of life .
So my whole goal was I wanna push myself , I'm gonna do it and had you done any type of fighting before I had done maybe two years of Muay Thai when I was like a teenager , and but no fighting , yeah , nothing , just like as a , I guess as a teenager you know .
So did you set a target to train and to get in the cage .
Not really , not really . So I joined the club and really enjoying it , you know , the first week and stuff . And the coach's like , do you wanna join the fighters class ? I'm like fighters class , okay , cool . I mean , what is it about ? Well , it's a fighters class , you know .
So it's a bit more like , you know , for the people that are a bit more hyped , and well , yeah , yeah , of course , I'd love to you join a fighters club . And it's like , oh , there's a fight that's coming up March 11th , like do you wanna do it ? And you're like , oh , that actually sounds pretty cool , like you know .
And I said yes , and from that point you are committed . So from that point I went doing my workout , the diet I have learned so much . I went down to 5.3% body fat . I was raped as , I was fed as and overtrained .
So I took it too far because that's just me , and I lost my fight , got two so broken ribs , but zero regrets and I highly recommend to anybody that wants not necessarily it doesn't have to be martial arts , but even the breathing thing we did with the ice jumping in ice do it because it's great .
Can we talk about that the way ? Can we ? Where do ?
I yeah , yeah , it's all right .
So like everyone that listens to me , they know that I'm I don't know . I'm very open minded . Now I have a crack at anything and like the cold showers and the ice baths and the breathing has been massive . For me it's definitely been a life changer .
But so a mutual friend of mine and Chris's so it's the guy that went to Mount Everest with five years ago now and I think he actually sent it to me . Like he knows , I've been doing a bit of breathing with one of the other guys that come to Everest and I think he sent it to me as a bit of a joke like hey , do you want to go to this ?
And as a bit of a joke . I sent back oh good , I've already booked it . And so he's like holy fuck , I was just joking , but anyway , so long story short me . A couple other mates and Chris come along , and I think you were pretty open minded with it , but a couple other guys were a bit skeptical about it .
Yeah , and I had no idea what you expected . I had done a little bit of look online , but not much . So I was . You know , I'm the same as you . I think I'm like I don't really care what it is all the way . Yeah , just have a crack in it .
So it was . It was called Breathless Expeditions with Joe Hennesse . It was down at .
We went to the one down at Mount Kosioske unbelievable weekend , I agree , I agree , but you look at it , it was a 22 or 24 people or something in our group and so like cold water immersion , walking in the snow in a box of shorts , but a lot of breathing exercises and mate out of the whole group , you had the craziest stories .
Yeah , I remember now actually . Oh shit . So Chris got the name of the French .
King , the French King yeah . Flying around on your magic carpet . No , this is what Hassan done . Never say never , and always have an open mind , because if someone would have told me you're gonna see this and you're gonna see the colors , I'd be like bullshit , like you know .
But it's true , have an open mind , try it and yeah , like shit , yeah but didn't like it .
So how have you thought , since you come back from that Cause it all , all there was , five of us went down there
¶ Exploring Breathless Expeditions and Life-Changing Experiences"
and , yeah , four of you hadn't really done any of it and some of the things that come up and experiences and things were pretty out there .
Yeah , to be honest , it makes me wanna explore a little bit further . Get some mushrooms before you do it next time , why not ? Why not ? I feel like , as a person , the more you know about yourself and the more you know your limits and this or better you are . You know , and I always liked learning by myself exactly why I did this or boxing thing .
And yeah , I mean again , I did nothing I would see , nothing I did like even with the ass . It's true like you are a little bit scared too and like there's no point , like in lying and say , oh , I wasn't scared to jump in the ass . No , like it's cold , you gotta take everything off , you gotta jump in the ass . He's like shit you know like .
And at first you do it and you're a bit scared and you jump again and you're good you know .
so , man , that was actually hard , like I've done a lot of ice bars and that like so , sitting in the ice , like I think the first day .
it was like minus two or something , we sit there for eight minutes , yeah , that was hard . I was , I remember I tried to hold it , but it was so hard .
But that second day , like jumping in , climbing out , jumping in it like man by the fifth or sixth jump .
Yeah , you get frozen , oh yeah .
I was hurt Like you really do .
You really do .
But like the breathing exercises , I don't know Like , I just think you've got to be open-minded , you've got to try new things . Like it's really some of the things that I've experienced and gone through with . It has helped me , like , deal with shit that I didn't even know I had to do it .
