S7 CH15 | Unlock the Power of Your Influence | The Let Them Theory by Mel Robbins | 10 Mins Books

This text details the "Let Them" theory, arguing that pressuring others to change is ineffective and counterproductive. Instead, it advocates for positive influence through modelling desired behaviours and celebrating progress, based on research in social contagion and motivational interviewing. A three-step "ABC Loop" method—apologise, back off, celebrate—is presented as a structured approach to facilitating change without coercion. The text emphasises patience and acceptance, suggesting that lasting change takes time and originates from the individual's intrinsic motivation. Finally, it acknowledges situations requiring more advanced strategies when significant challenges arise.