Of course , of course . I think again , you know life , I think , is a lot about handling stress . We get stressed a lot , particularly if we have a business , particularly if you're a home bell , though , Like I mean I mean it's good mate .
Stop saying it , there's no doubt about it .
But look it's stressful . This is it . If you can learn to like manage . I feel and I said that like during the this breathing thing that I feel like I don't necessarily stress . I feel like I cope with stuff really good . But I feel like a normal person in my position would have a mental breakdown instantly after one day of what I do .
But if you can learn how to cope with it breathing ice bath , like anything , you know if you can learn how to and we are all going to be different what's gonna work for you may not work for me , but in general the things work for like everyone , like this or breathing and all this .
So if you can learn how to cope with it , I feel your life's gonna be so much easier . And I see , like even START stress and trace stress . I had one that had a massive stress attack and I was trying to like teach him , you know , breathe like at night , do a bit of some meditation . You know , the main thing is don't let it get you .
You know , and I think too many people let it get it to them and they just stress so much and I don't have that . So , yeah , all those things help massively .
Do you listen to the radio and the news and stuff , or you just sort of run your ?
own race . I don't , I don't , I hate it , I really don't like it . I love YouTube . I'm not gonna lie , I love my YouTube . I love my audio books . I love learning podcasts , whether it's Jorgen or like anything . I just love Even Jorgen . You know , talking about these are mushrooms .
I mean , I'm not into the thing and I'm not a druggy but learning about it because , again , you have to have an open mind . You know what if you could discover more about yourself ? I don't know , I've never done it , but I want to know about it . And then it's up to me to say yes or no . I want to try or no , you know so .
Man , I think the the couple of experiences you had at that breathless expedition , but I think you've got a lot more to find out Like French King floating around on a colored carpet . Imagine that I could be the next liver king . Yeah , I couldn't believe when I saw it . I saw it twice in a row . I just don't get it .
It was weird , it wasn't the second time there was some women , yes , some ladies .
I know it was weird like the bitch and I was dressed exactly like him , like yeah , it was just really strange it was really strange . I've never had any experience like that , by the way , Like nothing , you know . Yeah , it was just really really random .
So have you felt like ? How have you felt since ? Because that was only
¶ Managing Stress and Finding Work-Life Balance
six weeks ago , some weeks ago he wasn't really .
I don't know I haven't been that long . To be honest , I felt good . I've been . I can't pinpoint what it is exactly , maybe it's this , maybe it's a mix of everything , but I've been feeling really , really good and I've definitely been missing .
The ice bath Call show doesn't cut it , but the ice bath have been missing and , funny enough , like on the way here I was seeing because I was tired . I was driving like it's a two hour drive . I'm selling a little bit of time . I'm thinking I wonder if Dwayne's got an ice bath because that jumped in before the actual podcast . You know .
So yeah , it's on the cars . We've been talking about getting one , but my wife's on them now , like she , she like it . She didn't think it was ever anything she would do , and like she , um , yeah , she's keen as now . So what else do you do ? Like what does ? What does Chris do to ?
Oh yeah , look at the moment I'm .
I'm not gonna lie , I don't do much but work Um are you getting better , like is it getting to a point where things are starting to go ?
through phases . Right , I go through through phases where , for example , I do the Muay Thai thing and this takes me off a little bit of work .
But then , as as soon as I finished my Muay Thai comp , um , I was so focused on the work to the point where it's not healthy , um , and I know that I'm yeah , because I know myself now , but , um , and it's still to that point now I know I would just work way way too much .
So I know I gotta find a hobby and , for example , I know trans pushing me with these sort of mini things , but I know it's going to be good luck for me if I do it , because it takes me away from work . And sometimes we think that working a lot is beneficial . And I like to say , you know , yes , just on the extent .
But I even find it with myself that sometimes there's just no point . You become like a point where you are just not not productive , yeah , and you'd rather chill , get your brain chill , do something else racing or like whatever , and um , and and come back like , uh , focus again . And for for me , this is the biggest thing learning to not work as much .
Um , yeah , some people don't want to work .
I want to work all the time . It's bad . I want to . I can't explain it . I'm addicted to it . It's like it's like a drug . Work is my drug . I'm , I'm really addicted .
Um , we went to the Ed Sheeran concert I think it was earlier this year and , like he on stage , he said , like some people , tip , tell me I need to switch off . Like all I do is write songs , sing songs play guitar and he's like . I love it . It's true .
I don't like and he said like I don't like fishing , I don't like cows , I don't like , like all this other stuff .
He's like I love my job .
It's true , I love my job , I love my team , I love coming to the office and even if there's problems and I fix it , you know it makes you feel good , like it makes you alive , it makes you brain tick Like got my parents there , like it's just good , like you know , yes , there's going to be problems , but at the end of the day I think , yeah , this is
what drives me like an it's an unbelievable feeling when you get to a point where , because I'm not as like I'm driven , I don't with the kids and stuff .
now Like .
I love my time .
I'm like , I'm just saying but it is incredible when you get to that point , like because there is not a day now that goes by where I like the alarm goes off and I'm like , oh fuck , I don't want to get out , like I don't know that either .
I just , I just love , like you said , I love dealing with stuff .
I love sorting stuff out . I love seeing the driver , like with the building businesses , like there's lots of drivers , but like the number one thing for me is like I'm . As builders , we get to build someone's dream Right .
And how good is it when a client's happy ? Yeah , and they love your work and appreciate man . When a client appreciates what we do off , it's like it could pay me no matter what . Like I would still love that more because it's such great satisfaction that the amount of work you've put in is paying off , Do you ?
think . Do you think builders get them ? Like builders don't know how to run the business , say , they lose their passion for building , which then starts to show up in the way they treat clients and all those types of things . Possibly there's a lot of mental health .
you know clients and asshole and blah , blah blah . But I don't know of that . I think it is true . You probably get into a hole as a builder or as a business owner and you feel like , I guess business is shit . And then you feel like , yes , you can't charge more , you can't do this .
But it's all a mindset thing , I think it really is , and I say this to so many bills . I've had quite a few cheapies that used to work for us and have set up their own like building things , and then do maybe 10 , 15 homes a year and I said to them charge more , you are worth it . You're a small builder , you got quality .
You can't charge this price Like don't do it , oh , but I'm scared I'm going to lose the job , sell yourself , sell yourself . Tell me what you tell them , what you just told me , how much you love it , you know . But I think they're just scared and it's hard because I used to have that too .
Obviously , like you just get to put the price up and you feel bad about it , but it's a business . If you don't have a business , and you can't have stuff and it just doesn't work .
It's just to make money . It has to . Profit is not a dirty word . You have to make money .
It has to , and there's nothing wrong with it , and I think from a client's point of view it's true . Like you go to a restaurant , you're going to pay for a steak . Yes , you could get the same steak at calls , but it's different . And this
¶ Building Industry Pricing and Passion
is the same with home billing . So I just don't see why , why we can't charge what we should be charging and I still don't think we are charging where we should be charging for the amount of work we actually put into the houses , whether it's a small bill or also whatever . I feel we are still not charging enough .
Well , again it's back to that mindset thing . It's like people get stuck in that mindset where they think it's all about the price .
That's right .
Really . At the end of the day , the price is only a little part of it . People , clients want you to solve a problem .
For sure , for sure . If I was a small bill and I was starting all over again , like I used to do , I guess , yeah , your customer service has to be on point , particularly if you are a small bill . Yeah , your customer service has to be outstanding , outstanding . Again , think of it as a chef and it's a small restaurant .
You want a chef to come and talk to you . You know , like , think about this , like , don't try to think of the client as a client , try to think of it as a special client . You know you got to blow them away .
Collaboration partnership .
What do you have to make that client say , wow , that experience was outstanding . Because if they say this , they're going to tell it to all the other friends and you're going to get work like this with no marketing . Yeah .
So yeah , and if you deliver that , they'll pay whatever you deserve to be paid , that's right , yeah , we just think too much about the pricing .
But I think , yeah , that the price is not as important as most billows or most business owners think . And I say this sometimes too , not all my trades , because I can only pay so much , but some of my trades that I really see like they are not changing enough .
I'm like , look , I should not say this , but you should charge more , you really should charge more , like it's too cheap , like you know . So I think sometimes they don't realize they feel bad . And man , it's a business , it's true . You have to have an income , it's normal .
Yeah , profit is a dirty word , it's life .
It's not like you are scamming people , I'm not scamming people . It's like , yeah , there's nothing wrong .
So , yeah , well , mate , thanks so much for coming on this afternoon .
It's been an absolute pleasure .
I dropped lots of bombs . I think there's going to be . You've delivered a lot of .
I might have to send some of those words .
No , no , no . It's all good , mate , it's all good . This is all it's what we do . So we're spreading the word , we're creating a new building industry .
I love what you do because , again , I wish I had someone when I started that could have helped me because of the years of proper , hard , hard work . And I think , yeah , if you are a young billow or even older billow and you look for someone that's done what you want to do , and just learn from them , because it's true .
I'm not upset .
It's so hard and , yeah , you don't have this until you have experience , and sometimes you think you know , but you just don't Like , you really don't , so we can bring this up again what do you think Like ?
I think that's a good point where you just brought up Like what do you think so many people hesitate to learn from someone ? That's where they want to be .
Sometimes maybe they think it's a bit of a scam or something , I guess . So I don't know . This is what we're talking about actually . You know , you are a building coach , but you never had a building company . You know , and for me it's true Like and I say this sometimes to some people where there's a financial planner but he's not rich . How does that work ?
How ?
can you , how can you give me advice ? You know ?
so I feel that , yes , sometimes people create that distrust and I think this is where someone like , for example , yourself can do really well because you are a builder , you have a building firm , you are doing well and you have plenty of experience .
So because why wouldn't like ? And look , I don't know . I think back and like maybe eight years ago I was that skeptical person but like , why wouldn't you spend time , money , energy or something with someone ? Yeah , that's where you want to be .
That's been through everything that you're going through with all that you want to avoid and just skip everything to get to the good part .
Maybe sometimes it's just the men thing , you know , like I do think .
I do think that's a bit Maybe we're too proud and I don't know . Yeah , I feel it's funny because a lot of the we just we just finished a sale with live life build into our Levate program and a lot of our sales now are starting to come from the wife or the partner .
Yeah , that's pushing Like saying to the husband hey , like there's a better way , like let's try this , let's get on board and particularly , I think , if you are young , I think young builders , you know , like you know , I'm a young builder and I'm doing really well and sometimes you have to put your ego on the side and just just go for it , like because I
feel again , if I had to look at that 15 years of of CMA , if I had someone that could show me even a little bit not even everything , but a little bit I would have saved half of that time easily .
But again , you just don't know , you just don't pay attention and yeah , if , if , if I had to redo it all again , I would find someone that had done it and just learn from and learn the
¶ Learning From Others in Business
, the , the systems you know , learn , learn all those things , learn about cash flow you know like , learn about after you get a good accountants Nobody told me you have to get a good solicitor . Nobody told me this , you know .
You just , you just expect things and I feel sometimes it's it's true , I'd say you got to spend money to make money and if you spend that little bit which is not even usually a big investment , with the coach and the seminars and all that , but it's not even that much , but the return I can so give you is is huge , it's huge .
And I've learned that , I guess later on , I guess as I grew this of business , and I've learned that , you know , I got a listen to the accountant or when he does a seminar , I really should go because I can learn something , because there's always something new , do you ?
do much networking . What do you do Not really no .
I'm hopeless . I'm absolutely hopeless at the developer . Some networking . You know how all the billers like I mean so big ones anyway , it's a renowned thing where you have to dine with the developers . I don't know like crap . I don't even get me close , I'm not interested . Yeah , networking with builders .
I guess ? No , not so much with builders like you . You're hanging out with Trann a little bit now , I guess a little bit .
I try to because I really enjoy it . I'm not . I'm not a friend , stuff of God , that's going to go to the pub at four o'clock , have 10 beers and talk about the footy . I'm not like that and I'm not saying these are people that do that are doing something wrong . It's , it's a life . It's just not me . I am not like that .
I love socializing with people that are similar minded and I can that .
That's what I do . I talk about business .
That's why you hang around with you , trann and Jim . I'm like I feel pumped up . You know , I'm like look at Jim is retired , he's doing what he loves and this is great you know like it's very motivating Hang around .
It really is .
It really is , and some people may see like sort of jealousy and so I see like good on you , like I want to learn what I can from you , you know , so that I can apply this to my life . You know like , and I think you can learn from like everyone .
I'm sure you can learn from me and I can learn from you , and I think , no matter who you are and what sort of business you have , you can learn , and so I really do enjoy all this of networking . I got to do more and , yeah , particularly with the people I trained , and you I mean Trann's a fantastic guy Like we need to get Trann on .
We've been trying to get him for a while , yeah , he , because , again , you're trying to train to someone and those are the people that I love the most , where they are not showing off . They are not some the rich or some the they , some of that , they are just genuine my trainers .
They don't need to show off .
But you know and they know , and that's all that that's of importance , and I feel this is the best you know . Again , you go to his showroom . He treats you so well . He doesn't have to be there , he doesn't have to like make you like a coffee , but I do the same and I feel like this is why we bond so well because you've got a phone .
You've got a phone , people you connect with , exactly , exactly , and I've never connected with those people that are so fancy .
You know , I can't do it . I think it comes from my dad . My dad's really not like that and I just can't do it . I can't do the fancies and fancy that . I can't do it . It's not me ?
It's really not me .
And I struggle and when I see this I'm like just get me out of here . I can't do it . The young entrepreneur thing is OK because it's young people and it's fine , but some of them are a little bit wankerish , I guess .
But I didn't even get to that . I was kind of like how did you get it ? How did you get ?
to that . So first year applied , I think was 2017 . I'm going to apply Young entrepreneur . You know you read the young rich least and all every year . Like Shazie , you're going to have to cut this industry .
So hopefully , yeah , one day , all right .
Yeah , I talk a lot sometimes and hopefully one day I'm getting on the list and all that . And when you have them I'm just going to apply for it . And I thought I had a good year . I don't know we made up on back then . We made up on 40 million in turnover or 36 . I think I thought I had a great year .
And the owner of ball living more I like it , cool . It's got a much bigger business than me , I get it , but it didn't start from scratch , like me , but that's fine , cool . And then I didn't apply . The year after that , I was just grinding my business . I was just grinding .
And the year after that I applied One and , which was great surprise , I won the Brisbane one . And this is how much I thought I was going to win . Because then there's the Australian one . I think there's no chance . I'm not even going to go to the events , no chance . And I get an email saying I won the Australian one . I'm like this cannot be real .
Like I said to my mom look , I've won the Australian young entrepreneur . This can't be real , you know .
And because sometimes you don't look at yourself and you , you're confident , yes , but you don't necessarily look at how well your business is doing and you don't think you can do it , and so I won the Australian one , and then next year I self applied and and I won again , and last year I won again , and yeah , so this is how it sort of rolled out and it's
pretty cool .
Oh , it's pretty cool . It's super proud .
This is what I say sometimes . You know , I don't care about the wars , I don't care about this , but sometimes you really work so hard and as a business owner you don't necessarily get no recognition and I feel sometimes this it's very means a lot .
It's pretty unusual as a business owner that someone ever gives you a pat on the back .
That's right . That does that . That's right . Normally it's just nothing and and to be recognized and and even like for me , like a lot of what I do , I do it for my parents , I do it because I want them to be proud of their son and for me , this is , this , is probably this or bigger side of things . I think like , yeah , I want to .
I want to show , like my parents , that you know , like I've done it , you know , so yeah .
Yeah , good on you , mate . Well , look , thanks very much for coming in . Well , we'll wrap it up . It's been an absolute pleasure talking to you and , mate , I can't wait to see where you go from here . Like I think , I think you've got .
Funny , you've mixed that challenge .
Incredible things . How do you so Well just quickly welcome people ? Find you homes by CMA , yeah halls by CMA .
So website Instagram is the best thing of all time . If you're a bill or two , go on Instagram , create your own page , because this is fantastic . You got your own podcast . We have our own podcast . I got to do more .
People request a lot and sometimes I'm getting told that I'm too too honest and too transparent , particularly when I talk about the other big billers and the QBCC and all that stuff . So , but yeah , I think people like it . I think nowadays there's a lack of of transparency .
I think too many people try to be fake and I try to be as transparent and as straightforward as I can . So , yeah , podcast on YouTube , homes by CMA website and six display homes and an office in North Face and a new one about to get started , hopefully soon .
Yeah , I know A bit of time . Yeah , mate , I can't wait to see that . But look guys , go and check Chris out . I'm doing incredible things in business but also for the industry really lifting the standard of that volume bill to market . So , mate , thanks for coming on board .
No worries , thank you Seeing where you go from here , thank you .
Are you ready to build smarter , live better and enjoy life ? Then head on to live like bill dot com forward , slash , elevate to get started . Everything discussed during the level up podcast with me , duane Pierce , is based solely on my own personal experiences and those experiences on my guests .
The information , opinions and recommendations presented in this podcast are for general information only , and any reliance on the information provided in this podcast is done at your own risk . We recommend that you obtain your own professional advice in respect to the topics discussed during this podcast .
